Waiting For Your Sugar Daddy

1970s, anello and davide, Angela at London Town, Ann Reeves, art deco, charlotte martin, Deco Inspired, Inspirational Images, John Bishop, mary quant, michael chow, Norma Moriceau, nostalgia, ossie clark, Tony Berkeley, Tony Berkley, Vintage Editorials
Halter-necked backless midi dress. brown with red and white splodges. has a peplum waist. by Tony Berkeley. 9,gns. Grey tights by Biba. 10s 11d Metallic silver-pink T-bar shoes. by Mary Quant. E4 19s.11d. Photographed at the Boulestin Restaurant. 25 Southampton Street. Covent Garden. London. W C 2 (01-836 7061)

Every girl, if only once in her life, gets the opportunity to eat out at one of London’s smart restaurants. so when the time comes you may as well make the most of it. The main thing is not to feel intimidated by your surroundings. but to be very cool and nonchalant. as if you do it all the time. (No slumping down in your seat or staring around the room with your mouth open.) If you just don’t understand the menu. ask your escort or the waiter. don’t just point to something and hope for the best. Make sure your hair is clean and shiny. and please don’t have it set and lacquered (very uncool). Wear some-thing soft and romantic in crêpe or voile, that moves well when you walk. or a halter-neck dress with a low back to make the most of the remains of your summer tan. Make sure your dress length isn’t mini (it might be the only one in the room. and then they’ll all know you’re from out of town). Don’t spoil the effect of your midi with the wrong accessories—wear a pair of new Granny shoes with the higher heel and bar strap for added authentic ‘Forties’ glamour.

Ignoring the title (which I have, as always, left for posterity) this editorial is pretty damn perfect. On the cusp of what we more clearly think of as ‘Seventies’, just before platforms and the extremes of Glam, but turning its back very determinedly on the ‘Swinging Sixties’ and looking further back with nostalgic eyes. It’s also a delicious, possibly unique, snapshot of the most fashionable restaurants in London at the time.

Model is Charlotte Martin.

Fashion by Norma Moriceau.

Photographed by John Bishop.

Scanned from 19 Magazine, November 1970.

Cream satin hat from a selection at Feathers. Purple and cream chiffon dress. by Tony Berkeley. 15gns Purple tights. by Mary Quant. 15s Ankle-lacing shoes. by Anello and Davide. 75s. Photographed at Julies Restaurant. 135 Portland Road. London. W.11. (01-229 8331)
Brown panne velvet short-sleeved midi dress has a sweetheart neckline decorated with tiny bunches of flowers by Ossie Clark. for Radley. £14 10s. Photographed at Mr. Chows Montpelier Restaurant. 13 Montpelier Street. London. SW7 (01-589 0032)
Backless halter-necked brown and cream chiffon dress, by Tony Berkeley, £13 Aubergine tights. by Mary Quant, 15s. Metallic silver-pink T-bar shoes, by Mary Quant, £4 19s. 11d. Photographed at Prunier’s Restaurant, 72 St. James’ Street, London, S.W.1 (01-493 1373)
Multi-coloured triangle dress. by Ossie Clark for Radley, 12 19s 6d. Neutral tights. by Biba. 6s 11d. Ankle-lacing red shoes. by Anello and Davide. 75s. Photographed at Burkes Club, 10 Clifford Street. London, W.1. (01-734 1912) All the jewellery on these pages belongs to our model.
Purple crepe shirt-style calf-length dress. by Ossie Clark for Radley. £15 10s. Purple tights. by Biba. 10s 11d Black T-bar shoes. by Mary Quant. £4 19s 11d. Photographed at Chez Solange, 35 Cranbourn Street. London. W C 2. (01-836 0542)
Long purple crêpe dress with multi-coloured embroidery,-loosely tied at neck and sleeves, by Ann Reeves, 8gns. Neutral-coloured tights. by Biba. 6s. 11d Ankle-lacing purple shoes, by Anello and Davide, 75s. Photographed at the Garden Restaurant, 9 Henrietta Street, London. WC2 (01-240 0088)
Golden panne velvet top. teamed with a Bordeaux and gold skirt. decorated with butterflies. by Angela at London Town. 11gns Aubergine tights. by Mary Quant, 15s. Black T-bar shoes. by Mary Quant. £4 19s 11d. Photographed at Provans Restaurant. 306 Fulham Road. London. S W.10. (01-352 7343)

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