Vintage Adverts: Midnight Blue

1970s, british boutique movement, john cowan, midnight blue, Vintage Adverts

I need to know who on earth Midnight Blue were, and where I can get some of these insane clothes. I had never heard of them before and cannot find out a THING about them online. I am a geek and I need help, I realise this…

Advert from Ritz Magazine, Number 14, 1978. Scanned by Miss Peelpants.

3 thoughts on “Vintage Adverts: Midnight Blue

  1. Dear Miss Peelpants,
    Great to see this shot aired. Coco Fennell, designer daughter of Theo (with whom I used to throw buns around Meridiana (resto designed by Enzo Appicella) in the early 70s) spotted this and sent it to my daughter Alice, because she thought it might be something to do with me. I’m the geezer in the white leather spider jacket at a shoot we did in 1977 somewhere near Oxford. I started Midnight Blue – jeans for trendy toffs – in 1975. We were open until midnight, and our own brand jeans (mostly Fiorucci rip-offs) had a good following for a while. This ad in RITZ magazine was cropped from a landscape poster. David Litchfield who ran RITZ had a room in our building in the Fulham Road. My own fashion instincts were not especially strong, but I tried to find interesting off-centre designers. All the clothes in this shot (by John Cowan) were by a lovely eccentric woman called Carol Lee who lived in Lincolnshire. I don’t know what’s happened to her and I don’t have a stitch of her stuff left. Of interest in the shot, sitting on my left is 17 year-old Kelly Lebrock, just before Leonard remodelled her hair into a kind of gamine, and Clive Arrowsmith shot her for the front of Vogue (or was it Harpers?) She went to Hollywood and starred in Gene Wilder’s Woman in Red. In the poster but out of this shot is Pandora Stevens (d. of Jocelyn) now Delevigne, mother of Poppy and Cara. (I could email a copy of the poster if you like.)
    (One of our first posters was by Bob Carlos-Clarke – his first commercial job I believe – using a technique he’d learned from James Wedge. It’s in one of his early books.)

    I moved on from the rag trade, and became a writer. My first novel, RAGS, published by Weidenfeld in 1987, was based on my fashion experiences in the 60s/70s, focussing on a fictional BIBA store. The back cover shot in the Roof Garden was by Jill Kennington, one of the models in Antonioni’s BLOW -UP, which was shot in John Cowan’s studio in Pottery Lane, and which starred David Hemmings, whose autobiography I wrote (2004). My tenuous links with fashion are maintained through my lover – soon to be wife – Nina Hely-Hutchinson, a very knowledgeable and instinctive vintage fashionista. She has a place in Ludlow called 55 Mill Street (qv facebook)
    Best Regards,
    Peter Burden

    1. Hello Peter! Thank you so much for your wonderful comment. I have sent you an email as well, which I hope you received, but I was hoping to ‘re-post’ this comment as a new blog, because I would hate for all this fantastic information to get lost in the mists of my blog history!

Leave a Reply to Peter Burden Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s