Quand on porte la mode, mieux vaut savoir avec quoi elle est faite

1970s, Illustrations, Mademoiselle Age Tendre, Vintage Adverts

“When you wear fashion, it’s better to know what it’s made with.”

Illustrator unknown (but I love the very visible pen marks, it’s just glorious).

Scanned from Mademoiselle Âge Tendre, June 1972.

Polaroid Lookers

1970s, cosmopolitan, Polaroid, Sunglasses, Vintage Adverts

Scanned from Cosmopolitan, April 1979.

Is there anything you can’t wear?

1970s, Ace, cosmopolitan, Daily Blue, Midas, Vintage Adverts

Silver jumpsuit Dailyblue at Ace, boots Midas, reassurance by Panty Pads.

Sanpro goes New Wave! Of course this image is far too good for a Dr. White’s advert really.

Scanned from Cosmopolitan, July 1977.

In Spring, a young man’s fancy turns to Courtelle.

1970s, frank usher, harpers and queen, Vintage Adverts

“I’m the young man standing in front of the sunset looking as if butter wouldn’t melt in my mouth. I was caught red-handed mooning around the two girls in the picture, and they asked me to write this ad. They want me to tell you that the clothes they are wearing are designed by Frank Usher, and made in Courtelle Voile. Apparently that is a light, flowing fabric in 100% Courtelle, and is as easy to wash as throwing into a washing machine. I believe them, after all, who’s going to argue with such good looking girls”.

Can any men out there confirm if this is, indeed, true? I had no idea you all thought about synthetic fabrics so much to be honest…

Scanned from Harpers and Queen, May 1975.

Livia

1970s, Angela Landels, harpers and queen, Illustrations, Vicky Tiel, Vintage Adverts

Dress by Vicky Tiel.

Illustrator uncredited. (Possibly Angela Landels).

Scanned from Harpers and Queen, May 1975.

That old black magic

1970s, harpers and queen, Inspirational Images, jewellery, Vintage Adverts

Black steel and diamond jewellery made by Roger Doyle. One collection in an exclusive catalogue available from Jones (jeweller) at 52 Beauchamp Place London SW3.

Photographer, model and make-up artist sadly all unknown for now.

Scanned from Harpers and Queen, June 1977.

Boots care for hair. Colourfully.

19 magazine, 1970s, Boots, Inspirational Images, platforms, Vintage Adverts

The Boots Electrical Beauty range is just about the prettiest you’ll find anywhere. Hairdryers, heated hair rollers and lady shavers in spring-time colours like Lilac, Soft Lavender, Peach, Cream and lots more. Another thing you’ll find is that all these lovely things cost a lot less than other popular makes. But that’s what you expect from Boots products isn’t it? The Boots Beauty Care range. The prettiest things , to make you look your prettiest.

I’m not sure it gets much more 1973 than the styling here. Almost worthy of a Roxy Music cover. In fact, it wouldn’t surprise me if it was consciously or subconsciously influenced by that.

Scanned from 19 Magazine, July 1973.