Sylvie Winter in Sweetheart

1970s, Boutiques, british boutique movement, mr freedom, Sweetheart, Vogue

German actress Sylvie Winters (sic) seems to be the new mood of Munich. She buys her clothes from Sweetheart, Leopoldstrasse 54, in the Schwabing/Chelsea district. Sweetheart is run by its two designers; amongst wall-sized posters and giant-sized carrot tins they sell fantasy chiffons and pop satin zip suits.

Sounds like the German version of Mr Freedom! It’s always fascinating to see how far and wide the boutique trend had spread, I just wish there were more photos of the interior.

Photographed by Pat York.

Scanned from Vogue (‘Vogue’s Own Boutique’), September 1971.

Autumn Midicine

1970s, Adrian Mann, Alan Rodin, anello and davide, Angela at London Town, autumn, biba, charlotte martin, clobber, elisabeth novick, georgina linhart, gladrags, Honey Magazine, Inspirational Images, Jolly Boy, Louis Feraud, Pourelle, Russell & Bromley, Sacha, simon massey, terry de havilland, Vintage Editorials
LEFT: Zig-zag Dralaen midi shirt dress, 8 gns., with a charcoal grey ribbed waistcoat. 4 gns., both by Georgina Linhart; pale grey leather boots, Sacha, 9 gns. RIGHT: Swirly skirted printed Dicel crepe dress with tightly laced wide wet-look belt, Simon Massey, £12 5s.; tightly laced suede boots, Anello and Davide, 16 gns.

This is definitely the Season of the Midi, which involves a whole new set of fashion rules. Midis look best without an inch of leg showing, which means either long tight-fitting boots to take over where the midi finishes, or coloured tights matching clumpy-heeled shoes. So keep gulping; daily doses will keep you in the pink, fashion wise.

Aside from all the dreamy autumnal clothes and the fact that the blonde model is Charlotte Martin, it’s so lovely to see Terry de Havilland’s early and legendary three-tier wedges. As so often with Terry’s shoes, they are erroneously credited to the stockists (here ‘Jolly Boy’), but it’s still lovely to see them.

Photographed by Elisabeth Novick.

Scanned from Honey, August 1970.

LEFT: Giant sunflower•printed drawstring Acrylic knitted midi dress, Clobber, 7 gns.; silver clover-leaf buckled belt, Fifth Avenue. 77s. 6d.; lavender tights Mary Quant, 9s. 11d.; snakeskin wedge-heel shoes, Jolly Boy, 9 gns. RIGHT: Wavy banded pink printed wool midi dress, Simon Jeffrey, 8 gns.; dusty pink tights, Twiggy, 7s.; two-tone wedge-heel snakeskin shoes, Jolly Boy, 9 gns.
LEFT: Tubular rollneck diamond jacquard midi dress, Clobber, 7 gns.; circular suede and leather thonged belt. Adrien Mann, 84s.; pale pink tights, Twiggy, 7s.; co-respondent snakeskin shoes, Jolly Boy, 9 gns. RIGHT: Slender zipped-up jacquard wool-mixture midi dress, Gladrags, £9; olive green printed chiffon scarf, Sara Jane, 59s.; pear-shaped leather linked belt, Ian Mankin, 80s.; plum tights, Mary Quant, 9s. 11d.; two-tone snakeskin sandals, Jolly Boy, 9 gns.
LEFT: Petrol blue and yellow side-split jacquard jersey midi dress, Angela at London Town, 10 gns.; knee-high navy canvas boots, Biba, £7 105.; dusty blue tights, Mary Quaff, 9s. 11d.; black leather belt with oval gilt eyelets, Strides, 84s. RIGHT: Bottle green micro-speckled jacquard jersey zipped-through midi dress, Gladrags, 10 gns.; Neapolitan printed silk scarf, Chester Martin, 63s.; black canvas boots. Biba, £7 10s.
Kaleidoscopic fluted Dicel crepe midi dress, Simon Massey, £11; purple tights, Twiggy, 7s.; leg-hugging lace-up suede boots Anello and Davide, 16 gns.
Random rose-printed Shetland cowl-neck midi dress. Georgina Linhart, 13 gns.; waist-cinching silver buckled belt, Fifth Avenue, 77s. 6d.
LEFT: Terracotta and create button-through Courtelle neospun jacquard coat dress (with matching trousers not shown), Alan Rodin, 15 gns.; sheer smokey brown tights, Berkshire, 9s.; swirly rust and cream printed silk scarf, Chester Martin, 63s. RIGHT: Maroon and beige jacquard jersey midi dress with plain jersey skirt, Angela at London Town, 11i gns.; sheer black coffee tights, Wolford, 13s.; pearlised brown strappy shoes, Mary Quant, 75s.
LEFT: Toffee and grey striped wool midi vest dress, Kadix, £7 10s.; tan’ wood and leather thonged belt, Adrien Mann, 90s.; burnt orange tights, Mary Quant, 9s. 11d.; tightly laced rust suede boots, Anello and Davide, 16 gns. RIGHT: Chevron printed Cossack dress in black, brown and grey Courtelle jacquard knit, Georgina Linhart, 13 gns.; beige leg-hugging boots, from a selection at Russell and Bromley.
LEFT: Leather tasselled bitter chocolate angora wool jersey shirt dress, Miss Feraud, £13 10s.; brown and pink geometric printed silk scarf, Chester Martin, 635.; rust suede lace-up boots, Anello and Davide, 16 gns. RIGHT: Clingy plum and cream honeycomb-printed wool jersey vest dress, Pourelle, 10 gns.; triangular suede linked belt, Adrien Mann, 65s.; tight-fitting beige boots, from a selection at Russell and Bromley.

Nightwear by Ossie Clark

1970s, charnos, cosmopolitan, lingerie, ossie clark, underwear, Vintage Adverts
So Chic So Charnos

Scanned from Cosmpolitan, October 1979.

Look smooth, no matter what

1970s, Hair and make-up, Make-up, Miners, petticoat magazine, Vintage Adverts
Miners Smoothie is a creamy powder. Creamy to go on smoothly. Creamy to look smooth when it’s on. Creamy to make your skin as natural as the real thing, only better. And it comes in a handy compact, complete with mirror. So wherever you are, whatever you do, you’ll always look smooth. Want to add colour or shadow? Choose from Miners Face Fixers, Glo Bare and Stick Make-up. It’s the secret of how to look good when someone takes a good look.

I wish I looked that cute when I was doing the decorating!

Scanned from Petticoat, 4th September 1971.

Flannel as a Platform for Colour

1970s, Adrian Mann, Alan Rodin, bally, Buckle Under, bus stop, christopher mcdonnell, edward mann, Elliott, emcar, Escalade, flair magazine, Frank Murphy, georgina linhart, harold ingram, harriet, John Craig, Joseph, Juliet Dunn, kangol, lee bender, Mark Russell, mary quant, Muira, Mulberry, Pringle, Russell & Bromley, Sacha, Vintage Editorials
Jersey wrap around jacket, Georgina Linhart £15.50. Shirt, Richard Green £5.50. Sleeveless sweater, Harold Ingram £2.20. Prince of Wales skirt, Emcar £22.50. Shoes, Elliott £15.95. Velour hat, Buckle Under £8.50. Clutch bag, £1.60 by Escalade. / Wool tweed jacket £20.50; wool tweed skirt £10.25, both by Christopher McDonnell. Shirt, John Craig £4.50. Wool cardigan, Harold Ingram £3.25. Hat £5.95; cotton scarf 45p, both by Herbert Johnson. Shoes, Russell & Bromley £14.95. Clutch bag, Escalade £10.75.

Bright girls use their grey matter and use flannel as a platform for colour

Photographed at St. Pancras Station, London. Hair by Gerald at Evansky.

Photographed by Frank Murphy.

Scanned from Flair, September 1972.

Wool flannel double breasted jacket and matching bags, John Marks £14.95. Acrilan jersey shirt, 14.49 ; striped V neck sleeveless wool sweater, £3.50, both by John Craig. Angora pull on, Kangol £1.10. Leather knee boots, Sacha £9.99. Canvas striped shoulder bag, Mulberry £3.50. Flower printed wool cardigan jacket with tie belt and matching pleated skirt, Alan Rodin £19. Striped silky shirt, Joseph £7.50. Striped cloche, Marida £2.80. String of pearls, Adrien Mann £1. Patent shoes, Russell & Bromley £17. Leather clutch bag, Mulberry £7. Tights, Mary Quant 75p. Bangles, Paul Stephens 10p each. Telephone wire bangle, Escalade 40p.
Right: Flannel tie belted jacket, £13.50; checked trousers, £5.50, both by Alan Rodin. Spotted silky shirt, Joseph £7.50. Velour cloche, Buckle Under £8.50. Leather knee boots, Sacha £9.99. Pearl choker, Adrien Mann £1. Leather clutch bag, Cingula £9.50. Wool flannel stitched shirt styled jacket with matching pants, Muira £12.50. Long Giselle scarf, Ascher £4.25. Leather knee boots, Sacha £9.99. Leather shoulder bag, Terry Davis £11. Shopping information page 82.
Striped flannel cardigan jacket with matching pleated skirt, Mary Quant £12. Striped silky shirt, Joseph £7.50. Scoop neck long sleeved lambswool jumper, Pringle £9. Tights, Mary Quant 75p. Thin leather belt, Mulberry £2.20. Patent leather shoes, Russell & Bromley £17. Printed pull on hat, Edward Mann £3.20. Telephone wire choker, Escalade £1. Leather clutch bag, Mulberry £7. Bangles, Paul Stephens 10p each. Flannel cape-sleeved wool dress with checked insets, Harriet £9.45. Peachbloom breton style hat, Buckle Under £11. Tights, Mary Quant 75p. Leather clutch bag with perspex buckle, Cingula £9.50. Printed Acri-lan jersey shirt, £4.91; button-through long sleeved matching cardigan, £4.49, both by John Craig. Two-tone patent shoes, Russell & Bromley £19. Long string of pearls, Adrien Mann £2.70
Striped flannel belted jacket, £5.95; matching pants £5.95, both by Bus Stop. Dicel satin waistcoat, £6; matching pink silk spotted shirt, £7.50; white Dicel satin tie, £2, all by Juliet Dunn. Patent and suede lace-up shoes, Bally £7.95. Leather clutch bag, Mulberry £7.Wraparound wool coat with tie belt, Mark Russell £28.50. Tights, Mary Quant 75p. Pearl choker, Adrien Mann £1. Patent leather shoes, Russell & Bromley £17. Long Giselle scarf, Ascher £4.25. Horn bangles, Escalade £2.50 each. Luggage from a selection at Liberty.

Mummy always chose my clothes until I discovered Smirnoff

1970s, cosmopolitan, smirnoff, Vintage Adverts

Another superb addition to the genre.

Scanned from Cosmopolitan, September 1972.

Drink to me only in pink champagne

1970s, guy bourdin, Hair and make-up, Inspirational Images, Make-up, Marcel Fenez, Vogue
Now look for evening, mood glamorous, and the colour to watch is rose. Make-up by Heidi Morawetz with Max Factor Truly Fair Whipped Creme Make-up and Natural Rose Face Powder (blended down the neck for an even skin tone); Frosted Dusky Rose Brush-On Blusher on eyelids (with Pink Pearl Shadow Creme along inner corners) and down the cheekbones; Brownish-Black Comb-On Mascara and the dazzle of new Poppy Frost Whipped Creme Lipstick. Hair curled and waved by Guillaume of Mod’s Hair, Paris. Cigar brown dress, in Hurel jersey, Roland Klein at Marcel Fenez, about £42, from Harrods; sizes, colours, other shops, see Stockists. Champagne: Moet et Chandon Dry Imperial Rose, Vintage 1966.

Photographed by Guy Bourdin.

Scanned from Vogue, September 15th 1973.

Step in Time

1970s, Bata, boots, Charman Boots, Jean Claude Volpeliere, mary quant, Mr Wik, petticoat magazine, platforms, ravel, Russell & Bromley, Sacha, shoes, Sue Hone
Suede shoes and leather platform, Sacha, £5.99, with Quant cover-up tights, 75p. / Sacha leather boots, with no parking stripes, £12.99, with Quant cover-up tights, Peter Robinson. / Suede Jumbo boots, £14, order from Charman boots, 26, Hartland Road, NW1. Quant cover-up tights, 75p. / Sacha ankle-strap shoes with high heels, £6.99, with Quant tights, 75p. from Fenwicks, W1. / Suede laced clog-boot, £8.80. Mr. Wik, 8 St. Alphage High Walk, EC1. with Quant cover-up tights, 75p. / Bata suede shoes with heart applique, £4.49, with Quant striped ribbed sox, 90p from Peter Robinson. / Sacha suede and leather gaucho wedge boots, £10.99 with Quant tights. / Suede crepe-soled shoes, £5.50 from Ravel branches. Quant tights, 75p from Hammonds of Hull. / Quilted suede gaucho boots, Russell and Bromley shops, £32, with Quant cover up tights, 75p. / Tri-colour suede slipons, Sacha shops, £5.99 with Quant multicoloured striped sox, 75p, from Fenwicks W1. / Suede court shoes, Bata, £4.49, Quant bee tights, 75p. / Emma suede boots, £16.50.

Autumn’s first boots and shoes, taking a backward look at the Fifties and beyond, a forward glance at what the later Seventies will bring. But you don’t need us to tell you the way things are going . . . just take a look at the pictures. Step out in those fantastic clumpie soles and vamps, lots of shady suedes and all the pretty quilting, patterning and painting you like.

(Before you ask, all of them please!)

Fashion Sue Hone.

Photographed by Jean Claude Volpeliere

Scanned from Petticoat, 4th September 1971.

Chez Myrys

1970s, Illustrations, Mademoiselle Age Tendre, platforms, shoes, Vintage Adverts
Chez Myrys la mode arrive plus vite. Chez Myrys la mode arrive moins cher.

I have a sudden urge to wear green tights and yellow platforms. Incroyable!

Illustrated by Maupeou-Merre.

Scanned from Mlle Age Tendre, June 1972.

Down-Town

19 magazine, 1970s, Adrian Mann, Ann Reeves, Antiquarius, biba, Bombacha, Dolcis, Essences, Essenses, Gamba, Harri Peccinotti, Inspirational Images, Mary Graeme, miss mouse, rae spencer cullen, stirling cooper, strawberry studio, van der fransen, Vintage Editorials
Circular skirt, printed with leopard skin and roses, and matching sun top, from Miss Mouse, £18.95. Gold dancing shoes, from Gamba, £13. African necklaces, from a selection by Peter Adler, from £10. Bangles from a selection at Chimera from £2.50. Scarf, worn as a sun top, from a selection at Essences, from £2. Cotton leopard-skin printed shorts, by Miss Mouse, £5.95. Embossed leather stiletto shoes, with wooden heels, from a selection at Smith and Simpson, from £5. Drop earrings, from a selection at Chimera, from £1.50.

19 AND airJamaica GO DOWN -TOWN

Down-town Mo Bay is a riot of colour. Houses are made of wood and painted red, blue, green or yellow. There’s a different colour at every step, so a walk down any street is quite an experience. Then there’s the soul music which blasts out of every shop, so you’ve got to look cool. Hence our choice of fun clothes to catch the eye even with all that competition.

Photographed by Harri Peccinotti.

Scanned from 19 Magazine, July 1974.

Green satin halter top, with red tulip print, £5.95. Matching gored skirt, £6.95. Both from Biba. Pink stiletto shoes, from a selection at Smith and Simpson, from £5. Green shawl, from Bombacha, £5.20. Bag from Biba, £1-95. Multi-coloured glass necklace, green glass necklace and green glass bracelet from a selection at Chimera. Brown and gold halter neck, with rust tulips, £5.95. Matching skirt, £6.95. Both from Biba. Gold dancing shoes, from Gamba, £13. Shawl from Bombacha, £5.20. Bag from Biba, £1.95. Long necklace and rust necklace from a selection by Adrien Mann. Blue glass necklace, from a selection at Chimera, from £2.50.
Palm-tree-print sun top, with matching skirt, from Strawberry Studio, £11.75. Wooden stiletto shoes, from a selection at Smith and Simpson at Antiquarius, from £5. Blue earrings, blue and cream necklace and gold bracelet, all from a selection at Chimera at Antiquarius. White sunglasses, from Bombacha, £.1.50. One-shoulder dress, in green crêpe with yellow floral print, from a selection at Van Der Fransen, £16. Straw wedge shoes, with painted flowers, from Dolcis, £5.99. Blue paisley-print scarf, from a selection at Essences, from £3. Green and yellow bangles, from a selection at Chimera at Antiquarius, from £3 each. Sunglasses from Bombacha, £2. Pink palm-tree-print sun top, with matching skirt, from Strawberry Studio. £13.75. Pink stiletto shoes.from a selection at Smith and Simpson at Antiquarius. from £5. Pink necklace, multi-coloured necklace, pink and clear bangles and pearl bracelet, all from a selection at Chimera at Antiquarius. Sunglasses from Bombacha. £2.
Yellow jungle print shirt, with cotton sleeves and collar in floral and seaside print, £5. Floral shorts, with patch pockets, £4-50. Both from a selection at Van Der Fransen. Gold strappy sandals, from Gamba, £2-54. Blue and white straw belt, from Biba, £4-70. Blue earrings from a selection at Chimera, from £1.50. Jungle print shirt, with crêpe de Chine floral print sleeves, £5. Matching crêpe de Chine shorts, with cotton pockets, £4-50. Both from a selection at Van Der Fransen. Gold flat dancing shoes, from Gamba, £2-54. Embroidered blue and red belt from a selection at Peaches at Antiquarius. Yellow, pink and green bangles, from Chimera, from £2.25.
White, red and black printed bra top, with matching skirt, with two pockets, by Strawberry Studio, £14. Leather shoes, with wooden stiletto heels, from a selection at Smith and Simpson, from £5. Multi-coloured glass necklace and blue plastic bangle, from a selection at Chimera. Sack bag, with cockerel printed on front, from Domidiom, 61p.
Button-through, seaside print shirt, by Miss Mouse, £7.95. Green, pink and blue button-through skirt, with side pockets, from Lily, £9.50. Green and black art deco belt, from a selection at Peaches at Antiquarius, from £6. Blue earrings and bracelet from a selection at Chimera. Seaside print shirt, by Miss Mouse, £7.95. Multi-coloured floral skirt, from Lily, £9.50. Scarf, in pocket, from a selection at Essences, from £2. Belt from a selection at Peaches at Antiquarius, from £6. Multi-coloured necklace and pink and blue floral bangles from a selection at Chimera.
Old Brighton sea-front print halter top, with matching skirt, by Ann Reeves, £13. Black snake-skin shoes, by Mary Graeme, £9.95. Scarf from a selection from Essences, from £2. Sack bag, with cockerel printed on front, from Domidiom, 61p. Earrings, multi-coloured glass necklace and bangles, from a selection at Chimera. Yellow floral cotton shirt, £6.95. Matching floral skirt, in blue, £8.95. Both from Stirling Cooper. Red snake-skin shoes, by Mary Graeme, £9.95. Sack bag, from Domidiom, 61p. Multi-coloured necklace, and clear perspex bangle, with flowers inset, from a selection by Adrien Mann. Small flower brooch, from a selection at Chimera, from £1.50.