The Story of Cedric Safesuit

carnaby street, dandy, Illustrations, john stephen, king's road, lord john, menswear, petticoat magazine, sixties


Also contained within the aforementioned July 1967 Petticoat magazine, is this superb illustrated feature on some extremely groovy menswear. Illustrated by Gerry Richards. Utterly brilliant and too good not to share…

Cedric Safesuit was a civil servant with good prospects and only one problem – all the girls rebuffed his advances with haughty stares. Why? Because Cedric was an acute and unhappy case of B.O. (boring outerwear).

Fortunately for our story, Cedric’s best friend Teddy Trend decided to take him in hand. King’s Road, he whispered at ever more frequent intervals. Carnaby Street, he muttered whenever the conversation flagged. Finally Cedric was worn down and, let loose among the gear shops, an astonishing change came over him. With whoops of delight, he tore off his old brown suit and signed cheques for everything he could lay his hands on. “I’ll never have B.O. again,” he said happily, walking off with Teddy Trend’s latest acquisition, a Twiggy-hipped redhead. “A severe case of B.H. (big head),” diagnosed Teddy sourly.

Michael Man’s Boutique blue satin shirt, 69s. 6d., with matching striped trousers, 69s. 11d., by Lord John, and printed blue kipper tie by Sydney Smith 21s.

New summer image in John Stephen His Boutique yellow seersucker shirt, 55s., matching orange seersucker trousers also by John Stephen, 65s., boots worth a second look, black and tans by Topper, 89s. 11d., tartan chucka boots, 45s. 6d.

Brown herringbone coat by Dandy, 21gns., John Michael flat hat for flat heads, 89s. 6d., white jabot for that dapper look by Dandy, 20s.

From John Stephen His Boutique white satin vicar shirt, 89s. 6d., red velvet bow from the Chelsea Antique Market, 12s. 6d., matching black trousers with white inverted pleat by Lord John, 79s. 11d., and a business-like black bowler with red cherries, 15s. at the Chelsea Antique Market.