How to look 1970

19 magazine, 1960s, 1970s, Illustrations, michael roberts, way in

Before you write off last year’s wardrobe as being out of date, or get depressed because you have nothing to wear and no money to spend … take a few minutes off and let your imagination wander like we did here. For instance, have you ever thought of:

Cutting down the sleeves of shirts and dresses to the new elbow length, adding old lace cuffs and collars and, perhaps, a heart pocket or two?

Adding a stunning button trim right down the sleeves of sweaters, cardigans and plain dresses?

Cutting up pieces of odd fabric and making patchwork pockets, shoulder insets and long scarves?

Ripping off existing collars and cuffs and replacing them with a lovely floral print with tie or scarf to match?

Adding a fake fur trim to the inside of cuffs, collars, pocket flaps and front openings to give a luxurious new look to a tired jacket or coat?

Adding fake fur pockets, shoulder yokes, collars and cuffs?

Cutting down trousers that are too short to four inches below the top of your boots? (test the length first so you don’t cut them too short).

Knitting yourself a long, long scarf and fringing the ends, or buying a long length of material and doing likewise?

Wearing your trousers inside your boots to promote a sleeky, sporty look?

Wearing a Sam Browne belt? (Available from Way In or Army Surplus Stores.)

Plaiting your hair and winding it around your ears, or wearing it in a plaited bun at the nape of your neck.

There are endless possibilities. All it takes is a bit of patience and some rummaging around.

Illustrated by Michael Roberts.

Scanned from 19 Magazine, September 1969.

When you share, you care…

1970s, Illustrations, leslie chapman, petticoat magazine

That could probably be my motto where my website/instagram feed is concerned. It helps cheer me up a little bit, especially right now, and I hope it does the same for you all too.

Illustration by Leslie Chapman.

Scanned from Petticoat, August 7th 1971.

Had any good dreams lately?

1970s, cosmopolitan, Illustrations, John Walsh, mild sauce

Illustration by John Walsh.

Scanned from Cosmopolitan, July 1975.

Daniel Hechter at Cue Shop

1970s, austin reed, Cue, Daniel Hechter, Daniel Hecter, Hamza Arcan, Illustrations, Vintage Adverts, Vogue

Since it’s been a while since I did Mensday…

Illustration by Hamza Arcan.

Scanned from Vogue, June 1977.

The Airbrushed Room

1970s, airbrushing, Illustrations, interior design, interiors

Airbrushed mural decoration in an apartment belonging to the Tubes pop group.

Photographer and artist both uncredited.

Scanned from The Airbrush Book by Seng-gye Tombs Curtis and Christopher Hunt, 1980.

Lose Your Head to Scent

1970s, Erté, Illustrations, Vogue

We asked Erté to draw for us his notion of the essence of scent, its evocative powers, and its sensations. The picture arrived with a note ‘Enclosed my design ‘Un parfum à perdre la tête‘ “. Every bottle must lose its head, for you to lose yours.

Illustration by Erté.

Scanned from Vogue, June 1973.

Smell-a-Vision

1970s, Honey Magazine, Illustrations, Lynn Gray

Illustration by Lynn Gray accompanying an article about smell.

Scanned from Honey magazine, May 1975.

Herbeauty

1970s, beauty, beauty tips, Illustrations

Scanned from Diana For Girls, 1976

Good as Gold

1970s, cosmopolitan, Fishberg West One, Hamza Arcan, Illustrations, jewellery
Just for fun jewellery starting at £46.50 for a monkey nut may not be everyone’s idea of a laugh: on the other hand, as this lot comes in 18 carat gold, it’s a decorative way of coping with inflation. Pumpkin £78, cherries £63.50, and gold and ivory banana £66 from Fishberg West One, 16 Marylebone High Street, London W1.

Illustration by Hamza Arcan.

Scanned from Cosmopolitan, June 1974.

Do or Dye

1970s, bus stop, Fifth Avenue, Herbert Johnson, Honey Magazine, Inspirational Images, kensington market, lee bender, Nike Williams, roger stowell, Sacha, Second Skin, Syndica, Vintage Editorials

Originality being one of the spices of life, isn’t it about time you did a bit of gentle artwork on some of your plainer clothes? We appliquéd satin designs on unadorned cotton T-shirts, but if you haven’t the patience to appliqué clouds with silver linings, how about tie dye instead?

Hoping this gives some inspiration to keep yourself occupied and looking groovy over the next weeks and months of isolation! In all seriousness, I hope all my dear readers are safe and well. Since my Vintage business is on ice for a little while, I have brought magazines home to scan and hope to keep you entertained and offer some escapism (plus there are years of archives to get through!). There will probably be extra stuff over on my Instagram as well so do go and follow me there.

(Instructions on how to copy these designs are at the bottom of the post.)

Set and designs by Nike Williams.

Photographs by Roger Stowell.

Drawings by H. Abbo.

Scanned from Honey, August 1970.

Rising sunset appliquéd onto a plain white jersey vest by Syndica. Shiny satin trousers by Second Skin. Red wet-look boots by Sacha.
Riot of hearts appliquéd on to a long plain black vest dress, Syndica. Beaded leather thonged armband from Bus Stop
White cotton jersey long vest dress by Syndica, tie-dyed yellow with large white circles. Patchwork belt by Fifth Avenue. Beaded thonged rope by Bus Stop. Silk scarf from Kensington Market.
Satin appliquéd steamboat on a plain scarlet cotton jersey tunic, Syndica. Patchwork leather belt from Fifth Avenue. Canvas sunhat by Herbert Johnson. Satin trousers by Second Skin.
Pink cotton jersey tunic, Syndica, tie-dyed plum with a pink border print. Stretchy webbing belt from Fenwicks. Green perspex sunshade from Lillywhites.
Pink button-up vest, Chester Martin, tie-dyed red with pink leaf pattern. Red cotton scarf from Littlewoods. White plastic sunshade from Lillywhites.