Belt Up

1970s, Inspirational Images, petticoat magazine

If you like this summer’s look chances are you won’t be able to wait to get your hands on a bulge-proof cummerbund like this deep brown leather one—it’s just about tops for getting things together. The price is just as eye-catching at £1.80, which includes postage and packing! Sizes are, 24″, 26″; 28″ and 30″. Send your coupon to Petticoat Belt Offer, 136 Long Acre, London WC99 9YB.

Photographer uncredited.

Scanned from Petticoat, 1st May 1971.

Toeing the Line

1970s, Dolcis, Elliott, Illustrations, leslie chapman, lilley and skinner, mr freedom, petticoat magazine, Russell & Bromley, Sacha, shoes

Painted peep-toe court shoes, Mr Freedom, W8., £10.75, Quant spotty tights, £1; Russell & Bromley suede bar shoes with peep toe, £12.95. Quant dotty tights, £1. Lilley and Skinner leather and suede lace-ups, £4.99, Quant foot-patterned tights, 95p.; Sacha suede shoes to strap calf-high, £4.99. Mr Freedom tights, 52½p.; Russell & Bromley suede wedge shoes with buckle, £5.25. Mr Freedom tights, 52½p.; Suede sandal all the way up to the knee. Russell & Bromley, £10.45.

Sinuous straps, wedgy heels and an all-time comeback for soft summer suede in any number of wide-eye summer shades. Shoes that daren’t be just practical — not now there’s so much happening in the clothes line above! With the sort of prices shown here, any girl can take out enough insurance to make sure her footwear not only keeps pace with the rest of her wardrobe, but even makes it that much more special as well!

Illustrations by Leslie Chapman.

Scanned from Petticoat, 20th March 1971.

Saxone suede four-bar shoes with clumpie heels, £5.50. Mr Freedom tights, 52½p.; Dolcis suede lace-up-leg shoes, £2.99. Mr Freedom tights, 52½p.; Suede wedge-heeled bar shoes, Lilley and Skinner, £5.50 plus Quant sheer stockings with butterfly emblem, 99p.; Russell & Bromley suede wedge-heeled shoes, lacing above the knee, £11.95. Mr Freedom tights, 52½p.; Suede and leather laced shoes Dolcis, £4.99 with Quant ankle-patterned tights, 95p.; Elliotts suede wedge-heeled ankle-laced shoes, £12.95. Mr Freedom tights, 52p.

The Vamp’s Back

1970s, Anne Tyrrell, barbara hulanicki, biba, chelsea cobbler, Derber, Fortuna, gillian richard, just looking, Marcia Brackett, mary quant, mr freedom, nostalgia, petticoat magazine, Sacha, Spectrum, terry de havilland

There’s a party in the air—just getting in the mood? Green satin, long dress, Biba, Kensington High. Street, W8, £9.40. Lace gloves from a selection at Nostalgia, 29 Bedfordbury, New Row WC2, Bracelets from Emeline, SW3. Sparkle beads by Adrien Mann. Perspex shoes by Terry de Havilland, £15 from Derber Shops.

For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.

Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.

Hair by Christine at Mane Line.

Fashion by Marcia Brackett.

Photographed by Fortuna.

Scanned from Petticoat Magazine, 1st December 1973.

A girl knows how to get things going…Long-sleeved, V-neck dress with ruched bodice, by Anne Tyrell for John Marks, £20.95, Wallis Shops. Feather boa, £8.95, at Just Looking, SW3. Bangles from Emeline, SW3. Sparkle beads at Way In, S W1, £1-85. Black sparkly shoes, Terry de Havilland, £15.

And how to cool it down . . Sleeveless dress with ruched front and diamante trim at Spectrum, 70 Gloucester Road,SW7, £29.50. Silver stud earrings, Paul Stephens. Silver poppet beads, Way In, SWI. Silver shoes, Chelsea Cobbler.

Even going home in the small hours can be romantic …Swirl skirt dress with gold lurex relief by Mary Quant, £28, at Bourne and Hollingsworth, W1. Feather boa from Mr. Freedom, SW3, £8-85. Chiffon scarf, “208”, SW10. Beaded purse from Nostalgia, 29 Bedfordbury, WC2. Gold snakeskin shoes by Terry de Havilland for Sacha, £9.99.

Two of the nicest escorts any girl could find . . Black and silver striped lurex vest dress with matching jacket, £12.90, by Gillian Richard at all branches of Miss Selfridge.

Soft and Pretty

1970s, biba, clobber, David Finch, Dolcis, Feathers, gillian richard, Inspirational Images, petticoat magazine, Pourelle, ravel, Rosie Nice, Sacha, Sue Hone, Vintage Editorials

Gillian Richard dress, £17.10s., Miss Selfridge, W.1. Biba tights, 10s.6d. Biba choker, £1.2s. Ravel shoes, £6.19s. 11d.

Softly, softly, ever so gently, it’s velvet— printed! It’s as pretty as a picture—so cling to it

Styling by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat Magazine, 3rd October 1970.

Pourelle midi with laced-front jacket, 131.10s., Fifth Avenue shops, Quant tights, 15s.11d. Biba butterfly, Dolcis shoes, £4.19s.11d. Pourelle short-sleeved top and skirt, £21., Fifth Avenue, W.1. Biba tights, 10s.6d., suede belt, £2.10s. Sacha shoes, £7.19s.6d. 36 Panne velvet is expensive we know — but worth it!

Knickerbockers with short-sleeved top, Pourelle, £18.18s., from Tracy, W.1., Biba canvas boots, £7.10s. Feathers cotton hat and scarf, £2.7s.6d. Clobber midi, £13.13s., Girl, W.1. Quant patterned tights, 16s.11d. Rosie Nice scarf, £1.15s. Browns ring, £3. 3s. Ravel spats, £5.5s.

Magic Moments

1970s, anello and davide, biba, Bilbo, Britannia Land of Plenty, Diane Logan, Dranella, edward mann, Feathers, gillian richard, gordon king, Inspirational Images, jeff banks, John Carter, kangol, Leicester Shoes, Maggi of London, Marcia Brackett, mary quant, miss selfridge, petticoat magazine, Pollock's Toy Museum, Richard Green, Travers Tempos, van der fransen, Vintage Editorials

Left: Winceyette dress, Mary Quant, £14,15. Miss Selfridge. Hat, Britannia Land of Plenty. Quant tights, 75p. Ankle boots, Anello & Davide, £7.75. Far left: Top, Richard Green, £4.75. Way In. Wool pants, Mary Quant £6.60, Simpsons, W1. Hat, Diane Logan, £4.50. Quant tights, £1.50. Clogs, £5.99 Leicester Shoes at Up West, W1. (Inset: Winceyette dungarees, Gordon King, £7.54, Irvine Sellers. Cardigan Marshall London £4.50, Guys and Dolls. Beret, Kangol £1.40. Biba bracelet. Quant angora sox, 50p. Clogs £5.99, Leicester Shoes. Tom & Jerry dress, Travers Tempos, £5.90. Dickins and Jones, WI. Hat, Feathers, £6.50. Quant sox 50p. Slingback flatties, Bata, £7.99).

Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.

Photographs taken at Pollock’s Toy Museum, Scala St., W1

Fashion by Marcia Brackett.

Photographed by John Carter.

Scanned from Petticoat, 12th August 1972.

House print smock top, Jeff Banks, £10, Fenwicks, W1. Wool pants, Mary Quant, £6.60. Simpsons W1. Hair comb, tailpieces 25p. Bilbo calf boots £9. Long winceyette skirt with kitten hem, Gordon King, £5.45 at Miss Selfridge. Airplane top, Maggi of London £4.30, at all branches of Snob. Pull-on hat Feathers. Angora sox Quant, 50p. Leather slip-ons, Samm, £8.95.

Striped top in winceyette with batwing sleeves, Dranella, £6.85 and pants, £7.10 at Miss Selfridge, W1. Scarf, £1 at Van der Fransen. Suede clogs, £4.99, Leicester shoes, Up West, Wl. Winceyette floral top, Traver Tempos 15.90, Sidney Smith, SW3. Wool Oxford bags Richard Green, £5.90, Way In. Necklace, Paul Stephens. Biba Bracelet, Edward Mann angora pull-on hat £2.60. Biba shoes £6.20.

Winceyette teddy print smock and matching skirt, Travers Tempos, £4.50 each at Sidney Smith SW3. Necklace from Britannia Land of Plenty SW3. Hair combs, Tailpieces 25p. Mary Quant shoes. Teddy pants and panelled top, Travers Tempos £8.50 at Sidney Smith SW3. Felt bowler Edward Mann £2.80. Swan brooch Britannia Land of Plenty.

Winceyette pyjama top, £6.60 and pants, £6.60 with kitten trim, Gordon King, Miss Selfridge, Quant sox, 50p. Hair slides, Tailpieces, 10p. Jersey dress with floral panels in winceyette, Gillian Richard, £8 at Way In. Quant wool tights £1.50. Bilbo midi boots, £9.

Lid Lustre

1970s, Boots Seventeen, Hair and make-up, Make-up, petticoat magazine, Vintage Adverts

Scanned from Petticoat, 4th August 1973.

Let Yourself Go

1970s, 2007, alistair cowin, corocraft, David Finch, gillian richard, Inspirational Images, just looking, Lena Stengard, petticoat magazine, Pinet, Pourelle, Sacha, Shelana, Sue Hone, Vintage Editorials, way in, Xanthe leathers

Voile skirt, Pourelle, (with matching blouse), £18.18s., from Sidney Smith, S.W.3., Spotlight, W.1. Peasant blouse, by Alistair Cowin, £5.15s., Peter Robinson, W.I., Fifth Avenue, S.W.3. Thonged sandals, £2.2s., Xanthe Leather, N.W.3.

If there’s one time in the year when a girl can really let herself go—it’s on a hot summer holiday evening, And what better clothes to let yourself go in than these? Be a bit flamboyant with your fabrics, now’s the time for chiffon and clinging velvet and the styles that only need a suntan for company!

Model is Lena Stengard.

Styled by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat, 18th July 1970.

Printed midi dress with long fringing, Gillian Richard, £10 10s., from all branches of Irvine Sellars, Just In, and Marshall and Snelgrove, W.I. Roman sandals. £2.2s., from Xanthe Leather, and Pussy Cat, Cambridge. Beaded belt, Way In, S.W.1.

Cotton voile dress. Shelana, £4.19s.6d., from 2007, W1., and Manchester. Biba brooch, £4.5s., worn on a chain.

Pourelle voile jacket and pants, £16.16s.. from Just Looking, S.W.3. Miss Pinet sandals, £4.19s.11d. Corocraft watch, £14.10s.

Midi velvet halter-neck dress, Shelana, £10.19s.6d., from 2007, W.1. Corocraft silver and amethyst necklace, £1.5s., and ring, 7s.9d. Sacha sandals, £9.9s.

Midi cotton jersey dress with printed hem, with scarf, by Gillian Richard, £5.10s., from all branches of Irvine Sellars. Consortium belt, £2.10s. Booty silver bangle; £12.10s.

For Those Very Special Nights

1970s, Birgitta, Karl Ferris, petticoat magazine, Silvien, Willy van Rooy

Boa-skin vest with inlaid star, designed by Willy, Ibiza. Probably available in England soon. Vest costs 4,980 pesetas, island shoes 80 pesetas.

More impact-making ideas from the romantic island of Ibiza.

The designer of the boa-skin vest in the first picture is also the stunning model for this gorgeous mini editorial, Willy van Rooy. You can still buy her beautiful designs on her website http://www.shopwillyvanrooy.com/.

(If her face looks a bit familiar, it might be because she’s also the model for my mannequin over at Liz Eggleston Vintage.)

Styling by Sue Hone.

Photographed by Karl Ferris.

Scanned from Petticoat, 18th July 1970.

Fringed dress and pants by Silvien, Formentera. 5,000 pesetas from Zoe boutique, Ibiza. Jewellery chosen from a selection in the boutique.

Left: Jacket, dress and hat crocheted by Birgitta in Ibiza. She thinks of herself as a fashion artist and her clothes as portraits of the people who wear them. Dresses 1,660 pesetas approx.

Saints Alive

1970s, chelsea girl, Chester Martin, david hurn, Diane Logan, Herbert Johnson, Lewis Separates, Marks and Spencer, mr freedom, Mr Wik, petticoat magazine, Rosie Nice, Sue Hone

Herbert Johnson belt, £2.10. Cotton skirt, £3.50 and shorts, £1.99. Chester Martin scarf, £3.50. Crepe shirt, £1.99½ from Girl branches and Chelsea Girl. Quant tights, 75p. Crochet bag, Diane Logan, £6.

The Young St. Michael range power-packed with its new mid-May collection.

The Young St. Michael range is only available at Oxford Circus. Glasgow, Brighton, Liverpool and Manchester at the moment.

Curiously, I have the scarf she’s wearing in the top photo and I had always assumed it was authentic 1930s – as it was sold to me. Now I look closer, I can see the faded signature of Chester Martin. Whilst I’m disappointed that it’s not actually as old as I thought, I can’t resist a documented bit of vintage!

Fashion by Sue Hone.

Photographed by David Hurn.

Scanned from Petticoat, 22nd May 1971.