They’re a knock-out

1970s, Abecita, bill klein, City Lights, Inspirational Images, janet reger, lingerie, petticoat magazine, platforms, Tommy Roberts, underwear, Vintage Editorials

How does a really cool lady knock spots off the opposition? Sneakily. She discards her vibrant purples and blacks, climbs sweetly into pure white undies and, as innocently as a schoolgirl, demolishes all resistance.

While this editorial can’t quite work out how regressive or feminist it wants to be, I cannot fault the pom-pom platform shoes which are all by City Lights Studio (aka post-Mr Freedom Tommy Roberts and far too short-lived). I would definitely karate chop for those babies.

Photographed by Bill Klein.

Photographed at Pickett’s Lock Recreation Centre.

Scanned from Petticoat, December 1973

Left: Lacy bra and pants by Abecita. Right: Boxer pants and nylon and lycra bra from Marks & Spencer.
Left: Vest and knickers from Marks & Spencer Right: Cami-knickers and bra by Janet Reger.
Left: Boxer pants and vest by Marks & Spencer Right: Bra and pants by Abecita.

How to find the ideal man!

1970s, Illustrations, leslie chapman, petticoat magazine

Illustrated by Leslie Chapman.

Scanned from Petticoat, 24th April 1971.

Show a Little Spirit

1960s, biba, bus stop, gordon king, Inspirational Images, kleptomania, lee bender, Madeleine Smith, Marlborough, petticoat magazine, Shelana, Sue Hone, Tommy Roberts, Vic Singh, Vintage Editorials
Metallic leather battle jackets by Fifth Avenue. Green jacket worn with black crepe trousers by Gordon King. Lilac jacket worn with black crepe trousers by Highlight. Aldbrook scarf.

Bewitch: Try a bit of witchcraft, a bit of magical charm. Cast a spell or two with slinky black velvet, bedecked with sequins. Or glamorise in shiny coloured satins. But if you are going to bewitch you must…

Bother: to wear the same startling accessories. Wear strings of shiny necklaces, an interesting belt or sash. Tie a scarf the gipsy way, around your hips or head. For maximum effect shine your face with gold or silver powder.

And be wilder: in everything you wear.

Fashion by Sue Hone. Modelled by Madeline Smith and unknown model.

Photographed by Vic Singh

Scanned from Petticoat, November 2nd 1968.

Bright yellow satin trouser suit by Kleptomania. Ronald Keith patent shoes. Shimmering black battle-dress jacket and trousers by Bus Stop. Mauve and yellow belt by Martha Hill. Mauve lace scarf by Browns. Lilley and Skinner shoes.
Spooky black outfit by Bus Stop. Red crepe shirt and silk scarf by Biba.
Little black velvet dress by Biba. Sequined waistcoat by Gordon King. Indian pendant by Kleptomania.
Black crepe dress by Marlborough. Indian silk scarf by Aldbrook. Black waistcoat and skirt by Shelana. Blue shirt by Ivor Wahl.


Be Wilder Still

1960s, alice pollock, celia birtwell, Illustrations, ossie clark, petticoat magazine, quorum, Richard Evans

be wilder still

Ever been to bed in satin or gone to work in lizard, looked through chiffon or wore a cardigan to your knees? Well we haven’t either, but Grandmother might have. The Ossie Clark and Alice Pollock Autumn Collection was full of these new things from old. Quorum clothes have a habit of being way ahead of their competitors and you always have to pay for originality. Even if you can’t afford to buy there they point the way ahead so look hard. There were maxi-length tweed coats in pinks and greens, long suede suits with lizard insets. Skirts and trousers were long and flowing, blouses were in flouncy chiffon or giselle. There were butterfly dresses in flimsy chiffon, with streams of flowing scarves tied to the ankles or wrists. There was a mass of creamy satin made into long quilted coats or glamorous trouser suits. There were satin dressing gowns with matching pants and bra. Also flowing crêpe suits with satin trimmings, tight-knitted jumpers flecked with stripes of bright colours. And more and more….

Sadly some of the prices were wild too but the ideas are yours for the copying.

A perfect example of why the demise of the illustrated fashion editorial was so unjust.

Words by Sue Hone. Illustrated by Richard Evans.

Scanned from Petticoat, November 1968.

Keep it Dark

1970s, Alan Rodin, anello and davide, Buckle Under, Dranella, Elliott, Ginger Group, liberty, Marielle, mary quant, Miss T, Mrs Cresswell, petticoat magazine, ravel, Sacha, Sacha, Steve Hiett, Sujon, Uncategorized, wallis

keep it dark 1

Flower print skirt and top by Sujon. Crochet shawl by Mrs Cresswell. Shoes by Sacha.

Dusky dark dresses for the days when you’d rather take things cooler, in feminine earthy patterns galore, with more than their fair share of low key price tags…

Photographed by Steve Hiett.

Scanned by Miss Peelpants from Petticoat, February 1971.

keep it dark 3

Both outfits by Mary Quant’s Ginger Group. Inset below right, both dresses by Dranella.

keep it dark 4

Midi dress by Marielle. Rosie Nice satin shawl.

keep it dark 2

Liberty print tiered dress by Miss T. Shawl by Mrs Cresswell. Cream boots by Ravel.

keep it dark 5

Multiprint dress, left, by Alan Rodin. Belt from Elliott. Sacha boots. Button front Liberty print dress, right, by Miss T. Suede beaded shawl by Elliott. Choker by Buckle Under.

keep it dark 6

Long Liberty print dress by Wallis. Bag and choker by Elliotts. Shoes by Anello & Davide.

Have Fun With Your Hair

1970s, Fenwick, hair, Hair and make-up, Inspirational Images, jewellery, John Carter, leonard, miss selfridge, mr freedom, pablo and delia, petticoat magazine

have fun with your hair 3

This feathered headdress by Pablo & Delia is exclusive to Leonards.

Get your hair all dressed up for Spring! Beauty girl Ann Morrow brings you the newest ideas for many a yer on the hair accessories scene. But no need to stop there all you want is a mop of hair and a little imagination to get a lot of head-turning effect.

Photographed by John Carter.

Scanned by Miss Peelpants from Petticoat, May 1971.

have fun with your hair 5

Severe little buns and topknots look good with a snood added. This one came from Fenwick, and we added a bunch of cherries by Mr Freedom.

have fun with your hair 6

With this painted slide by Pablo and Delia, John at Leonard gave model Chrissie an oriental look. Her hair is drawn back tightly to show off the coloured streak attached to the slide.

have fun with your hair 1

These coloured streaks look like a bird of paradise – mail order them each from Annie Russel, 398 Kings Road.

have fun with your hair 2

A slide with a feather from Miss Selfridge. Match your eyes to your slide.

have fun with your hair 4

Play about with different slides. We found these in Miss Selfridge – apples that look good enough to eat.

have fun with your hair 7

Evening hair goes all glittery with a headband from Fenwick and a Fortes-style slide with a sparkle from Boots.

have fun with your hair 8

Flowered print are big news, so put some in your hair too  This lovely spring bunch comes ready attached to a comb from Miss Selfridge.

One Jump Ahead

1960s, Inspirational Images, Janet Street Porter, lilley and skinner, petticoat magazine, simon massey, sylvia ayton, Tim Street-Porter, Travers Tempos, Uncategorized, Vintage Editorials, zandra rhodes

Petticoat JSP a

Be an exhibitionist. Entwine yourself with yards of machine-age screen printed scarf by Sylvia Ayton and Zandra Rhodes.

Why wait; be bold, be brave, stay cool! Now – before all the sheep latch onto the look for ’69. Ignore us if you like, but if we’re right (and we think we are) you could be way ahead of the crowd.

Janet Street-Porter modelling clothes by the immensely brilliant combination of Sylvia Ayton and Zandra Rhodes, whose short-lived Fulham Road Clothes Shop is one of the rarest and grooviest boutique labels.

Photographed by Tim Street-Porter.

Scanned by Miss Peelpants from Petticoat, January 1969.

Petticoat JSP b

BE BOLD. Prints in 1969 owe nothing to the thirties; they look ahead, shout out bright new images and colours. Screen printed blouse by Sylvia Ayton and Zandra Rhodes.

Petticoat JSP c

BE BRAVE. Dare to wear the most sensational raincoat we’ve seen for ages. Why wear mini coats when your knees are freezing and soggy. Plastivamp black PVC and snakeskin printed PVC raincoat by Sylvia Ayton and Zandra Rhodes.

Petticoat JSP d

BE BRIGHT. Last year’s after-dark shiners are this spring’s day-time gleamers; pinky orange tricel jersey shirt dress with full sleeves by Simon Massey. Shoes by Lilley & Skinner.

Petticoat JSP e

BE COOL. The new fabric cut the new way; clinging Tricel jersey frock with a neckline that mum would remember. Navy and white checked dress by Simon Massey.

Petticoat JSP f

BE BRASH. Vulgar colours are carefully teamed and tastefully cut. Action-packed tweed trousers (with high fitted waistband and turn ups) together with waitsed and flared matching coat by Sylvia Ayton and Zandra Rhodes.

Petticoat JSP g

BE WITTY. Dare to laugh at yourself a little; see the funny side of fashion as well s the serious. Mint green courtelle jersey dress with handy pockets for sweeties, by Travers Tempos.

Carry Your Bag?

1970s, Avril Gordon, bags, Bags, biba, erica budd, Inspirational Images, John Carter, John Craig, mr freedom, petticoat magazine, stop the shop, Sue Hone, Tillers, Tommy Roberts, Tony Alston, Wild Mustang Co., Xanthe leathers

carry your bag

From left to right: John Craig polo, £4.50., Just Looking, SW3. Felt clutch bag, Tillers, £4., Miss Selfridge and Way In, SW1. Satchel tote bag, Avril Gordon, £3.99., from Miss Selfridge shops. Striped polo, John Craig, £4., at “27”, SW3. Rainbow suede clutch bag, Biba, W8., £7.75., and knit hat, 75p. Fringed duffle bag, Xanthe Leather, £3.99., Girl, Wl. John Craig polo, £3., Girl. Leather and snake clutch bag, Bus Stop, W8., £4. Canvas bag with daisy trim, Xanthe Leather, £3.50 at Girl, Wl. Polo sweater with badges, Erica Budd, £2.90., Neatawear, Girl and Peter Robinson Top Shop, Wl. Bus Stop hat, £2.60. Bag in leather cowboy style, Wild Mustang, £9., to order, 30 Gt. Portland St, Wl., p&p inc. Custard Tart metal workman’s lunchbox, Mr Freedom, Kensington Church St., W8., £2.65. Ribby polo with stripes, John Craig, £4., at Stop The Shop, SW3. Knitting bag, Baggage and General, £2.90., Peter Robinson, Great Gear Trading Co., SW3. Leather shoulder bag with criss cross stitching, Girl, £6.99. Vest sweater, John Craig, £4.50., at Just Looking, SW3. Suede shoulder bag with badge and wings, £5.75., with matching hat, £4.75., by Tony Alston to order from 52, Sutherland Pl., W2, p&p inc. Canvas bag, Xanthe Leather, £3.25., Chelsea Girl, Mail order: 15, Perrins Lane, NW3 and 20p p&p.

Carry-alls in all shapes and sizes… patterned pouches to go pretty places, tough canvas (and tin!) toters for trains and towns and big squashy suede and leather shoulder bags for catching buses and boats and being busy.

I am particularly enamoured of the ‘Custard Tart’ workman’s lunchbox from Mr Freedom.

Fashion by Sue Hone.

Photographed by John Carter

Scanned by Miss Peelpants from Petticoat, October 1971

My Kind of Man

1970s, Illustrations, Julian Allen, petticoat magazine

My kind of man - Julian Allen - Petticoat September 1971

Illustration by Julian Allen.

Scanned by Miss Peelpants from Petticoat, September 1971

Take a long look

1960s, bus stop, david hurn, Elgee, Inspirational Images, John Craig, kleptomania, lee bender, ossie clark, petticoat magazine, quorum, ravel, Sacha, Sacha, stop the shop, Sujon, Vintage Editorials, wallis

take a long look 3

Long blue coat, £25 4s. by Ossie Clark at Quorum, S.W.3. Scarf by Liberty, £3 19s. 6d. White boots by Sacha, £7 7s. Flowery print dress, £10 10s,, by Kleptomania, S.W.3. Blue boots by Sacha, £7 7s. Corocraft beads, £1 12s. 6d.

How far are you dropping your hem this season? Variations on the theme fall from just below the knee to maxi. Coolest long-liners come soft on jersey, hot on tweed, close and clingy in crepe and warm in wool and fur…

Photographed by David Hurn.

Scanned by Miss Peelpants from Petticoat, October 1969.

take a long look 1

Blue button-front long dress, £8 Ss. from main Wallis Shops. Beige long-sleeved shirt, £3 13s. 6d., turquoise coat, £13 13s., long black skirt, £5 Ss. all from Bus Stop, W.8. Worry beads, £15s. from The Greek Shop.

take a long look 2

Maroon herring-bone coat, £18 10s., with matching trousers, £5 by Elgee from Miss Selfridge. Ravel red patent brogues, £6 6s, Lilac velveteen shirt by John Craig, £3 12s. from Stop the Shop, S.W.3. Brown and white tweed coat, £16 10s. C & A. Paisley scarf by Richard Allan, £3 3s. Grey herringbone coat, £13 2s. 6d., matching trousers, £414s. 6d., from Bus Stop, W.B. and the new shop in Birmingham. Boots by Sacha, £7 7s. Fringed scarf by Sujon, £3 13s. 6d.