Hollywood Clothes Shop

ad hoc, british boutique movement, edina ronay, hollywood clothes shop, hollywood icons, johnny moke, kensington high street, seventies fashion, Vogue

There are a few boutiques, Alkasura and Che Guevara included, whose work is painfully abugly. Flat feet are not sexy and elegant.”

Hollywood Clothes Shop sounds like it was one of the best examples of those playfully indulgent Boutique interiors at the time, although its brevity of existence means that there’s not a lot of imagery to correlate with the descriptions of old cinema seats, and the mannequins, paintings and photographs of movie stars. So I was rather delighted to spot some delicious photos of Edina Ronay sporting some of the frocks in the boutique itself. Thank heavens for the ‘Vogue’s Own Boutique’ feature. From February 1971.

Here, Edina Ronay stars in clothes from the new Hollywood Clothes Shop, on Hollywood Road, where else? Zipped plaid jacket, below, 14 gns (£14.70). Stylish crepe and sparkling sequin cocktail suit of deep claret, 12 gns (£12.60), with turban of wrapped velvet and snakeskin, with authentic pin, 8gns (£8.40).

8 thoughts on “Hollywood Clothes Shop

  1. Lovely pictures. Although, I must say (even as a 70s fashion/glam obsessive) I have always had issues with his philosophies.For example I would counter the flat shoes/trainers thing… I wouldn't wear an ugly bikini (and I might wear one shopping were it warm enough), just as I would never wear an ugly trainer. To insist all sports wear is ugly is (a) shortsighted and (b) a bit of a cop out – the challenge is how to make something beautiful out of something mundane (that's how denim and the handbag as we know it- thanks to Chanel- were invented).

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