The main attraction of this summer’s printed dress is their little-girl, Sunday-best quality. The star fabric is floral crepe-de-Chine, now beautifully revived, featuring softly shaped skirts, Peter Pan collars and puff sleeves.
Another flawless example of early Seventies nostalgia for the Thirties and Forties, which might seem frivolous or twee if it wasn’t in the talented hands of Mr Peccinotti.
There are a few boutiques, Alkasura and Che Guevara included, whose work is painfully abugly. Flat feet are not sexy and elegant.”
Hollywood Clothes Shop sounds like it was one of the best examples of those playfully indulgent Boutique interiors at the time, although its brevity of existence means that there’s not a lot of imagery to correlate with the descriptions of old cinema seats, and the mannequins, paintings and photographs of movie stars. So I was rather delighted to spot some delicious photos of Edina Ronay sporting some of the frocks in the boutique itself. Thank heavens for the ‘Vogue’s Own Boutique’ feature. From February 1971.
Here, Edina Ronay stars in clothes from the new Hollywood Clothes Shop, on Hollywood Road, where else? Zipped plaid jacket, below, 14 gns (£14.70). Stylish crepe and sparkling sequin cocktail suit of deep claret, 12 gns (£12.60), with turban of wrapped velvet and snakeskin, with authentic pin, 8gns (£8.40).