Vintage Adverts: Steiner. The first name in Photomontage

1970s, cosmopolitan, mild sauce, photomontage, Vintage Adverts


Oh I do love a bit of photomontage, and this Steiner hair advert is just glorious. It was certainly a favourite technique of James Wedge, but I’m not sure they’re quite his style – they’re rather more straightforward and less painted. Although that’s not to denigrate them; I love the simplicity of the layout, which belies how entirely fiendish it was to make pictures like this. We take such effects for granted in the age of photoshop, but these would have been incredibly time-consuming…

Scanned by Miss Peelpants from Cosmopolitan, October 1973



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