Mild Sauce: Ondine Bath Dew

1970s, cosmopolitan, mild sauce, Vintage Adverts

ondine advert

When did we get so prudish about ladies nipples? This beautiful image was a double page advert in a mainstream magazine in 1975, and apparently also used in the packaging, but people have their Instagram accounts deleted and Facebook posts censored for far less in 2014.

Scanned by Miss Peelpants from Cosmopolitan, July 1975

7 thoughts on “Mild Sauce: Ondine Bath Dew

  1. Gosh! I do often wonder how society took so many steps backwards since the 70s. This add is beautiful. Art nouveau water nymphs with lovely long hair. At least its tasteful I guess…

  2. Have got plenty of this shit, …blue + green including posters, also a pile of ‘Music to Bathe by’
    LPs I am actually using this when I have a bath these days..best stuff around!

  3. Hi,
    I am a PhD student, currently working on my thesis on the modern reception of J.W. Waterhouse. Part of my research project concerns the advertisement for the Ondine Bath Dew and I was wondering if you could give me some further information or photos of the advert/the magazine in which you found it.
    Many thanks in advance
    Kilian

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