When Gil, of Max Factor, one of the most famous make-up experts in the world, decided to revolutionize the make-up of the seventies, top Italian photographer Gianni Turillazzi was called in to record the results on film. The idea, we understand, is that ‘make-up which previously was considered showy and heavy, will now even be able to be used by girls in convents, for the true make-up (which Gil is launching for the following ten years) does not only involve the eyes, but the whole face and sometimes even more. Colour, lots and lots of colour on women’s faces, to emphasize perfect features. or soften not-so-perfect ones, but above all to create a complete harmony between make-up, hair-style and dress.’ We hope that when they run this up the flag pole everyone salutes. Meanwhile, Gil has provided Turillazzi with a very pretty picture.

Photographed by Gianni Turillazzi

Scanned from Photography Year Book, 1974.