Make-up for white, pink and green

1970s, Buckle Under, dorothee bis, Hair and make-up, harpers and queen, Herbert Johnson, Inspirational Images, james wedge, Make-up, Michaeljohn, Serge Lutens, wallis
Eyes are the focal point in this make-up for white by Serge Lutens of Christian Dior. Wide-brimmed black felt hat by Herbert Johnson.

This year you match your make-up to what you are wearing rather than to the colouring you were born with. Now, with the much greater variety of colours available, it is no longer blue for blue eyes, green for green eyes; or pink and white for blondes and gold-rachel tones for brunettes. You can have a new look for every day of the week, or different looks for day and night. In fact, you match your make-up to your clothes.

To show how much scope there is, we have taken one girl and given her three different make-ups created for each of this season’s new fashion colours.

Make-up for white by Serge Lutens. Make-up for Pink and Green by Mary Lou of The Face Place.

Hair by Pauline of Michaeljohn.

Photographed by James Wedge.

Scanned from Harpers and Queen, early October 1971.

The make-up for pink incorporates all the new plum, mulberrt, grape and frosted pink make-up tones. Hat by Buckle Under. Pink jacket by Dorothee Bis.
For this season’s many shades of green there are lots of exciting new eye make-up colours. Emerald satin blazer by Wallis. Flowers from Bourne and Hollingsworth.

Anarchists go their own sweet way

alice pollock, beauty, biba, gala, Hair and make-up, Honey Magazine, Inspirational Images, Jill Harley, kari ann muller, Make-up, Steve Hiett

They break boring beauty traditions and riot lip colours go on eyes, eye colours go on lips. Upside down- Quite contrary. And why not? Make-up was getting so dreary. We just stuck to the rules and slicked warm colours—pink, amber, soft orange—on our mouths, and cool colours—grey, green, blue, brown—on our eyes. Till now. Till the anarchists started this new groove. Now things are happening. Putting on a face isn’t a daily chore to be done as quickly as possible. Make-up is something to enjoy. It’s art. Total fun. Total fantasy. After all, painting on warm mobile skin is so much more exciting than .cold fiat paper or canvas. Come, join the anarchy party and experiment with colour. Sit down this evening in front of a well-lit mirror, not the telly, and design surprise eyes.

Alice Pollock (top) says she would like to be invisible (can’t think why) and her favourite perfume is Chanel No. 5. She has tried every hair colour under the sun, including green, but she’s glad it’s her own shade now—”At least I know who I am when I wake up.” Every morning she washes it in the bath with Boots Herbal Shampoo, 2s. 11d. On her eye-lids she paints Leichner’s Ivory Stick No. 5, 5s. 3d., and then an arc of pale green under the brow and round along the cheek-bone. Her lip-colour is a mixture of the same Leichner stick and Christian Dior’s Sepia 61 lipstick, 15s.


Moon (centre left, whose real name is Constance Mullens and who was nicknamed after a South African cartoon character called Moon Mullens) wears Mary Quant’s Citrus Jeepers Peepers, 18s. 7d., on her eye-lids and a purple Caran D’ache water crayon all round the eyes to tone with her hair which is cleverly coloured mauve and butterscotch by Erik and styled by Herta at Vidal Sassoon, Grosvenor House; 01-629 2463. Her favourite perfume is jasmin and, asked what the most vital beauty product is, she said, “a razor.”


Gala Mitchell (centre right) is a beautifully original actress. You may have seen her before in Ken Russell’s television film about the Pre-Raphaelites. Her most treasured beauty product is lipstick. Here she’s wearing Biba’s purple lip-tint, 5s., with black liner round her mouth. She uses more of Revlon’s Natural Wonder Lid Liners, 17s. 6d., to paint intriguing black spots across part of her face to symbolise a veil, and then twists a string of blue curls, tinted by Erik, amongst her copper hair which she keeps in place with two ’40s tortoiseshell hair-combs.


Kari Ann Moller (bottom left) says she wants to look like the wicked witch in fairy tales, yet she loves cosy perfumes like Apple Blossom and Lily of the Valley (Coty’s Muguet des Bois Creamy Skin Parfum, 17s. 6d.), and she couldn’t live without Nivea. “I found an old purple crayon in my boyfriend’s car—he’s a painter—so I’m wearing purple with a dab of lipstick and Leichner silver sparklers on my eyes today, plus tart red lipstick by Elizabeth Arden.” Her soft ginger wig is by Ricci Burns, 151 Kings Rd., S.W.3.


Jill Harley (bottom right) never wears fake eyelashes now, she’s only interested in colour: Chrome stick by Leichner.. 5s. 3d., with Gait orange paint near the socket line and Dorothy Gray’s Light-Up Yellow lipstick, 11s. 6d., as a highlighter for her eyes. Woltz ltaliana’s pale green polish, Laguna, goes on her nails to match up with her pale green wellingtons. Instead of expensive face-shapers, she brushes on Miners’ Frosted Brown Powder Eye Shadow, 2s. 10d. For her lips, she mixes an old red lipstick with Boots 17 Shiny Brown Eye Shadow Stick, 2s. 6d.

Two of my favourite models + one of my favourite designers + some wild 1970 make-up = happy Liz.

Photographed by Steve Hiett.

Scanned from Honey, September 1970.

Emotion by Helena Rubenstein

Hair and make-up, Helena Rubenstein, Make-up, Marie Cosindas, Stavropoulos, Vintage Adverts, Vogue

Polaroid Portrait by Marie Cosindas commissioned by Helena Rubinstein Inc. 1968.

Gown by Stavropoulos.

Scanned from Vogue, July 1969.

Penelope Tree by Avedon

1960s, avedon, Hair and make-up, Inspirational Images, Make-up, penelope tree, Vogue

Penelope Tree, nineteen, daughter of Mr Ronald and the Hon. Marietta Tree – the look of a dreamy Petrouchka. “I am all make-up,” she once said: she sees her face as a canvas, brushing on colour to strange, beguiling, sometimes extraordinary effect. While the effect on other people can be startling, she remains totally serene. Her imaginative face-painting began when she was thirteen. “I did it first to get attention, now I don’t notice it.” With a bright acquisitive mind that absorb countries, people, books, her heroes are Mailer and Nabokov, aesthetics and politics her life, and she takes a beautiful picture. This one, with bird feather eyes, by Avedon.

Photographed by Richard Avedon.

Scanned from Beauty in Vogue, 1969.

Put on your party face

19 magazine, 1970s, Hair and make-up, Inspirational Images, John Bishop, Make-up, Richard Sharah, Vivienne Lynn
Nothing is too daring, nothing too outrageous. In fact, the more the fantasy, colour and individuality you create, the better.

Model on the right is Vivienne Lynn. Hair is by Keith at Smile. Make-up by Richard Sharah.

Photographed by John Bishop.

Scanned from 19 Magazine, December 1976.

What See-throughs did for breasts, Gala Lip Pen does for mouths.

1970s, cosmopolitan, Make-up, Vintage Adverts

Scanned from Cosmopolitan, December 1972

Don’t cry your eyes out

19 magazine, 1970s, Hair and make-up, Make-up, mary quant, Vintage Adverts
“Don’t cry your eyes out”, says Mary Quant. “I’ve just added some new colours to my Tearproof Mascara range. You can now get chocolate, grey, bottle-green as well as black, brown-black and blue.”

Scanned from 19 Magazine, September 1975.

A blaze of frosted colour

19 magazine, 1970s, Almay, Hair and make-up, Make-up, Uncategorized
These brilliant frosted lipsticks in 10 glowing glistening colours give you tantalising lips that even feel beautiful and Almay call them ‘Colour Moist Pearls’.

Scanned from 19 Magazine, September 1971.

The Seven Faces of Beauty

1970s, barry lategan, beauty, Gina Fratini, Hair and make-up, Herbert Johnson, Inspirational Images, Make-up, Sujon, Vintage Adverts, Vivienne Lynn, Vogue
Monday’s Child is Fair of Face. Blue flowers from Novelty Imports. Blue silk blouse by Sujon.

A stunningly styled and photographed advertisement feature for Boots No7 cosmetics, based around the ‘Monday’s Child’ nursery rhyme (although they’ve muddled up Friday and Saturday as far as I remember it). As a Tuesday’s child, I’m pretty happy with my lot although never sure how graceful I am. Which one are you? I particularly love Vivienne Lynn’s mournful Wednesday’s Child.

Photographed by Barry Lategan.

Scanned from Vogue, June 1972.

Tuesday’s Child is Full of Grace. Pink voile blouse by Plainclothes. Hat by Herbert Johnson.
Wednesday’s Child is Full of Woe.
Thursday’s Child has Far to Go
Friday’s Child works hard for her living.
Saturday’s Child is Loving and Giving.
And the child that is born on the Sabbath Day is Bonny and Blithe, Good and Gay. White smock top by Gina Fratini.

Sunfire Frosts

1970s, Hair and make-up, Inspirational Images, Make-up, Revlon, Vintage Adverts, Vogue

Revlon creates the new Mouth of Summer ’73.

This is the mouth no summer has seen before! Rich, sensuous, dark-fire in six new Revlon colours, iced with frost. A whole new creamfrost formula. Lush and luscious colours only Revlon could create!

Scanned from Vogue, July 1973