Sylvie Winter in Sweetheart

1970s, Boutiques, british boutique movement, mr freedom, Sweetheart, Vogue

German actress Sylvie Winters (sic) seems to be the new mood of Munich. She buys her clothes from Sweetheart, Leopoldstrasse 54, in the Schwabing/Chelsea district. Sweetheart is run by its two designers; amongst wall-sized posters and giant-sized carrot tins they sell fantasy chiffons and pop satin zip suits.

Sounds like the German version of Mr Freedom! It’s always fascinating to see how far and wide the boutique trend had spread, I just wish there were more photos of the interior.

Photographed by Pat York.

Scanned from Vogue (‘Vogue’s Own Boutique’), September 1971.