German actress Sylvie Winters (sic) seems to be the new mood of Munich. She buys her clothes from Sweetheart, Leopoldstrasse 54, in the Schwabing/Chelsea district. Sweetheart is run by its two designers; amongst wall-sized posters and giant-sized carrot tins they sell fantasy chiffons and pop satin zip suits.
Sounds like the German version of Mr Freedom! It’s always fascinating to see how far and wide the boutique trend had spread, I just wish there were more photos of the interior.
Photographed by Pat York.
Scanned from Vogue (‘Vogue’s Own Boutique’), September 1971.
Jeanz Meanz summertime, anytime, new blues, faded blues, long legs, a look that’s sexy, tough, goes with workshirt or Saint Laurent blazer, a bright old idea that began with the Gold Rush and just keeps on looking great…
Blue skies, fresh air, freewheeling and summer suede shorts. This way.
Unusually for Vogue, this spread doesn’t credit a photographer. It also credits those amazing shoes to Rowley and Oram, who stocked Terry de Havilland’s shoes, so I suspect that they are by him as well.
Brighter and brighter, the new brand of knits is coming. Bolder than ever, with huge batwing sleeves, flaring kimono arms and rainbow stripes. Piled on top of one another or over a striking shirt – without any doubt the greatest knits ever seen.
I don’t know about you, but clown and circus-influenced editorials are one of my favourite themes and really quite a staple of the late Sixties and early Seventies youth magazine boom.
The RCA’s School of Fashion is a great forcing ground for young designers. This year’s show proved the point again, with looks both space-age and romantic, the best in fashion for men… the man in the landscape is Gervase, pop singer with new release, “Pepper Grinder”. And the man responsible for the leather landscape, Jim O’Connor, made a gold lurex evening suit that could outshine Elvis Presley; a memorable droopy satin dressing gown and pyjamas silk-screened in rainbow colours with the words “there will never be another you”.
I would walk over hot coals for that jacket. Jim O’Connor would go on to design for Tommy Roberts’s Mr Freedom boutique and created the legendary winged boots (as worn by Elton John) amongst many other iconic designs.
There’s not a huge amount out there about Gervase Griffiths, what there is mainly relates to his time with Patrick Procktor and those creative circles (see here where there is also a connection to Ossie Clark), but here’s a link to the aforementioned Pepper Grinder which is all the baroque psychedelic whimsy you would expect from 1968.
First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.
Here’s Yvonne with her friends from “The Grope”, a pop group that first got going in Inverness. Noddy, sitting beside her, is lead guitar. On the right is Size, bass guitar. And Charlie, with the Micky Mouse shirt, used to be their manager. “The Grope” (only Viv is missing) write most of their own songs, and the one they like best is “Miss Samantha”.
Yvonne has lots of friends in the pop world and she now works at a Discotheque herself, serving drinks and food. She loves that job, though it’s not exactly what her mother had dreamed of: she wanted Yvonne to become a ballerina, like herself.
As it turned out, Yvonne started as a temp. shtd. typ. She didn’t stick it long, because she kept landing up with impossible bosses. “Old women, who wouldn’t let me talk”, she explains. So off she went to the Chelsea Drugstore and got a job assembling Knickerbocker Glories and suchlike at the Soda Fountain.
Yvonne, where are you now? And who on earth were ‘The Grope’? And where can I get that ‘Flower Power’ mug?
Suddenly this summer the shops are selling masses of hats that before would have only been dug up for garden parties, weddings, sports days or camping it up. For years magazines and designers have shown their clothes with hats, but they don’t usually turn up in the street. Fashion editors often feature ‘picture hats’ like those on the previous page posed in some romantic setting or framing an immaculate new make-up, but one never actually sees them on a number 19 bus. Now hats have gone the way of all clothes; there are no rules; you can wear anything with anything. Any hat, whether it’s wide-brimmed and floppy with half a haberdashery department stuck over it, or a small crocheted cloche pinned with a bunch of plastic fruit, i fine with either nostalgic Forties’ dresses or a dirty old pair of jeans. And you can still wear it to a wedding if you want to.
Modelled by Jean Shrimpton.
Photographed by Hans Feurer.
Scanned from The Sunday Times Magazine, June 20th 1971.
After the explosion of hot pants and vulgar satin knickers, shorts are still with us, but they’ve emerged neater and brighter – put together with layered vests and skimpy sweaters, legs that go on forever and bright vampy shoes or clogs. It’s the only way to be cool this summer.