Saints Alive

1970s, chelsea girl, Chester Martin, david hurn, Diane Logan, Herbert Johnson, Lewis Separates, Marks and Spencer, mr freedom, Mr Wik, petticoat magazine, Rosie Nice, Sue Hone
Herbert Johnson belt, £2.10. Cotton skirt, £3.50 and shorts, £1.99. Chester Martin scarf, £3.50. Crepe shirt, £1.99½ from Girl branches and Chelsea Girl. Quant tights, 75p. Crochet bag, Diane Logan, £6.

The Young St. Michael range power-packed with its new mid-May collection.

The Young St. Michael range is only available at Oxford Circus. Glasgow, Brighton, Liverpool and Manchester at the moment.

Curiously, I have the scarf she’s wearing in the top photo and I had always assumed it was authentic 1930s – as it was sold to me. Now I look closer, I can see the faded signature of Chester Martin. Whilst I’m disappointed that it’s not actually as old as I thought, I can’t resist a documented bit of vintage!

Fashion by Sue Hone.

Photographed by David Hurn.

Scanned from Petticoat, 22nd May 1971.

Crimplene blouse, £2.99, with terylene and linen dungarees, £4.50. Mr Wik clogs, £3. Mr Freedom tin belt, £5.25. Chester Martin scarf, £3.50.
Terylene and linen shorts with buttons, £1.99. Daisy print cotton blouse, £2.99. Rosie Nice jacket, £3. Quant tights, 75p.
Midi crimplene dress, £5.75 approx. Vest from Lewis Separates, £1.49½.

Go on – we dare you!

1970s, alkasura, biba, Brave New World, Britannia Land of Plenty, bus stop, che guevara, Conspiracy, Derber, Electric Fittings, Frocks, gillian richard, gordon king, Great Gear Trading Co, Inspirational Images, Leicester Shoes, let it rock, Marcia Brackett, miss mouse, mr freedom, petticoat magazine, Pinocchio, rae spencer cullen, ravel, Richard Green, Roger Charity, Sacha, Sheilagh Browne, stirling cooper, Vintage Editorials, wallis
He wears: Velvet coat, £19.95, pants, £7.95 and satin bow tie, £1 all at Mr. Freedom. Stirling Cooper shirt, £5.75 at Peter Robinson. Biba shoes. She wears: left: Lurex jacket, Bus Stop, £8.95. Wallis pants, £6.95. Stirling Cooper top, £3.95 at Peter Robinson, W1 Biba shoes. She wears: right: Black net skirt, £10.50 and top, £7.50, Miss Mouse at Peter Robinson.

Extra special for a special season — some of the most outrageous party clothes to be seen since the golden days of Hollywood and the silver screen left us open-mouthed in amazement. The Sundown, Charing Cross Road, WC2, is where to find glamour 1972 style — that’s where we took clothes, models and hairdresser Michael Strum from Crimpers. It was amazing too, why not try it some time?

Fashion Marcia Brackett.

Sounds from The Sands of Time.

Photographer is, unusually for Petticoat, uncredited but I think it is probably Roger Charity.

Scanned from Petticoat, 16th December 1972.

He wears: Tee shirt from Let It Rock, Velvet Oxford Bags, Mr. Freedom, £7.95. Biba shoes, £7.25. She wears: left: Crepe dress, Brave New World, £14.50. Biba earrings, £1. Bus Stop brooch, £1.25. Mary Quant diamante shoes, £7.50. She wears: right: Lurex shirt and dungarees, Frocks, £18, at Mr. Freedom, Sacha shoes, £8.99.
He wears: Satin Bags, £6.95 and bow tie, £1, both Mr. Freedom. Shirt, Alkasura, SW3, £8. Shoes by Topper, SW3. She wears: left: Black dress with grey bodice, Shelagh Brown for Coopers. Britannia Land of Plenty Cape, £1.00. Leicester ankle shoes, £10.99. She wears: right: Satin top and pants, Miss Mouse, £20 at Peter Robinson, W1. Sacha shoes, £8.99.
He wears: Biba shirt, £6.95. Brave New World suit, £27, 5 Monmouth Place, Monmouth Road, W2. She wears skirt and top. Richard Green, £13.50 at Pinnochio, Fulham Rd., SW5. Ravel shoes. £10.99. She wears: right: Lurex suit, Electric Fittings, £16 at Conspiracy. Biba earrings, 20p. Stars, Britannia Land of Plenty.
He wears: shirt £7 and satin jacket, £24, both Alkasura, Kings Rd., SW3. Mr. Freedom pants, £7.95. She wears left: Satin dress, Britannia Land of Plenty. SW3. Brave New World bolero, £17, at Che Guevara, W8. Anschell bracelet, £250. Ravel shoes, £10.99. She wears: right: Gordon King trouser suit, £17.95 at Conspiracy, W8.
He wears: Velvet Oxford bags, £7.50 and lurex shirt, £7 both Alkasura, Kings Rd., SW3. Mr. Freedom bow tie, £1. Canvas boots, Great Gear Trading Co., £13.25. She wears: left: Miss Mouse shirt, £9.95 at Peter Robinson, Pants, Wallis shops, £5.50. Ravel shoes £6.99. She wears: right: Gillian Richard dress, £8.80 at Pinnochio, Fulham Rd., Britannia Land of Plenty, comb, shoes by Derber.

Look Back in Anger

1970s, Adrian Mann, Angela at London Town, Bermona, Bilbo, bus stop, fifties fashion, flair magazine, john kelly, lee bender, Mr Feed'Em, mr freedom, ravel, Sacha, sheridan barnett, simon massey, stirling cooper, Vintage Editorials

Call it nostalgia, admission of defeat, lack of inventiveness or what you will: the ugly fact is that there is a strong trend among designers to dig up the Fifties for a fashion revival. Those were the days of the A-line, the tulip dress, Lurex and pleated skirts. If you are disturbed at a Fifties revival, so are we. We think it a period in fashion terms best forgotten, with one or two exceptions. If you don’t favour the fashion but fancy the authentic ambiance you’ll get the right idea at Mr Freedom’s restaurant, Feed’em, where we photographed. Here, written about in the Fiftie’s style, are some of the up-dated Fifties fashions on sale now.

At the same time as the Thirties and Forties were being raided by British Boutique designers, so were the Fifties (or Fiftie’s as so spectacularly put here) and it’s pretty hilarious to see the cynicism by the writer here (possibly fashion editor Sarah Drummond) – who had presumably been a young woman then. The cyclical nature of fashion is nothing new and nor is the disbelief when it’s happening in your own timeline!

On another note, it’s always lovely to see some new-to-me shots inside the legendary Mr Feed’em restaurant!

Photographed by John Kelly.

Scanned from Flair, November 1971.

Crepe pencil skirt and pure wool knitted top that you can dress up or down as you please with a clever change of accessories. Button through fastening gives the skirt special new back interest. Skirt £6. Sweater, £4.50 both by Stirling Cooper. Seamed stockings 30p by Aristoc. Black suede and red patent peep toe shoes, Ravel, £5.50.
A flamboyant crepe de chine evening number, in an adventurous chintzy print with snazzy flounced skirt, £10.50 by Sheridan Barnett at Simon Massey. Black suede sandals with ankle straps, Bilbo, £7. Red beaded necklace, Corocraft, 49p. Purple and pink Perspex bangles, Adrien Mann, 30p each.
Smart-as-paint coat that captures all the intriguing fashion points of the season; with a generous fullness at the back. Created in a delightful brown and beige wool blanket fabric. Bus Stop £19.95. Brown leather boots. Sacha £8.99.
Neat ladylike costume in carefree Tricel jersey. The swirling skirt is a-flutter with knife pleats and the short fitted jacket has an optional tie. In an opulent new shade of plum and white, by Angela at London Town £20. Burgundy brimmed felt hat, Bermona, £1.70. Mulberry tights, Mary Quant, 75p. Multi strapped shoes, Mondaine, £11.99.

Mirror, Mirror

19 magazine, 1970s, Angela at London Town, Antiquarius, barbara trentham, Barbara Trentham, biba, bus stop, Chelsea Antiques Market, David Tack, hand tinting, Inspirational Images, lee bender, Margrit Ramme, mr freedom, Norma Moriceau, ossie clark, radley, ravel, Ricci Burns, Rose Bradford, Sacha, sheridan barnett, simon massey, Titfers, Vintage Editorials
Black satin beret, by Titfers, £8.50. Black satin blouse with shooting stars embroidered in beads, £6.95; half-mast trousers, £4.95, both by Lee Bender at Bus Stop. Diamante star brooch on beret, by Paul Stephens, 75p. Dangly fake diamond earring from a selection at Marie Middleton, Chelsea Antique Market. Fake diamond necklace from a selection at the Purple Shop, Antiquarius. Black satin beret with rhinestone stars, by Titfers, £8-50. Black satin ‘Superstar’ zipper jacket and trousers, by Angela At London Town, £17. Dangly fake diamond earring, from a selection at Marie Middleton, Chelsea Antique Market. Art Deco wall mirror, £6 and black and silver hand mirror, from a selection at Antiquarius. Lipstick and make-up by Biba.

Christmas is coming, so take a good long look at the new you and your clothes. Look for something sexy in black with lots of spangles, for diamonds are a girl’s best friend again.

Just one word from me: Perfection.

Hair by Ricci Burns. Fashion by Norma Moriceau.

Photographed by David Tack.

Scanned from 19 Magazine, December 1971

Floral print, crepe de Chine backless dress with halter neck, by Sheridan Barnett at Simon Massey, £8.75. Black sequin snood, from Crocodile, £4. Sheer black tights, by Elle, 65p. Black suede shoes, by Ravel, £6.50. Diamante clip on velvet band, from a selection at Marie Middleton, Chelsea Antique Market. Diamante bracelet, £3.45. Ring, 60p. By Paul Stephens. Black fur fabric jacket, £15.95. Floral-printed, crepe de Chine dress with black bodice, £12-75. Both by Sheridan Barnett at Simon Massey. Sheer black tights, by Elk, 65p. Black suede shoes, from Sacha, £5.99. Diamante slides, 30p. each. Crescent moon diamante slides, 75p. each. Rings, 60p. each. All by Paul Stephens. Choker, from a selection at Marie Middleton, Chelsea Antique Market. Garter, from Crocodile, £1.50. Mirrors, from the Purple Shop, Antiquarius.
Black satin beret, by Titfers, £8.50. Floral printed rayon blouse with batwing sleeves and knitted waist, cuffs and collar, by Lee Bender at Bus Stop, £6-50. Two-tone panelled satin skirt, by Mr Freedom, £6.25. Sheer black one-size tights, by Elle, 65p. Black suede peep-toe shoes with red patent butterfly, from Ravel, £6.50. Black velvet beret, by Titfers, £4. Satin spot blouse with knitted rib trim and zipper fastening, by Lee Bender at Bus Stop, £6.50. Two-tone satin skirt, by Mr Freedom, £6.25. Sheer black one-size tights, by Elle, 65p. Black suede shoes with bow, by Sacha, £5.99. Purse from Q.9 at Antiquarius, £2. Small star brooch and crescent moon brooch, 55p. each, both by Paul Stephens. Diamante bracelets on wrist and ankle, by Paul Stephens, £3.45 each.
Little black knee-length dress in ribbed crepe with satin insets and neck tie, by Ossie Clark for Radley, £13. Black veiling net, from all leading department stores. Sheer black tights, by Elk, 65p. Black suede shoes with red patent trim, by Ravel, £6.50. Diamante bracelet, £3.45. Ring, 60p. Both by Paul Stephens. Moss crepe bolero, in shocking pink with black spots, over bonded-crepe halter-neck dress with spotty trimming, by Rosy Bradford for Quorum, £15.50. Sheer black tights, by Elk, 65p. Black suede shoes, by Sacha, £5.99. Diamante bracelet, by Paul Stephens, £2.

What’s A Nice Girl Like You Doing In A Place Like This?

1970s, Adrian Mann, Anne Tyrrell, biba, Brave New World, che guevara, Derber, Gilles Ben Simon, Ian Batten, Inspirational Images, irvine sellars, John Craig, Leicester Shoes, Martha Hill, mr freedom, Richard Green, Snob, stirling cooper, terry de havilland, Vintage Editorials
Flamboyant concertina-pleated Courtelle wrapover blouse with elasticated frilled waist £4, and skin-tight Lurex toreador pants £5 50, both by Martha Hill, 39 Marylebone High Street, W1, mail order 25p extra. Waist-cinching leather belt £4.70 and diamante bracelet £2 both from Biba , sheer seamed tights, Mary Quant 75p, diamante-studded snakeskin shoes, Leicester Shoes £13.99; egg-shaped choker, Baggage & General £1 50; plastic bobble earrings, 43p, carved plastic bangle 40p, both by Adrien Mann chiffon scarf 15p from Woolworths

Lurid Lurex, sexy satin and slinky leopard skin make the wildest look of all. Not to be confined to parties, dance halls or even billiard rooms—this is what you wear anywhere and everywhere.

Just one of the most deliciously styled and shot editorials. As so often happens with Terry de Havilland, his shoes are credited to Leicester Shoes in this editorial but they’re definitely his as they also feature in Vogue in 1972.

Photographed by Gilles Ben Simon.

Scanned from Honey, October 1972.

Jet black embossed satin wrapover blouse, John Craig, £4.50 from Miss Selfridge, Duke Street, W1. Luminous pink satin trousers, Mistermonte at Dolly Day, £4.25 from all branches of Werff ; Satisfaction, Ilford and Harrow; Habit, York. Cube-shaped choker, £1.50, carved plastic bangle, 40p, both by Adrien Mann; diamante studded earrings, Paul Stephens, £2.85; chiffon scarf, Woolworths, 15p.
Glittering ruched Lurex top with fluted sleeves, Ian Batten at Stirling Cooper, £5.95 from Peter Robinson, Oxford Circus, Slippery silver satin jeans, Seasons, £7 50 from Peter Robinson, Oxford Circus, W1 ; Pinnochio, Fulham Road, SW10 ; Brighton; Garbo, Edinburgh. Wide leather belt £4.75, oval plastic bracelet 50p, both from Biba; long pearl rope 85p, kaleidoscopic jewelled “shubsilk” bag, £1250, both by Paul Stephens; Lurex ankle socks, Mr Freedom 65p; metallic snakeskin shoes, Leicester Shoes, £12-99; flocked chiffon scarf, Woolworths, 25p; bobble earrings, Adrien Mann, 43p.
Startling yellow and black leopardskin printed dress with ruched bodice, Martha Hill, £4.50 from Martha Hill, 39 Marylebone High Street, W1, mail order 15p extra. Pearlised purple leather belt £4.70, plum plastic beads, £1.25, both by Biba; dangly jet earrings, Paul Stephens, £2.85.
Sparkling knitted Lurex halter-neck sweater, John Craig, £3 50 from Snob, 18 Golders Green Road, NW11, mail order 25p extra; also available from other branches of Snob. Pencil slim Lurex skirt, Brave New World, £5 50 from Che Guevara, Kensington High Street, W8. Fluorescent leather belt £4 75, pink plastic bracelet 50p, both from Biba; pearl rope wound round wrist 85p, diamante studded earrings 85p, both by Paul Stephens.
Black slash-neck Banton dress with tiered flounced skirt, Anne Tyrell for John Marks, £11-50 from Miss Selfridge, Duke Street, W1 ; Hobby, Cardiff ; Topaz, Oxon; Chez Monique, Brighton. Fishnet tights, Wolford 50p; jet drop earrings £2.85, large pearl bobble necklace 75p, both by Paul Stephens; diamante zig-zag bracelet, Biba £2; flocked pink chiffon scarf, Woolworths 21 p.
Slinky Tricel jersey vest with swirling handkerchief pointed hem, Martha Hill, £7.50 from Martha Hill, 39 Marylebone High Street, W1, mail order 1 5p extra. Dusty pink rose from a selection at Miss Selfridge; oval elasticated bracelet, Biba 50p; scarlet chiffon scarf, Woolworths 15p; sheer tights, Mary Quant 75p; patent wedge-heeled shoes, Derber £6.99.
Skimpy cold and black Lurex vest £3 50, silver and black zig-zag printed jacket £5.50, both from Martha Hill, 39 Marylebone High Street, W1, mail order 1 5p extra. Black satin trousers, Richard Green, £5.60 from main branches of Irvine Sellars; Peter Robinson, Croydon, Norwich and Cardiff ; Gillian Richard Shop, Kendal Milne, Manchester. Scarlet leather belt, £4.75, black plastic bangles, 45p each, both by Biba ; white poppet beads, Woolworths 25P; black drop earrings, Paul Stephens £2.85.

Sylvie Winter in Sweetheart

1970s, Boutiques, british boutique movement, mr freedom, Sweetheart, Vogue

German actress Sylvie Winters (sic) seems to be the new mood of Munich. She buys her clothes from Sweetheart, Leopoldstrasse 54, in the Schwabing/Chelsea district. Sweetheart is run by its two designers; amongst wall-sized posters and giant-sized carrot tins they sell fantasy chiffons and pop satin zip suits.

Sounds like the German version of Mr Freedom! It’s always fascinating to see how far and wide the boutique trend had spread, I just wish there were more photos of the interior.

Photographed by Pat York.

Scanned from Vogue (‘Vogue’s Own Boutique’), September 1971.

Sweater reduction for better seduction

1970s, Beckol, Britannia Land of Plenty, bus stop, Franz Gruber, Honey Magazine, Inspirational Images, John Craig, laverne preston, louis caring, Maudie Moon, mr freedom, Peter London, Vintage Editorials, Wardle Williams
Sweetheart ribbed acrylic vest, Louis Caring.

Sexy, skimpy little vests, daring enough to show more than a hint of what you’ve got and clingy enough to let your shape show through.

Photographed by Franz Gruber.

Scanned from Honey, May 1972.

Halter-neck pure wool sweater from Wardle Williams.
Top to bottom: Shell patterned slash necked acrylic sweater by John Craig. Skintight cotton jersey vest by La Verne Preston at Maudie Moon. Sexy scarlet actylic halter-neck with buttoned back by Bus Stop. Skimpy all-in-one jersey halter-neck vest by La Verne Preston at Maudie Moon.
Top to bottom: Daring scarlet and white striped acrylic backless vest from Bus Stop. Short, clingy ribbed woollen vest with applique pocket by Beckol. Brightly striped mercerised cotton tank top by Peter London. Plunging crossover cotton jersey halter-neck mini vest by Mr Freedom.

Jeanz Meanz

1970s, Boston-151, caroline arber, Electric Fittings, Emmerton and Lambert, Inspirational Images, Jigsaw, Kansai Yamamoto, Landlubber, margit brandt, mary quant, mr freedom, South Sea Bubble, The Westerner, Vintage Editorials, Vogue, Wild Mustang Co.
Properly faded blue jeans at Emmerton and Lambert. Bright red braces at Mr Freedom. T-shirt by Kansai Yamamoto at Boston-151. Cowboy boots at The Westerner.

Jeanz Meanz summertime, anytime, new blues, faded blues, long legs, a look that’s sexy, tough, goes with workshirt or Saint Laurent blazer, a bright old idea that began with the Gold Rush and just keeps on looking great…

Photographed by Caroline Arber.

Scanned from Vogue, July 1971.

Blue jeans and cotton battle shirt by Jigsaw. Blue cotton singlet, Boston-151. Brown suede boots by Mary Quant.
Mid blue cotton jeans by South Sea Bubble. Stripe vest, Margit Brandt for Scorpio. / Thick brushed denim jeans from Wild Mustang at Take Six. Tartan shirt by Electric Fittings.
Denim blue jeans by Landlubber. Plaid shirt by Electric Fittings. Leather boots from Mr Freedom.

Daisy suede and other shorts

1970s, Beged'Or, Boston-151, chopper, Feathers, Inspirational Images, mr freedom, rowley and oram, Sue Baloo, terry de havilland, tuttabankem, Vogue, Zwarts
Rusty suede scalloped and sewn with ink painted daisies. Excellent small cap-shouldered jerkin of the same. By Tuttabankem at Boston-151. Suede by Gomshall Tanneries. Lurid lurex striped t-shirt by Mr Freedom. Feathered butterfly at Zwarts. / Maroon suede jeans shorts on bib and strap by Beged-Or at Debenham & Freebody. Neon panne velvet t-shirt, ice cream cone pin and tights at Mr Freedom. Zany felt patchwork hats at Feathers. Two-tone suede shoes at Rowley & Oram.

Blue skies, fresh air, freewheeling and summer suede shorts. This way.

Unusually for Vogue, this spread doesn’t credit a photographer. It also credits those amazing shoes to Rowley and Oram, who stocked Terry de Havilland’s shoes, so I suspect that they are by him as well.

Scanned from Vogue, April 15th 1971.

The Kaleidoscopic Knit Show

2007, Adrian Mann, Alain Walsh, Barnett, clowns, crowthers, Dranella, erica budd, Flair, Hedgehog, Henry Miura, Honey Magazine, Jasper, jeff banks, John Craig, Joseph, mary quant, mr freedom, Originelle, sally levison, Smart'n'Tartan, st honore, Tabu, Vintage Editorials, wallis
Jet black pullover with fluted cap sleeves, Barnett from Wakeford’s, King’s Road, SW3. Billowing sleeved crepe shirt, St Honore. / Stripey Acrilan sweater, Tabu, from Originelle Gloucester Road, SW7. Tangerine crepe shirt, St Honore; ship brooch, Mr Freedom; striped cloche, Levison Originals. Both shirts from Flair, Golders Green Road.

Brighter and brighter, the new brand of knits is coming. Bolder than ever, with huge batwing sleeves, flaring kimono arms and rainbow stripes. Piled on top of one another or over a striking shirt – without any doubt the greatest knits ever seen.

I don’t know about you, but clown and circus-influenced editorials are one of my favourite themes and really quite a staple of the late Sixties and early Seventies youth magazine boom.

Photographed at Foire & Cirque de Rancy, France.

Photographed by Alain Walch.

Scanned from Honey, February 1972.

Khaki wool cricket sweater, Miura from Hedgehog, 135 Fulham Road, SW3. Strawberry-patterned cotton shit, Dranella. / Ice cream coloured Acrylic sweater, Jeff Banks from 2007, Oxford Street, W1. Ladybird cotton shirt, Jasper.
Square necked acrylic sweater, Erica Budd. Full sleeved crepe shirt, St Honore. / Patriotic striped Acrylic sweater from Crowthers, Kensington High Street, W8. Patchwork print cotton shirt, Jasper from Sidney Smith, King’s Road, SW3.
Bright red batwing Orlon sweater, Erica Budd. Ladybird cotton shirt, Jasper. Moon and star plastic brooch, Adrien Mann. / Confetti spotted and striped pullover and scarlet vest, both by John Craig from Joseph, King’s Road, SW3. Lemon brooch, Paul Stephens; bee brooch, Adrien Mann.
Kingfisher blue sweater, Erica Budd from Smart’n’Tartan, Upwest, Oxford Street W1. Goldfish brooch, Adrien Mann. / Navy sweater with small batwing sleeves, Mary Quant from Dickens & Jones. Wild strawberry cotton shirt, Dranella.
Pillar box red and bright yellow Dralon sweater from Wallis. / Navy, scarlet and light blue Acrylic sweater, John Craig from 2007 Oxford Street, W1.