The Vamp’s Back

1970s, Anne Tyrrell, barbara hulanicki, biba, chelsea cobbler, Derber, Fortuna, gillian richard, just looking, Marcia Brackett, mary quant, mr freedom, nostalgia, petticoat magazine, Sacha, Spectrum, terry de havilland
There’s a party in the air—just getting in the mood? Green satin, long dress, Biba, Kensington High. Street, W8, £9.40. Lace gloves from a selection at Nostalgia, 29 Bedfordbury, New Row WC2, Bracelets from Emeline, SW3. Sparkle beads by Adrien Mann. Perspex shoes by Terry de Havilland, £15 from Derber Shops.

For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.

Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.

Hair by Christine at Mane Line.

Fashion by Marcia Brackett.

Photographed by Fortuna.

Scanned from Petticoat Magazine, 1st December 1973.

A girl knows how to get things going…Long-sleeved, V-neck dress with ruched bodice, by Anne Tyrell for John Marks, £20.95, Wallis Shops. Feather boa, £8.95, at Just Looking, SW3. Bangles from Emeline, SW3. Sparkle beads at Way In, S W1, £1-85. Black sparkly shoes, Terry de Havilland, £15.

And how to cool it down . . Sleeveless dress with ruched front and diamante trim at Spectrum, 70 Gloucester Road,SW7, £29.50. Silver stud earrings, Paul Stephens. Silver poppet beads, Way In, SWI. Silver shoes, Chelsea Cobbler.

Even going home in the small hours can be romantic …Swirl skirt dress with gold lurex relief by Mary Quant, £28, at Bourne and Hollingsworth, W1. Feather boa from Mr. Freedom, SW3, £8-85. Chiffon scarf, “208”, SW10. Beaded purse from Nostalgia, 29 Bedfordbury, WC2. Gold snakeskin shoes by Terry de Havilland for Sacha, £9.99.

Two of the nicest escorts any girl could find . . Black and silver striped lurex vest dress with matching jacket, £12.90, by Gillian Richard at all branches of Miss Selfridge.

Brighten Up

19 magazine, 1970s, anello and davide, Anne Cossins, Dolcis, Feathers, Fenwick, Inspirational Images, John Stember, just looking, mr freedom, Pourelle, Rosie Nice, sally levison, stirling cooper, Vintage Editorials
Red hat in soft felt, from Feathers, 40s. Short crossover woollen top with navy trim has short sleeves, by Anne Cossins for Mr. Freedom, 6gns. Plain black jersey midi skirt, by Stirling Cooper, 90s. Blue and red choker, from Fenwicks, 10s.

Beautiful and gay knits are 19’s answer for post-summer blues; dazzling bright and eye-catching in an array of primary colours. The styles are the simplest possible—tiny tops with cross-over fronts and, for those who prefer the classic, pullovers in cleverly co-ordinated stripes. This style of knitwear is best worn with toning jersey skirts, preferably in a midi length, and trousers. To complete the kaleidoscope look, add brightly coloured shoes, stockings, a scarf or a choker.

Photographed by John Stember.

Scanned from 19 Magazine, October 1970.

Black crochet hat, by Sally Levison Originals, 65s. Short crossover pullover in bright colours has short black sleeves trimmed with red, by Anne Cossins for Mr. Freedom, 6gns. Black jersey skirt fastened up the side with metal buttons, by Stirling Cooper, £6. Black crochet choker, from Fenwicks, 15s.
Multi-coloured striped woollen pullover has long sleeves, 75s. Bright red jersey skirt, 90s. Both by Stirling Cooper. Black tights, by Mary Quant, 15s. Red leather bar shoes, by Anello and Davide, 58s.6d. Black woollen long-line pullover has red, blue and yellow stripes round the waist and elbow, 70s. Yellow jersey skirt, 90s. Both by Stirling Cooper. Bright red tights, by Mary Quant, 15s. Lime green bar shoes, by Anello and Davide, 58s.6d.
Bright blue and yellow vest-style woollen pullover has long sleeves and fastens with tiny buttons at neck, 70s. Bright red pants, 89s.6d. Both by Stirling Cooper. Buttercup yellow pullover with red trim has square neckline and short sleeves, 60s. Bright red jersey pants, £4 19s.6d. Both by Stirling Cooper.
Black, red and yellow short-sleeved pullover has a polo neckline, 75s. Black jersey, button-through skirt, £6. Both by Stirling Cooper. Red and blue woollen pullover has long sleeves which are trimmed with buttons, 75s. Plain black jersey midi skirt, 90s. Both by Stirling Cooper. Long blue silk scarf printed over with flowers, from a selection at Rosie Nice in Kensington Market.
Striped woollen pullover, by Anne Cossins for Mr. Freedom, 6gns. Vivid green skirt jersey, by Stirling Cooper, 90s. Tights, by Mary Quant, 18s.11d. Shoes, by Anello and Davide, 58s.6d.
Fine knit polo-neck pullover with long sleeves worn with matching knit trousers in tones of beige, with red and yellow stripes, by Pourelle, 14gns
Woollen long-sleeved pullover has stripes in yellow, green, blue, red and purple, by Anne Cossins for Mr. Freedom, 6gns. Navy blue jersey knickerbockers, from Just Looking, 5gns.
Light and dark grey pull-on woollen knit hat. Light grey pullover has polo neck and long sleeves. Sleeve-less pullover worn on top is in two-tone grey and has a rounded neckline. Matching midi skirt. 28gns. the set. All by Pourelle. Black leather boots with hooks and laces, by Dolcis, £10 19s. Black crochet hat, by Sally Levison Originals, 65s. Purple and lilac finely knit woollen pullover has matching midi skirt, by Pourelle, £18. Black tights, by Elbeo, 12s.11d.
Striped hat. ochre-coloured finely ribbed pullover and matching midi skirt with diagonal stripes in plum, purple, orange and ochre, 17gns. the set. All by Pourelle. Black leather boots with hooks and laces, by Dolcis, £10 19s.

Knitwear’s Never Had it So Good

1970s, alice pollock, Annie Cossins, Crochetta, erica budd, Honey Magazine, Inspirational Images, John Craig, Kensington Super Store, knitwear, mary quant, Mike Magic, mr freedom, Syndica, Tony Moussoulides, Vintage Editorials
Emerald green pullover in pure wool, with multicoloured flying parrot, John and Molly Dove for Jasper, £8.40.

The knitwear industry has at long last pulled its needles out and has amazed us all with the most brilliant, zappy knits ever. One-colour sweaters have gone back where they came from—now you need at least three colours, and the brightest, most startling design you can find. Take your pick from oozing cream buns, bold geometric stripes and pyramids and all kinds of technicolour patterns—why leave parrots to the pet shops?

Photographed by Tony Moussoulides.

Scanned from Honey, August 1971.

Stripey rainbow knitted pure wool pullover, Annie Cossins, £5.95. Mr Freedom, Kensington Church Street, W8.
Mulberry and cinnamon Acrylic sweetheart sweater Janine at Harold Ingram, £2.25
Clockwise from top left: Brilliant block printed Acrylic mini sweater, Erica Budd, £3.90. / Hot orange wool boucle sweater with a cream cake motif, Crochetta, £8. / Scarlet heart patterned wool sweater, Annie Cossins, £5.95. Mike Magic, Kensington Super Store, W8 / Quartered Orlon jockey sweater, Erica Budd, £3.50. / Pyramid printed Acrylic sweater, John Craig, £4. / Zig-zag patterned Acrylic pullover, McCaul, £5. / Clingy bright blue wool boucle sweater with road sign motif, Crochetta, £8. / Lightning Superman printed Acrilan sweater, Syndica, £4.
Lazy daisy embroidered wool sweater in pink, navy and yellow. Mary Quant. £6.
Pure white wool sweater with scar:et and navy flower embroidered sleeves Alice Pollock, £7.
Pooh Bear mini Acrilan sweater in bottle green and canary yellow, Mary Quant, £3.

Nifty Fifties

19 magazine, 1970s, antony price, che guevara, Emmerton and Lambert, Gamages, Inspirational Images, Mick Milligan, mr freedom, Phyllis Collins, Roger Charity, stirling cooper, Titfers, universal witness, Vintage Editorials
Yellow crepe blouse by Antony Price at Che Guevara, £5. Sky blue floral patterned skirt with plain blue panels, from Universal Witness, £6. Black bead necklace from a selection at Emmerton and Lambert. Sunglasses are the model’s own.

Rock around the tops that look as though they’ve come straight from the era of the hand-jive and Radio Luxembourg. That’s because our bright young designers have revived such golden oldies as the off-the-shoulder sweater and the shirtwaister blouse. So just add dirndl skirts, popper bead bracelets, swing out in hoop earrings, and we’ll see you later, alligator…

I am sorry to say that I don’t know the name of the model in this spectacular editorial, but I’m pretty sure that she’s the same model as in the video for Stuck in the Middle With You by Stealer’s Wheel. She of the gratuitous eclair-eating – and the most incredible platform shoes I’ve ever seen. It’s safe to say that I was captivated by her look in that video when I was a teenager (with an unhealthy fixation on watching VH1 rather than MTV). So if anyone knows her name, do let me know!

Photographed by Roger Charity.

Scanned from 19 Magazine, October 1971.

Off-the-shoulder red and white striped woollen sweater, £4.50. Red crepe pencil skirt fastens down the back with large white buttons, £6. Both by Phyllis Collins at Stirling Cooper. White vanity case by Antler, £7.25. Cotton scarves, from Gamages, 35p each.
Black and white striped voile shirt with batwing sleeves and pintucks at the waist, by Antony Price at Che Guevara, £5. Violet satin skirt, from Universal Witness, £7.50. Black and white spotted cotton hankie, from Herbert Johnson, 40p. Button brooch, designed for Zandra Rhodes by Mick Mulligan.
Emerald green and white striped woolen sweater with ties at shoulders, £4.50. Matching satin jersey pencil skirt with buttons down the back, £6. Both by Phyllis Collins at Stirling Cooper. Hoop earrings by Adrien Mann, £1.50. Necklace by Funny Bijou at Titfers, £1.50. Silver bow ring by Mick Milligan at Mr Freedom.

Saints Alive

1970s, chelsea girl, Chester Martin, david hurn, Diane Logan, Herbert Johnson, Lewis Separates, Marks and Spencer, mr freedom, Mr Wik, petticoat magazine, Rosie Nice, Sue Hone
Herbert Johnson belt, £2.10. Cotton skirt, £3.50 and shorts, £1.99. Chester Martin scarf, £3.50. Crepe shirt, £1.99½ from Girl branches and Chelsea Girl. Quant tights, 75p. Crochet bag, Diane Logan, £6.

The Young St. Michael range power-packed with its new mid-May collection.

The Young St. Michael range is only available at Oxford Circus. Glasgow, Brighton, Liverpool and Manchester at the moment.

Curiously, I have the scarf she’s wearing in the top photo and I had always assumed it was authentic 1930s – as it was sold to me. Now I look closer, I can see the faded signature of Chester Martin. Whilst I’m disappointed that it’s not actually as old as I thought, I can’t resist a documented bit of vintage!

Fashion by Sue Hone.

Photographed by David Hurn.

Scanned from Petticoat, 22nd May 1971.

Crimplene blouse, £2.99, with terylene and linen dungarees, £4.50. Mr Wik clogs, £3. Mr Freedom tin belt, £5.25. Chester Martin scarf, £3.50.
Terylene and linen shorts with buttons, £1.99. Daisy print cotton blouse, £2.99. Rosie Nice jacket, £3. Quant tights, 75p.
Midi crimplene dress, £5.75 approx. Vest from Lewis Separates, £1.49½.

Go on – we dare you!

1970s, alkasura, biba, Brave New World, Britannia Land of Plenty, bus stop, che guevara, Conspiracy, Derber, Electric Fittings, Frocks, gillian richard, gordon king, Great Gear Trading Co, Inspirational Images, Leicester Shoes, let it rock, Marcia Brackett, miss mouse, mr freedom, petticoat magazine, Pinocchio, rae spencer cullen, ravel, Richard Green, Roger Charity, Sacha, Sheilagh Browne, stirling cooper, Vintage Editorials, wallis
He wears: Velvet coat, £19.95, pants, £7.95 and satin bow tie, £1 all at Mr. Freedom. Stirling Cooper shirt, £5.75 at Peter Robinson. Biba shoes. She wears: left: Lurex jacket, Bus Stop, £8.95. Wallis pants, £6.95. Stirling Cooper top, £3.95 at Peter Robinson, W1 Biba shoes. She wears: right: Black net skirt, £10.50 and top, £7.50, Miss Mouse at Peter Robinson.

Extra special for a special season — some of the most outrageous party clothes to be seen since the golden days of Hollywood and the silver screen left us open-mouthed in amazement. The Sundown, Charing Cross Road, WC2, is where to find glamour 1972 style — that’s where we took clothes, models and hairdresser Michael Strum from Crimpers. It was amazing too, why not try it some time?

Fashion Marcia Brackett.

Sounds from The Sands of Time.

Photographer is, unusually for Petticoat, uncredited but I think it is probably Roger Charity.

Scanned from Petticoat, 16th December 1972.

He wears: Tee shirt from Let It Rock, Velvet Oxford Bags, Mr. Freedom, £7.95. Biba shoes, £7.25. She wears: left: Crepe dress, Brave New World, £14.50. Biba earrings, £1. Bus Stop brooch, £1.25. Mary Quant diamante shoes, £7.50. She wears: right: Lurex shirt and dungarees, Frocks, £18, at Mr. Freedom, Sacha shoes, £8.99.
He wears: Satin Bags, £6.95 and bow tie, £1, both Mr. Freedom. Shirt, Alkasura, SW3, £8. Shoes by Topper, SW3. She wears: left: Black dress with grey bodice, Shelagh Brown for Coopers. Britannia Land of Plenty Cape, £1.00. Leicester ankle shoes, £10.99. She wears: right: Satin top and pants, Miss Mouse, £20 at Peter Robinson, W1. Sacha shoes, £8.99.
He wears: Biba shirt, £6.95. Brave New World suit, £27, 5 Monmouth Place, Monmouth Road, W2. She wears skirt and top. Richard Green, £13.50 at Pinnochio, Fulham Rd., SW5. Ravel shoes. £10.99. She wears: right: Lurex suit, Electric Fittings, £16 at Conspiracy. Biba earrings, 20p. Stars, Britannia Land of Plenty.
He wears: shirt £7 and satin jacket, £24, both Alkasura, Kings Rd., SW3. Mr. Freedom pants, £7.95. She wears left: Satin dress, Britannia Land of Plenty. SW3. Brave New World bolero, £17, at Che Guevara, W8. Anschell bracelet, £250. Ravel shoes, £10.99. She wears: right: Gordon King trouser suit, £17.95 at Conspiracy, W8.
He wears: Velvet Oxford bags, £7.50 and lurex shirt, £7 both Alkasura, Kings Rd., SW3. Mr. Freedom bow tie, £1. Canvas boots, Great Gear Trading Co., £13.25. She wears: left: Miss Mouse shirt, £9.95 at Peter Robinson, Pants, Wallis shops, £5.50. Ravel shoes £6.99. She wears: right: Gillian Richard dress, £8.80 at Pinnochio, Fulham Rd., Britannia Land of Plenty, comb, shoes by Derber.

Look Back in Anger

1970s, Adrian Mann, Angela at London Town, Bermona, Bilbo, bus stop, fifties fashion, flair magazine, john kelly, lee bender, Mr Feed'Em, mr freedom, ravel, Sacha, sheridan barnett, simon massey, stirling cooper, Vintage Editorials

Call it nostalgia, admission of defeat, lack of inventiveness or what you will: the ugly fact is that there is a strong trend among designers to dig up the Fifties for a fashion revival. Those were the days of the A-line, the tulip dress, Lurex and pleated skirts. If you are disturbed at a Fifties revival, so are we. We think it a period in fashion terms best forgotten, with one or two exceptions. If you don’t favour the fashion but fancy the authentic ambiance you’ll get the right idea at Mr Freedom’s restaurant, Feed’em, where we photographed. Here, written about in the Fiftie’s style, are some of the up-dated Fifties fashions on sale now.

At the same time as the Thirties and Forties were being raided by British Boutique designers, so were the Fifties (or Fiftie’s as so spectacularly put here) and it’s pretty hilarious to see the cynicism by the writer here (possibly fashion editor Sarah Drummond) – who had presumably been a young woman then. The cyclical nature of fashion is nothing new and nor is the disbelief when it’s happening in your own timeline!

On another note, it’s always lovely to see some new-to-me shots inside the legendary Mr Feed’em restaurant!

Photographed by John Kelly.

Scanned from Flair, November 1971.

Crepe pencil skirt and pure wool knitted top that you can dress up or down as you please with a clever change of accessories. Button through fastening gives the skirt special new back interest. Skirt £6. Sweater, £4.50 both by Stirling Cooper. Seamed stockings 30p by Aristoc. Black suede and red patent peep toe shoes, Ravel, £5.50.
A flamboyant crepe de chine evening number, in an adventurous chintzy print with snazzy flounced skirt, £10.50 by Sheridan Barnett at Simon Massey. Black suede sandals with ankle straps, Bilbo, £7. Red beaded necklace, Corocraft, 49p. Purple and pink Perspex bangles, Adrien Mann, 30p each.
Smart-as-paint coat that captures all the intriguing fashion points of the season; with a generous fullness at the back. Created in a delightful brown and beige wool blanket fabric. Bus Stop £19.95. Brown leather boots. Sacha £8.99.
Neat ladylike costume in carefree Tricel jersey. The swirling skirt is a-flutter with knife pleats and the short fitted jacket has an optional tie. In an opulent new shade of plum and white, by Angela at London Town £20. Burgundy brimmed felt hat, Bermona, £1.70. Mulberry tights, Mary Quant, 75p. Multi strapped shoes, Mondaine, £11.99.

Mirror, Mirror

19 magazine, 1970s, Angela at London Town, Antiquarius, barbara trentham, Barbara Trentham, biba, bus stop, Chelsea Antiques Market, David Tack, hand tinting, Inspirational Images, lee bender, Margrit Ramme, mr freedom, Norma Moriceau, ossie clark, radley, ravel, Ricci Burns, Rose Bradford, Sacha, sheridan barnett, simon massey, Titfers, Vintage Editorials
Black satin beret, by Titfers, £8.50. Black satin blouse with shooting stars embroidered in beads, £6.95; half-mast trousers, £4.95, both by Lee Bender at Bus Stop. Diamante star brooch on beret, by Paul Stephens, 75p. Dangly fake diamond earring from a selection at Marie Middleton, Chelsea Antique Market. Fake diamond necklace from a selection at the Purple Shop, Antiquarius. Black satin beret with rhinestone stars, by Titfers, £8-50. Black satin ‘Superstar’ zipper jacket and trousers, by Angela At London Town, £17. Dangly fake diamond earring, from a selection at Marie Middleton, Chelsea Antique Market. Art Deco wall mirror, £6 and black and silver hand mirror, from a selection at Antiquarius. Lipstick and make-up by Biba.

Christmas is coming, so take a good long look at the new you and your clothes. Look for something sexy in black with lots of spangles, for diamonds are a girl’s best friend again.

Just one word from me: Perfection.

Hair by Ricci Burns. Fashion by Norma Moriceau.

Photographed by David Tack.

Scanned from 19 Magazine, December 1971

Floral print, crepe de Chine backless dress with halter neck, by Sheridan Barnett at Simon Massey, £8.75. Black sequin snood, from Crocodile, £4. Sheer black tights, by Elle, 65p. Black suede shoes, by Ravel, £6.50. Diamante clip on velvet band, from a selection at Marie Middleton, Chelsea Antique Market. Diamante bracelet, £3.45. Ring, 60p. By Paul Stephens. Black fur fabric jacket, £15.95. Floral-printed, crepe de Chine dress with black bodice, £12-75. Both by Sheridan Barnett at Simon Massey. Sheer black tights, by Elk, 65p. Black suede shoes, from Sacha, £5.99. Diamante slides, 30p. each. Crescent moon diamante slides, 75p. each. Rings, 60p. each. All by Paul Stephens. Choker, from a selection at Marie Middleton, Chelsea Antique Market. Garter, from Crocodile, £1.50. Mirrors, from the Purple Shop, Antiquarius.
Black satin beret, by Titfers, £8.50. Floral printed rayon blouse with batwing sleeves and knitted waist, cuffs and collar, by Lee Bender at Bus Stop, £6-50. Two-tone panelled satin skirt, by Mr Freedom, £6.25. Sheer black one-size tights, by Elle, 65p. Black suede peep-toe shoes with red patent butterfly, from Ravel, £6.50. Black velvet beret, by Titfers, £4. Satin spot blouse with knitted rib trim and zipper fastening, by Lee Bender at Bus Stop, £6.50. Two-tone satin skirt, by Mr Freedom, £6.25. Sheer black one-size tights, by Elle, 65p. Black suede shoes with bow, by Sacha, £5.99. Purse from Q.9 at Antiquarius, £2. Small star brooch and crescent moon brooch, 55p. each, both by Paul Stephens. Diamante bracelets on wrist and ankle, by Paul Stephens, £3.45 each.
Little black knee-length dress in ribbed crepe with satin insets and neck tie, by Ossie Clark for Radley, £13. Black veiling net, from all leading department stores. Sheer black tights, by Elk, 65p. Black suede shoes with red patent trim, by Ravel, £6.50. Diamante bracelet, £3.45. Ring, 60p. Both by Paul Stephens. Moss crepe bolero, in shocking pink with black spots, over bonded-crepe halter-neck dress with spotty trimming, by Rosy Bradford for Quorum, £15.50. Sheer black tights, by Elk, 65p. Black suede shoes, by Sacha, £5.99. Diamante bracelet, by Paul Stephens, £2.

What’s A Nice Girl Like You Doing In A Place Like This?

1970s, Adrian Mann, Anne Tyrrell, biba, Brave New World, che guevara, Derber, Gilles Ben Simon, Ian Batten, Inspirational Images, irvine sellars, John Craig, Leicester Shoes, Martha Hill, mr freedom, Richard Green, Snob, stirling cooper, terry de havilland, Vintage Editorials
Flamboyant concertina-pleated Courtelle wrapover blouse with elasticated frilled waist £4, and skin-tight Lurex toreador pants £5 50, both by Martha Hill, 39 Marylebone High Street, W1, mail order 25p extra. Waist-cinching leather belt £4.70 and diamante bracelet £2 both from Biba , sheer seamed tights, Mary Quant 75p, diamante-studded snakeskin shoes, Leicester Shoes £13.99; egg-shaped choker, Baggage & General £1 50; plastic bobble earrings, 43p, carved plastic bangle 40p, both by Adrien Mann chiffon scarf 15p from Woolworths

Lurid Lurex, sexy satin and slinky leopard skin make the wildest look of all. Not to be confined to parties, dance halls or even billiard rooms—this is what you wear anywhere and everywhere.

Just one of the most deliciously styled and shot editorials. As so often happens with Terry de Havilland, his shoes are credited to Leicester Shoes in this editorial but they’re definitely his as they also feature in Vogue in 1972.

Photographed by Gilles Ben Simon.

Scanned from Honey, October 1972.

Jet black embossed satin wrapover blouse, John Craig, £4.50 from Miss Selfridge, Duke Street, W1. Luminous pink satin trousers, Mistermonte at Dolly Day, £4.25 from all branches of Werff ; Satisfaction, Ilford and Harrow; Habit, York. Cube-shaped choker, £1.50, carved plastic bangle, 40p, both by Adrien Mann; diamante studded earrings, Paul Stephens, £2.85; chiffon scarf, Woolworths, 15p.
Glittering ruched Lurex top with fluted sleeves, Ian Batten at Stirling Cooper, £5.95 from Peter Robinson, Oxford Circus, Slippery silver satin jeans, Seasons, £7 50 from Peter Robinson, Oxford Circus, W1 ; Pinnochio, Fulham Road, SW10 ; Brighton; Garbo, Edinburgh. Wide leather belt £4.75, oval plastic bracelet 50p, both from Biba; long pearl rope 85p, kaleidoscopic jewelled “shubsilk” bag, £1250, both by Paul Stephens; Lurex ankle socks, Mr Freedom 65p; metallic snakeskin shoes, Leicester Shoes, £12-99; flocked chiffon scarf, Woolworths, 25p; bobble earrings, Adrien Mann, 43p.
Startling yellow and black leopardskin printed dress with ruched bodice, Martha Hill, £4.50 from Martha Hill, 39 Marylebone High Street, W1, mail order 15p extra. Pearlised purple leather belt £4.70, plum plastic beads, £1.25, both by Biba; dangly jet earrings, Paul Stephens, £2.85.
Sparkling knitted Lurex halter-neck sweater, John Craig, £3 50 from Snob, 18 Golders Green Road, NW11, mail order 25p extra; also available from other branches of Snob. Pencil slim Lurex skirt, Brave New World, £5 50 from Che Guevara, Kensington High Street, W8. Fluorescent leather belt £4 75, pink plastic bracelet 50p, both from Biba; pearl rope wound round wrist 85p, diamante studded earrings 85p, both by Paul Stephens.
Black slash-neck Banton dress with tiered flounced skirt, Anne Tyrell for John Marks, £11-50 from Miss Selfridge, Duke Street, W1 ; Hobby, Cardiff ; Topaz, Oxon; Chez Monique, Brighton. Fishnet tights, Wolford 50p; jet drop earrings £2.85, large pearl bobble necklace 75p, both by Paul Stephens; diamante zig-zag bracelet, Biba £2; flocked pink chiffon scarf, Woolworths 21 p.
Slinky Tricel jersey vest with swirling handkerchief pointed hem, Martha Hill, £7.50 from Martha Hill, 39 Marylebone High Street, W1, mail order 1 5p extra. Dusty pink rose from a selection at Miss Selfridge; oval elasticated bracelet, Biba 50p; scarlet chiffon scarf, Woolworths 15p; sheer tights, Mary Quant 75p; patent wedge-heeled shoes, Derber £6.99.
Skimpy cold and black Lurex vest £3 50, silver and black zig-zag printed jacket £5.50, both from Martha Hill, 39 Marylebone High Street, W1, mail order 1 5p extra. Black satin trousers, Richard Green, £5.60 from main branches of Irvine Sellars; Peter Robinson, Croydon, Norwich and Cardiff ; Gillian Richard Shop, Kendal Milne, Manchester. Scarlet leather belt, £4.75, black plastic bangles, 45p each, both by Biba ; white poppet beads, Woolworths 25P; black drop earrings, Paul Stephens £2.85.

Sylvie Winter in Sweetheart

1970s, Boutiques, british boutique movement, mr freedom, Sweetheart, Vogue

German actress Sylvie Winters (sic) seems to be the new mood of Munich. She buys her clothes from Sweetheart, Leopoldstrasse 54, in the Schwabing/Chelsea district. Sweetheart is run by its two designers; amongst wall-sized posters and giant-sized carrot tins they sell fantasy chiffons and pop satin zip suits.

Sounds like the German version of Mr Freedom! It’s always fascinating to see how far and wide the boutique trend had spread, I just wish there were more photos of the interior.

Photographed by Pat York.

Scanned from Vogue (‘Vogue’s Own Boutique’), September 1971.