Extra special for a special season — some of the most outrageous party clothes to be seen since the golden days of Hollywood and the silver screen left us open-mouthed in amazement. The Sundown, Charing Cross Road, WC2, is where to find glamour 1972 style — that’s where we took clothes, models and hairdresser Michael Strum from Crimpers. It was amazing too, why not try it some time?
Fashion Marcia Brackett.
Sounds from The Sands of Time.
Photographer is, unusually for Petticoat, uncredited but I think it is probably Roger Charity.
Call it nostalgia, admission of defeat, lack of inventiveness or what you will: the ugly fact is that there is a strong trend among designers to dig up the Fifties for a fashion revival. Those were the days of the A-line, the tulip dress, Lurex and pleated skirts. If you are disturbed at a Fifties revival, so are we. We think it a period in fashion terms best forgotten, with one or two exceptions. If you don’t favour the fashion but fancy the authentic ambiance you’ll get the right idea at Mr Freedom’s restaurant, Feed’em, where we photographed. Here, written about in the Fiftie’s style, are some of the up-dated Fifties fashions on sale now.
At the same time as the Thirties and Forties were being raided by British Boutique designers, so were the Fifties (or Fiftie’s as so spectacularly put here) and it’s pretty hilarious to see the cynicism by the writer here (possibly fashion editor Sarah Drummond) – who had presumably been a young woman then. The cyclical nature of fashion is nothing new and nor is the disbelief when it’s happening in your own timeline!
On another note, it’s always lovely to see some new-to-me shots inside the legendary Mr Feed’em restaurant!
Lurid Lurex, sexy satin and slinky leopard skin make the wildest look of all. Not to be confined to parties, dance halls or even billiard rooms—this is what you wear anywhere and everywhere.
Just one of the most deliciously styled and shot editorials. As so often happens with Terry de Havilland, his shoes are credited to Leicester Shoes in this editorial but they’re definitely his as they also feature in Vogue in 1972.
German actress Sylvie Winters (sic) seems to be the new mood of Munich. She buys her clothes from Sweetheart, Leopoldstrasse 54, in the Schwabing/Chelsea district. Sweetheart is run by its two designers; amongst wall-sized posters and giant-sized carrot tins they sell fantasy chiffons and pop satin zip suits.
Sounds like the German version of Mr Freedom! It’s always fascinating to see how far and wide the boutique trend had spread, I just wish there were more photos of the interior.
Photographed by Pat York.
Scanned from Vogue (‘Vogue’s Own Boutique’), September 1971.
Jeanz Meanz summertime, anytime, new blues, faded blues, long legs, a look that’s sexy, tough, goes with workshirt or Saint Laurent blazer, a bright old idea that began with the Gold Rush and just keeps on looking great…
Blue skies, fresh air, freewheeling and summer suede shorts. This way.
Unusually for Vogue, this spread doesn’t credit a photographer. It also credits those amazing shoes to Rowley and Oram, who stocked Terry de Havilland’s shoes, so I suspect that they are by him as well.
Brighter and brighter, the new brand of knits is coming. Bolder than ever, with huge batwing sleeves, flaring kimono arms and rainbow stripes. Piled on top of one another or over a striking shirt – without any doubt the greatest knits ever seen.
I don’t know about you, but clown and circus-influenced editorials are one of my favourite themes and really quite a staple of the late Sixties and early Seventies youth magazine boom.
The RCA’s School of Fashion is a great forcing ground for young designers. This year’s show proved the point again, with looks both space-age and romantic, the best in fashion for men… the man in the landscape is Gervase, pop singer with new release, “Pepper Grinder”. And the man responsible for the leather landscape, Jim O’Connor, made a gold lurex evening suit that could outshine Elvis Presley; a memorable droopy satin dressing gown and pyjamas silk-screened in rainbow colours with the words “there will never be another you”.
I would walk over hot coals for that jacket. Jim O’Connor would go on to design for Tommy Roberts’s Mr Freedom boutique and created the legendary winged boots (as worn by Elton John) amongst many other iconic designs.
There’s not a huge amount out there about Gervase Griffiths, what there is mainly relates to his time with Patrick Procktor and those creative circles (see here where there is also a connection to Ossie Clark), but here’s a link to the aforementioned Pepper Grinder which is all the baroque psychedelic whimsy you would expect from 1968.