For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.
Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.
Hair by Christine at Mane Line.
Fashion by Marcia Brackett.
Photographed by Fortuna.
Scanned from Petticoat Magazine, 1st December 1973.
Beautiful and gay knits are 19’s answer for post-summer blues; dazzling bright and eye-catching in an array of primary colours. The styles are the simplest possible—tiny tops with cross-over fronts and, for those who prefer the classic, pullovers in cleverly co-ordinated stripes. This style of knitwear is best worn with toning jersey skirts, preferably in a midi length, and trousers. To complete the kaleidoscope look, add brightly coloured shoes, stockings, a scarf or a choker.
The knitwear industry has at long last pulled its needles out and has amazed us all with the most brilliant, zappy knits ever. One-colour sweaters have gone back where they came from—now you need at least three colours, and the brightest, most startling design you can find. Take your pick from oozing cream buns, bold geometric stripes and pyramids and all kinds of technicolour patterns—why leave parrots to the pet shops?
Rock around the tops that look as though they’ve come straight from the era of the hand-jive and Radio Luxembourg. That’s because our bright young designers have revived such golden oldies as the off-the-shoulder sweater and the shirtwaister blouse. So just add dirndl skirts, popper bead bracelets, swing out in hoop earrings, and we’ll see you later, alligator…
I am sorry to say that I don’t know the name of the model in this spectacular editorial, but I’m pretty sure that she’s the same model as in the video for Stuck in the Middle With You by Stealer’s Wheel. She of the gratuitous eclair-eating – and the most incredible platform shoes I’ve ever seen. It’s safe to say that I was captivated by her look in that video when I was a teenager (with an unhealthy fixation on watching VH1 rather than MTV). So if anyone knows her name, do let me know!
The Young St. Michael range power-packed with its new mid-May collection.
The Young St. Michael range is only available at Oxford Circus. Glasgow, Brighton, Liverpool and Manchester at the moment.
Curiously, I have the scarf she’s wearing in the top photo and I had always assumed it was authentic 1930s – as it was sold to me. Now I look closer, I can see the faded signature of Chester Martin. Whilst I’m disappointed that it’s not actually as old as I thought, I can’t resist a documented bit of vintage!
Extra special for a special season — some of the most outrageous party clothes to be seen since the golden days of Hollywood and the silver screen left us open-mouthed in amazement. The Sundown, Charing Cross Road, WC2, is where to find glamour 1972 style — that’s where we took clothes, models and hairdresser Michael Strum from Crimpers. It was amazing too, why not try it some time?
Fashion Marcia Brackett.
Sounds from The Sands of Time.
Photographer is, unusually for Petticoat, uncredited but I think it is probably Roger Charity.
Call it nostalgia, admission of defeat, lack of inventiveness or what you will: the ugly fact is that there is a strong trend among designers to dig up the Fifties for a fashion revival. Those were the days of the A-line, the tulip dress, Lurex and pleated skirts. If you are disturbed at a Fifties revival, so are we. We think it a period in fashion terms best forgotten, with one or two exceptions. If you don’t favour the fashion but fancy the authentic ambiance you’ll get the right idea at Mr Freedom’s restaurant, Feed’em, where we photographed. Here, written about in the Fiftie’s style, are some of the up-dated Fifties fashions on sale now.
At the same time as the Thirties and Forties were being raided by British Boutique designers, so were the Fifties (or Fiftie’s as so spectacularly put here) and it’s pretty hilarious to see the cynicism by the writer here (possibly fashion editor Sarah Drummond) – who had presumably been a young woman then. The cyclical nature of fashion is nothing new and nor is the disbelief when it’s happening in your own timeline!
On another note, it’s always lovely to see some new-to-me shots inside the legendary Mr Feed’em restaurant!
Lurid Lurex, sexy satin and slinky leopard skin make the wildest look of all. Not to be confined to parties, dance halls or even billiard rooms—this is what you wear anywhere and everywhere.
Just one of the most deliciously styled and shot editorials. As so often happens with Terry de Havilland, his shoes are credited to Leicester Shoes in this editorial but they’re definitely his as they also feature in Vogue in 1972.
German actress Sylvie Winters (sic) seems to be the new mood of Munich. She buys her clothes from Sweetheart, Leopoldstrasse 54, in the Schwabing/Chelsea district. Sweetheart is run by its two designers; amongst wall-sized posters and giant-sized carrot tins they sell fantasy chiffons and pop satin zip suits.
Sounds like the German version of Mr Freedom! It’s always fascinating to see how far and wide the boutique trend had spread, I just wish there were more photos of the interior.
Photographed by Pat York.
Scanned from Vogue (‘Vogue’s Own Boutique’), September 1971.