Boutiques

Fancy That!

19 magazine, 1970s, Adrian Mann, boy london, Daily Blue, David Anthony, Inspirational Images, Retro, Rossella Goldschmied, Scruffs, strawberry studio, Vintage Editorials
Pink and white spotted elasticated top, £2.45 by Scruffs. Pink tiered skirt, £11.50, by Foxy. Glasses from a selection at Retro, from £3. Jewellery from Adrien Mann.

Take some bright reds, greens, yellows, pinks and blues – and blend them with spots and stripes, ribbons and frills. Add bangles, bead ribbons and flowers and finish off with sexy, high heeled shoes. You’ll be the star attraction… We chose some Italian designs from our favourite Italian company, Daily Blue. These are pricey but highly original, so that even if you can’t afford them you can profit from the idea.

Photographed by David Anthony.

Scanned from 19 Magazine, June 1977.

Dress by Rossella Goldschmied for Daily Blue, £70.
Off the shoulder top, £38, and matching skirt, £60, both by Rossella Goldschmied for Daily Blue.
Pink top, £50, tiered apron skirt, £47, and matching shorts £17.50, all by Rossella Goldschmied for Daily Blue.
Cheesecloth dress by Taramina.
Red and white spotted top, £10.99, and matching skirt, £9.99, by Strawberry Studio. Glasses, £2, from Boy / Spotted top by Scruffs, £4.75. Cheesecloth skirt by Strawberry Studio, £7.99. Glasses from Boy.

Well Dressed

19 magazine, 1970s, Adrian Mann, Antiquarius, biba, Chelsea Antiques Market, Essenses, gillian richard, Herbert Johnson, Ian Batten, Inspirational Images, Michael Berkofsky, Ronald Keith, Sacha, Spectrum, stirling cooper, susan marsh, van der fransen, Vintage Editorials
Cream Trevira cotton dress by Gillian Richard. Black patent shoes from Sacha. Silk scarf from a selection at Essences at Antiquarius. Papier mache bangles by Fabrice for Zig Zag. / White cotton pull on hat from Herbert Johnson. Blue and white cotton dress from Spectrum. White peep toe shoes from Ronald Keith. White gloves by Cornelia James. Necklace and bangle from a selection at Zig Zag. Bag from Universal Witness.

Spring’s in the air – and with it the chance to wear all those elegant eye-catching dresses. If you’ve been feeling bundled up in woolies, here’s the chance to look feminine again.

All photographs taken at the Hyde Park Hotel, Knightsbridge, SW1.

Photographed by Mike Berkofsky.

Scanned from 19 Magazine, April 1973.

Green and white spotted scarf from a selection at Essences at Antiquarius. Soft green dress with flower print from Van Der Fransen. Belt inset with flowers and elephant clasp, and matching bangle, both from Biba. / Lilac and mauve ankle length dress with purple rosette trim from Van Der Fransen. Pink metallic platform shoes from Sacha.
Cotton mid calf dress from Biba. Gloves from Cornelia James. Beads from a selection at Susan Marsh at the Chelsea Antique Market. White bangles from Adrien Mann. / Pink cotton smock with floral print, yellow cotton skirt, both from Biba. Gloves by Cornelia James.
White cotton hat from Herbert Johnson. Blue and white dress from a selection of elegant old dresses at Van Der Fransen. Black patent shoes from Sacha. / Blue and white fan print dress from a selection at Van Der Fransen. White peep toes with flower trim from Ronald Keith.
White cotton hat from Herbert Johnson. Blue and white striped jersey dress by Ian Batten at Stirling Cooper. Shoes by Sacha. / Blue and white striped dress by Ian Batten at Stirling Cooper. Shoes from Ronald Keith.

What turns summer nights into midsummer evenings?

1970s, anne schaufuss, belinda bellville, Browns, chelsea cobbler, david bailey, Emmanuelle Khanh, Herbert Johnson, Inspirational Images, medusa, pablo and delia, Simone Mirman, Vintage Editorials, Vogue, yves saint laurent
Dress by Medusa. Hat from Herbert Johnson.

This is the moment for evening clothes that feel as delicious as they look… they’re soft voile or fine jersey or crushed muslin, they’re cut out over suntanned backs and arms, they’re crisp cotton printed with cottage curtain flowers, they’re as easy to wear as nightdresses: and some of them are.

Photographed at Lake Windermere and the Beech Hill Hotel, Cartmel Fell.

Photographed by David Bailey.

Scanned from Vogue, July 1972.

Dress to order at Browns. Hat from Simone Mirman. Choker from Arabesque.
Dress by Pablo and Delia at Browns. Hat by Herbert Johnson. Sandals by Richard Smith at The Chelsea Cobbler.
Clothes by Emmanuelle Khanh. Hat by Saint Laurent Rive Gauche.
Dress by Bellville Sassoon.

The Finer Things

1970s, accessories, Butler & Wilson, Diane Logan, Essences, Essenses, Honey Magazine, Inspirational Images, John Craig, Jon Elliot, Ricci Burns, Roger Charity, Rosie Nice, Vintage Editorials
Flower and net trimmed blocked felt perchers. Both may be hired and viewed at the Diane Logan Hat Museum Department, 40 Chiltern Street, W1. Lace umbrella to hire from Essences.

Add a touch of delicate, soft lace trimming to your clothes and accessories this summer for a really feminine, fragile look.

Hair by Colin at Ricci Burns.

Photographed by Roger Charity.

Scanned from Honey, May 1974.

Floor-length satin cross-over robe with fine lace trim and button-through neck, £12.50 from a selection of originals at Essences, 410 King’s Road, SW3.
Pin-striped cotton pouch hag with antique lace trim and pearl clasp, £5 from Rosie Nice, 12 Clifton Road, W9. Coffee nylon lace gloves with button trim, F G Shave approx 90p, from D H Evans.
Patchwork embroidery and lace, satin-lined cotton bag, £5 from Rosie Nice, 12 Clifton Road, W9.
Coffee and cream lace-trimmed loose blouse with tie-waist and ruched shoulders, matching square-neck top with shoestring straps, John Craig £8.50, from Just Looking, King’s Road, SW3 an branches ; Stop the Shop. King’s Road, SW3. Mother-of-pearl necklace, Butler & Wilson £5.50
Cotton gingham camisole top with broderie anglaise trim and long matching button-through flounced skirt, Jaki Ross at Jon Elliot £18.90, from Merle, 42 Thurloe Street, SW7 ; Jane Norman, 153 Oxford Street, WI , Super Star, Leeds; Quids In, Canterbury. China necklace, Rosie Nice 80p; carved rose bangle £1.25, Baggage & General at Peter Robinson.
Black string lace gloves with fine multi-coloured stripes £3.50, from a selection at Essences, 410 King’s Road, SW3. Black lace wide-brimmed hat with red rose, Diane Logan, £5, from Diane Logan, 40 Chiltern Street, W1.

Summer dressing is Overdressing

1970s, anello and davide, biba, Buckle Under, caroline baker, Charley's Stall, Emmerton and Lambert, Foale and Tuffin, gillian richard, Harri Peccinotti, Inspirational Images, laura ashley, miss mouse, nova magazine, rae spencer cullen, Richard Green, Vintage Editorials
Embroidered calico voluminous blouse and slim-fitting shirt by Buckle Under; cotton lacy antique petticoats from a selection at Charley’s Stall.

One of the finest editorials of all time, from the dream team of Caroline Baker and Harri Peccinotti at Nova. You can’t help thinking about the clear influence of the Impressionists, such as Renoir, on the aesthetic, but also about how this shoot must itself have been influencing other people for years afterwards. For example, Picnic at Hanging Rock was released a mere three years later and the petticoats, parasols and lace-up boots can’t help but remind you of that.

As a side note, but a pretty impressive one at that, the ‘nursery print’ Miss Mouse dress featured here has also just gone into my Etsy shop. So you can pretend it’s 1972 and you’re ‘shopping the look’.

Photographed by Harri Peccinotti.

Fashion by Caroline Baker.

Scanned from Nova, July 1972.

Flowered Liberty-print square neck frilled blouse and long skirt, both by Foale and Tuffin.
Embroidered muslin smock and gathered skirt by Buckle Under. White cotton lacy antique petticoats from a selection at Charley’s Stall.
Cheesecloth smock blouse and wrap-around skirt by Richard Green.
Nursery print cotton camisole dress and petticoat skirts by Miss Mouse. Lace up boots at Anello and Davide.
Cotton jersey jumpsuit and frilled cotton voile petticoats, all at Biba. All antique parasols from a selection at Emmerton and Lambert, Chelsea Antique Market. White cotton stockings at Anello and Davide.
Long-sleeved calico blouse with gathered neck; skirt and cotton satin petticoat, all at Laura Ashley. Lace up boots at Anello and Davide.
Nursery print cotton pinafore dress by Gillian Richard. Cotton satin petticoat at Laura Ashley. Lace up boots at Anello and Davide.
Antique cotton and lace liberty bodice and antique cotton petticoat dyed sugar pink with Dylon, all from a selection at Charley’s Stall. Cotton petticoat at Laura Ashley.

Snappy Tops

19 magazine, 1970s, Badges and Equipment, Brave New World, Inspirational Images, lord john, Michael Berkofsky, platforms, Sacha, The Pant House, The Rag Machine
Blue T-shirt with very low back and dancing girl motif on front, by Brave New World, £5.50. Old jeans, from The Rag Machine, £5. Pink metallic leather shoes, from Sacha, £12.99. / White cotton hat from Herbert Johnson, £2.75. Faded denim shirt with stud buttons, from The Pant House, £6. Old jeans from The Rag Machine, £5. Shoes and belt are model’s own.

All the couture in the world can’t stop me still getting excited about a long sleeve printed tee, flared jeans and metallic pink platforms.

Photographed by Michael Berkofsky.

Scanned from 19 Magazine, July 1973.

Old blue denim hat, from Badges and Equipment, 80p. Cotton jersey, Alice in Wonderland T-shirt from Lord John, £5.95. Old blue denim jeans from The Rag Machine, £5. / Pin-ball machine patterned cotton jersey T-shirt, from Lord John, £5.95. Old blue jeans from The Rag Machine, £5.

Daisy suede and other shorts

1970s, Beged'Or, Boston-151, chopper, Feathers, Inspirational Images, mr freedom, rowley and oram, Sue Baloo, terry de havilland, tuttabankem, Vogue, Zwarts
Rusty suede scalloped and sewn with ink painted daisies. Excellent small cap-shouldered jerkin of the same. By Tuttabankem at Boston-151. Suede by Gomshall Tanneries. Lurid lurex striped t-shirt by Mr Freedom. Feathered butterfly at Zwarts. / Maroon suede jeans shorts on bib and strap by Beged-Or at Debenham & Freebody. Neon panne velvet t-shirt, ice cream cone pin and tights at Mr Freedom. Zany felt patchwork hats at Feathers. Two-tone suede shoes at Rowley & Oram.

Blue skies, fresh air, freewheeling and summer suede shorts. This way.

Unusually for Vogue, this spread doesn’t credit a photographer. It also credits those amazing shoes to Rowley and Oram, who stocked Terry de Havilland’s shoes, so I suspect that they are by him as well.

Scanned from Vogue, April 15th 1971.

Piero de Monzi

1970s, Boutiques, british boutique movement, Cerruti, Chloe, Piero de Monzi, Vintage Adverts, Vogue
Clothes by Chloe and Cerruti at Piero de Monzi. Painting by Robert Cottingham from the DM Gallery. Furniture and Fendi luggage at Condotti.

Advert for the Piero de Monzi boutique in Fulham Road.

Scanned from Vogue, April 15th 1975.

Gingham Checks In

1970s, Acme Attractions, anello and davide, Crocodile, Dora Reisser, elisabeth novick, Gamba, Gina Fratini, hard rock cafe, jean junction, Lucienne Phillips, Over 21, quorum, radley, Rose Bradford, Vintage Editorials, Vivienne Lynn
White blouse and pantaloons, gingham pinafore and skirt, all by Gina Fratini, to order from Lucienne’s, 89 Knightsbridge SW1. Shoes by Anello and Davide.

Brigitte Bardot first glamorised gingham, mixing it with sex and broderie anglaise to set a devastating new trend. It’s back, showing every sign of being the big summer ’76 story, versatile enough to go from ingenue to sophisticate.

Always incredible to see Gina Fratini clothes being worn to their full effect, this time by lovely Vivienne Lynn, and also to see the Hard Rock Cafe in its earlier, less gimmicky life.

Hair by Kerry at Molton Brown.

Photographed by Elisabeth Novick.

Scanned from Over 21, April 1976.

Gingham dress by Rose Bradford at Radley and net petticoats from Quorum, 52 Radnor Walk. Scarf from Acme Attractions, patent pumps by Gamba. Photographed at the Hard Rock Cafe, Piccadilly, London W1.

For the final stage in our gingham story we photographed a “real” woman rather than just a model: actress Ruth Rosen. Ruth has recently been edifying and diverting us with her performances at major art exhibitions where she virtually brings the artist to life, presenting a one-woman show based on his life and works. Recent subjects have been Turner at the Tate Gallery and Burne-Jones at the Hayward. The next one will be Constable at the Tate. Look out for it…

Ruth wears Dora Reisser’s gingham waistcoat and culottes and pique blouse, all from Crocodile. Shoes by Chelsea Cobbler, scarf from Medina Arts. Ruth’s daughter, Doraly, wears a check shirt and dungarees from Jean Junction and cardigan by Jump for Jamie from Harrods. Hair by Nicky at Leonard.

Soft and romantic

1970s, David Stetson, harpers and queen, Parkers, Vintage Adverts

The one time they remember to credit a photographer, they forget to tell me who the dream outfit was made by!

Advert for Parkers boutique of Hampstead.

Photographed by David Stetson.

Scanned from Harpers and Queen, April 1975.