Boutiques

Is there anything you can’t wear?

1970s, Ace, cosmopolitan, Daily Blue, Midas, Vintage Adverts
Silver jumpsuit Dailyblue at Ace, boots Midas, reassurance by Panty Pads.

Sanpro goes New Wave! Of course this image is far too good for a Dr. White’s advert really.

Scanned from Cosmopolitan, July 1977.

City Slickers

19 magazine, 1970s, Antiquarius, Baggage and General, biba, bus stop, clobber, Deco Inspired, Elgee, erica budd, Feathers, gladrags, hollywood clothes shop, Inspirational Images, Jasper, Jean Charles Brosseau, jeff banks, lee bender, Michael Berkofsky, Norma Moriceau, ravel, Shubette, Simon Ellis, Sue Baloo, Sunarama, The Purple Shop, universal witness, van der fransen, Vintage Editorials, wallis
Felt hat. by Jean-Charles Brosseau from Feathers, £5.75 (£5 15s.). Crêpe shirt. by Jeff Banks. £6.30 (6gns.). Natural calico blazer has yellow braid edging and matching shorts, by Wallis, £7.95 (£7 19s.). Tights, by Mary Quant, 75p. (15s.). Artificial flowers from a selection at John Lewis. Photographed at the Purple Shop, Antiquarius, 153 Kings Road, London, S.W.3.

Yves St. Laurent’s ‘Blast From The Past’ award is taken by the blazer. Fashioned a la Dietrich, casual but smart, it looks especially good with shorts, hot-coloured tights and long knee-socks, or pleated skirts. The best choice is plain white, black or red; or hot checks and stripes.

A superb editorial, giving us an insight into the short-lived but legendary Hollywood Clothes Shop and The Purple Shop in Antiquarius (which I feel like I’m regularly crediting in other posts on here) and also designer David Mellor’s shop. It also has the unusual element of every price being given in new and old money – with decimalisation having been introduced in February of the same year. I’m surprised I don’t see this a lot more in editorials from 1971.

Modelled by Sue Baloo

Styled by Norma Moriceau.

Photographed by Michael Berkofsky.

Scanned from 19 Magazine, May 1971.

Denim hat, by Jean-Charles Brosseau from Feathers, £6. Cotton shirt in browns and blues, by Jasper, £4.48 (89s.7d.). ‘Forties’ rayon hopsack blazer, double-breasted with Square padded shoulders and two large pockets, matching shorts with turn-ups (sold as a three-piece with trousers), by Shubette, £13.95 (£13 19s.). Green tights, by Mary Quant, 75p. (15s.). White Orlon socks, by Sunarama, 59p. (11s.10d.). Blue mules with white thonging, by Ravel, £3.75 (75s.). Pretend watch-brooch from Universal Witness, 50p. (10s.). Photographed outside Green’s of Chelsea, fruiterer and florist.
Brown felt hat, by Jean-Charles Brosseau from Feathers, £5.75 (£5 15s.). Canary yellow cotton jersey shirt, £3.20 (64s.). Multi-coloured random striped cotton jersey vest, £1.38 (27s.7d.). Both by Erica Budd. Wine jersey blazer edged in turquoise, with turquoise shorts, by Clobber, £10. Blue over-the-knee socks, from Fenwicks, 50p. (10s.). Doggie brooch, from Universal Witness, 50p. (10s.). Ribbon on hat, from a selection at John Lewis. Photographed at the Hollywood Clothes Shop.
Felt hat by Feathers, £5.75 (£5 15s) Red jersey shirt with elasticised waist, £5.95 (£5 19s). Navy knitted cotton vest with red trim, £1.75 (35s). Madras cotton blazer, £9.50 (£9 10s). Shorts, £4.45 (£4 9s). All by Lee Bender for Bus Stop. Tights by Mary Quant, 75p (15s). Peep-toes by Ravel, £5.99 (£5 19s 10d).
Straw hat, from Biba, £1.25 (25s.). Spotted cotton voile shirt in red, yellow, blue and green, by Simon Ellis, £4.25 (85s.). Single-breasted blazer and shorts suit in black givreine, from Biba, £9.75 (£9 15s.). Sheer black tights, from Biba, 54 ½p. (10s.11d.). Crêpe scarf, from Biba, £2. Artificial flowers, from Biba, £1.05 (1gn.). Photographed at David Mellor, Ironmonger, London, S.W.1.
Brown felt hat, from Feathers, £5.75 (£5 15s.). Cotton oatmeal shirt, by Jasper, £3.98 (79s.7d.). Checked waistcoat in shades of tan with rust stripes, £5.25 (5gns.). Shorts, £5.25 (5gns.). Matching single-breasted tan blazer in washable Telenka with flap patch-pockets and belt, £10. All by Gladrags. Brown tights, by Mary Quant, 75p. (15s.). Long rust socks, from Feathers, £1.50 (30s.). Suede wedge shoes, by Ravel, £4.50 (90s.). Bright green satchel, by Baggage and General Holding Co. Ltd., £1.50 (30s.).
Denim hat, by Jean-Charles Brosseau from Feathers, £6. Spotted blouse, from a selec-tion at Van Der Fransen. Single-breasted rayon blazer suit by Elgee, jacket in blue and beige checks on white has padded shoulders and flap pockets, and comes with either plain white or matching shorts, 2_15.75 (15anq Navy tights, by Mary Quant, 75p. (15s.). White Orlon over-the-knee socks, by Sunarama, 59p. (11s.10d.). Navy mules, from Ravel, £3.75 (75s.). Pretend watch-brooch from Universal Witness, 50p. (10s.). Photographed at Parsons, Fulham Road, London, S.W.10.
Navy denim hat, by Jean-Charles Brosseau from Feathers, £5.75 (£5 15s.). Red cotton jersey shirt, £5.95 (£5 19s.). Red, navy and white jersey vest with side button fastening, £2.50 (50s.). White bonded jersey blazer, £7. Navy jersey shorts, £3.75 (75s.). All by Lee Bender for Bus Stop. Navy socks, from Fenwicks, 50p. (10s.). White sandals with cork soles from Ravel, £4.50 (90s.).

Travelling Light

1970s, Bombacha, Charles Batten, Charles Grahame, Dickins and Jones, Eagle, Elle, Fiorucci, Honey Magazine, Inega, Ivory, jap, jean junction, jeans, Joanna Jacobs, Joseph, Jump Jeans, kenzo, Macondo, marshall lester, Martha Hill, Roelof Wennink, Russell & Bromley, stirling cooper, Vintage Editorials
LEFT: Flower-appliqued denim sundress with back ties £19.90, from Fiorucci, Brompton Rd, SW1. RIGHT: Lace, beaded denim skirt £15.95, and lace-up appliqued waistcoat £7.95, both by Jump Jeans, from Wallis, Oxford St, W1 and branches; Miss Selfridge, Duke St, W1 and branches; all branches of Top Shop Debenham’s, Oxford St, W1 and branches; Jane Norman, Oxford St, W1.

Summers may come and summers may go but denim never fails us.

Modelled by Joanna Jacobs and unknown model.

Photographed in Florida by Roelof Wennink.

Scanned from Honey, April 1976.

White cotton broderie anglaise lace-up camisole top with ribbon trim, Charles Grahame £6, from Bombacha, 104 Fulham Rd, SW3.
Denim shorts £8.90, from Elle, New Bond St, W1 and branches. Cotton jersey T-shirt £2, from Martha Hill, Marylebone High St, W1. Denim waistcoat with popper fastening and ‘V’ stitched front, Eagle £6.95, from Dickins & Jones, Regent St, Wl. Red velvet pouch bag, Macondo.
Button-through denim boiler suit, £18.99, from Jean Junction, King’s Rd, SW3 and branches. Red shoulder purse, Macondo ; scarf from a selection at Fenwick.
Skimpy striped cotton tube sun top with thin halter-neck straps, Jap £5.95, from Jap & Joseph, 20 Brompton Rd, SW1. Denim stitched Bermuda shorts, Eagle £6.95, from Miss Selfridge, Duke St, W1; Dickins & Jones, Regent St, W1.
LEFT: Navy and white striped cotton back buttoned sundress with kick pleated front, Inega £10.95, from Jigsaw, Heath St, NW3 and Putney; DJ Girl, Dickins & Jones, Regent St, W1; Superstar, Leeds. Sunhat, Charles Batten £7; pale blue sandals, Russell & Bromley £18-99. RIGHT: Denim jeans with detachable cream braces £12.99, from Jean Junction, King’s Rd, SW3 and branches. Tropical printed cotton shirt, £6.50, from Tropical Belt, Beauchamp Pl, SW1. Boots, model’s own.
Oatmeal sweater with maroon and green trim, Ivory £13, from Harvey Nichols, Knightsbridge, SWI ; Miss Selfridge, Duke St, W1; Virgin Rags, Hull and branches. Denim painter’s jeans, Marshall Lester £10, from Harrods, Knightsbridge, SW1 ; Jane & I, Blackheath, SE3 ; Sidney Smith, King’s Rd, SW3. Sunhat, Charles Batten £7.
Hooded zip-up denim anorak £10.50, from Jean Junction, Kensington High St, W8, King’s Rd, SW3 and branches. Denim shorts, Marshall Lester £7, from Harrods, Knightsbridge, SW] ; Jane & Blackheath, SE3 ; Boa, Sheerness. Lime green and white striped cotton T-shirt, Stirling Cooper £2.95, from Ronnie Stirling, Bond St, W1; Top Shop, Oxford Circus, W1; Owen Owen, Coventry and branches.

The Pyjama Suit

1970s, Arnaud de Rosnay, chelsea cobbler, Chloe, Inspirational Images, karl lagerfeld, kurt geiger, The Purple Shop, Vogue
White crepe de chine dressing-gown and pyjama trousers stroked with Neapolitan colours, pistachio, pink, blue, orange, yellow. White straw with enough shade to keep your ice-cream from melting. Patent platform sandals of yellow, scarlet, green, £12.95, at Kurt Geiger. Simulated pearls, £4.95, at Paris House. Skin looked after with the new Piz Buie Exclusive Oil Factor 2, lips with Exclusive Lip Protection.

The pyjama suit of high summer up on the roofs, down in the streets of Sidi Bou Zid.

Both suits by Chloe.

Photographed by Arnaud de Rosnay.

Scanned from Vogue, May 1972.

Ice-cream crepe de chine sashed pyjama dress and dressing-gown jacket in black diamonds. Black bordered, the jacket with black flower. Both suits by Chloe, each about £180, at Browns. Black straw, and white, by Dolores, £10 each, at Harrods. Black leather and wood sandals, £5.95, at The Chelsea Cobbler. Ivory beads to the waist, t10, at The Purple Shop.

Armani at Browns

1970s, Armani, Browns, Charles of the Ritz, John Peden, Polaroid, swimwear, Vintage Adverts, Vogue

Sunglasses by Polaroid. Make-up by Charles of the Ritz.

Photographed by John Peden.

Scanned from Vogue, March 1978.

Available in Colours

1970s, David Stetson, harpers and queen, Parker & Downes, Parkers, Vintage Adverts

I’ve got a touch of the Déjà vus. At least I can now hazard a guess that Parker and Downes (whoever they may be) were the designers of that earlier, mysterious and perfect outfit and also this perfect outfit above. Those boots! I also love the phrase ‘available in colours’. So many layers of mysterious…

Photographer uncredited this time but I’ll guess it’s also David Stetson.

Scanned from Harpers and Queen, March 1976.

Saints Alive

1970s, chelsea girl, Chester Martin, david hurn, Diane Logan, Herbert Johnson, Lewis Separates, Marks and Spencer, mr freedom, Mr Wik, petticoat magazine, Rosie Nice, Sue Hone
Herbert Johnson belt, £2.10. Cotton skirt, £3.50 and shorts, £1.99. Chester Martin scarf, £3.50. Crepe shirt, £1.99½ from Girl branches and Chelsea Girl. Quant tights, 75p. Crochet bag, Diane Logan, £6.

The Young St. Michael range power-packed with its new mid-May collection.

The Young St. Michael range is only available at Oxford Circus. Glasgow, Brighton, Liverpool and Manchester at the moment.

Curiously, I have the scarf she’s wearing in the top photo and I had always assumed it was authentic 1930s – as it was sold to me. Now I look closer, I can see the faded signature of Chester Martin. Whilst I’m disappointed that it’s not actually as old as I thought, I can’t resist a documented bit of vintage!

Fashion by Sue Hone.

Photographed by David Hurn.

Scanned from Petticoat, 22nd May 1971.

Crimplene blouse, £2.99, with terylene and linen dungarees, £4.50. Mr Wik clogs, £3. Mr Freedom tin belt, £5.25. Chester Martin scarf, £3.50.
Terylene and linen shorts with buttons, £1.99. Daisy print cotton blouse, £2.99. Rosie Nice jacket, £3. Quant tights, 75p.
Midi crimplene dress, £5.75 approx. Vest from Lewis Separates, £1.49½.

With Reference To The Past

19 magazine, 1970s, Browns, cacharel, coopers, Crochetta, Deco Inspired, edward mann, erica budd, gillian richard, Herbert Johnson, Inspirational Images, jeff banks, Ku Khanh, lord john, Norma Moriceau, Riva, Sheilagh Browne, sheridan barnett, terry de havilland, tuttabankem, Twomax, universal witness, van der fransen, Vintage Editorials, Virginia, Vivienne Lynn
Rust-coloured felt hat with rose trimming from a selection at Van Der Fransen. French Dresden blue shirt with pink and lilac floral print, by Jeff Banks, £6.50. Grey boucle cardigan with short puff sleeves and front fastening, by Crochetta, £6.50. Pale blue circular barathea skirt, by Sheilagh Brown at Coopers, £12. Scarf by Herbert Johnson, £3-15. Green straw hat with rose trimming, from Universal Witness, £5. Blue sweater with long sleeves and round neck, £2.45. Matching short-sleeved cardigan with wrap-over front, £3.45. Both by Erica Budd. Grey crepe Oxford bags with pleated front, by Tuttabankem, £17-50.

Ten years ago, the British woman was bound to her cardigan. Then, in a feverish review of fashion, the cardigan was shelved for the jacket. Now, it’s back in circulation, not as the rather insipid number of yesteryear, but renewed in a long wrap-around version — the sort you cuddle into when it’s cold outside, the sort you wear over dresses, jeans or even suits. Cardigans like this are the most practical knitwear created for ages and the Paris Collections, if they spell excitement to you, were full of them.

All jewellery in feature from a selection at Marie Middleton and Susan Marsh at Chelsea Antique Market. Gold-rimmed glasses from any good optician.

Modelled by Vivienne Lynn and unknown model.

Styling by Norma Moriceau.

Photographed by Ku Khanh.

Scanned from 19 Magazine, January 1973.

Dark green straw hat with pink velvet trim, from Universal Witness, £5. Pale green fine cotton shirt with floral printed pattern, by Cacharel at Browns, £7. Cream bouclé short-sleeved cardigan with very thin stripes, by Crochetta, £8. Pale green straw hat with green velvet trim, from Universal Witness, £5. Pale yellow fine cotton shirt with floral printed pattern, by Cacharel at Browns, £7. Yellow cardigan with two pockets on hips, by Twomax, £4.50.
Sweater and matching cardigan in blue tweed mixture with beige and brown trims, from Upstairs at Lord John, £25 the set. Camel barathea skirt with full front flap, by Sheridan Barnett at Coopers, £11.95. White shirt with black and yellow floral print, by Riva, £4-95. Grey cardigan with yellow stripe, by Virginia, £14. Grey wrap-over barathea skirt with pockets on hips, by Sheridan Barnett at Coopers, £11-95. Navy blue bag, from Biba, £5.85.
Green straw hat with pink velvet trim, from Universal Witness, £5. Pale blue flower-printed sleeveless blouse with cowl neck, £4. Brown flowered crepe skirt, £6. Both from Van Der Fransen. Pink wool and angora cardigan, by Crochetta, £10. Pale green straw hat with green velvet trim, £5. Cream and brown printed short-sleeved blouse with two breast pockets, matching skirt with elasticated waistband, £11.60 the set. All by Universal Witness. Green wool and angora cardigan with ribbed waistband, by Crochetta, £10.
Brown felt pull-on hat with large brim, by Edward Mann, £2.90. Pink and violet print blouse with cape collar, by Van Der Fransen, £4. Long cream boucle cardigan with hip pockets and tie belt, by Crochetta, £13. Black jersey skirt, by Spectrum, £6.50. Black and white lace-up ankle boots, by Terry de Haviland, £15.99. Wool gloves, by Morley, 72p. Grey felt pull-on hat with large brim, by Edward Mann, £2.90. Blue and white spotted sleeveless blouse, with cowl collar, by Van Der Fransen, £4. Long white ribbed cardigan with hip pockets, by Twomax, £7.50. Long grey gored skirt, by Spectrum, £6.50. Black wool gloves from a selection at Browns.
Black cotton shirt with floral print, by Cacharel at Browns, £7. Camel cardigan with V-neck and thin white stripes, by Virginia, £15. Black jersey gored skirt, by Spectrum, £6.50. Cream jersey dress with scalloped Peter Pan collar, by Gillian Richard, £9.80. Long navy blue cardigan with round neck, by McCaul, £4. Navy blue bag, from Biba, £5.85.

Eminently Suitable

Antiquarius, Baggage and General, Bombacha, chelsea cobbler, David Fielden, Gingernut, Honey Magazine, Inspirational Images, interior design, interiors, Martha Hill, Michael Berkofsky, nostalgia, Ricci Burns, Ronnie Stirling, stirling cooper, Vintage Editorials, Wendy Dagworthy
LEFT: Zig-zag knitted acrylic skirt and jacket. £7.50 each from Martha Hill, 39 Marylebone High Street, WI (mail order 30p). Scarf from The Orange Box. RIGHT: Loose crêpe-de-chine overblouse and matching skirt. Wendy Dagworthy £39. from Crocodile. 98 Bond Street. WI (mail order 30p and all branches: lsmat, 313 Brompton Road, SW3. Belt, Bombacha £2.30: silky scarf. Nostalgia £2.25.

Photographed in Ricci Burns’s drawing room. Hair by Mr Ricci of Ricci Burns.

Photographed by Mike Berkofsky.

Scanned from Honey, January 1975.

LEFT: Chocolate brown fitted wool jacket with top-stitched yoke and pockets and side-buttoning skirt £27.95. both from Gingernut. 40 James Street. W1. Floppy crepe-de-chine tie-neck blouse £5.50. David Fielden, at Antiquarius: thin leather belt with cream carved buckle, from Baggage & General. RIGHT: Tailored jacket with nipped-in buttoned waist and wide lapels and flared panelled skirt £27.95, both from Gingernut, 40 James Street, W1. 50s silky printed `scarf’ blouse. Nostalgia £3: brown chiffon scarf, from a selection at Fenwick.
Russet hopsack double-breasted jacket £22.95, and mid-calf skirt with front pleat £12.95, both by Stirling Cooper, from Ronnie Stirling, 94 New Bond Street, W1 ; Top Shop, Oxford Circus and branches; Owen Owen, Coventry, Liverpool and Wolverhampton. Maroon and white scarf, Nostalgia £2.00; shoes, Chelsea Cobbler £17.99.

How You Dress is an Escape

1970s, anne schaufuss, baccarat, belinda bellville, bill gibb, charles jourdan, chelsea cobbler, Chloe, christian dior, clive arrowsmith, Hair and make-up, jean shrimpton, Jorn Langberg, karl lagerfeld, kurt geiger, leonard, Moya Bowler, Nettie Vogues, pablo and delia, Savita, The Purple Shop, thea porter, Vintage Editorials, Vogue, zandra rhodes
DEPTHS OF EVENING CHIFFON,
CAFTAN AND DIRNDL DRESS
MERGED WITH GOLD AND VELVET
Above: Tobacco chiffon caftan with smoked gold leaves, hooded, boot-buttoned, Arabic sleeves weighted with tassels. Gathered from the waist with a twisted gold rope belt. Choker, The Purple Shop, 15 Flood St, S.W.3. Soft gold boots with open lacing, 22 gns, Kurt Geiger. Right: Black organza with a bib and skirt of brilliant panne velvet, red, green and yellow printed in ribbon bands, with bangles and cuffs of the velvet. Rings, Andrew Grima. Beaded black velvet choker, The Purple Shop. Black satin ankleboots, with bright passementerie, by Moya Bowler for Edouard Jerrold. Dresses, both pages, to order at Bellville Sassoon.

How you dress is an escape and an adventure in itself… never more so than the evening.

Hair by Leonard

Models are Anne Schaufuss and Jean Shrimpton.

Photographed by Clive Arrowsmith.

Scanned from Vogue, December 1970.

SHEER BLACK OF NIGHT,
WISPS PUT TOGETHER WITH
JEWELS, VELVET AND GLEAMS
Black chiffon blouse and skirt tiled with cut velvet mosaic. Blouse of velvet harlequins, bibbed with jet beads set in little studs of gilt; the skirt, striped with studded circles and squares. £184, at Thea Porter. Feather fan, to hire at The Purple Shop. Satin shoes, dyed to order, £18, dyeing, 21s, Charles Jourdan.
Black chiffon dress with a glittering apron tied around the skirt — turquoise and rusty velvet shapes shot with silver, with a striped hem, and cuffs to match. By Chloe, to order from Fortnum & Mason. Mirror necklace, £70, and gold sash clasped with turquoises, 140, both from Thea Porter. Rings, David Morris. Black velvet laced boots, 19 gns, from Kurt Geiger
KNICKERBOCKER BALLET ALL SURFACES RIPPLED WITH COLOUR AND SHINE
Grass green silk satin glossed with an intricate paisley of red, ink, black, tremendous sleeves and tunic gathered from a yoke over ballooning knee pantaloons. 85 gns; choker 25 gns, and belt, 58 gns, all at Savita. Green moire boots, 18 gns, at The Chelsea Cobbler.
Water markings, waves of colour pooled in a chiffon blouse honeycombed at the shoulders, antique tunic and panne velvet knickers. The tunic has a fitted bodice, full sweeping skirt. Blouse, £59, tunic, £75, knickers £24, heavy silver belt, £100, all Thea Porter. Burgundy velvet boots laced to knee, 19 gns, Kurt Geiger. Rings, Blooms. Chokers, The Purple Shop, 15 Flood St, S.W.3. Make up by Lancome, with Climat scent.
A NEW SLEEVE
CUT ACROSS NARROW FALLS
OF GOLD LACE
AND CLOUDY CHIFFON
Spun gold laced with mauve, the bodice cut wide into the sleeves. sashed with deep purple velvet above a basque and a gathered skirt. By Jorn Langberg from Christian Dior London. Amethyst string and brooch, at Blooms: rings. Hooper Bolton. Satin shoes dyed mauve. £18. 21s for dyeing at Charles Jourdan. Amethyst tights. Mary Quant. Make-up by Dior. with new Dioressence scent.
The bodice sleeve in chiffon, clouds of mauve blowing across. The top crossed low over the bosom and simply gathered at wrists. slight gathers in the skirt catchir the air. By Nettie Vogues, at Harrods: Hilda Hanson. Nottingham. Velvet choker. The Purple Shop at Antiquarius. Amethyst and diamond rings. Blooms; emerald and diamond ring. David Morris. Make-up by Orlane, with Jean d’Albret Casaque scent.
GLORIOUS NIGHT SHAPES.
TAPESTRY BELLS
AND SATIN PAGODA
Misty blue tapestry and gold leaves. left. edged with wide ribbons of sprigged tapestry. A gold thread laces the deep neck of a small jacket belling from the Yoke, with short arabesque sleeves. Fade-print chemise underneath, with full sleeves and crossed braid ; a slim bell for a skirt. By Bill Gibb for Baccarat, at Fortnum & Mason. Pearly black velvet choker, The Purple Shop at Antiquarius. Tangerine braid decorations, from Savita. Rings, Andrew Grima. Honey-gold and gilt velvet slippers, 20 gns, to order, The Chelsea Cobbler. Make-up by Eve of Roma, with the new Eve scent.
Sunset burst of satin, right, a pagoda of quilted tiers, wide sleeves set up to a bib bodice. Feather-print of celestial blue and of black for sun-rays. By Zandra Rhodes, at Fortnum & Mason. Diamond and blue enamel rings, at Blooms. Neck lace stringing pale beads and colourless feathers, by Pablo & Delia. Make-up by Mary Quant with P.M. scent.