Boutiques

The Finer Things

1970s, accessories, Butler & Wilson, Diane Logan, Essences, Essenses, Honey Magazine, Inspirational Images, John Craig, Jon Elliot, Ricci Burns, Roger Charity, Rosie Nice, Vintage Editorials
Flower and net trimmed blocked felt perchers. Both may be hired and viewed at the Diane Logan Hat Museum Department, 40 Chiltern Street, W1. Lace umbrella to hire from Essences.

Add a touch of delicate, soft lace trimming to your clothes and accessories this summer for a really feminine, fragile look.

Hair by Colin at Ricci Burns.

Photographed by Roger Charity.

Scanned from Honey, May 1974.

Floor-length satin cross-over robe with fine lace trim and button-through neck, £12.50 from a selection of originals at Essences, 410 King’s Road, SW3.
Pin-striped cotton pouch hag with antique lace trim and pearl clasp, £5 from Rosie Nice, 12 Clifton Road, W9. Coffee nylon lace gloves with button trim, F G Shave approx 90p, from D H Evans.
Patchwork embroidery and lace, satin-lined cotton bag, £5 from Rosie Nice, 12 Clifton Road, W9.
Coffee and cream lace-trimmed loose blouse with tie-waist and ruched shoulders, matching square-neck top with shoestring straps, John Craig £8.50, from Just Looking, King’s Road, SW3 an branches ; Stop the Shop. King’s Road, SW3. Mother-of-pearl necklace, Butler & Wilson £5.50
Cotton gingham camisole top with broderie anglaise trim and long matching button-through flounced skirt, Jaki Ross at Jon Elliot £18.90, from Merle, 42 Thurloe Street, SW7 ; Jane Norman, 153 Oxford Street, WI , Super Star, Leeds; Quids In, Canterbury. China necklace, Rosie Nice 80p; carved rose bangle £1.25, Baggage & General at Peter Robinson.
Black string lace gloves with fine multi-coloured stripes £3.50, from a selection at Essences, 410 King’s Road, SW3. Black lace wide-brimmed hat with red rose, Diane Logan, £5, from Diane Logan, 40 Chiltern Street, W1.

Summer dressing is Overdressing

1970s, anello and davide, biba, Buckle Under, caroline baker, Charley's Stall, Emmerton and Lambert, Foale and Tuffin, gillian richard, Harri Peccinotti, Inspirational Images, laura ashley, miss mouse, nova magazine, rae spencer cullen, Richard Green, Vintage Editorials
Embroidered calico voluminous blouse and slim-fitting shirt by Buckle Under; cotton lacy antique petticoats from a selection at Charley’s Stall.

One of the finest editorials of all time, from the dream team of Caroline Baker and Harri Peccinotti at Nova. You can’t help thinking about the clear influence of the Impressionists, such as Renoir, on the aesthetic, but also about how this shoot must itself have been influencing other people for years afterwards. For example, Picnic at Hanging Rock was released a mere three years later and the petticoats, parasols and lace-up boots can’t help but remind you of that.

As a side note, but a pretty impressive one at that, the ‘nursery print’ Miss Mouse dress featured here has also just gone into my Etsy shop. So you can pretend it’s 1972 and you’re ‘shopping the look’.

Photographed by Harri Peccinotti.

Fashion by Caroline Baker.

Scanned from Nova, July 1972.

Flowered Liberty-print square neck frilled blouse and long skirt, both by Foale and Tuffin.
Embroidered muslin smock and gathered skirt by Buckle Under. White cotton lacy antique petticoats from a selection at Charley’s Stall.
Cheesecloth smock blouse and wrap-around skirt by Richard Green.
Nursery print cotton camisole dress and petticoat skirts by Miss Mouse. Lace up boots at Anello and Davide.
Cotton jersey jumpsuit and frilled cotton voile petticoats, all at Biba. All antique parasols from a selection at Emmerton and Lambert, Chelsea Antique Market. White cotton stockings at Anello and Davide.
Long-sleeved calico blouse with gathered neck; skirt and cotton satin petticoat, all at Laura Ashley. Lace up boots at Anello and Davide.
Nursery print cotton pinafore dress by Gillian Richard. Cotton satin petticoat at Laura Ashley. Lace up boots at Anello and Davide.
Antique cotton and lace liberty bodice and antique cotton petticoat dyed sugar pink with Dylon, all from a selection at Charley’s Stall. Cotton petticoat at Laura Ashley.

Snappy Tops

19 magazine, 1970s, Badges and Equipment, Brave New World, Inspirational Images, lord john, Michael Berkofsky, platforms, Sacha, The Pant House, The Rag Machine
Blue T-shirt with very low back and dancing girl motif on front, by Brave New World, £5.50. Old jeans, from The Rag Machine, £5. Pink metallic leather shoes, from Sacha, £12.99. / White cotton hat from Herbert Johnson, £2.75. Faded denim shirt with stud buttons, from The Pant House, £6. Old jeans from The Rag Machine, £5. Shoes and belt are model’s own.

All the couture in the world can’t stop me still getting excited about a long sleeve printed tee, flared jeans and metallic pink platforms.

Photographed by Michael Berkofsky.

Scanned from 19 Magazine, July 1973.

Old blue denim hat, from Badges and Equipment, 80p. Cotton jersey, Alice in Wonderland T-shirt from Lord John, £5.95. Old blue denim jeans from The Rag Machine, £5. / Pin-ball machine patterned cotton jersey T-shirt, from Lord John, £5.95. Old blue jeans from The Rag Machine, £5.

Daisy suede and other shorts

1970s, Beged'Or, Boston-151, chopper, Feathers, Inspirational Images, mr freedom, rowley and oram, Sue Baloo, terry de havilland, tuttabankem, Vogue, Zwarts
Rusty suede scalloped and sewn with ink painted daisies. Excellent small cap-shouldered jerkin of the same. By Tuttabankem at Boston-151. Suede by Gomshall Tanneries. Lurid lurex striped t-shirt by Mr Freedom. Feathered butterfly at Zwarts. / Maroon suede jeans shorts on bib and strap by Beged-Or at Debenham & Freebody. Neon panne velvet t-shirt, ice cream cone pin and tights at Mr Freedom. Zany felt patchwork hats at Feathers. Two-tone suede shoes at Rowley & Oram.

Blue skies, fresh air, freewheeling and summer suede shorts. This way.

Unusually for Vogue, this spread doesn’t credit a photographer. It also credits those amazing shoes to Rowley and Oram, who stocked Terry de Havilland’s shoes, so I suspect that they are by him as well.

Scanned from Vogue, April 15th 1971.

Piero de Monzi

1970s, Boutiques, british boutique movement, Cerruti, Chloe, Piero de Monzi, Vintage Adverts, Vogue
Clothes by Chloe and Cerruti at Piero de Monzi. Painting by Robert Cottingham from the DM Gallery. Furniture and Fendi luggage at Condotti.

Advert for the Piero de Monzi boutique in Fulham Road.

Scanned from Vogue, April 15th 1975.

Gingham Checks In

1970s, Acme Attractions, anello and davide, Crocodile, Dora Reisser, elisabeth novick, Gamba, Gina Fratini, hard rock cafe, jean junction, Lucienne Phillips, Over 21, quorum, radley, Rose Bradford, Vintage Editorials, Vivienne Lynn
White blouse and pantaloons, gingham pinafore and skirt, all by Gina Fratini, to order from Lucienne’s, 89 Knightsbridge SW1. Shoes by Anello and Davide.

Brigitte Bardot first glamorised gingham, mixing it with sex and broderie anglaise to set a devastating new trend. It’s back, showing every sign of being the big summer ’76 story, versatile enough to go from ingenue to sophisticate.

Always incredible to see Gina Fratini clothes being worn to their full effect, this time by lovely Vivienne Lynn, and also to see the Hard Rock Cafe in its earlier, less gimmicky life.

Hair by Kerry at Molton Brown.

Photographed by Elisabeth Novick.

Scanned from Over 21, April 1976.

Gingham dress by Rose Bradford at Radley and net petticoats from Quorum, 52 Radnor Walk. Scarf from Acme Attractions, patent pumps by Gamba. Photographed at the Hard Rock Cafe, Piccadilly, London W1.

For the final stage in our gingham story we photographed a “real” woman rather than just a model: actress Ruth Rosen. Ruth has recently been edifying and diverting us with her performances at major art exhibitions where she virtually brings the artist to life, presenting a one-woman show based on his life and works. Recent subjects have been Turner at the Tate Gallery and Burne-Jones at the Hayward. The next one will be Constable at the Tate. Look out for it…

Ruth wears Dora Reisser’s gingham waistcoat and culottes and pique blouse, all from Crocodile. Shoes by Chelsea Cobbler, scarf from Medina Arts. Ruth’s daughter, Doraly, wears a check shirt and dungarees from Jean Junction and cardigan by Jump for Jamie from Harrods. Hair by Nicky at Leonard.

Soft and romantic

1970s, David Stetson, harpers and queen, Parkers, Vintage Adverts

The one time they remember to credit a photographer, they forget to tell me who the dream outfit was made by!

Advert for Parkers boutique of Hampstead.

Photographed by David Stetson.

Scanned from Harpers and Queen, April 1975.

Streaking So It Barely Shows

1960s, barry lategan, charlotte martin, hair, Hair and make-up, leonard, Make-up, The Purple Shop

Naturally mouse hair is usually limp so it needs extra life, extra lift, extra bounce. All this can be achieved by very, very fine highlighting. Keep away from obvious streaks, let your hair look instead as if it’s just come out of the sun. An expert will know exactly which colours to choose for you, exactly the right depth and contrast of highlighting. You can have water-rinse streaks or permanent; you can have your own hair coloured, or your hairpiece. The subtly streaked hair, left, is controlled at the top, combed into waves, then frizzed into a soft cloud at the shoulders. The make-up has the same romantic, pre-Raphaelite look with Orlane’s Satilane beige no. 4 with brush-on rouge no. 3. Eyes: cream pearl shadow in Bleu Perle, Bleu Marine roll-on mascara. Lipstick: beige-pink Paprika. Necklace: an eagle from the Purple Shop, Chelsea Antique Market. Hair colour, here, and in the picture, above, by Daniel, styling by Leonard, both from the House of Leonard.

Modelled by Charlotte Martin.

Photographed by Barry Lategan.

Scanned from Beauty in Vogue, 1969.

Indoor Fireworks

1970s, biba, charles jourdan, cherry twiss, Chic of Hampstead, Inspirational Images, janet reger, Lucienne Phillips, ossie clark, quorum, Sam Haskins, Sheilagh Browne, telegraph magazine, The Sunday Telegraph Magazine, thea porter, Vintage Editorials, Yuki, yves saint laurent, zandra rhodes
Sparkling black chiffon dress with plunging neckline and diamante embroidery, £250 from Thea Porter, 8 Greek Street, London W1

Japanese men are peculiarly affected by a glimpse of the naked nape of a Japanese neck. In Western cultures such excitement is generated by a panorama of bosom (as in this black chiffon dress by Thea Porter), or a smooth swathe of thigh. Here we show some revelations from the London autumn collections… hot numbers for the coolest of winter evenings.

All perfect for lockdowns, I’m sure you’ll agree! It’s also nice to be surprised by Ossie Clark every once in a while – with a corset being so vastly different in tone from what we would usually expect.

Photographed by Sam Haskins.

Fashion Editor: Cherry Twiss.

Hair by Paulene at Michaeljohn.

Scanned from The Telegraph Magazine, 8th November 1974.

Cream and brown two piece with lace split skirt and boned top by Ossie Clark. Shoes by Charles Jourdan, 47/49 Brompton Road, SW3
Slate blue dress by Yuki. Approximately £,165 from Fortnum and Mason, Chic of Hampstead, Heath Street, London NW3 or Lucienne’s, 89 Knightsbridge, London SW1. Gold and jade bangles from Jones, 52 Beauchamp Place, London SW3.
White silk chiffon and net full skirt and sheer top by Zandra Rhodes, to order from Fortnum and Mason.
Black jersey skirt with split front by Yuki obtainable from Fortnum and Mason or Chic of Hampstead. Sheer silk chiffon halter top by Sheilagh Browne, £14 from Quorum. Black suspender belt from Janet Reger, Bottom Drawer, 33 Southwick Street, London W2. Black stockings from Biba, Kensington High Street, W8. Shoes from Yves St Laurent, 113 New Bond Street, W1 .
Corset and skirt by Ossie Clark (as before)

The Kaleidoscopic Knit Show

2007, Adrian Mann, Alain Walsh, Barnett, clowns, crowthers, Dranella, erica budd, Flair, Hedgehog, Henry Miura, Honey Magazine, Jasper, jeff banks, John Craig, Joseph, mary quant, mr freedom, Originelle, sally levison, Smart'n'Tartan, st honore, Tabu, Vintage Editorials, wallis
Jet black pullover with fluted cap sleeves, Barnett from Wakeford’s, King’s Road, SW3. Billowing sleeved crepe shirt, St Honore. / Stripey Acrilan sweater, Tabu, from Originelle Gloucester Road, SW7. Tangerine crepe shirt, St Honore; ship brooch, Mr Freedom; striped cloche, Levison Originals. Both shirts from Flair, Golders Green Road.

Brighter and brighter, the new brand of knits is coming. Bolder than ever, with huge batwing sleeves, flaring kimono arms and rainbow stripes. Piled on top of one another or over a striking shirt – without any doubt the greatest knits ever seen.

I don’t know about you, but clown and circus-influenced editorials are one of my favourite themes and really quite a staple of the late Sixties and early Seventies youth magazine boom.

Photographed at Foire & Cirque de Rancy, France.

Photographed by Alain Walch.

Scanned from Honey, February 1972.

Khaki wool cricket sweater, Miura from Hedgehog, 135 Fulham Road, SW3. Strawberry-patterned cotton shit, Dranella. / Ice cream coloured Acrylic sweater, Jeff Banks from 2007, Oxford Street, W1. Ladybird cotton shirt, Jasper.
Square necked acrylic sweater, Erica Budd. Full sleeved crepe shirt, St Honore. / Patriotic striped Acrylic sweater from Crowthers, Kensington High Street, W8. Patchwork print cotton shirt, Jasper from Sidney Smith, King’s Road, SW3.
Bright red batwing Orlon sweater, Erica Budd. Ladybird cotton shirt, Jasper. Moon and star plastic brooch, Adrien Mann. / Confetti spotted and striped pullover and scarlet vest, both by John Craig from Joseph, King’s Road, SW3. Lemon brooch, Paul Stephens; bee brooch, Adrien Mann.
Kingfisher blue sweater, Erica Budd from Smart’n’Tartan, Upwest, Oxford Street W1. Goldfish brooch, Adrien Mann. / Navy sweater with small batwing sleeves, Mary Quant from Dickens & Jones. Wild strawberry cotton shirt, Dranella.
Pillar box red and bright yellow Dralon sweater from Wallis. / Navy, scarlet and light blue Acrylic sweater, John Craig from 2007 Oxford Street, W1.