Vogue’s Own Boutique

alice pollock, british boutique movement, chelsea cobbler, fulham road clothes shop, ossie clark, quorum, sixties, sylvia ayton, Vogue, zandra rhodes

A conversation with M last night got me thinking about the origins of the idea of ’boutique’. If it was a somewhat posthumous term applied to the era by fashion historians, in the same way that ‘Renaissance’ would not have been understood by anyone living through the Renaissance.

But then I remembered the veritable goldmine of information featured in Vogue in the late Sixties called ‘Vogue Boutique’ or variations on that phrase. So, I guess, no would be the answer. They did call it ’boutique’. This gem (featuring an outfit by Alice Pollock and another by Zandra Rhodes and Sylvia Ayton) is from July 1969. More to come, as and when I remember them…..

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