Fresh, white and very laid back

1970s, Adrian Mann, chelsea cobbler, cosmopolitan, French Connection, norman eales, Russell & Bromley, strawberry studio, Sujon, Sun and Sand, Vintage Editorials, Wardrobe
T-shirt, French Connection. Trousers, Strawberry Studio. Chiffon scarves, Bazaar. Sandals, The Chelsea Cobbler. / Camisole top, Sun & Sand. Tie dyed skirt, Bazaar. Sash belt, Courtney Reed.

The way we’ll look this summer is very relaxed, very casual and very, very LA. T-shirting is the fabric, white is the colour and soft is the mood. Look cool and feel fresh in glamorous dresses, gathered skirts and drawstring trousers, all in jersey. Where best to show the new sweatshirt style but in sunny California? So we skytrained west to LA, thanks to Laker Air Travel’s new low London-Los Angeles air fare, which costs from £159 for the round trip. The private pool-side life in Beverly Hills is a plush style we could easily become addicted to . . . well, couldn’t you?

Pages 132 -135, 138-139 photographed at the house of interior designer, William L Chidester. Pages 136-137 photographed at the house of photographer Norman Eales.

Fashion by Liz Smith. Make-up by Bjorn.

Photographed by Norman Eales.

Scanned from Cosmopolitan, May 1978.

Lace-banded top, Bobos. £8.25. Cotton jersey skirt, Via Vai, Y1 7.50. Scarf sash, Bazaar, £4 50. Sun-glasses. Primetta, £6.95 Men’s swimming trunks, Speedo, £4.25. Silk flower and leather shell rouleaux tied at neck and waist, Clive Shilton, £10.50 and £9.50.
Lace-edged embroidered vest, Jousse. 1:7.80. Silk trousers, £55, coat, €90, Adrian Cartmell for Manson. ‘Belt, Chris Trill, £8.50. Mules, Russell & Bromley, £18.99. Silk flower and leather shell rouleaux tied at neck and waist, Clive Shilton, £10.50 and £9.50.
Side-slit vest dress, Pascal for Wardrobe, £17.95 Scarf sash, Bazaar, £4.50.
Cotton jersey dress, Via Vai, £23.50. Both pages, silk flower and leather rouleau ties at neck and waist, Clive Shilton, £10.50 to £13.50. Sandals, The Chelsea Cobbler, £39.
Strapless T-shirting top, French Connection, £2.95 Batwing-sleeve cotton shirt, Monica Chong for Plume, £12.50 Silk skirt, Sujon, £36 Plaited neckband, Nicholas Adams, £1.30
T-shirting drawstring trousers, £13, cardigan, £10 60, Via Vai. Strap-less stretchy top, French Connection, £2.95 Canvas boots, The Chelsea Cobbler, £59. Scarf, Bazaar, £4.50 Jewellery on all pages , by Adrien Mann.

What turns summer nights into midsummer evenings?

1970s, anne schaufuss, belinda bellville, Browns, chelsea cobbler, david bailey, Emmanuelle Khanh, Herbert Johnson, Inspirational Images, medusa, pablo and delia, Simone Mirman, Vintage Editorials, Vogue, yves saint laurent
Dress by Medusa. Hat from Herbert Johnson.

This is the moment for evening clothes that feel as delicious as they look… they’re soft voile or fine jersey or crushed muslin, they’re cut out over suntanned backs and arms, they’re crisp cotton printed with cottage curtain flowers, they’re as easy to wear as nightdresses: and some of them are.

Photographed at Lake Windermere and the Beech Hill Hotel, Cartmel Fell.

Photographed by David Bailey.

Scanned from Vogue, July 1972.

Dress to order at Browns. Hat from Simone Mirman. Choker from Arabesque.
Dress by Pablo and Delia at Browns. Hat by Herbert Johnson. Sandals by Richard Smith at The Chelsea Cobbler.
Clothes by Emmanuelle Khanh. Hat by Saint Laurent Rive Gauche.
Dress by Bellville Sassoon.

The Great Imposters

1970s, anello and davide, aquascutum, Beged'Or, Bermona, Borg, caroline baker, chelsea cobbler, Dada, Feathers, Herbert Johnson, jane whiteside, Jonvelle, kensington market, kurt geiger, laura ashley, Laura Jamieson, Lizzie Carr, Martha Hill, Mexicana, Mog, Morel, nova magazine, peter robinson, Russell & Bromley, Selfridges, stirling cooper, the souk, The Sweet Shop, velmar, Vintage Editorials, Wild Mustang Co.
Tissavel-lined Galaxy coat by Beged’Or approx. £50; cotton blouse by Mexicana, £13; fur fabric jeans by Newmans, 12 gns; hairy slipper boots at Russell & Bromley, £6 19s; velour hat by Bermona, £3 11s; hatband made from an Estonian tie at the Russian Shop, 7s 6d; fur bag at The Souk, £3 5s; wool gloves at Dickins & Jones, 10s:

Leather and fur get more expensive every year. It’s not only the taxes and rising costs of production. It’s just that there aren’t enough good animal skins for leather around to meet the consumer demand. Furs are there in quantity for the fabulously rich. Luckily a good substitute has been found – the nylon-spun, man-made sort. Some, especially in the leather field, are so like the real thing the only way you can tell the difference is by the smell. Take the white coat on pages 46 and 47. It’s fake and costs about £50. It has a double in real fur and leather for £270. Made by the same people who have duplicated most of their collection this way and it takes an eagle eye and nose to tell the difference. Others are just furry, woolly fabrics, obviously not imitating some four-legged friend, which is one of the nicest things about them. This fur fabric is now getting the treatment it deserves. Nairn Williamson (more famous for their Vinyl floor and wall coverings) were the first to see its potential and got six designers to use their Velmar fur fabric in their winter collections. Jane Whiteside for Stirling Cooper (new label getting famous fast for their beautiful jersey co-ordinates) was the cleverest of them all. She used the best sludgy colours, mixed it with needlecord to make a group of jackets and coats to go with trousers, skirts and blouses. Borg (American originated and the pioneers in England of this deep pile fabric) has been around for a long time, mostly on the inside of duffle and raincoats but it’s on the outside as a normal fabric that it looks its best. Next winter there will be a lot more of it around, now that designers are getting less snobby about plastics. Not only is it as warm as fur, it is, of course, much cheaper and you don’t smell like a wet dog when you come in from the rain, either. So you can wear it herding sheep on lost weekends, or in town queuing for the cinema without any guilt feelings about ruining your assets.

Insert obligatory ‘I don’t agree with the thrust of the argument for fake furs as just a financial consideration here’ caveat from me, your content provider. Don’t shout at me, basically. But it’s an interesting insight into the mindset of 1970, and the proliferation of fake furs and skins at that time. It’s also a breathtakingly styled and photographed work of art from Caroline Baker and Jonvelle.

Fashion by Caroline Baker.

Photographed by Jonvelle.

Scanned from Nova, January 1970.

Mediaeval velvet applique dress by Laura Jamieson at The Sweetshop, 20 gns; Tissavel and Galaxy waistcoat by Beged’Or, £22.
Velmar jacket and needlecord trousers by Stirling Cooper, £8 10s., £5 1Gs; leggings by Chelsea Cobbler, to order, 10 gns; cotton shirt from selection at Dada, Kensington Antique Market from 2 gns.
Acrilan jacket by Lizzie Carr approx. 24 gns; suede trousers by Morel, 17 gns, tied with leather strips from John Lewis Haberdashery Dept, 1s 10d per yard; wellingtons at Russell and Bromley, £3 19s; woven sash wrapped around neck at Herbert Johnson, 25s; velour hat by Bermona, £3 11s; wool gloves at Selfridges, &s 11d
Velmar and Courtelle trousers by Martha Hill, approx. 8 gns; poncho at Peter Robinson, £7; wool shirt by Stirling Cooper, £4 5s; studded wristlet by Knees at Kensington Antique Market, 1 gn; suede moccasin boots by Anello & Davide, £8 15s; velour hat by Bermona, £3 11s; sheepskin rug from The Souk from £3 19s 6d to £6; flask from Kensington Antique Market.
Velmar fur fabric floor length coat trimmed with canvas by Mog, £20, over long cotton nightgown by Laura Ashley, £5; knitted wool socks at Feathers, £1 1s 6d
Velmar coat with needlecord and zipper trims (top left) by Stirling Cooper, 18 gns; pale suede and leather lace-up boots by Kurt Geiger, 35 gns; wool gloves at Selfridges, 8s 11d; leather belt by The Wild Mustang Manufacturing Co., approx. £3 12s 6d; fur shepherdess hat, bag and drinking flask from a selection at Kensington Antique Market
Velmar jacket and needlecord trousers (top right) by Stirling Cooper, £12 19s 6d, £5 10s; big polo-neck ribbed Shetland wool sweater at Aquascutum, £6 15s; corrugated leather lace-up boots at Russell and Bromley, £29 19s; knitted Aran mitts at Selfridges, 16s 11d; velour hat by Bermona, £3 11s, furry bag from a selection at Kensington Antique Market.

Chelsea Cobbler à deux

1970s, chelsea cobbler, Robin Saidman, Vintage Adverts

Photographed by Robin Saidman.

Scanned from Cosmopolitan, October 1979.

Clothes that help you hang on to your money

1970s, Alex Chatelain, Ambalu, Browns, Burtons, bus stop, Butler & Wilson, chelsea cobbler, cornucopia, cosmopolitan, Elle, Flight Studios, janet reger, jap, John Craig, Joseph, kangol, Kickers, Knitcraft, lee bender, mr freedom, mushroom, Pattie Barron, Shelana, Spectrum, stirling cooper, Vintage Editorials
Chinese satin top and pants by Ambalu. / Thirties lingerie set by John Craig. Satin panties by Janet Reger. Necklace from Butler and Wilson.

First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.

Fashion by Pattie Barron.

Photographed by Alex Chatelain.

Scanned from Cosmopolitan, July 1974.

Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Skirt and top by Stirling Cooper. Aran cardigan from John Craig. Raffia wedgies from The Chelsea Cobbler. Kangol beret.
Knitcraft top. Shorts by Stirling Cooper. Shoes by Kickers. His outfit from Burton’s.
Vest by John Craig. Shelana skirt. Shoes by The Chelsea Cobbler. Hat from Spectrum.
Crepe dress by Mr Freedom. Ostrich feather boa from Cornucopia. Man’s suit from Jap and Joseph.
Candy stripe cotton halter dress by Mushroom.
Stripey top and plain trousers from Bus Stop. Beret from Kangol. White leather bag from Flight Studios.

Peasant in the Sun

1970s, Bata, Bermona, biba, Britannia Land of Plenty, Buckle Under, chelsea cobbler, clobber, Diane Logan, Elliott, hampstead bazaar, Inca, laura ashley, Marielle, mary quant, miss mouse, Pamela Dennis, petticoat magazine, rae spencer cullen, ravel, Richard Green, Roger Charity, Russell & Bromley, Souk, Splinters, Sue Hone, van der fransen, Vintage Editorials
Mary Quant pinny worn over cheesecloth dress at The Souk. Britannia Land of Plenty silver armband. Buckle Under hat. Ravel shoes / Cheese cloth shirt and matching skirt by Richard Green. Woolworths hairnet. Buckle Under hat. Russell and Bromley shoes.

Summer’s peasant clothes come in brightly frilled cotton or in soft layers of cheesecloth with a bazaar of sunny straws and beads.

Fashion by Sue Hone.

Photographed by Roger Charity.

Scanned from Petticoat, 6th June 1972.

Souk pinny. Calico shirt with starry ribbon trim from Splinters. / Embroidered smock at Inca. Richard Green cheesecloth skirt. Waistcoat from Inca. Ravel suede sandals.
Miss Mouse seeksucker dress. Diane Logan boater. Biba false flowers. / Miss Mouse gingham dress. Bermona straw boater. Chelsea Cobbler wedge sandals.
Embroidered dress by Souk. Buckle Under Bowler. Britannia Land of Plenty shoulder bag. Elliotts sandals. / Midi skirt and cheesecloth dress at Souk. Inca wool belt. Buckle Under crochet cap. Bata sandals.
Long embroidered skirt with gathered waist from Hampstead Bazaar. Cheesecloth top by Clobber. Embroidered beret from Britannia Land of Plenty. Elliotts sandals. Straw bag from Inca. / Long checked cheesecloth dress by Marielle. Glass flower brooch from Van der Fransen.
Laura Ashley skirt. Calico smock by Pamela Dennis. Forbidden Fruit belt. / Laura Ashley top and skirt. Silk shawl from Britannia Land of Plenty. Shoes by Ravel.

Calico Futures

1970s, Adrian Mann, Andreas Heumann, Averil B, Badges and Equipment, bus stop, chelsea cobbler, Colette Nivelle, Corinne Bricaire, Country Casuals, Crochetta, Dorothy Perkins, Dunhill, Edy Lyngas, Fiorucci, French Connection, Inspirational Images, Ivory, jap, Jean-Charles de Castelbajac, jeff banks, Joseph, Kasparian's Contracts, Kenneth Grange, Lawrence Corner, Leah Hertz, lee bender, Midas, Mulberry, Pierre D'Alby, Sacha, Steve Rothholz, Sun and Sand, Vintage Editorials
Woven waistcoat ,cotton trousers and towelling lined calico jacket, all by Corinne Bricaire from Browns. Necklace from Adrien Mann. Belt from the Mulberry Company. Flat canvas sandals from Sacha. Headphones from Leisure Sounds of Wigmore Street.

The time: mid-morning coffee-break The place: The Post Office Confravision Studios, Euston Tower* The clothes: At last, working gear (you’ll be delighted to see) to cope with both formal and permissive working environments. The fabric: calico, strong and hard-wearing, cotton-based, so it’s comfortable for over-heated offices. Add a dash of towelling, team it with crocheted string vests, scarves, tights and bags for a little wit. The colour: cream—soothing and harmonious for worn executives. Enliven it with a touch of colour here and there (and to pick you out from beige office walls — remove if you need the camouflage).

* One of five office studios provided by the Post Office for its conference-by-TV service. Designed by Kenneth Grange of Pentagram.

An incredibly apposite photoshoot featuring the Post Office’s futuristic ‘Confravision’ studios. To read an original brochure, click here.

Photographed by Andreas Heumann.

Scanned from Over 21 Magazine, April 1976.

Cream short sleeved shirt, quilted waistcoat, cream jacket and trousers from Country Casuals.
Cream skirt and jacket by Jeff Banks from Averil B, Fulham Road. Scarf by Edy Lyngas. Canvas espadrilles from Sacha.
Calico jumpsuit by French Connection. Vest from Lawrence Corner. Leather bound hessian purse by Lee Bender for Bus Stop. Belts from the Mulberry Company. Stack of chairs from Kasparian’s Contracts Ltd, 288/290 Euston Road.
Strapless shorts suit by Jean-Charles de Castelbajac from Joseph. Silver table croquet game from Dunhill.
Cream tube dress by Leah Hertz from Crochetta. Trousers by Jap from Jap & Joseph. Chelsea Cobbler shoes. Cigars from Dunhill.
Cream sweater by Ivory from Roberta, 94 Golders Green Road. Cream calico tabard by Colette Nivelle from Elle. Calico trousers from Dorothy Perkins. Suede espadrilles from Midas. Bracelets by Adrien Mann. Gilt soda syphon by Dunhill.
Cream short sleeved t shit by Sun & Sand from Conspiracy, 170 Kensington High Street. String vest from Badges & Equipment, The Strand. White shorts from Laurence Corner. Calico jacket by Pierre D’Alby. Clear plastic braces by Steve Rothholz from Fiorucci. Watch by Trafalgar.

What’s On!

1970s, biba, brighton, Browns, carr jones, che guevara, chelsea cobbler, Derber, Elliott, gordon king, Harrods, Inspirational Images, liberty, liberty's, margit brandt, Nik Nik, petticoat magazine, Sally Tuffin, shoes, Tony Norris, van der fransen, Vintage Editorials, way in
Nik Nik cotton shorts. Cotton top with ribbed waist and cuffs by Nik Nik. Biba belt. Shoes by Chelsea Cobbler at Che Guevara. / Nik Nik shirt. Canvas cut off pants by Nik Nik. See through Derber shoes. All Nik Nik clothes are exclusive to Way In, Harrods.

When you think you’ve seen all there is to see about separates, spring turns around and finds a whole new way of doing things! What’s on now? Cotton and cord going to any lengths with pants… soft lawn with tiny prints for shirting and some of the very newest skirts. And we’re giving you ideas about what spring’s all about!

Always lovely to see the West Pier here in Brighton, in all its glory two years before its closure in 1975. For those not familiar with it, the West Pier has had a very sad and protracted demise since then and only the skeleton remains, stranded out at sea. Thankfully, its prettier heyday was well-documented on film and in shoots like this.

Photographed by Tony Norris.

Scanned from Petticoat, 10th March 1973.

Cotton shirt by Nik Nik. Cord boy-scout shorts by Gordon King. Biba scarf. Biba shoes. / Cheesecloth shirt by Nik Nik. Cotton drainpipe pants by Sally Tuffin. Shoes at Che Guevara.
Cape-sleeved rever shirt by Margit Brandt at Carr Jones. Cotton cut-off pants by Nik Nik. Scarf by Van der Fransen. Paul Stephens bracelet. Elliott lace-up shoes. / Left Bank cotton top at Garb. Gordon King pants. Biba bracelet and brooch. Derber shoes.
Cotton smock by Tabu. Canvas pants by Nik Nik. Derber shoes. / Liberty print shirt and Sally Tuffin pants at Browns. Patent slingbacks by Chelsea Cobbler at Che Guevara.
Margit Brandt at Carr Jones shirt. Paul Stephens bangle / Skirt and jersey shirt by Nik Nik. Van der Fransen earrings.
Cheesecloth shirt with zip front by Nik Nik. Pencil skirt by Gordon King. Biba hairslie. High heels with piping by Chelsea Cobbler at Che Guevara. / Cotton smock by Tabu. Check wool plus fours by Gordon King. Scarf by Van der Fransen. Two-tone court shoes by Chelsea Cobbler at Che Guevara.

Aquaphilia (Part 2)

1970s, alligator, Bermona, bus stop, chelsea cobbler, Dannimac, hans feurer, Honey Magazine, Inspirational Images, lee bender, mary quant, old england, Russell & Bromley, valstar, Vintage Editorials, Weathergay
Short, sharp, patent vinyl reefer jacket by Valstar. Perspex waterproof beach watch by Old England.

We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.

As promised, the waterproof outerwear counterpart to the last post.

Photographed by Hans Feurer in the Canary Islands.

Scanned from Honey, February 1970.

Polished patent vinyl trench coat by Valstar. Thigh high PVC wader boots to order from the Chelsea Cobbler. Cotton vest dress from the Kensington Antique Market.
PVC safari raincoat by Dannimac. Boots by Russell and Bromley. Kerchief by Kreier.
Zipped and fringed rubberbacked cotton cowgirl rain jacket by Valstar. Jersey trousers by Bus Stop. Wet look boots by Mary Quant’s “Puddleducks”.
Stormcoat in waterproof rubberised cotton by Valstar. Wet look boots by Mary Quant’s “Puddleducks”.
Long, lean fringed rubber-backed cotton trench coat by Valstar. Bandana by British Home Stores. Wet look boots by Mary Quant’s “Puddleducks”.
Buckled up PVC fisherman’s rain jacket with mtaching trousers and sou’-wester, all by Alligator.
Silver-studded, saddle-stitched rain jacket in PVC by Rainsport.
Belted mid calf gaberdine trench coat by Alligator. Jersey trousers by Bus Stop. Wet look boots by Mary Quant’s “Puddleducks”.
Skinny mini PVC raincoat by Rainsport. Sou’-wester by Bermona. Waterproof boots by Russell and Bromley. Perspex beach watch by Old England.
Lacquered PVC raincoat with matching trousers and sou’-wester all by Weathergay. Wet look boots by Mary Quant’s “Puddleducks”.

Simply Natural

19 magazine, 1970s, Antiquarius, chelsea cobbler, Essenses, hand tinting, Herbert Johnson, Inspirational Images, james wedge, Sacha, stirling cooper, Vintage Editorials, wigs

Long cardigans, long skirts, long scarves add up to a rustic setting in a relaxed mood. A casual look forward to restful autumn days.

Photographed by James Wedge.

Scanned from 19 Magazine, August 1973

Maroon hat with turn up front. Matching sweater in maroon and camel, with plain camel collar. Brown pencil skirt with pleats at the side. All by Stirling Cooper. Cream tights by Mary Quant. Beige and brown leather bootees from Chelsea Cobbler. Long knitted scarf by Herbert Johnson. Wig in all pictures from Wigwham.
Camel sweater with red and blue Fair Isle pattern. Brown wool tweed mixture cardigan with cream and maroon trim. Brown pencil skirt. All by Stirling Cooper. Knitted scarf from Herbert Johnson.
All clothes by Stirling Cooper. Brown bootees from Chelsea Cobbler. Gloves from Ambalu. Scarf by Herbert Johnson.
All clothes by Stirling Cooper. Boots by Chelsea Cobbler. Scarf by Herbert Johnson.
Clothes by Stirling Cooper. Shoes from Sacha. Scarf from Essences at Antiquarius. Cane from Emmerton and Lambert.
Clothes by Stirling Cooper. Suede sandals by Baby Shoes. Scarf from Essences at Antiquarius.