It’s waterproof, smudge-proof and fade-proof too! Natural Wonder has a completely new kind of eyeshadow that doesn’t crease. It’s simply called ‘Crease-Proof Cream Eyeshadow’. All day long it stays smooth, fresh and pretty. Colour just won’t creep into creases. Won’t fade or streak, it’s even waterproof. In lots of gorgeous Natural Wonder colours.

Scanned from Cosmopolitan, November 1975.