What is this mysterious alchemy that makes James Wedge’s version of the pin-up cliché somehow completely wonderful to my eyes? I think the hand-tinting is a nod to the fictitious nature of the pin-up, completely revelling in its own artifice and utilizing its superficiality to create something fresh – despite its inherently retrospective origins. Also, it doesn’t involve Photoshop. Modern photographers need to take serious note.
Advertisement for Miss Selfridge, photographed and tinted by James Wedge.
19 Magazine
, May 1974. Scanned by Miss Peelpants.





Main trouble with photoshop as i see it is that its so easy to use modern photographers don't know where to stop. Subtley CAN be achieved; but it is the re-toucher who is to blame not the program.
I’ve actually seen this in the copy of 19 from my mother’s collection of British 70s magazines like 19, Honey & Mirabelle etc. The Asian model (also with the afro wig) is the fabulous Marie Helvin pre Bailey 🙂