Wild in the Country

1970s, Angela at London Town, Antiquarius, biba, Butler & Wilson, Cordoba, Crochetta, Elliott, Foale and Tuffin, Hans Metzen, harriet, Herbert Johnson, Inspirational Images, John Carter, miss selfridge, petticoat magazine, ravel, Ric Rac, Russell & Bromley, Sue Hone, Sujon, Titfers, Travers Tempos, van der fransen, Vintage Editorials, wallis

Star vest dress, belt and hat from Cordoba. Elliott lace up sandals. Ric Rac cotton patch blouse.

Slip a shawl over summer and dream the days away in a land of your imagination. There couldn’t be a more beautiful way of letting a long sticky heatwave slip by than with these gentle colours made by a bleaching sun and these homespun clothes in soft country shapes. Whether you make it all the way to a shady plantation or just as far as the nearest cornfield, the scenery around any home this summer should look pretty good. Build up layers of cotton checs, sand suede overslips and warm rainbow knit waistcoats because even the sun can havee tantrums sometimes. Pack a pair of laced sandals and one huge-brimed straw hat.

Fashion by Sue Hone.

Photographed by John Carter.

Scanned from Petticoat, 22nd May 1971.

Travers Tempos cotton madras skirt. Angela puff sleeve blouse. Harriett bolero. Butler and Wilson bracelet. Russell and Bromley sandals. / Sujon long madras skirt and vest top. Butler and Wilson pendant. Van der Fransen shawl. Miss Selfridge bag.

Hans Metzen skirt, jacket and shorts. Ravel sandals. Herbert Johnson wool belt. Antiquarius pendant.

Tie-dyed quilted cotton dress from Wallis shops. Butler and Wilson flower necklace. Ravel sandals. Biba scarf.

Voile kaftan by Ric Rac. Multi-coloured shorts by Foale and Tuffin. Crochetta bolero. Ravel sandals. Titfers bag.

Crepe skirt and matching blouse by Van der Fransen. Elliott lace up leg sandals. Choker from Butler and Wilson.

Travers Tempos madras cotton dress. Crochet waistcoat by Crochetta.

Gay Young Things

1970s, art deco, Buckle Under, Jean Howell, Miss Impact, miss selfridge, paul misso, petticoat magazine, Sue Hone, Titfers, Vintage Editorials

Doing their thing Twenties style, He and She for £5.25 and an exotic piece of Art Nouveau, £6.25. The printed silk scarf on the former, Jean Howell, £3., brown jersey appliqued hat on the latter, Titfers, £3.15.

In spirit it’s Valentino, Jolson, Talkies and Tea Parties and that outrageous Charleston thing with kinky feather boas and twirly beads. In fact it’s dewey-eyed memories of the twenties matched with today’s sense of cheerful frivolity. It’s fun, it’s gay on a lot of today’s bright young people!

Fashion by Sue Hone.

Photographed by Paul Misso.

Scanned from Petticoat, 13th March 1971.

All the prints shown here are by Miss Impact on Banlon. The dresses come in maxi, midi or tunic length all either with or without sleeves. There are as many as nine different colours to choose from and all now being stocked at Miss Selfridge, W1. Long-limbed lady with turban on cream and lady with cloche, both £6.25. Red panne velvet turban with bunches of fruit, Titfers, £6. Rust brummed hat with more fruit, Buckle Under Enterprises, SW3.

The night before

1970s, cosmopolitan, lingerie, loungewear, miss selfridge, Vintage Adverts

Looking great, feeling fine. In soft, silky nightdresses exclusive to Miss Selfridge.

Scanned from Cosmopolitan, November 1974.

Miss Selfridge, 1974

1970s, cosmopolitan, Inspirational Images, miss selfridge, Vintage Adverts

Photographer uncredited, but it has the look of Sarah Moon.

Scanned from Cosmopolitan, June 1974.

What pinafores did next

1970s, anello and davide, Angela at London Town, duc, Gina Fratini, Ginger Group, Herbert Johnson, Inspirational Images, kensington market, kurt geiger, Marielle, mary quant, miss selfridge, Moya Bowler, Titfers, Vintage Editorials, Vogue

Cotton print pinafore over a sweet flowered dress. Deep ruffles on shoulders and a big beautiful bonnet to match. By Titfers at Miss Selfridge. Red button shoes at Anello & Davide.

Long dresses and skirts in crepe and cotton prints – related to others just as small, fresh, sharp or soft, on pinafore smocks and aprons. These are not so much to keep you clean, more to make you look prettier; and you can be dairy maids, kitchen maids, Kate Greenaway girls all through summer.

And so began the kickback against all things clean, crisp and space age…

Photographed by Duc.

Scanned from Vogue, April 1971.

Fine floppy fluted crepe de chine dress by Marielle. Liberty lawn pinafore by Angela at London Town. Brown boots by Moya Bowler for Edouard Jerrold at Kurt Geiger.

Dairy cream cotton smock dress. Leg o’mutton sleeves, buttons up the back, print of wild pale roses and primrose ribbons. Gauzy white pinafore, lace and rose pink ribbons. Both by Gina Fratini. Shoes at Anello & Davide. Lacy pink silk bonnet at Sharon’s Shoppe, Kensington Market.

Cotton and rayon wrap, two sizes of polka dot, white on cherry red patches. By Mary Quant Ginger Group. Cherry and red stripe cotton apron by In Pressler. Natural straw hat at Herbert Johnson.

Have Fun With Your Hair

1970s, Fenwick, hair, Hair and make-up, Inspirational Images, jewellery, John Carter, leonard, miss selfridge, mr freedom, pablo and delia, petticoat magazine

This feathered headdress by Pablo & Delia is exclusive to Leonards.

Get your hair all dressed up for Spring! Beauty girl Ann Morrow brings you the newest ideas for many a yer on the hair accessories scene. But no need to stop there all you want is a mop of hair and a little imagination to get a lot of head-turning effect.

Photographed by John Carter.

Scanned by Miss Peelpants from Petticoat, May 1971.

Severe little buns and topknots look good with a snood added. This one came from Fenwick, and we added a bunch of cherries by Mr Freedom.

With this painted slide by Pablo and Delia, John at Leonard gave model Chrissie an oriental look. Her hair is drawn back tightly to show off the coloured streak attached to the slide.