Magic Moments

1970s, anello and davide, biba, Bilbo, Britannia Land of Plenty, Diane Logan, Dranella, edward mann, Feathers, gillian richard, gordon king, Inspirational Images, jeff banks, John Carter, kangol, Leicester Shoes, Maggi of London, Marcia Brackett, mary quant, miss selfridge, petticoat magazine, Pollock's Toy Museum, Richard Green, Travers Tempos, van der fransen, Vintage Editorials

Left: Winceyette dress, Mary Quant, £14,15. Miss Selfridge. Hat, Britannia Land of Plenty. Quant tights, 75p. Ankle boots, Anello & Davide, £7.75. Far left: Top, Richard Green, £4.75. Way In. Wool pants, Mary Quant £6.60, Simpsons, W1. Hat, Diane Logan, £4.50. Quant tights, £1.50. Clogs, £5.99 Leicester Shoes at Up West, W1. (Inset: Winceyette dungarees, Gordon King, £7.54, Irvine Sellers. Cardigan Marshall London £4.50, Guys and Dolls. Beret, Kangol £1.40. Biba bracelet. Quant angora sox, 50p. Clogs £5.99, Leicester Shoes. Tom & Jerry dress, Travers Tempos, £5.90. Dickins and Jones, WI. Hat, Feathers, £6.50. Quant sox 50p. Slingback flatties, Bata, £7.99).

Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.

Photographs taken at Pollock’s Toy Museum, Scala St., W1

Fashion by Marcia Brackett.

Photographed by John Carter.

Scanned from Petticoat, 12th August 1972.

House print smock top, Jeff Banks, £10, Fenwicks, W1. Wool pants, Mary Quant, £6.60. Simpsons W1. Hair comb, tailpieces 25p. Bilbo calf boots £9. Long winceyette skirt with kitten hem, Gordon King, £5.45 at Miss Selfridge. Airplane top, Maggi of London £4.30, at all branches of Snob. Pull-on hat Feathers. Angora sox Quant, 50p. Leather slip-ons, Samm, £8.95.

Striped top in winceyette with batwing sleeves, Dranella, £6.85 and pants, £7.10 at Miss Selfridge, W1. Scarf, £1 at Van der Fransen. Suede clogs, £4.99, Leicester shoes, Up West, Wl. Winceyette floral top, Traver Tempos 15.90, Sidney Smith, SW3. Wool Oxford bags Richard Green, £5.90, Way In. Necklace, Paul Stephens. Biba Bracelet, Edward Mann angora pull-on hat £2.60. Biba shoes £6.20.

Winceyette teddy print smock and matching skirt, Travers Tempos, £4.50 each at Sidney Smith SW3. Necklace from Britannia Land of Plenty SW3. Hair combs, Tailpieces 25p. Mary Quant shoes. Teddy pants and panelled top, Travers Tempos £8.50 at Sidney Smith SW3. Felt bowler Edward Mann £2.80. Swan brooch Britannia Land of Plenty.

Winceyette pyjama top, £6.60 and pants, £6.60 with kitten trim, Gordon King, Miss Selfridge, Quant sox, 50p. Hair slides, Tailpieces, 10p. Jersey dress with floral panels in winceyette, Gillian Richard, £8 at Way In. Quant wool tights £1.50. Bilbo midi boots, £9.

Nice bit of skirt

1970s, Chelsea Antiques Market, Diana Doe, Eva Sereny, meriel mccooey, Meriel McCooey, miss selfridge, Nicholetta Machiavelli, stirling cooper, sunday times magazine, Vintage Editorials

Black and white seersucker skirt, Stirling Cooper, £8.50, from a selection of prints and designs at Miss Selfridge, Oxford Street, London W1 ; sweater 75p, also from a selection at Miss Selfridge; scarf from Chelsea Antique Market.

This summer’s new long day skirts might make attractive alternatives for those who fancy a change from shifts and pants. Worn as Italian film actress Nicholetta Machiavelli likes them, with simple T-shirts and an old prop-basket petticoat, they look casual and romantic, and are surprisingly cool to wear.

Styled by Meriel McCooey.

Photographed by Eva Sereny.

Scanned from The Sunday Times Magazine, August 6th 1972.

Bright tartan seersucker, £8.50, sweater £1.95, both at Miss Selfridge.

Frilled, elasticated top £2.50; split-sided skirt £3.70, both from Diana Doe.

halter top, Diana Doe £1.75, mail order from Do Do House, 69,Bedford Road, Reading RG1 7EY, Berks; skirt £8.50, at Miss Selfridge.

All Together Now

1970s, Alexon youngset, anello and davide, Correna, Dents, Dranella, edward mann, Elgee, Escalade, Get, gordon king, Honey Magazine, ika hindley, Inspirational Images, jeff banks, Joseph, Martha Hill, mary quant, McCaul, miss selfridge, Mistermonte, Peter Castellano, Reldan, Richard Shops, Stephen Marks, stirling cooper, Sujon, Twomax, Vintage Editorials

LEFT TO RIGHT: Yellow jacket, Stirling Cooper £13.95. Shetland polo neck, Twomax, £3.70. Scarlet wool jacket, Alexon Youngset, £17. Polo neck £3.50, from Joseph, 33b King’s Road, SW3. Fluorescent pink jacket, Stephen Marks £26 (sold as a trouser suit). Shetland polo neck, Twomax £3.50. Acid green wool flannel jacket, Mary Quant £17.90. Cable-stitched sweater, McCauls £2.40. Sunglasses by Correna. All trousers by Sujon, £9.50. Hats by Edward Mann; gloves by Dents.

Jackets are the brightest you’ve ever seen, with enormous checks and swirling swingy backs. They go with vivid sweaters and the widest possible Oxford bags, worn shorter than usual to reveal gleaming white lace-ups and tappy 46 two-tone shoes. What a way to get yourself noticed!

Second model from the left in the top image looks to be Ika Hindley.

Photographed by Peter Castellano.

Scanned from Honey, October 1972.

LEFT TO RIGHT: Bold checked wrapover jacket, Stirling Cooper, £20.95. Sunglasses from a selection by Correna; scarlet knitted gloves, Morley 80p. Lime green. royal blue and white big checked jacket, Stirling Cooper £20.95. Olive green gloves, Dents 70p; sunglasses by Correna. Sugar-pie pink, blue and white bobbly jacket, Gordon King £10. Royal blue woolly gloves, Dents 55p; Lolita glasses from Paris. Wrapover pure wool chequered jacket, Stirling Cooper £19.95. Sunglasses by Correna; gloves, Dents 80p. All skirts £3.50 from Martha Hill, 39 Marylebone High Street, Wl, mail order 25p extra. Hats £2.40 by Edward Mann; sweaters £3 by John Craig; tights 39p, Mary Quant; shoes Annello & Davide.

LEFT TO RIGHT: Brilliant green, orange, yellow and cherry-red swing jacket, Stirling Cooper £19.95. Polo neck, McCauls £2.40. King-fisher blue, white and royal blue jacket Jeff Banks £12. Button-up jacket in orange, mulberry and yellow wool. Reldan £17.75. Yellow-yoked jacket in cherry red, yellow and royal blue, Get, £20. All gloves from Dents; sunglasses by Correna; hats £2.40 by Edward Mann.

LEFT TO RIGHT: Sunshine yellow waisted flannel jacket with batwing sleeves, Stephen Marks £20. Red and white pinstripe trousers, made in woollen mixture, Mistermonte at Dolly Day £5.25. Brilliant red, yellow and pink checked woollen jacket, Dranella £13. Plain red gabardine Oxford bags, Sujon £9.50. Pillar-box red wool velour jacket with tie belt, Peter Martin £9 from all brancles of Richard Shops. Navy and while pinstriped trousers, Mistermonte at Dolly Day £5.25. Fluorescent pink, yellow and purple plaid acrylic jacket, Elgee £30. Scarlet gabardine Oxford bags, Sujon £9.50. Red woolly gloves, Morley, 80p. All hats Edward Mann, £2.40; gloves (except Morley) Dents 70p; glasses Escalade £2.95; umbrellas with imitation ivory handles Miss Selfridge £2.45.

Wild in the Country

1970s, Angela at London Town, Antiquarius, biba, Butler & Wilson, Cordoba, Crochetta, Elliott, Foale and Tuffin, Hans Metzen, harriet, Herbert Johnson, Inspirational Images, John Carter, miss selfridge, petticoat magazine, ravel, Ric Rac, Russell & Bromley, Sue Hone, Sujon, Titfers, Travers Tempos, van der fransen, Vintage Editorials, wallis

Star vest dress, belt and hat from Cordoba. Elliott lace up sandals. Ric Rac cotton patch blouse.

Slip a shawl over summer and dream the days away in a land of your imagination. There couldn’t be a more beautiful way of letting a long sticky heatwave slip by than with these gentle colours made by a bleaching sun and these homespun clothes in soft country shapes. Whether you make it all the way to a shady plantation or just as far as the nearest cornfield, the scenery around any home this summer should look pretty good. Build up layers of cotton checs, sand suede overslips and warm rainbow knit waistcoats because even the sun can havee tantrums sometimes. Pack a pair of laced sandals and one huge-brimed straw hat.

Fashion by Sue Hone.

Photographed by John Carter.

Scanned from Petticoat, 22nd May 1971.

Travers Tempos cotton madras skirt. Angela puff sleeve blouse. Harriett bolero. Butler and Wilson bracelet. Russell and Bromley sandals. / Sujon long madras skirt and vest top. Butler and Wilson pendant. Van der Fransen shawl. Miss Selfridge bag.

Hans Metzen skirt, jacket and shorts. Ravel sandals. Herbert Johnson wool belt. Antiquarius pendant.

Tie-dyed quilted cotton dress from Wallis shops. Butler and Wilson flower necklace. Ravel sandals. Biba scarf.

Voile kaftan by Ric Rac. Multi-coloured shorts by Foale and Tuffin. Crochetta bolero. Ravel sandals. Titfers bag.

Crepe skirt and matching blouse by Van der Fransen. Elliott lace up leg sandals. Choker from Butler and Wilson.

Travers Tempos madras cotton dress. Crochet waistcoat by Crochetta.

Gay Young Things

1970s, art deco, Buckle Under, Jean Howell, Miss Impact, miss selfridge, paul misso, petticoat magazine, Sue Hone, Titfers, Vintage Editorials

Doing their thing Twenties style, He and She for £5.25 and an exotic piece of Art Nouveau, £6.25. The printed silk scarf on the former, Jean Howell, £3., brown jersey appliqued hat on the latter, Titfers, £3.15.

In spirit it’s Valentino, Jolson, Talkies and Tea Parties and that outrageous Charleston thing with kinky feather boas and twirly beads. In fact it’s dewey-eyed memories of the twenties matched with today’s sense of cheerful frivolity. It’s fun, it’s gay on a lot of today’s bright young people!

Fashion by Sue Hone.

Photographed by Paul Misso.

Scanned from Petticoat, 13th March 1971.

All the prints shown here are by Miss Impact on Banlon. The dresses come in maxi, midi or tunic length all either with or without sleeves. There are as many as nine different colours to choose from and all now being stocked at Miss Selfridge, W1. Long-limbed lady with turban on cream and lady with cloche, both £6.25. Red panne velvet turban with bunches of fruit, Titfers, £6. Rust brummed hat with more fruit, Buckle Under Enterprises, SW3.

The night before

1970s, cosmopolitan, lingerie, loungewear, miss selfridge, Vintage Adverts

Looking great, feeling fine. In soft, silky nightdresses exclusive to Miss Selfridge.

Scanned from Cosmopolitan, November 1974.

Miss Selfridge, 1974

1970s, cosmopolitan, Inspirational Images, miss selfridge, Vintage Adverts

Photographer uncredited, but it has the look of Sarah Moon.

Scanned from Cosmopolitan, June 1974.

What pinafores did next

1970s, anello and davide, Angela at London Town, duc, Gina Fratini, Ginger Group, Herbert Johnson, Inspirational Images, kensington market, kurt geiger, Marielle, mary quant, miss selfridge, Moya Bowler, Titfers, Vintage Editorials, Vogue

Cotton print pinafore over a sweet flowered dress. Deep ruffles on shoulders and a big beautiful bonnet to match. By Titfers at Miss Selfridge. Red button shoes at Anello & Davide.

Long dresses and skirts in crepe and cotton prints – related to others just as small, fresh, sharp or soft, on pinafore smocks and aprons. These are not so much to keep you clean, more to make you look prettier; and you can be dairy maids, kitchen maids, Kate Greenaway girls all through summer.

And so began the kickback against all things clean, crisp and space age…

Photographed by Duc.

Scanned from Vogue, April 1971.

Fine floppy fluted crepe de chine dress by Marielle. Liberty lawn pinafore by Angela at London Town. Brown boots by Moya Bowler for Edouard Jerrold at Kurt Geiger.

Dairy cream cotton smock dress. Leg o’mutton sleeves, buttons up the back, print of wild pale roses and primrose ribbons. Gauzy white pinafore, lace and rose pink ribbons. Both by Gina Fratini. Shoes at Anello & Davide. Lacy pink silk bonnet at Sharon’s Shoppe, Kensington Market.

Cotton and rayon wrap, two sizes of polka dot, white on cherry red patches. By Mary Quant Ginger Group. Cherry and red stripe cotton apron by In Pressler. Natural straw hat at Herbert Johnson.

Have Fun With Your Hair

1970s, Fenwick, hair, Hair and make-up, Inspirational Images, jewellery, John Carter, leonard, miss selfridge, mr freedom, pablo and delia, petticoat magazine

This feathered headdress by Pablo & Delia is exclusive to Leonards.

Get your hair all dressed up for Spring! Beauty girl Ann Morrow brings you the newest ideas for many a yer on the hair accessories scene. But no need to stop there all you want is a mop of hair and a little imagination to get a lot of head-turning effect.

Photographed by John Carter.

Scanned by Miss Peelpants from Petticoat, May 1971.

Severe little buns and topknots look good with a snood added. This one came from Fenwick, and we added a bunch of cherries by Mr Freedom.

With this painted slide by Pablo and Delia, John at Leonard gave model Chrissie an oriental look. Her hair is drawn back tightly to show off the coloured streak attached to the slide.