Scanned from Cosmopolitan, November 1974.
miss selfridge
Miss Selfridge, 1974
1970s, cosmopolitan, Inspirational Images, miss selfridge, Vintage Adverts
Photographer uncredited, but it has the look of Sarah Moon.
Scanned from Cosmopolitan, June 1974.
What pinafores did next
1970s, anello and davide, Angela at London Town, duc, Gina Fratini, Ginger Group, Herbert Johnson, Inspirational Images, kensington market, kurt geiger, Marielle, mary quant, miss selfridge, Moya Bowler, Titfers, Vintage Editorials, Vogue
Long dresses and skirts in crepe and cotton prints – related to others just as small, fresh, sharp or soft, on pinafore smocks and aprons. These are not so much to keep you clean, more to make you look prettier; and you can be dairy maids, kitchen maids, Kate Greenaway girls all through summer.
And so began the kickback against all things clean, crisp and space age…
Photographed by Duc.
Scanned from Vogue, April 1971.



Have Fun With Your Hair
1970s, Fenwick, hair, Hair and make-up, Inspirational Images, jewellery, John Carter, leonard, miss selfridge, mr freedom, pablo and delia, petticoat magazine
This feathered headdress by Pablo & Delia is exclusive to Leonards.
Get your hair all dressed up for Spring! Beauty girl Ann Morrow brings you the newest ideas for many a yer on the hair accessories scene. But no need to stop there all you want is a mop of hair and a little imagination to get a lot of head-turning effect.
Photographed by John Carter.
Scanned by Miss Peelpants from Petticoat, May 1971.

Severe little buns and topknots look good with a snood added. This one came from Fenwick, and we added a bunch of cherries by Mr Freedom.

With this painted slide by Pablo and Delia, John at Leonard gave model Chrissie an oriental look. Her hair is drawn back tightly to show off the coloured streak attached to the slide.

These coloured streaks look like a bird of paradise – mail order them each from Annie Russel, 398 Kings Road.

A slide with a feather from Miss Selfridge. Match your eyes to your slide.

Play about with different slides. We found these in Miss Selfridge – apples that look good enough to eat.

Evening hair goes all glittery with a headband from Fenwick and a Fortes-style slide with a sparkle from Boots.

Flowered print are big news, so put some in your hair too This lovely spring bunch comes ready attached to a comb from Miss Selfridge.
Rings and Things
1970s, accessories, Alan Cracknell, biba, Dolcis, Illustrations, miss selfridge, petticoat magazine, platforms, ravel, shoes, van der fransen, way inIllustration by Alan Cracknell.
Scanned by Miss Peelpants from Petticoat, December 1970.
Vintage Adverts: Mirror Mirror
1970s, british boutique movement, cosmopolitan, miss selfridge, Vintage AdvertsInspirational Images: Madeleine Smith
1960s, Brian Songhurst, corocraft, Inspirational Images, Madeleine Smith, miss selfridge, petticoat magazine, Russell & Bromley, SharcleodMild Sauce: For Two Pins
1970s, Betty Jackson, charles jourdan, chelsea cobbler, christian dior, Inspirational Images, james wedge, janet reger, Janice Bell, mary quant, Meriel McCooey, mild sauce, miss selfridge, quorum, Sacha, sunday times magazine, underwear, Vintage EditorialsAnother glorious underwear editorial by the always saucy, always perfect Mr James Wedge.
Photographed by James Wedge. Scanned by Miss Peelpants from The Sunday Times Magazine, October 1978
Inspirational Editorials: James Dean Rides Again
1970s, Boston-151, british boutique movement, charles jourdan, countdown, david montgomery, Henry Lehr, Herbert Johnson, Inspirational Images, Kansai Yamamoto, miss selfridge, mr freedom, The Westerner, vanity fair, Vintage Editorials, Wild Mustang Co., yves saint laurentJeans, reclaimed from the bobby-soxer era, are back. True-blue jeans, given the Fifties treatment, rolled up to mid calf, revealing thick white socks and canvas sneakers, or totteringi high heels, clamped to the ankle with straps. It’s back to popcorn-and-ponytails, with angora sweater and beads or floppy blouses with belts, and shirts knotted self-consciously under Marilyn Monroe bosoms. It’s all fizz and fun and bubble-gum, just like High School kids used to be before politics and pollution, wars and recessions, drugs and permissiveness overwhelmed them.
Photographed by David Montgomery at Battersea Fun Fair and inside Mr Freedom.
Scanned by Miss Peelpants from Vanity Fair, July 1971

Photographed by the jukebox at Mr Freedom. Jacket by Kansai Yamamoto for Boston-151. Denim jeans from Countdown. Green and pink leather shoes by Yamamoto for Boston-151. Badges from Mr Freedom
Far From the Madding Crowd
1970s, Ann Reeves, biba, british boutique movement, bus stop, Inspirational Images, irvine sellars, jeff banks, John Carter, lee bender, miss selfridge, mr freedom, peter robinson, petticoat magazine, topshopSoft country girl dresses falling just below the knee in dark flowery prints ready for autumn, great for now. Looking sweet and old-fashioned with padded shoulders, sweetheart necklines or rever collars and cuffs – and all they really need is you and some romantic thoughts!
Very David Hamilton/Sarah Moon influenced shoot by John Carter. Scanned from Petticoat, July 1973.

Left to right: Beige dress, Jeff Banks, £9.90, Lady Tramp SW3. Mr Freedom hat, £2.50. Cream dress, Bus Stop, £9.95.

Left to right: Floral dress, Jeff Banks, £15.90, Irvine Sellars, sizal hat £2.50 from Biba. Black print dress, Ann Reeves, £9, Miss Selfridge.