Heads you win

1970s, alkasura, Andreas George, Bermona, Feathers, hans feurer, hats, Inspirational Images, Jean Charles Brosseau, jean shrimpton, liberty, liberty's, mr freedom, quorum, ritva, sunday times magazine, Vintage Editorials
One of a selection of hats designed by Andreas George that are decorated with anything from fake flowers, ribbons, plastic fruit to tiny furry animals. £7 from Alkasura, 304 King’s Road, SW3

Suddenly this summer the shops are selling masses of hats that before would have only been dug up for garden parties, weddings, sports days or camping it up. For years magazines and designers have shown their clothes with hats, but they don’t usually turn up in the street. Fashion editors often feature ‘picture hats’ like those on the previous page posed in some romantic setting or framing an immaculate new make-up, but one never actually sees them on a number 19 bus. Now hats have gone the way of all clothes; there are no rules; you can wear anything with anything. Any hat, whether it’s wide-brimmed and floppy with half a haberdashery department stuck over it, or a small crocheted cloche pinned with a bunch of plastic fruit, i fine with either nostalgic Forties’ dresses or a dirty old pair of jeans. And you can still wear it to a wedding if you want to.

Modelled by Jean Shrimpton.

Photographed by Hans Feurer.

Scanned from The Sunday Times Magazine, June 20th 1971.

Smooth straw hat with fake anemones, by Bermona, £2.85 from Dickins and Jones.
Cotton cloche pinned back with a bunch of cherries if you like, £4.50 from Quorum. Check and spot crepe shirt £4.20 from Mr Freedom, 20 Kensington Church Street. White cotton shorts by Ritva £7.88 from Countdown, 137 King’s Road.
Pink felt hat with bright harlequin pattern under the brim by Jean Charles Brosseau, £7 from Feathers, 43 Kensington High Street.
Plain wide-brimmed panama hat, £2.85 from Liberty’s.