I couldn’t resist following ‘Tagged!’ with ‘Bagged!’. The art of the carrier bag seems even less appreciated than the art of the hang tag, despite its importance in the history of advertising and consumerism.
On Simon Hendy’s incredible website “My Dad’s Photos“, Simon has scanned a mountain of original photos that his father took across six years of fashionable (and not so fashionable) people on the King’s Road in the late Sixties and early Seventies. It is truly a delight to sift your way through them. They are a true time capsule of ‘real’ people wearing ‘real’ clothes in a period where photo opportunities were frequently engineered and crafted (as brilliant as Frank Habicht’s ‘In The Sixties’ is, it’s a very well-crafted form of ‘candid’ photography). I will definitely post about them again, not least because I recognise so many bits of clothing from designers I love.
However, today’s post is about the carrier bag. For, as I was sifting through and starting to get a bit dizzy with the amazingness of it all, I started to notice the bags people were carrying. Biba, Aristos, Stop the Shop, Crowthers… These are truly ephemeral items. How many people bother to keep a plastic bag? You might, if you were lucky, have wrapped something up in one and plonked it in your loft for the past forty years. But these examples are few and far between. The iconic design of the original Biba bags has ensured that they are the most regularly found on eBay, but few of any other kind have slipped through the net.
I did, however, find a ‘Jean Varon’ bag on eBay very recently, which has now taken its place in my collection of weird and wonderful ephemera.
Simon has kindly allowed me to link to his photos from my blog. I know it’s hard to keep such things under control in this age of tumblr etc, but I would appreciate if you would also ask him if you would like to repost his images somewhere else. He has spent many hours scanning these photos, photos which (unlike magazine scans) would not be available otherwise – from anyone else. Thank you!