
Softly, softly, ever so gently, it’s velvet— printed! It’s as pretty as a picture—so cling to it
Styling by Sue Hone.
Photographed by David Finch.
Scanned from Petticoat Magazine, 3rd October 1970.

Softly, softly, ever so gently, it’s velvet— printed! It’s as pretty as a picture—so cling to it
Styling by Sue Hone.
Photographed by David Finch.
Scanned from Petticoat Magazine, 3rd October 1970.
After seasons and seasons of dresses and trousers, suits are back with us again. But the new generation of suits is quite different from any we’ve worn before; sexily elongated with midi skirts and slender waisted jackets, in jacquard jerseys and patterned wools. Suddenly suits are younger, smarter – the newest way to get yourself looking together.
Photographed by Morgan Rank.
Scanned from Honey, November 1970.
Fresh and pretty is the look you should aim for this summer, with maybe an inch or two of knee bravely peeping out from under floral prints on crepe de Chine or crisp cotton. Match your dress with brightly coloured tights and wear straw hats adorned with bunches of fruit and flowers, or a silk scarf and wedge shoes to complete your summer ensemble.
Photographed by Duc.
Scanned from 19 Magazine, June 1971.
The look is tarty—and where better to go for background atmosphere than Hong Kong, sinful city of the Orient, perfect setting for saucy ladies of ill-repute. In this rich, bustling East/West meeting point, with its maze of colourful streets and endless shops bursting with tax-free jade, pearls and cameras. one gets the feeling that beyond these elegant facades are hidden opium dens, James Bond intrigues, and seamy Suzie Wong bars. We took the ferry across from Kowloon to Hong Kong and travelled to Aberdeen—a small, picturesque harbour inlet filled with over eight thousand junks and sampans, ornate floating restaurants selling delicious, fresh seafood, and crowded local markets.
Styled by Norma Moriceau.
Photographed by John Bishop.
Scanned from 19 Magazine, July 1971.
The styling and clothes in this editorial (I mean, green tights and red platforms? Swoon!) are something close to flawless. Unlike the copy -which I have still posted as a historical document- and also, possibly, the use of local residents as ‘extras’. I occasionally feel the need to clarify that I don’t necessarily endorse all elements of things I post, but I also don’t think it benefits us to completely censor history – especially when one is creating an archive.
Yves St. Laurent’s ‘Blast From The Past’ award is taken by the blazer. Fashioned a la Dietrich, casual but smart, it looks especially good with shorts, hot-coloured tights and long knee-socks, or pleated skirts. The best choice is plain white, black or red; or hot checks and stripes.
A superb editorial, giving us an insight into the short-lived but legendary Hollywood Clothes Shop and The Purple Shop in Antiquarius (which I feel like I’m regularly crediting in other posts on here) and also designer David Mellor’s shop. It also has the unusual element of every price being given in new and old money – with decimalisation having been introduced in February of the same year. I’m surprised I don’t see this a lot more in editorials from 1971.
Modelled by Sue Baloo
Styled by Norma Moriceau.
Photographed by Michael Berkofsky.
Scanned from 19 Magazine, May 1971.
Extra special for a special season — some of the most outrageous party clothes to be seen since the golden days of Hollywood and the silver screen left us open-mouthed in amazement. The Sundown, Charing Cross Road, WC2, is where to find glamour 1972 style — that’s where we took clothes, models and hairdresser Michael Strum from Crimpers. It was amazing too, why not try it some time?
Fashion Marcia Brackett.
Sounds from The Sands of Time.
Photographer is, unusually for Petticoat, uncredited but I think it is probably Roger Charity.
Scanned from Petticoat, 16th December 1972.
Call it nostalgia, admission of defeat, lack of inventiveness or what you will: the ugly fact is that there is a strong trend among designers to dig up the Fifties for a fashion revival. Those were the days of the A-line, the tulip dress, Lurex and pleated skirts. If you are disturbed at a Fifties revival, so are we. We think it a period in fashion terms best forgotten, with one or two exceptions. If you don’t favour the fashion but fancy the authentic ambiance you’ll get the right idea at Mr Freedom’s restaurant, Feed’em, where we photographed. Here, written about in the Fiftie’s style, are some of the up-dated Fifties fashions on sale now.
At the same time as the Thirties and Forties were being raided by British Boutique designers, so were the Fifties (or Fiftie’s as so spectacularly put here) and it’s pretty hilarious to see the cynicism by the writer here (possibly fashion editor Sarah Drummond) – who had presumably been a young woman then. The cyclical nature of fashion is nothing new and nor is the disbelief when it’s happening in your own timeline!
On another note, it’s always lovely to see some new-to-me shots inside the legendary Mr Feed’em restaurant!
Photographed by John Kelly.
Scanned from Flair, November 1971.
Christmas is coming, so take a good long look at the new you and your clothes. Look for something sexy in black with lots of spangles, for diamonds are a girl’s best friend again.
Just one word from me: Perfection.
Hair by Ricci Burns. Fashion by Norma Moriceau.
Photographed by David Tack.
Scanned from 19 Magazine, December 1971
Autumn’s first boots and shoes, taking a backward look at the Fifties and beyond, a forward glance at what the later Seventies will bring. But you don’t need us to tell you the way things are going . . . just take a look at the pictures. Step out in those fantastic clumpie soles and vamps, lots of shady suedes and all the pretty quilting, patterning and painting you like.
(Before you ask, all of them please!)
Fashion Sue Hone.
Photographed by Jean Claude Volpeliere
Scanned from Petticoat, 4th September 1971.
The main attraction of this summer’s printed dress is their little-girl, Sunday-best quality. The star fabric is floral crepe-de-Chine, now beautifully revived, featuring softly shaped skirts, Peter Pan collars and puff sleeves.
Another flawless example of early Seventies nostalgia for the Thirties and Forties, which might seem frivolous or twee if it wasn’t in the talented hands of Mr Peccinotti.
Photographed by Harri Peccinotti.
Scanned from 19 Magazine, March 1971.