For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.
Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.
Hair by Christine at Mane Line.
Fashion by Marcia Brackett.
Photographed by Fortuna.
Scanned from Petticoat Magazine, 1st December 1973.
If you want to keep ahead in 1970 you will have something brown and white in your wardrobe. Biba and 19 put their heads together and chose -chocolate brown and stark white as the smartest colours for the spring. Teamed together they make a stunning combination—classic colours cut in that special Biba way to make a head-turning impact. For those in need of something a little bit special to wear at night, take a good look at Biba’s super long satin coat in liquid chocolate brown — designed to be worn over trousers, a dress or just by itself. It’s well worth the money if you go out often enough to warrant an evening coat. Biba goes long again for the spring with a feeling reminiscent of the early 1900s when ladies wore ankle-length skirts,. large picture hats with feathers, plumes and lots of net. We’re in favour of 1970 being a romantic year, and if you agree with us, then Biba’s the shop for you —124-126 Kensington High Street, London, W.8.
Wonderful not only to see Peccinotti’s beautiful photos of Barbara’s beautiful clothes, but a rare and special insight into the lesser-seen Biba number 3 in Kensington High Street (post-Church Street and pre-Derry and Toms). I’m not sure this will ever stop being one of my favourite aesthetics.
A typically brilliant Philip Castle illustration to accompany an article by Shirley Flack on inflation and the effect on clothes prices at the time. Sounds familiar, doesn’t it? Although I would kill for the quality you were getting for your inflated prices in 1974. And, naturally, I always recommend shopping second hand anyway!
. . . or how to wear furs this winter without hurting your pet’s feelings.
There is nothing, absolute nothing quite like wrapping yourself in fur. As a sensuous experience, it is in the same class as a new love, old champagne or fresh truffles. But even the most hedonistic of women are relieved that the threatened species are no longer imported. Snow leopards, tigers and other cats can go their own way and sensibly sybaritic female will look for furs that are farmed, such as fox and mink. This winter, too, the fakes are so wayout and wildly coloured that only a girl without a heart could resist their charms, albeit synthetic. Perhaps that’s why the fur trade have taken the hint and dipped their favourite fox pelts in the dye pot, Furrier Maxwell Croft offers his explanation of the female urge to wear and the male urge to bestow furs: “For many men it is a primitive desire to see his woman in furs.”. Very nice,too.
Plenty to scoff at the end of the copy there, but oh goodness the clothes – the clothes! And the glorious photography of Alice Springs, whose work doesn’t turn up nearly enough for my liking.
After seasons and seasons of dresses and trousers, suits are back with us again. But the new generation of suits is quite different from any we’ve worn before; sexily elongated with midi skirts and slender waisted jackets, in jacquard jerseys and patterned wools. Suddenly suits are younger, smarter – the newest way to get yourself looking together.
Cover picture of Erika Bergmann by John Kelly. Erika is wearing our Cosmo fluffy feather jacket offer – exclusive to Cosmo readers. Turn to page 99 for details. Eriika’s pink and silver lame dress, £9, pink bangle 55p, bunch of pinks 25p, all from Biba, Kensington High St, W8. Hair is arranged by Pauline of Michaeljohn, the make-up by Biba; eyes are shadowed with Havana Brown powder tint over Havana Brown gloss, with Sugar Pink powder under the eyebrows. The false lashes are Brown Spiders and the lipstick is Sugar Pink topped with lipgloss. The tan is the model’s own work.
Photographed by John Kelly (cover) and Bill Klein (feature).
Fresh and pretty is the look you should aim for this summer, with maybe an inch or two of knee bravely peeping out from under floral prints on crepe de Chine or crisp cotton. Match your dress with brightly coloured tights and wear straw hats adorned with bunches of fruit and flowers, or a silk scarf and wedge shoes to complete your summer ensemble.
Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.
Photographs taken at Pollock’s Toy Museum, Scala St., W1