Inspirational Images: Your health too, Mr Bottomley

1970s, barbara daly, caroline baker, chelsea cobbler, hans feurer, Inspirational Images, mary quant, mild sauce, nostalgia, nova magazine, tights

Nova, February 1972

One of my favourite images from a Vargas-inspired spread in Nova, photographed by Hans Feurer. I will scan the others in time, but they all deserve solo appreciation. I think I would actually give my firstborn for those Chelsea Cobbler shoes. Red leather AND stars? Fetch my smelling salts!

I’ve said it before, and I will say it again, there is something about the Seventies take on Forties style (and particularly pin-ups) which I find infinitely more appealing than the originals or the tired current trend for such things.

It takes all the glamour and sauce, but gives it that subversive, pop art-esque treatment so typical of designers like Tommy Roberts, Terry de Havilland and Rae Spencer-Cullen for Miss Mouse (amongst so many other Vintage-a-Peel favourites). The models look quirky, confident and very knowing; I never get a sense of exploitation or submission. Even the tagline ‘exploitation can be fun’ is perfectly pitched and mocking both the exploiters and the prudes. Viva la Seventies!

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