Nova, February 1972

One of my favourite images from a Vargas-inspired spread in Nova, photographed by Hans Feurer. I will scan the others in time, but they all deserve solo appreciation. I think I would actually give my firstborn for those Chelsea Cobbler shoes. Red leather AND stars? Fetch my smelling salts!

I’ve said it before, and I will say it again, there is something about the Seventies take on Forties style (and particularly pin-ups) which I find infinitely more appealing than the originals or the tired current trend for such things.

It takes all the glamour and sauce, but gives it that subversive, pop art-esque treatment so typical of designers like Tommy Roberts, Terry de Havilland and Rae Spencer-Cullen for Miss Mouse (amongst so many other Vintage-a-Peel favourites). The models look quirky, confident and very knowing; I never get a sense of exploitation or submission. Even the tagline ‘exploitation can be fun’ is perfectly pitched and mocking both the exploiters and the prudes. Viva la Seventies!