The Vamp’s Back

1970s, Anne Tyrrell, barbara hulanicki, biba, chelsea cobbler, Derber, Fortuna, gillian richard, just looking, Marcia Brackett, mary quant, mr freedom, nostalgia, petticoat magazine, Sacha, Spectrum, terry de havilland
There’s a party in the air—just getting in the mood? Green satin, long dress, Biba, Kensington High. Street, W8, £9.40. Lace gloves from a selection at Nostalgia, 29 Bedfordbury, New Row WC2, Bracelets from Emeline, SW3. Sparkle beads by Adrien Mann. Perspex shoes by Terry de Havilland, £15 from Derber Shops.

For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.

Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.

Hair by Christine at Mane Line.

Fashion by Marcia Brackett.

Photographed by Fortuna.

Scanned from Petticoat Magazine, 1st December 1973.

A girl knows how to get things going…Long-sleeved, V-neck dress with ruched bodice, by Anne Tyrell for John Marks, £20.95, Wallis Shops. Feather boa, £8.95, at Just Looking, SW3. Bangles from Emeline, SW3. Sparkle beads at Way In, S W1, £1-85. Black sparkly shoes, Terry de Havilland, £15.

And how to cool it down . . Sleeveless dress with ruched front and diamante trim at Spectrum, 70 Gloucester Road,SW7, £29.50. Silver stud earrings, Paul Stephens. Silver poppet beads, Way In, SWI. Silver shoes, Chelsea Cobbler.

Even going home in the small hours can be romantic …Swirl skirt dress with gold lurex relief by Mary Quant, £28, at Bourne and Hollingsworth, W1. Feather boa from Mr. Freedom, SW3, £8-85. Chiffon scarf, “208”, SW10. Beaded purse from Nostalgia, 29 Bedfordbury, WC2. Gold snakeskin shoes by Terry de Havilland for Sacha, £9.99.

Two of the nicest escorts any girl could find . . Black and silver striped lurex vest dress with matching jacket, £12.90, by Gillian Richard at all branches of Miss Selfridge.

Mary gives men ideas

1970s, cosmopolitan, david bailey, Hair and make-up, Make-up, mary quant, vidal sassoon, Vintage Adverts
Advert for Mary Quant make-up and Havoc perfume.

Hair by Vidal Sassoon.

Photographed by David Bailey.

Scanned from Cosmopolitan, December 1979.

Knitwear’s Never Had it So Good

1970s, alice pollock, Annie Cossins, Crochetta, erica budd, Honey Magazine, Inspirational Images, John Craig, Kensington Super Store, knitwear, mary quant, Mike Magic, mr freedom, Syndica, Tony Moussoulides, Vintage Editorials
Emerald green pullover in pure wool, with multicoloured flying parrot, John and Molly Dove for Jasper, £8.40.

The knitwear industry has at long last pulled its needles out and has amazed us all with the most brilliant, zappy knits ever. One-colour sweaters have gone back where they came from—now you need at least three colours, and the brightest, most startling design you can find. Take your pick from oozing cream buns, bold geometric stripes and pyramids and all kinds of technicolour patterns—why leave parrots to the pet shops?

Photographed by Tony Moussoulides.

Scanned from Honey, August 1971.

Stripey rainbow knitted pure wool pullover, Annie Cossins, £5.95. Mr Freedom, Kensington Church Street, W8.
Mulberry and cinnamon Acrylic sweetheart sweater Janine at Harold Ingram, £2.25
Clockwise from top left: Brilliant block printed Acrylic mini sweater, Erica Budd, £3.90. / Hot orange wool boucle sweater with a cream cake motif, Crochetta, £8. / Scarlet heart patterned wool sweater, Annie Cossins, £5.95. Mike Magic, Kensington Super Store, W8 / Quartered Orlon jockey sweater, Erica Budd, £3.50. / Pyramid printed Acrylic sweater, John Craig, £4. / Zig-zag patterned Acrylic pullover, McCaul, £5. / Clingy bright blue wool boucle sweater with road sign motif, Crochetta, £8. / Lightning Superman printed Acrilan sweater, Syndica, £4.
Lazy daisy embroidered wool sweater in pink, navy and yellow. Mary Quant. £6.
Pure white wool sweater with scar:et and navy flower embroidered sleeves Alice Pollock, £7.
Pooh Bear mini Acrilan sweater in bottle green and canary yellow, Mary Quant, £3.

Magic Moments

1970s, anello and davide, biba, Bilbo, Britannia Land of Plenty, Diane Logan, Dranella, edward mann, Feathers, gillian richard, gordon king, Inspirational Images, jeff banks, John Carter, kangol, Leicester Shoes, Maggi of London, Marcia Brackett, mary quant, miss selfridge, petticoat magazine, Pollock's Toy Museum, Richard Green, Travers Tempos, van der fransen, Vintage Editorials
Left: Winceyette dress, Mary Quant, £14,15. Miss Selfridge. Hat, Britannia Land of Plenty. Quant tights, 75p. Ankle boots, Anello & Davide, £7.75. Far left: Top, Richard Green, £4.75. Way In. Wool pants, Mary Quant £6.60, Simpsons, W1. Hat, Diane Logan, £4.50. Quant tights, £1.50. Clogs, £5.99 Leicester Shoes at Up West, W1. (Inset: Winceyette dungarees, Gordon King, £7.54, Irvine Sellers. Cardigan Marshall London £4.50, Guys and Dolls. Beret, Kangol £1.40. Biba bracelet. Quant angora sox, 50p. Clogs £5.99, Leicester Shoes. Tom & Jerry dress, Travers Tempos, £5.90. Dickins and Jones, WI. Hat, Feathers, £6.50. Quant sox 50p. Slingback flatties, Bata, £7.99).

Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.

Photographs taken at Pollock’s Toy Museum, Scala St., W1

Fashion by Marcia Brackett.

Photographed by John Carter.

Scanned from Petticoat, 12th August 1972.

House print smock top, Jeff Banks, £10, Fenwicks, W1. Wool pants, Mary Quant, £6.60. Simpsons W1. Hair comb, tailpieces 25p. Bilbo calf boots £9. Long winceyette skirt with kitten hem, Gordon King, £5.45 at Miss Selfridge. Airplane top, Maggi of London £4.30, at all branches of Snob. Pull-on hat Feathers. Angora sox Quant, 50p. Leather slip-ons, Samm, £8.95.
Striped top in winceyette with batwing sleeves, Dranella, £6.85 and pants, £7.10 at Miss Selfridge, W1. Scarf, £1 at Van der Fransen. Suede clogs, £4.99, Leicester shoes, Up West, Wl. Winceyette floral top, Traver Tempos 15.90, Sidney Smith, SW3. Wool Oxford bags Richard Green, £5.90, Way In. Necklace, Paul Stephens. Biba Bracelet, Edward Mann angora pull-on hat £2.60. Biba shoes £6.20.
Winceyette teddy print smock and matching skirt, Travers Tempos, £4.50 each at Sidney Smith SW3. Necklace from Britannia Land of Plenty SW3. Hair combs, Tailpieces 25p. Mary Quant shoes. Teddy pants and panelled top, Travers Tempos £8.50 at Sidney Smith SW3. Felt bowler Edward Mann £2.80. Swan brooch Britannia Land of Plenty.
Winceyette pyjama top, £6.60 and pants, £6.60 with kitten trim, Gordon King, Miss Selfridge, Quant sox, 50p. Hair slides, Tailpieces, 10p. Jersey dress with floral panels in winceyette, Gillian Richard, £8 at Way In. Quant wool tights £1.50. Bilbo midi boots, £9.

Out of this World

1970s, Hair and make-up, Honey Magazine, Make-up, mary quant, roger stowell

OUT OF THIS WORLD. Mary Quant put her soft pinks and blues together as they’ve never been seen before and created this brand-new Face in the Clouds look. She then offered this paintbox exclusively to Honey. In it is everything you need to get the look. If you went out and bought each individual item separately, you’d get a bit more make-up, but it would cost you over £4. Our paintbox is yours for only £1.70. So write off for it now. Once it’s yours you can do what you like. We tell you above how to get the look Maria has in the picture and, if you feel daring, colour the blue right over the bridge of your nose. Or juggle around with the colours as much as you like for a totally different effect—blue out your eyebrows and put lots of pink round your eye. Or just wear each colour separately. They’re beautifully angelic colours that reflect the summer sky. You can wear them anytime—sunrise to sunset. With this look, it’s back to the deliciously dreamy, hazy days of time past when colours were vivid, days were long and nights were romantic. Don’t miss out or you’ll regret it. You’ll never see this paintbox at this price again.

Photographed by Roger Stowell.

Scanned from Honey, May 1971.

Film Fashion

1960s, Chelsea Antiques Market, Deco Inspired, edward mann, Gay Girl, Ginger Group, Inspirational Images, john stephen, Laurence Sackman, mary quant, Morel, petticoat magazine, Rodger Bass, Roger Nelson, Seventh Avenue, Sue Hone, The Westerner, Vintage Editorials

CAMELOT

White dress from a selection at the Antique Supermarket, Kings Road London. Seventh Avenue dress with pointed sleeves, 7½ gns. Paul Stephens twisted rings, 4s.

Props by Miss Joanna Brett.

Fashion by Susan Hone.

Photographed by Laurence Sackman.

Scanned from Petticoat, January 20th 1968.

THOROUGHLY MODERN MILLIE

Roger Nelson floral dress, 8½ gns. John Hamilton wooden beads ,10s. 6d. / Mary Quant Ginger Group green crepe dress trimmed with yellow, £7 19s. 6d. (This dress will not be in the shops until March).

BONNIE AND CLYDE

John Stephen brown gangster hat, 45s. Spotted tie from a selection at Solid Gold, 15s. 6d. Mary Quant beret, 12s. 6d. Gay Girl yellow crepe maxi-skirt and top, 6½gns. & Gay Girl by Marion Maid pin striped trouser suit, £7 19s. 6d. Car lent by David Chester.

GONE WITH THE WIND

Edward Mann straw hat, 45s. 11d. Raymond velvet cape, 17gns. Rodger Bass “Long Snow Queen” dress, 8gns. Youngs Dress Hire white dress and matching hat, 12gns to hire. Andrew Stewart pink fringed shawl.

BLUE

Cowboy hat, £7 17s. 6d., shirts, 79s. 6d., squaw set, 19gns., suede jerkin, 5gns., and trousers at 19gns. from Westerner, 469 Oxford Street. Morel of London riding chaps £10 5s., jerkin 8½gns. Photographed at Lester School of Equitation, Roehampton.

Our new Mary Quant sheets would wake up any old bed

1970s, interior design, interiors, mary quant, Over 21, Vintage Adverts

Scanned from Over 21 Magazine, May 1974.

Take a Long Lean Look

1970s, Adrian Mann, Baggage and General, Dolcis, Electric Fittings, erica budd, gordon king, harold ingram, jeff banks, John Craig, Jon Elliot, Marcia Brackett, mary quant, nostalgia, petticoat magazine, Pierre Elegante, Roger Charity, Russell & Bromley, Saxone, van der fransen, Vintage Editorials, Vivienne Lynn
Left to right: Jon Elliott skirt, £8-30. Sweater with embroidered flowers, £325, Harold Ingram. Scarf, £1.50, Nostalgia. Kangol beret, £1.50. Bangles, 50p, Baggage & General. Quant tights, 40p. Russell & Bromley espadrilles, £7.99 ./ Zig-zag stripe silk dress, from Electric Fittings. Russell & Bromley shoes, £7.99. / Gordon King skirt, £5-50. Cream, cabled sweater, £3.10, John Craig. Kangol beret, £1.50. Scarf, £1.50, Nostalgia. Russell & Bromley sandals, £7.99.

Long-term plan for spring dressing: slither in slim shapes, go sleek in skinny skirts and slink thin in think-slim skintight tops.

Model is Vivienne Lynn.

Styling by Marcia Brackett.

Photographed by Roger Charity.

Scanned from Petticoat, March 23th 1974

Left to right: Pierre Elegante skirt, £7.85. John Craig pullover and matching cardigan, £4 and £5.15. Van der Fransen scarf. Kangol beret. Belt 35p, Woolworths. Russell & Bromley shoes, £7.99. / Gordon King skirt, £6. Mary Quant top, £5.75. “208” scarf. Kangol beret. Dolcis shoes, £4.99. / Gordon King skirt, £5.50. Mary Quant pull-over and matching cardigan, £4.50 and £5.75. Dolcis shoes, £4.99. / Gordon King skirt, £7. Erica Budd T-shirt, £3.
Left to Right: Jeff Banks navy and red dress with cream collar and cuffs, £20. Adrien Mann bracelets, £1 each. Scarf, £1, Van der Fransen. Strappy shoes, £5, Nostalgia. / Jon Elliott skirt, £6-80. Electric Fittings blouse. Van der Fransen scarf, £1. Bangles by Adrien Mann. Rope-soled shoes, £4.99, Saxone. / Jeff Banks dress, in maroon silk with flowers and lace trim, £21.50. Adrien Mann bangles, £1 each. Dolcis leather pumps on rope, £4.99.

All Together Now

1970s, Alexon youngset, anello and davide, Correna, Dents, Dranella, edward mann, Elgee, Escalade, Get, gordon king, Honey Magazine, ika hindley, Inspirational Images, jeff banks, Joseph, Martha Hill, mary quant, McCaul, miss selfridge, Mistermonte, Peter Castellano, Reldan, Richard Shops, Stephen Marks, stirling cooper, Sujon, Twomax, Vintage Editorials
LEFT TO RIGHT: Yellow jacket, Stirling Cooper £13.95. Shetland polo neck, Twomax, £3.70. Scarlet wool jacket, Alexon Youngset, £17. Polo neck £3.50, from Joseph, 33b King’s Road, SW3. Fluorescent pink jacket, Stephen Marks £26 (sold as a trouser suit). Shetland polo neck, Twomax £3.50. Acid green wool flannel jacket, Mary Quant £17.90. Cable-stitched sweater, McCauls £2.40. Sunglasses by Correna. All trousers by Sujon, £9.50. Hats by Edward Mann; gloves by Dents.

Jackets are the brightest you’ve ever seen, with enormous checks and swirling swingy backs. They go with vivid sweaters and the widest possible Oxford bags, worn shorter than usual to reveal gleaming white lace-ups and tappy 46 two-tone shoes. What a way to get yourself noticed!

Second model from the left in the top image looks to be Ika Hindley.

Photographed by Peter Castellano.

Scanned from Honey, October 1972.

LEFT TO RIGHT: Bold checked wrapover jacket, Stirling Cooper, £20.95. Sunglasses from a selection by Correna; scarlet knitted gloves, Morley 80p. Lime green. royal blue and white big checked jacket, Stirling Cooper £20.95. Olive green gloves, Dents 70p; sunglasses by Correna. Sugar-pie pink, blue and white bobbly jacket, Gordon King £10. Royal blue woolly gloves, Dents 55p; Lolita glasses from Paris. Wrapover pure wool chequered jacket, Stirling Cooper £19.95. Sunglasses by Correna; gloves, Dents 80p. All skirts £3.50 from Martha Hill, 39 Marylebone High Street, Wl, mail order 25p extra. Hats £2.40 by Edward Mann; sweaters £3 by John Craig; tights 39p, Mary Quant; shoes Annello & Davide.
LEFT TO RIGHT: Brilliant green, orange, yellow and cherry-red swing jacket, Stirling Cooper £19.95. Polo neck, McCauls £2.40. King-fisher blue, white and royal blue jacket Jeff Banks £12. Button-up jacket in orange, mulberry and yellow wool. Reldan £17.75. Yellow-yoked jacket in cherry red, yellow and royal blue, Get, £20. All gloves from Dents; sunglasses by Correna; hats £2.40 by Edward Mann.
LEFT TO RIGHT: Sunshine yellow waisted flannel jacket with batwing sleeves, Stephen Marks £20. Red and white pinstripe trousers, made in woollen mixture, Mistermonte at Dolly Day £5.25. Brilliant red, yellow and pink checked woollen jacket, Dranella £13. Plain red gabardine Oxford bags, Sujon £9.50. Pillar-box red wool velour jacket with tie belt, Peter Martin £9 from all brancles of Richard Shops. Navy and while pinstriped trousers, Mistermonte at Dolly Day £5.25. Fluorescent pink, yellow and purple plaid acrylic jacket, Elgee £30. Scarlet gabardine Oxford bags, Sujon £9.50. Red woolly gloves, Morley, 80p. All hats Edward Mann, £2.40; gloves (except Morley) Dents 70p; glasses Escalade £2.95; umbrellas with imitation ivory handles Miss Selfridge £2.45.

Waiting For Your Sugar Daddy

1970s, anello and davide, Angela at London Town, Ann Reeves, art deco, charlotte martin, Deco Inspired, Inspirational Images, John Bishop, mary quant, michael chow, Norma Moriceau, nostalgia, ossie clark, Tony Berkeley, Tony Berkley, Vintage Editorials
Halter-necked backless midi dress. brown with red and white splodges. has a peplum waist. by Tony Berkeley. 9,gns. Grey tights by Biba. 10s 11d Metallic silver-pink T-bar shoes. by Mary Quant. E4 19s.11d. Photographed at the Boulestin Restaurant. 25 Southampton Street. Covent Garden. London. W C 2 (01-836 7061)

Every girl, if only once in her life, gets the opportunity to eat out at one of London’s smart restaurants. so when the time comes you may as well make the most of it. The main thing is not to feel intimidated by your surroundings. but to be very cool and nonchalant. as if you do it all the time. (No slumping down in your seat or staring around the room with your mouth open.) If you just don’t understand the menu. ask your escort or the waiter. don’t just point to something and hope for the best. Make sure your hair is clean and shiny. and please don’t have it set and lacquered (very uncool). Wear some-thing soft and romantic in crêpe or voile, that moves well when you walk. or a halter-neck dress with a low back to make the most of the remains of your summer tan. Make sure your dress length isn’t mini (it might be the only one in the room. and then they’ll all know you’re from out of town). Don’t spoil the effect of your midi with the wrong accessories—wear a pair of new Granny shoes with the higher heel and bar strap for added authentic ‘Forties’ glamour.

Ignoring the title (which I have, as always, left for posterity) this editorial is pretty damn perfect. On the cusp of what we more clearly think of as ‘Seventies’, just before platforms and the extremes of Glam, but turning its back very determinedly on the ‘Swinging Sixties’ and looking further back with nostalgic eyes. It’s also a delicious, possibly unique, snapshot of the most fashionable restaurants in London at the time.

Model is Charlotte Martin.

Fashion by Norma Moriceau.

Photographed by John Bishop.

Scanned from 19 Magazine, November 1970.

Cream satin hat from a selection at Feathers. Purple and cream chiffon dress. by Tony Berkeley. 15gns Purple tights. by Mary Quant. 15s Ankle-lacing shoes. by Anello and Davide. 75s. Photographed at Julies Restaurant. 135 Portland Road. London. W.11. (01-229 8331)
Brown panne velvet short-sleeved midi dress has a sweetheart neckline decorated with tiny bunches of flowers by Ossie Clark. for Radley. £14 10s. Photographed at Mr. Chows Montpelier Restaurant. 13 Montpelier Street. London. SW7 (01-589 0032)
Backless halter-necked brown and cream chiffon dress, by Tony Berkeley, £13 Aubergine tights. by Mary Quant, 15s. Metallic silver-pink T-bar shoes, by Mary Quant, £4 19s. 11d. Photographed at Prunier’s Restaurant, 72 St. James’ Street, London, S.W.1 (01-493 1373)
Multi-coloured triangle dress. by Ossie Clark for Radley, 12 19s 6d. Neutral tights. by Biba. 6s 11d. Ankle-lacing red shoes. by Anello and Davide. 75s. Photographed at Burkes Club, 10 Clifford Street. London, W.1. (01-734 1912) All the jewellery on these pages belongs to our model.
Purple crepe shirt-style calf-length dress. by Ossie Clark for Radley. £15 10s. Purple tights. by Biba. 10s 11d Black T-bar shoes. by Mary Quant. £4 19s 11d. Photographed at Chez Solange, 35 Cranbourn Street. London. W C 2. (01-836 0542)
Long purple crêpe dress with multi-coloured embroidery,-loosely tied at neck and sleeves, by Ann Reeves, 8gns. Neutral-coloured tights. by Biba. 6s. 11d Ankle-lacing purple shoes, by Anello and Davide, 75s. Photographed at the Garden Restaurant, 9 Henrietta Street, London. WC2 (01-240 0088)
Golden panne velvet top. teamed with a Bordeaux and gold skirt. decorated with butterflies. by Angela at London Town. 11gns Aubergine tights. by Mary Quant, 15s. Black T-bar shoes. by Mary Quant. £4 19s 11d. Photographed at Provans Restaurant. 306 Fulham Road. London. S W.10. (01-352 7343)