What pinafores did next

1970s, anello and davide, Angela at London Town, duc, Gina Fratini, Ginger Group, Herbert Johnson, Inspirational Images, kensington market, kurt geiger, Marielle, mary quant, miss selfridge, Moya Bowler, Titfers, Vintage Editorials, Vogue
Cotton print pinafore over a sweet flowered dress. Deep ruffles on shoulders and a big beautiful bonnet to match. By Titfers at Miss Selfridge. Red button shoes at Anello & Davide.

Long dresses and skirts in crepe and cotton prints – related to others just as small, fresh, sharp or soft, on pinafore smocks and aprons. These are not so much to keep you clean, more to make you look prettier; and you can be dairy maids, kitchen maids, Kate Greenaway girls all through summer.

And so began the kickback against all things clean, crisp and space age…

Photographed by Duc.

Scanned from Vogue, April 1971.

Fine floppy fluted crepe de chine dress by Marielle. Liberty lawn pinafore by Angela at London Town. Brown boots by Moya Bowler for Edouard Jerrold at Kurt Geiger.
Dairy cream cotton smock dress. Leg o’mutton sleeves, buttons up the back, print of wild pale roses and primrose ribbons. Gauzy white pinafore, lace and rose pink ribbons. Both by Gina Fratini. Shoes at Anello & Davide. Lacy pink silk bonnet at Sharon’s Shoppe, Kensington Market.
Cotton and rayon wrap, two sizes of polka dot, white on cherry red patches. By Mary Quant Ginger Group. Cherry and red stripe cotton apron by In Pressler. Natural straw hat at Herbert Johnson.

The Shortest Summer

1970s, Copper Coin, Crochetta, Elliott, harold ingram, Honey Magazine, Inspirational Images, jeff banks, mary quant, Maudie Moon, mr freedom, ravel, Richard Selby, Russell & Bromley, Sharcleod, simon massey, stirling cooper, terry de havilland, Vintage Editorials

After the explosion of hot pants and vulgar satin knickers, shorts are still with us, but they’ve emerged neater and brighter – put together with layered vests and skimpy sweaters, legs that go on forever and bright vampy shoes or clogs. It’s the only way to be cool this summer.

Photographed by Richard Selby.

Scanned from Honey, June 1971

Far left: T-shirt by Maudie Moon. Clingy crepe shorts by Simon Massey. Thigh high socks by Mr Freedom. Left: Banlon bomber jacket and plain fluted shorts by Jeff Banks. Tights by Quant. Right: Banlon vest, shorts and shirt all by John Marks. Tights by Quant. Shoes by Ravel. Far right: Banlon vest with plain black shorts by John Marks. Banlon shirt by Jeff Banks. Tights by Quant. Shoes by Elliotts.
Far left: Striped cotton knit sweater and plain shorts by Zeekit by Crochetta. Stripy socks by Echo. Lavender suede shoes by Dolcis. Left: Halter neck knit sweater and shorts by Zeekit by Crochetta. Socks by Quant. Clogs by Russell & Bromley. Right: Stripy ribbed vest by Shar-Cleod. Scarlet jersey shorts by Stirling Cooper. Socks by Sunarama. Snakeskin wedge shoes by Terry de Havilland. Far right: Skinny sweater and matching mini vest by Syndica. Linen shorts by Friends. Socks by Quant. Red clogs by Wardle and Williams.
Left to right: Striped skinny rib sweater by Janine at Harold Ingram. Yellow shorts by Copper Coin. Vest and red pepper shorts with green patch pockets both by Peter London. Rainbow acrylic vest by Peter London. Yellow jersey shorts by Stirling Cooper. Woollen football vest by Van der Fransen. Cherry red shirt by Littlewoods. Red Orlon shorts by Syndica.

Dance of the Seven Voiles

1970s, Ginger Group, ingrid boulting, Inspirational Images, liberty, liberty's, mary quant, Sarah Moon, Vintage Editorials, Vogue
Corn coloured Liberty voile with poppy red and brown flowers ruched with daisies of white lace across the bodice, by Mary Quant’s Ginger Group.

Spring is a story of air spun with flowers – voile light as veils – with veil upon voile. Lyrical layers of patterns together. Bewitching play of light and limb – a gentle illusion to see through – or not – the legs veiled in trousers quite sheer, skirts long and then suddenly short at one side, a flurry of leg through the frills and the flowers. Mary Quant played Pied Piper to the young in the sixties, now she designs to the heart of the new mood with her prettiest collection in years.

Photographed by Sarah Moon.

Modelled by Ingrid Boulting.

Scanned from Vogue, March 1970.

Shepherdess dress of flowered cotton with an overshirt of voile laced to a calico cummerbund. Children’s costumes by Philomen, Paris.

Cornflower blue flowers, a little dress with a ruffled shawl wrapped as a skirt.
Liberty’s voile of undecided stripes, red and soft beige in a simple smock over trousers.
Honey voile flowered with brown and red pansies, ruched with white lace over the bodice.
Black voile, scattered with flowers and red braid with lovely sheer trousers.

Zandra’s Christmas Present Idea

1970s, barry lategan, Hair and make-up, Inspirational Images, leonard, Make-up, mary quant, Mick Milligan, Richard Sharah, Vogue, zandra rhodes

If it’s blue hair and pink eye make-up, it must be Zandra Rhodes. And if it’s a diamante studded chiffon kerchief, it must be Zandra’s Christmas present idea. Inscribed ‘Zandra Rhodes for X’, it costs from £12.50, witchball blue satin shirt, £40, at Zandra Rhodes. Blue quiff on a black wig coloured by Daniel, cut by John, at Leonard. Golden arrow pin by Mick Milligan for Zandra Rhodes. Make-up by Richard Sharah using Mary Quant.

Photographed by Barry Lategan

Scanned from Vogue, December 1975.

Let’s Make Up

1970s, biba, Didier, Hair and make-up, Inspirational Images, jean louis davide, John Bishop, Make-up, mary quant

Lets Make Up - John Bishop - 19 December 70

Katrine on the left, is our Biba model… Louise on the right is our Mary Quant model… Both chokers from Biba. Hair for both girls was by Didier from the Jean Louis Davide Salon, Paris. Make-up was devised by top French visagiste, Clement and photographed in Paris by John Bishop.

Scanned from 19 Magazine, December 1970.

Autumn’s Prettiest Silhouettes

19 magazine, 1970s, Colin Glascoe, frederick starke, Gina Fratini, Ginger Group, Inspirational Images, liberty, liberty's, mary quant, polly peck, Vintage Adverts, wallis

wool advert sept 70 b

Left to right: Berkertex, Mary Quant for Ginger Group, Clothes at Colin Glascoe, Gina Fratini, Frederick Starke, Polly Peck.

Scanned from 19 Magazine, September 1970.

 

wool advert sept 70 a

All clothes by Wallis.

Crêperie

1970s, Adrian Mann, Bata, Boobs, bus stop, celia birtwell, Honey Magazine, Inspirational Images, lee bender, Linda Warren, manolo blahnik, mary quant, moss crepe, ossie clark, quorum, radley, ravel, Rose Bradford, Roy A. Giles, Uncategorized, universal witness, Vintage Editorials, zapata

creperie1

Poppy field morocaine dress with drawstring neck by Ossie Clark for Radley. Plaited suede sandals by Bata.

Flirty little crêpe dresses so irresistibly feminine you’ll never be alone for long.

Anyone who knows me at all will know that *I* cannot resist crêpe, never mind what a fella thinks. This is a stunning editorial, with a model I’m not sure I recognise from anywhere else – so do comment if you can identify her. Featuring two covetable dresses by Ossie Clark but also featuring two by the mysterious ‘Boobs’ boutique label (by designer Linda Warren). I have found mention of a ‘Boobs’ boutique in Edinburgh, but I think it might just be coincidence. Again, holler if you know anything!

Photographed by Roy A. Giles.

Scanned from Honey, November 1971.

creperie2

Daring slash necked lemon and lime striped Dicel crêpe dress with paste brooch by Linda Warren at Boobs. Suede plaited shoes by Bata. Tights by Mary Quant.

creperie3

Chocolate brown Dicel crêpe dress with wide accordian pleated sleeves gathered into deep buttoned cuffs by Linda Warren for Boobs. Scarlet and black scalloped shoes by Ravel. Red art deco compact from Universal Witness.

creperie4

Skimpy jet black halter neck bonded moss crêpe dress with pink and black polka dot fluted bolero jacket by Rosy Bradford for Quorum. Scarlet glacé leather peep toe shoes from Zapata. Flocked red cherries by Adrien Mann.

creperie5

Button-through bow-scattered gently flaring crêpe dress from Bus Stop. Black sude sandals by Bata.

creperie6

Slippery satin dress with palm tree printed bodice by Ossie Clark for Radley. Scarlet leather peep toe shoes by Zapata.

Just Like Granny Used To Wear

1970s, biba, bus stop, Foale and Tuffin, Hiroshi, Inspirational Images, lee bender, mary quant, ravel, telegraph magazine, Uncategorized, Vintage Editorials

just like granny 1

Very Thirtyish, with its floral print and elbow length sleeves, a Liberty print cotton dress by Foale and Tuffin. Leather shoes by Ravel. Crochet straw hat by Biba.

Granny’s clothes are coming back. Trend-setting girls saw some time ago what pinched-in waists and long clinging crepes could do for them. Now manufacturers and boutiques have seen the potential. But beware – for it is only on the very young that granny’s clothes look very new.

Hair by Howard at Vidal Sassoon. Make-up by Yardley. Fashion by June McCallum.

Photographed by Hiroshi.

Scanned from The Telegraph Magazine, August 7th 1970.

just like granny 2

Small white flowers are printed on the black background of a cotton jersey dress that granny might have worn as a girl. Designed by Lee Bender at Bus Stop. The shiny leather lace-up shoes are by Ravel.

just like granny 3

Far from looking old-fashioned, this printed cotton suit from Biba is beautifully up-to-date with its fitted waist, peplum and long skirt. the lace-up granny boots are from Ravel.

just like granny 4

Double chiffon dress for serious occasions has the dropped waistline, sash and long sleeves with scalloped trim of the Twenties. By Mary Quant’s Ginger Group.

just like granny 5

Printed crepe suit with a fitted shape that is a reminder of the Forties. By Lee Bender at Bus Stop. Shoes are from Ravel.

Decent Exposure

19 magazine, 1970s, caroline smith, Emmanuelle Khanh, Fenwick, Illustrations, janet reger, lingerie, margit brandt, mary quant, mr freedom, Uncategorized, Vintage Editorials

caroline smith 3

Tiny cut away bra and pants both by Mary Quant.

See-through dresses and communal changing rooms call for something more flamboyant than chainstore underwear. What’s needed is a bit of…

Illustrated by Caroline Smith.

Scanned from 19 Magazine, April 1970.

 

caroline smith 1

White cotton jersey bra and boxer shorts printed with red stars by Mr Freedom

caroline smith 2

Black and white delicately patterned set by Emmanuelle Khanh.

caroline smith 4

Pink purple and black print bra and matching pants by Janet Reger. Metal armlet tied by coloured leather thongs from Mr Freedom.

caroline smith 5

White lacey bra and white nylon culottes both from Fenwicks.

caroline smith 6

Tiny white and grey nylon jersey bra and pants by Margit Brandt. Hand-engraved metal armbands from Mr Freedom.

Keep it Dark

1970s, Alan Rodin, anello and davide, Buckle Under, Dranella, Elliott, Ginger Group, liberty, Marielle, mary quant, Miss T, Mrs Cresswell, petticoat magazine, ravel, Sacha, Sacha, Steve Hiett, Sujon, Uncategorized, wallis

keep it dark 1

Flower print skirt and top by Sujon. Crochet shawl by Mrs Cresswell. Shoes by Sacha.

Dusky dark dresses for the days when you’d rather take things cooler, in feminine earthy patterns galore, with more than their fair share of low key price tags…

Photographed by Steve Hiett.

Scanned by Miss Peelpants from Petticoat, February 1971.

keep it dark 3

Both outfits by Mary Quant’s Ginger Group. Inset below right, both dresses by Dranella.

keep it dark 4

Midi dress by Marielle. Rosie Nice satin shawl.

keep it dark 2

Liberty print tiered dress by Miss T. Shawl by Mrs Cresswell. Cream boots by Ravel.

keep it dark 5

Multiprint dress, left, by Alan Rodin. Belt from Elliott. Sacha boots. Button front Liberty print dress, right, by Miss T. Suede beaded shawl by Elliott. Choker by Buckle Under.

keep it dark 6

Long Liberty print dress by Wallis. Bag and choker by Elliotts. Shoes by Anello & Davide.