The Smirnoff guide to seduction

1970s, Alexandra Bastedo, Anne Turkel, biba, british boutique movement, cosmopolitan, Greta Norris, Inspirational Images, Mercedes, paulene stone, Randall Lawrence, smirnoff, Vintage Adverts, Vintage Editorials

smirnoff-cover

So today, I went to pick up an enormous job lot of magazines I bought on eBay. It’s a very mixed bag, but included some early Cosmopolitans (which always get me rather excitable…). Flicking through a few tonight, what should fall out of the October 1972 copy, but bloody junk advertising. Pah! Typical! But, wait, Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived…

Photographer and garments uncredited. Scanned by Miss Peelpants. Believed to date from October 1972.

Greta Norris

Greta Norris

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Paulene Stone

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Alexandra Bastedo (in Biba, I think)

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Mercedes

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Ann Turkel

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Randall Lawrence

2 thoughts on “The Smirnoff guide to seduction

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