Mummy always chose my clothes until I discovered Smirnoff

1970s, cosmopolitan, smirnoff, Vintage Adverts

Another superb addition to the genre.

Scanned from Cosmopolitan, September 1972.

I’ve crossed a few bridges since I discovered Smirnoff

1970s, cosmopolitan, smirnoff, Vintage Adverts

It is now my life’s ambition to find all of these! See more here. I’m particularly enjoying the ostrich feather and vaseline-smeared lens scenario of this one.

Scanned from Cosmopolitan, August 1974.

He was a very civil servant

1970s, cosmopolitan, smirnoff, Vintage Adverts

Thought I’d treat you all to my new favourite in the legendary series of Smirnoff adverts. As today is my birthday, and we’re still in lockdown, a recreation of this will have to take place at home tonight rather than on holiday as I’d hoped. Cheers!

Scanned from Cosmopolitan, July 1974.

We play a lot more now we’ve discovered Smirnoff

19 magazine, 1970s, Inspirational Images, smirnoff, Vintage Adverts

Another in the stylish but bizarre series of Smirnoff adverts.

Scanned from 19 Magazine, September 1974.

I was the mainstay of the Public Library…

19 magazine, 1970s, smirnoff, Vintage Adverts

smirnoff - 19 magazine - oct 72

Scanned by Miss Peelpants from 19 Magazine, October 1972

They think we’re just good friends…

1970s, cosmopolitan, Inspirational Images, platforms, smirnoff, Vintage Adverts

smirnoff - cosmo - november 73

Scanned by Miss Peelpants from Cosmopolitan, November 1973

The Effect is Shattering

19 magazine, 1970s, celia birtwell, Inspirational Images, ossie clark, smirnoff, Uncategorized, Vintage Adverts

smirnoff - october 74

Scanned by Miss Peelpants from 19 Magazine, October 1974

Combining two of my favourite blog threads, this is yet another in the series of eccentric Smirnoff adverts but is also a clear example of Random Ossies in Adverts.

I am never sure whether Ossie was actually used more in adverts at the time, or if it just feels like it because I am more attuned to Ossie and Celia’s distinctive styles than other designers. Much like in Cabaret, where Liza Minnelli wears a contemporary Ossie piece amongst her other costumes, here the Ossie is a seamless (metaphorically, obviously) inclusion for a Thirties-inspired aesthetic.

Vintage Adverts: It was a bedsit in Earls Court until I discovered Smirnoff

1970s, Honey Magazine, smirnoff, Vintage Adverts

smirnoff november 71

Another one in the brilliantly bizarre series of Smirnoff adverts.

Scanned by Miss Peelpants from Honey, November 1971

The Smirnoff guide to seduction

1970s, Alexandra Bastedo, Anne Turkel, biba, british boutique movement, cosmopolitan, Greta Norris, Inspirational Images, Mercedes, paulene stone, Randall Lawrence, smirnoff, Vintage Adverts, Vintage Editorials


So today, I went to pick up an enormous job lot of magazines I bought on eBay. It’s a very mixed bag, but included some early Cosmopolitans (which always get me rather excitable…). Flicking through a few tonight, what should fall out of the October 1972 copy, but bloody junk advertising. Pah! Typical! But, wait, Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived…

Photographer and garments uncredited. Scanned by Miss Peelpants. Believed to date from October 1972.

Greta Norris

Greta Norris


Paulene Stone


Alexandra Bastedo (in Biba, I think)




Ann Turkel


Randall Lawrence

Vintage Adverts: I was teaching the budgie to talk…

1970s, booze, cosmopolitan, smirnoff, Vintage Adverts


… until I discovered Smirnoff

Everyone was drunk on the job in the Seventies…

Scanned by Miss Peelpants from Cosmopolitan, November 1975