We play a lot more now we’ve discovered Smirnoff

19 magazine, 1970s, Inspirational Images, smirnoff, Vintage Adverts

Another in the stylish but bizarre series of Smirnoff adverts.

Scanned from 19 Magazine, September 1974.

I was the mainstay of the Public Library…

19 magazine, 1970s, smirnoff, Vintage Adverts

smirnoff - 19 magazine - oct 72

Scanned by Miss Peelpants from 19 Magazine, October 1972

They think we’re just good friends…

1970s, cosmopolitan, Inspirational Images, platforms, smirnoff, Vintage Adverts

smirnoff - cosmo - november 73

Scanned by Miss Peelpants from Cosmopolitan, November 1973

The Effect is Shattering

19 magazine, 1970s, celia birtwell, Inspirational Images, ossie clark, smirnoff, Uncategorized, Vintage Adverts

smirnoff - october 74

Scanned by Miss Peelpants from 19 Magazine, October 1974

Combining two of my favourite blog threads, this is yet another in the series of eccentric Smirnoff adverts but is also a clear example of Random Ossies in Adverts.

I am never sure whether Ossie was actually used more in adverts at the time, or if it just feels like it because I am more attuned to Ossie and Celia’s distinctive styles than other designers. Much like in Cabaret, where Liza Minnelli wears a contemporary Ossie piece amongst her other costumes, here the Ossie is a seamless (metaphorically, obviously) inclusion for a Thirties-inspired aesthetic.

Vintage Adverts: It was a bedsit in Earls Court until I discovered Smirnoff

1970s, Honey Magazine, smirnoff, Vintage Adverts

smirnoff november 71

Another one in the brilliantly bizarre series of Smirnoff adverts.

Scanned by Miss Peelpants from Honey, November 1971

The Smirnoff guide to seduction

1970s, Alexandra Bastedo, Anne Turkel, biba, british boutique movement, cosmopolitan, Greta Norris, Inspirational Images, Mercedes, paulene stone, Randall Lawrence, smirnoff, Vintage Adverts, Vintage Editorials

smirnoff-cover

So today, I went to pick up an enormous job lot of magazines I bought on eBay. It’s a very mixed bag, but included some early Cosmopolitans (which always get me rather excitable…). Flicking through a few tonight, what should fall out of the October 1972 copy, but bloody junk advertising. Pah! Typical! But, wait, Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived…

Photographer and garments uncredited. Scanned by Miss Peelpants. Believed to date from October 1972.

Greta Norris

Greta Norris

smirnoff2

Paulene Stone

smirnoff3

Alexandra Bastedo (in Biba, I think)

smirnoff4

Mercedes

smirnoff5

Ann Turkel

smirnoff6

Randall Lawrence

Vintage Adverts: I was teaching the budgie to talk…

1970s, booze, cosmopolitan, smirnoff, Vintage Adverts

smirnoff

… until I discovered Smirnoff

Everyone was drunk on the job in the Seventies…

Scanned by Miss Peelpants from Cosmopolitan, November 1975

Mensday: It’s amazing what vodka can do for you…

booze, Mensday, smirnoff, Vintage Adverts

“…now I’m a very furry film director with a drink problem. Right on!”

Vodka as career advisor and facilitator? I had no idea!

Vodka was my student tipple of choice, but I can’t stand it now. It’s a pretty bizarre advert, but also very evocative. The days when alcohol and tobacco could change your life for the better, if you believed the hype.