Daily Blue

Is there anything you can’t wear?

1970s, Ace, cosmopolitan, Daily Blue, Midas, Vintage Adverts
Silver jumpsuit Dailyblue at Ace, boots Midas, reassurance by Panty Pads.

Sanpro goes New Wave! Of course this image is far too good for a Dr. White’s advert really.

Scanned from Cosmopolitan, July 1977.

Fancy That!

19 magazine, 1970s, Adrian Mann, boy london, Daily Blue, David Anthony, Inspirational Images, Retro, Rossella Goldschmied, Scruffs, strawberry studio, Vintage Editorials
Pink and white spotted elasticated top, £2.45 by Scruffs. Pink tiered skirt, £11.50, by Foxy. Glasses from a selection at Retro, from £3. Jewellery from Adrien Mann.

Take some bright reds, greens, yellows, pinks and blues – and blend them with spots and stripes, ribbons and frills. Add bangles, bead ribbons and flowers and finish off with sexy, high heeled shoes. You’ll be the star attraction… We chose some Italian designs from our favourite Italian company, Daily Blue. These are pricey but highly original, so that even if you can’t afford them you can profit from the idea.

Photographed by David Anthony.

Scanned from 19 Magazine, June 1977.

Dress by Rossella Goldschmied for Daily Blue, £70.
Off the shoulder top, £38, and matching skirt, £60, both by Rossella Goldschmied for Daily Blue.
Pink top, £50, tiered apron skirt, £47, and matching shorts £17.50, all by Rossella Goldschmied for Daily Blue.
Cheesecloth dress by Taramina.
Red and white spotted top, £10.99, and matching skirt, £9.99, by Strawberry Studio. Glasses, £2, from Boy / Spotted top by Scruffs, £4.75. Cheesecloth skirt by Strawberry Studio, £7.99. Glasses from Boy.