How to look 1970

19 magazine, 1960s, 1970s, Illustrations, michael roberts, way in

Before you write off last year’s wardrobe as being out of date, or get depressed because you have nothing to wear and no money to spend … take a few minutes off and let your imagination wander like we did here. For instance, have you ever thought of:

Cutting down the sleeves of shirts and dresses to the new elbow length, adding old lace cuffs and collars and, perhaps, a heart pocket or two?

Adding a stunning button trim right down the sleeves of sweaters, cardigans and plain dresses?

Cutting up pieces of odd fabric and making patchwork pockets, shoulder insets and long scarves?

Ripping off existing collars and cuffs and replacing them with a lovely floral print with tie or scarf to match?

Adding a fake fur trim to the inside of cuffs, collars, pocket flaps and front openings to give a luxurious new look to a tired jacket or coat?

Adding fake fur pockets, shoulder yokes, collars and cuffs?

Cutting down trousers that are too short to four inches below the top of your boots? (test the length first so you don’t cut them too short).

Knitting yourself a long, long scarf and fringing the ends, or buying a long length of material and doing likewise?

Wearing your trousers inside your boots to promote a sleeky, sporty look?

Wearing a Sam Browne belt? (Available from Way In or Army Surplus Stores.)

Plaiting your hair and winding it around your ears, or wearing it in a plaited bun at the nape of your neck.

There are endless possibilities. All it takes is a bit of patience and some rummaging around.

Illustrated by Michael Roberts.

Scanned from 19 Magazine, September 1969.

Get Dressed

19 magazine, 1970s, Adrian Mann, Charles Batten, Cloud Nine, David Anthony, Inspirational Images, manolo blahnik, Mary Graeme, nostalgia, Retro, Sacha, Samuel Sherman, Spectrum, stirling cooper, strawberry studio, Sunarama, Vintage Editorials, way in, zapata
Scarf around head from Nostalgia. Sun dress by Stirling Cooper. Blue glass necklace from Cloud Nine. Second hand floral sun dress from Retro. Rayon knit shawl from Jump. White leather shoes by Sacha. Pearl necklaces worn around the wrist from Adrien Mann. Flower and veiling from department stores.

Summer sundresses can go a long way. They’re so versatile – you can wear them for work and then dress them up for the evening with hats, scarves and jewellery. Here are some of our ideas.

Photographed by David Anthony.

Scanned from 19 Magazine, August 1975.

Straw hats from Marida. Second hand crepe de Chine dresses from Retro. Belt from Way In. Socks by Sunarama. Shoes by Zapata (left) and Sacha (right).
Black crepe de chine daffodil print dress by Strawberry Studio. Shawl from Cloud Nine. Tan sandals by Mary Graeme. Pink straw hat by Charles Batten. Black crepe de Chine smock by Spectrum. Green canvas shoes by Chelsea Cobbler. Bangles by Adrien Mann.
White cotton pull on hat by Edward Mann. Pale green and white straight dress by Concept at Samuel Sherman. Blue straw hat by Charles Batten. Pale blue and white dress by Concept at Samuel Sherman.

Just Jane

19 magazine, 1970s, Chelsea Antiques Market, countdown, Foale and Tuffin, Inspirational Images, jane birkin, jinty, laura ashley, Marlborough, mia and vicky, Michael Berkofsky, quorum, Serge Gainsbourg, Sujon
Peasant-style dress in a multi-coloured patchwork print has a gathered elasticised waistline and short full sleeves, by Marlborough, £9.

It looks as if England has lost Jane Birkin forever … she is firmly entrenched in Paris with baby Kate, nanny and the lovely Serge Gainsbourg, living in sombre luxury in their newly acquired house. The interior is stark and dramatic, every room is decorated in black and white, with white doors and black marble floors or carpet. The furniture is also black and white—there’s a big black shiny piano in the lounge, and a black mink cover adorns the bed which is raised off the floor on a black perspex dais. Weekends are usually spent at a quiet retreat in the country, making a sharp contrast to the busy social life that they lead during the week. Since Jane landed in France she has never stopped working. Film after film has been completed and the success of the record she made with Serge, which was also written and composed by him, Je T’Aime … Moi Non Plus, has led to an LP also written by Serge. Her life is chaotic and busy, it seems as if the telephone never stops ringing. People phone her every day with offers of interviews and films, the next of which is still a closely guarded secret. It was whilst she was making her first film in France, Slogan, that she met and fell in lovewith Serge, an event which seems to have altered her life but through it all she remains the same—a waif of a girl, tall and lanky, in pullover and jeans, serving tea out of her treasured English teapot. Her wardrobe is noticeably small, consisting mainly of casual clothes like pullovers, T-shirts and jeans; with the occasional gipsy-type dress reserved for the evening and worn with gold chains, loop earrings and gipsy belts. She acquires most of her clothes by chance buying, rarely by intentionally setting out on a spending spree. Usually she just spots something she likes in a shop window and ends up by going in and buying it. In London she shops mainly at Countdown, Foale and Tuffin, and Quorum. She buys her jewellery from the Chelsea Antique Market. In Paris she favours the more trendy designers like Mia and Vicky or Jean Bourquin. Jane is perfectly happy spending hours hunting about in antique shops for interesting little knick-knacks, like the 18th-century doll’s house which she gave to her Serge for Christmas.

Photographed by Michael Berkofsky.

Scanned from 19 Magazine, May 1970.

Yellow ochre and beige printed full skirt has matching shawl and a crêpe bolero top, by Marlborough, £9 10s.
Ankle-length dress in brown and white printed cotton has a shirred bodice and sleeves gathered into a cuff, by Laura Ashley, approx. £5.
Long brown and white printed cotton voile skirt is prettily trimmed with white satin ribbon and has a matching bolero top, by Sujon, 11 gns.
Sheer rayon chiffon midi-length dress in a lovely muted purple has a bloused top and a flesh-coloured half slip, by Jinty, £8 15s.

Playmates

19 magazine, 1970s, Inspirational Images, james wedge, jap, Jersea, Joseph, kenzo, swimwear, Vintage Editorials, Virginia, Vivienne Lynn, wigs
Green knitted playsuit with green and cream striped sides and halter neck top. Cream knitted playsuit with green trim. All by Jap for Joseph.

When it’s not a swimsuit but a playsuit that you want; when you’re not splashing, but lounging prettily under a beach brolly; if you have no wish to get wet, but still want to remain in the swim, these are definitely for you. But just make sure that you don’t get thrown in at the deep end!

Another work of genius by James Wedge, which I wonder might have been somewhat inspired by The Dolly Sisters? Modelled by Vivienne Lynn and another model I don’t recognise.

Wigs by Wigwham.

Photographed by James Wedge.

Scanned from 19 Magazine, July 1973.

Cream knitted bikini by Virginia. One piece cotton jersey swimsuit by Jap for Joseph.
Cream jersey wool playsuit trimmed in navy blue. Blue and white striped cotton jersey playsuit with long sleeves. Both by Jap for Joseph.
Grey knitted bikini by Virginia. Black and white cotton jersey and black shorts by Jer Sea of Sweden.

On the Rocks

19 magazine, 1970s, Camarilla, marc o'polo, marshall lester, miss mouse, Nick Brokensha, Nik Nik, rae spencer cullen, strawberry studio, Vintage Editorials
Bright red vest and shorts by Camarilla.

Manly beach, Australia. Rock pools, sea, magnificent scenery. If yours is going to be a clambering holiday, these T-shirts, shorts and fun tops are just the job.

Photographed by Nick Brokensha.

Scanned from 19 Magazine, July 1975.

Black cotton sun top and matching shorts by Miss Mouse.
Royal Blue T-shirt with red and white border and Nineteen motif by Marshall Lester.
Print shirt, with ‘Thirties scene, by Nik Nik.
T-shirt with 36 motif, by Marshall Lester.
Navy cotton shirt, with Marc O’Polo motif in white, by Marc O’Polo. White cotton shorts by Strawberry Studio.

Nelbarden International

19 magazine, 1970s, Nelbarden, swimwear, Vintage Adverts

I particularly love the brunette’s sunglasses and shag combination.

Scanned from 19 Magazine, May 1975.

In a Little Spanish Town

19 magazine, 1970s, Bermona, Brosseau, bus stop, Dolcis, Feathers, Foale and Tuffin, Ian Batten, Inspirational Images, Jean Charles Brosseau, John Bishop, Jolly Boy, kensington market, lee bender, ravel, Rosie Nice, Sacha, Sujon, terry de havilland, Tony Berkeley, Tony Berkley, Vintage Editorials, Willy van Rooy
Long creamy cotton dress by Foale and Tuffin. Blue cotton paisley blouse and skirt by Foale and Tuffin. Embroidered woollen belt around head by Rosie Nice in Kensington Market.

Sunny Spain conjured up visions of hot summer days in picturesque surroundings, ideal settings for 19’s summer fashions. And we had a fantastic oppotunity when 4S Travel arranged a trip to Malaga and Torremolinos. We flew BUA Super Jet to stay at the Hotel Al Andalus, within easy reach of the mountains overlooking the Costa del Sol. Here we discovered quaint villages, sun-drenched and white-washed, their customs and dress crystallised in the past. No cars to be seen, only mules and donkeys. Our clothes echoed the feel of these places – colours stark black and white, brightened with touches of gayer hues, clean hot printed cottons, soft peasant blouses, sandals, light fishnet shawls, casual sun hats. The garments are easy to take care of, and enhance a tan – midi skirts that button to above the knee and give alluring glimpses of brown thigh, and large brightly printed squares of fabric which can be used as shawls, or skirts tied at the side.

Making me yearn for a proper holiday. The closest I’ll get is looking at this editorial whilst sitting on the balcony, trying to avoid all humans for the time being. I hope it brightens your day as well…

Blonde model is Willy van Rooy.

Photographed by John Bishop.

Scanned from 19 Magazine, July 1970.

Black velour towelling dress by Lee Bender for Bus Stop. Shawl by J. C. Brosseau from Feathers. Green and red snakeskin shoes by Terry de Havilland from Jolly Boy in Kensington Market. Belt bought locally.
Black and white cototn printed skirt and top by Tony Berkeley. Shawl from J. C. Brosseau. Shoes by Sacha.
White cotton skirt, blouse and bolero all by Annie for Rosie Nice in Kensington Market. Bright red and green dress by Foale and Tuffin. Black fishnet shawls by J. C. Brosseau from Feathers.
White towelling hat by Bermona. Dress by Sujon. Shoes from Ravel.
Dress by Tony Berkeley. White patent shoes by Sacha.
Dusty pink skirt and blouse by Ian Batten. Brown felt hat by J. C. Brosseau from Feathers.
Both outfits by Tony Berkeley. Both pairs of shoes by Ravel.
Dress by Foale and Tuffin. Snakeskin shoes by Terry de Havilland at Jolly Boy. Belt bought locally.
White midi skirt by Lee Bender for Bus Stop. Red and white silk rayon blouse by Annie for Rosie Nice. Mock snakeskin shoes by Dolcis.

How Original!

19 magazine, 1970s, Antiquarius, biba, british boutique movement, Chelsea Antiques Market, Christian Larroque, Emmerton and Lambert, Essences, Essenses, Hair and make-up, Inspirational Images, jenny kee, MEE Designs, Ricci Burns, Sacha, susan marsh, van der fransen, Vintage Editorials

In this age of mass-production, finding clothes that have an individual look is becoming more and more difficult. But a few enterprising minds in London have got round the problem by buying old clothes, in beautiful prints that one doesn’t see these days, and remaking them in today’s styles. Though the styles are repeated, the materials are different and each garment is quite unique. If you don’t live in London, don’t despair. Look around for a clever seamstress who can copy the styles for you. Then, it’s a matter of combing jumble sales, or looking among granny’s cast-offs, for unusual prints. Don’t, however, cut up clothes in good condition. You’ll get a good price for these in London markets. And if you do come to London, go round the markets instead of the stores and boutiques – there’s a lot to be picked up!

An extraordinarily styled and photographed editorial featuring Van der Fransen, Emmerton and Lambert and Essences, all of whom were trailblazers in the world of vintage and recycled fashion.

This shoot also manages to answer two of my most frequently asked questions: what is your favourite editorial and what do you think the future of fashion will be. The former is probably a moveable feast, although this one is definitely up there with my other favourite, but the latter is still something I believe strongly. Especially in a post-pandemic landscape, I am not sure (and definitely hopeful) that we will ever see the same levels of mass production post-2020. Not for want of desire by the high street shops, but because people have maybe recognised that, actually, they don’t need armfuls of cheap synthetic, single-use garments. Perhaps the aesthetics and principles of these recyclers of the Sixties and Seventies will finally be adopted as our default? We could stop producing new clothes and fabrics right now and probably never reach the end of the piles of recyclable materials. And that’s not even taking wearable vintage garments into account. Do you feel your shopping habits have changed permanently?

Red wig by Robert at Ricci Burns.

Photographed by Christian Larroque.

Scanned from 19 Magazine, July 1972.

Beautiful old sun dress in rayon crepe and silk from Van der Fransen. Tights and shoes from Biba.
Navy and white smock in various prints of rayon crepe and skirt both by Van der Fransen. Tights and shoes by Biba.
Intricate patchwork dress and long skirt from Emmerton and Lambert. Green tights and mauve shoes from Biba.
Jenny Kee of Emmerton and Lambert at Chelsea Antique Market, wearing a Chinese kimono and trousers from a selection at Emmerton and Lambert. Model wears a blouse made up of old scarves in satin and silk from a selection at Emmerton and Lambert. Gingham shoes from Biba. Photographed at The Terrace Cafe, Chelsea Antique Market.
Slinky cross cut dress in various printed crepes and crepes de Chine from Essences. Blue tights and mauve shoes both from Biba. Scarf from Essences.
Patchwork dress of old printed fabrics from a selection at Emmerton and Lambert. Tights and gingham shoes from Biba. Plastic dragonfly at neck from Susan Marsh.
Spotted two piece from Essences. Tights from Biba. Shoes from Sacha. Lovely old shawl from Essences.
Navy blue and white print smock with contrasting sleeves by MEE Designs. Jeans from Browns. Clogs by Sacha. Photographed at MEE Designs at Antiquarius.
White satin Twenties style dress by MEE Designs at Antiquarius. Tights and shoes from Biba.

Flora Exotica

19 magazine, 1970s, Adrian Mann, David Anthony, Ferrer Y Sentis, Inspirational Images, Ivory, jap, Joseph, kenzo, Lo Roco, Mrs Howie, Sacha, stirling cooper, Taramina, Vintage Editorials
Floral print dress with lace-up front by Stirling Cooper. Pink shoes by Ivory.

Floral prints are bursting out all over. Add these to crepe de chines, cotton and cotton jerseys and, suddenly, you have the most colourful summer of all.

Photographed by David Anthony.

Scanned from 19 Magazine, June 1977.

Floral print dress with lace up sides by Lo Roco. Gold shoes by Sacha.
Palm print one shoulder t-shirt dress by Ferrer Y Sentis from Joseph.
Shocking pink and yellow bikini by Mrs Howie. Floral skirt by Taramina. Blue shoes by Ivory.
Floral printed lace up dress by Lo Roco. Bangles by Adrien Mann.
Yellow broderie anglaise t-shirt and bright pink floral skirt. Both by Jap at Joseph. Pink shoes by Ivory.

Sunday Best

19 magazine, 1970s, alkasura, anello and davide, Bermona, Bilbo, bus stop, edward mann, Inspirational Images, John Bishop, laura ashley, lee bender, miss mouse, rae spencer cullen, Spectrum, stirling cooper, Travers Tempos, Vintage Editorials
White felt cloche hat by Bermona hats. Pale cream floral waisted shirt by Stirling Cooper. Long white cheesecloth skirt by Alkasura. White lace up boots by Anello and Davide. / Straw panama hat by Bus Stop. Pale green and dark green print sailor suit by Laura Ashley. Boots by Anello and Davide. / Chipped straw hat by Edward Mann. Yellow dress with stripes by Spectrum. White boots from Bilbo. / White hat with ribbon by Spectrum. Blue and white gingham shirt and skirt by Spectrum. White boots by Anello and Davide. / Peanut straw hat from Edward Mann. White cheesecloth shirt and skirt by Spectrum. Boots by Anello and Davide.

Summer is the time for romance. It’s the time for walking in the woods or by the water’s edge, and for having those delicious picnics. It’s the time for looking soft and feminine in long, flowing dresses and picture hats. So we’ve chosen some of the prettiest dresses, skirt and hats we could find, to help you look your best when you while away those sunny days.

Photographed by John Bishop.

Scanned from 19 Magazine, June 1972.

White piqued cotton hat from Bus Stop. White seersucker dress trimmed in red by Miss Mouse. Sunglasses model’s own. / Straw hat by Edward Mann. Pink, yellow and blue gingham dress by Travers Tempos. / Straw bowler by Edward Mann. Red and white spoted dress with red buttons by Miss Mouse. / Straw hat by Edward Mann. Cream calico smock and skirt by Laura Ashley. / Red straw hat by Edward Mann. Long blue cotton dress with toning panels by Travers Tempos.