One of my favourite Petticoat spreads, from September 1971, which I haven’t scanned in full before (why? I have no idea….). It was photographed at the Hard Rock Cafe in London, and published a mere three months after it opened (June 1971). The Hard Rock was a different beast back then, the memorabilia which would later become such a huge part of its identity was a later addition and quite haphazardly acquired to begin with.
Isaac Tigrett (later to marry Maureen Starkey, whom he would often introduce as “My most authentic piece of rock and roll memorabilia.”) and Peter Morton opened their American-style diner in an old Rolls Royce dealership on Park Lane. It became an instant hit with their musician and music-loving friends. They could come along, post-gig, for a hit of fast food, good company and a relaxed atmosphere. The decor developed from eclectic Americana into iconic music memorabilia, as various musicians donated their old instruments and clothes to their beloved Hard Rock diner.
‘So Clapton got to be friends with the proprietors and asked them to save him a regular table, put up a brass plaque or something. And the young proprietors said, “Why don’t we put up your guitar?” They all had a chuckle, and he handed over a guitar, and they slapped it on the wall.
No one thought much more about it. Until a week later, when another guitar arrived (a Gibson Les Paul, by the way). With it was a note from Pete Townshend of The Who which read: “Mine’s as good as his. Love, Pete.” ‘
From the official Hard Rock website.
This photoshoot is a rare insight into how the Hard Rock would have looked when it first opened and before it acquired its now legendary status and worldwide domination.
It’s also packed full of glam rock, British Boutique goodness and is almost as delicious as a Hard Rock Apple Cobbler….