Berlei

a touch of wicked sensuality…

1970s, Advertorials, Berlei, Deco Inspired, Inspirational Images, Jo Wood, lingerie, underwear, Vogue
Reflections of the ’30’s with the soft, silky feel of Light Touch by Berlei and the subtle, sensuous illumination of Price’s candles. `Venetian’, the classic candle style, from Price’s is in 24 different colours and a variety of sizes; from 61p. Light Touch has two styles in White Cloud or Blue Angel, and sizes 34-36a, 34-38b, 34-38c. [Above] shows Plunge’ a deeply plunging bra, £1.95 … made in Qiana, silky, smooth—epitomising that ’30’s feeling.

If you have never felt silk next to your skin, Berlei recreates that sensuous feel with a new range of bras called Light Touch. They are made in a luxurious material, Qiana. Silkier than silk, Light Touch gives you that ’30’s feeling; soft, saucy and sure. Price’s candles echo that mood beautifully, with their subtle, caressing light shimmering around you.

A stunner of an advertorial, sadly with no photographer credit, for Berlei bras with a stunning Seventies-does-Deco aesthetic. Which, in turn, signposts something rather more familiar from later Seventies into Eighties imagery. Whoever this photographer was, I think they were very ahead of the curve (if you’ll pardon the pun!).

Scanned from Vogue, October 1st 1973.

Light Touch in new Qiana are smooth, sensuous bras, feeling like a second silken skin. `Plunge’ seen here is in White Cloud. Price; £1.95. Price’s candle range is an array of colours and an assortment of different sizes and shapes. Shown here is a ‘Gem Light’, one of the Chunky Pillar Candles. Amongst this range are ‘Chelsea’ perfumed candles with 15 different fragrant-les and colours. Price approx 27p.

Silky touch of the ‘ 30’ s —Light Touch from Berlei, integrating with the soft, warm touch from Price’s, giving you a delightful feeling of sweet abandon. ‘Fibrefill’ in White Cloud, made in Qiana, the next best thing to silk, £2.35. Floating Coloured Flame’ is the new revolutionary addition to Price’s range. Its mystical flame is created simply with a glass, a float, a wick and a coloured liquid, red or green. Price approx 85p.

Light Touch has two styles in White Cloud or Blue Angel, and sizes 34-36a, 34-38b, 34-38c. [Above] is ‘Fibrefill’ , the brief contoured bra, £2.35 … made in Qiana, silky, smooth—epitomising that ’30’s feeling. The 10½ ‘Belmontine’ is a luxury candle in several colours. Price approx 85p per pair.

Next time you take off your clothes

1970s, Abecita, Adrian Mann, Berlei, Etam, Inspirational Images, janet reger, Jean Claude Volpeliere, lingerie, Madeleine Foundations, Marks and Spencer, She Magazine, underwear, Vintage Editorials

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The Black Arts: To keep you cool, at least, ,the newest version of the trad sexy look and black is still a winner – with see-through ‘n’ stripes. The set, less than a handful when taken off, is by Madeleine Foundations.Cobweb shawl by Bellino. Golden chain by Adrien Mann

…will your undies do you proud? Here are some sweet nothings to take his fancy.

There is nothing quite like Seventies underwear, especially Janet Reger, and this shoot is one of the best I’ve ever seen. From the model to the hair to the make-up to the styling…

Photographed by Jean-Claude Volpeliere.

Scanned by Miss Peelpants from She magazine, November 1970.

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A little curve goes a long way: Purists’ purple silken set for a luxury touch. Push up bra is pre-formed and underwired. Hold you tightly waspie, laced and lightly boned, swing out rustling midi half-slip. All by Janet Reger. Tights by Quant. Plastic snake armband by Adrien Mann.

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Booby trap Flowers are the only sure cover in this hardly-there veil of white. Nestle in this uncrushable bra-slip that’s looped with elastic at the top by Madeleine Foundations. Bare necessity briefs of stretch lace from Etam.

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Build your love on a fine foundation: Soft and gentle set – new nude see-you-through shimmer bra and panties with stretchable lace cuffs by Abecita. Butterfly brooch by Adrien Mann.

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News in brief: Don’t take any chances… Win his heart in these tiniest of compliments: brightly flowered pants of slightly stretch fabric, Marks and Spencer. Push up bra to have and to hold, Berlei.