Sheer Romanticism

1970s, cosmopolitan, lingerie, loungewear, Vintage Adverts, Walker Reid
Nighty nighties are fine, filmy and thoroughly feminine. In seductive see-through shades like damson, russet, purple and black. Long and lovely, sheer and sexy. It’s quite transparent, Nighty Nighties are made for the romantic at heart.

Scanned from Cosmopolitan, November 1975.

Hey Big Sssspender

1970s, Honey Magazine, Inspirational Images, lingerie, mild sauce, Serge Krouglikoff

£1.25 will get you the sexiest suspender belt and seamed stocking

Suspenders and seamed stockings. Now there’s a thought to bring a sparkle to your eye and an extra dimension to your legs. We’re offering black suspender belts and black stockings or white suspender belts with grey stockings-equal loveliness either way.

The suspender belts are elastic, backed with plush nylon (so they’re comfortable) and covered in nylon lace (so they’re beautiful). The seamed stockings are one-size 20 denier micro mesh crepe stretch nylon. They’re smashing, and so is the price—£1.25 for the suspender belt and stockings together. You can also order two pairs of extra stockings in packs of either black or grey for a mere 55p. In these expensive, doomy days that’s really an offer to make you smile.

Photographed by Serge Krouglikoff.

Scanned from Honey, May 1975.

Slip Into Something Beautiful

1970s, Butler & Wilson, charnos, chelsea cobbler, cosmopolitan, Dorothy Perkins, Fenwick, Harrods, Inspirational Images, Jane Cattlin, Kayser, lingerie, Liz Smith, loungewear, Marks and Spencer, norman parkinson, ossie clark, Vintage Editorials, way in
To sip your breakfast fruit juice slip on a cotton camisole, £10.95, and bloomers: £26.50 the set, Kayser. Earrings, £12.50, Butler & Wilson.

One of the nicest things about a summer holiday or a lazy weekend is not having to do anything—not even get dressed. With a handful of this summer’s prettiest lingerie you can breeze through a day of sunning or swimming. And then dress up for evening in a ravishing nightgown.

Hair by Kerry for Molton Brown

Fashion by Liz Smith

Photographs by Norman Parkinson.

Scanned from Cosmopolitan, July 1979.

To luxuriate in that idle day ahead, change into a silky bias-cut night-gown, £50, Ossie Clark for Charnos. Sandals, £20, The Chelsea Cobbler.
To shimmer in a blue pool, float in lace-edged polyester satin camiknickers, £6.99, Marks & Spencer.
Lace and polyester camiknickers, £8.50, Way In at Harrods.
Flowery georgette bra, £5.95, suspender belt, £5.75, panties, £3.75, stockings, 85p, Fenwick. Cotton voile robe, £59, by Jane Cattlin.
For a shady siesta, lounge in a broderie anglaise cotton bra and panties, £5.99, Marks & Spencer. Dotted net petticoat, £6.99, Dorothy Perkins.
To dance on your terrace, leap into a cotton voile and lace nightdress, £59, Jane Cattlin. Pumps, from £4.95, Frederick Freed.
To flirt, twirl in a lace and voile nightdress, £46, matching negligee, £50, Jane Cattlin. Sandals, £20, The Chelsea Cobbler

Designing Women

19 magazine, 1970s, Harri Peccinotti, Inspirational Images, kingston college of art, lingerie, loungewear, underwear, Vintage Editorials
From left to right: Biscuit nightie, with matching negligee, designed by Larraine Gibbons. Pyjamas, with elasticated waistband, short-sleeved top, and lounge jacket, with two pockets, designed by Doraine Armstrong. None of the items had been priced when we went to press.

Students at the Kingston College of Art had an interesting assignment set them recently by Miss Selfridge. The store wanted young designs for young people and asked the students to make up a complete wardrobe of clothes, from undies right through to coats, keeping Miss Selfridge and its many branches in mind. The garments had to be commercial in the widest sense, suitable for sale all over the country. From the many beautiful designs sent in, Miss Selfridge chose what it thought were the best for retail. The one to make the most money will win its designer a trip to Paris. We photographed a selection in the lingerie range, all made in Dicel, to show you what’s in store.

Photographed by Peccinotti.

Scanned from 19 Magazine, February 1974.

Cami-knickers, with button opening, by Elizabeth Gillis.
Shortie pyjamas. Designed by Doraine Armstrong.

The Sensuous Bedroom

1970s, Inspirational Images, interior design, interiors, lingerie, mild sauce, Over 21, Shirley Conran

Just because we spend around one-third of our lives asleep there’s no reason to design a bedroom principally for this purpose — after all, you can’t see, feel or appreciate your decorating skill while you’re dead to the world. I under-stand people do still use their bedrooms to love in — all the propaganda promoting white sand beaches, railway carriages or kitchen tables as suitable venues can’t entirely finish the bedroom as an erotic play area; at times it’s too cold for the beach, the trains are on strike and the kitchen table is littered with Meccano.

So this is a room to love in —whether you care to sleep in it as well is your own affair. The alternative methods of post-coital entertainment are well catered for — the stereo and tape deck are built in, as is a projector for blue movies or slide-shows. Food and drink can be stored within handy grabbing distance of the orgy-size velvet-upholstered bed which incorporates the practical features of an oriental divan — ie it’s low, large, firm and on two levels.

Lighting is from below — two ordinary recessed ceiling lights are recessed into the floor instead to give a flattering and romantic effect. How you’re supposed to read those book-cases full of erotic literature in the resulting gloom is not explained but perhaps that’s what the candles are for. If you ever need pure daylight the window is hidden behind that black-and-white chevroned blind. I can only think of two changes I personally would make to this perfect love environment — and they would be a lock on the door and the absence of the telephone.

By Shirley Conran.

Photographer uncredited.

Scanned from Over 21 Magazine, December 1973.

Nightwear by Ossie Clark

1970s, charnos, cosmopolitan, lingerie, ossie clark, underwear, Vintage Adverts
So Chic So Charnos

Scanned from Cosmpolitan, October 1979.

Softly Draping

1970s, bill gibb, Gina Fratini, Inspirational Images, lingerie, loungewear, norman parkinson, Vogue
Softly draping nighwear, dressed up for the boudoir. Cream Quiana jersey nightgown with lace halter and edges, the bib embroidered with coffee ‘leaves’. By Bill Gibb.

Originally published in Vogue, 1973.

Photographed by Norman Parkinson.

Scanned from Lingerie in Vogue, 1981.

Frill on frill of chiffon make a soft, dressy nightgown in forget-me-not blue and palest cream. By Gina Fratini.

Bare Essentials

19 magazine, 1970s, Abecita, che guevara, Derber, Fenwick, Harri Peccinotti, Inspirational Images, janet reger, lingerie, mary quant, platforms, Sacha, shoes, universal witness, Vintage Editorials
Orange and white spotted bra and pants by Mary Quant. Blue leather shoes with sequin encrusted heels and platforms from Derber. / Blue and white spotted bra and pants set by Mary Quant. Black and white spotted peeptoe shoes from Biba. Black patent leather shoes covered with fake diamonds and silver leather shoes with silver sequins on heels and platforms, both by Derber. Blue felt hat with embroidered flower from Universal Witness.

Your poor old great grandma used to wear corsets with lots of complicated lacing and back-piercing whale bones! Fortunately for you, such constricting garments are history, and the accent is now on complete and utter freedom. In fact, you could say underwear has become a second skin – and we prove our point with the following…

It’s nice to know that Harri Peccinotti still has the capacity to blow me away with a new-old photoshoot. Of course, insanely high and sparkly platform shoes and silky underwear plays a large part in that, but the mood he captures is second to none. I wonder if I will ever not believe that this aesthetic is the ultimate?

Photographed by Peccinotti.

Scanned from 19 Magazine, April 1973.

Green silk shorts with leaf print by Janet Reger (matching bra not shown). Blue metallic platform peep toe shoes with silver spot trim by Sacha. / Cream crepe de chine bra and pants, with pink and green cloud print pattern, by Janet Reger. Suede ‘Forties’ platform shoes with beaded sides by Terry de Havilland.
Green, yellow and pale orange striped bra and pants set by Abecita of Sweden. / Gold halter neck bra and shorts set by Abecita of Sweden. Blue felt hat from Universal Witness. Knee socks from Che Guevara.
Both sets by Abecita of Sweden.
Both sets from Fenwick.

The World’s Most Beautiful Lingerie

1970s, Bob Carlos Clarke, janet reger, lingerie, underwear, Vintage Adverts, Vogue

Photographed by Bob Carlos Clarke.

Scanned from Vogue, December 1978.

The night before

1970s, cosmopolitan, lingerie, loungewear, miss selfridge, Vintage Adverts
Looking great, feeling fine. In soft, silky nightdresses exclusive to Miss Selfridge.

Scanned from Cosmopolitan, November 1974.