Bare Essentials

19 magazine, 1970s, Abecita, che guevara, Derber, Fenwick, Harri Peccinotti, Inspirational Images, janet reger, lingerie, mary quant, platforms, Sacha, shoes, universal witness, Vintage Editorials
Orange and white spotted bra and pants by Mary Quant. Blue leather shoes with sequin encrusted heels and platforms from Derber. / Blue and white spotted bra and pants set by Mary Quant. Black and white spotted peeptoe shoes from Biba. Black patent leather shoes covered with fake diamonds and silver leather shoes with silver sequins on heels and platforms, both by Derber. Blue felt hat with embroidered flower from Universal Witness.

Your poor old great grandma used to wear corsets with lots of complicated lacing and back-piercing whale bones! Fortunately for you, such constricting garments are history, and the accent is now on complete and utter freedom. In fact, you could say underwear has become a second skin – and we prove our point with the following…

It’s nice to know that Harri Peccinotti still has the capacity to blow me away with a new-old photoshoot. Of course, insanely high and sparkly platform shoes and silky underwear plays a large part in that, but the mood he captures is second to none. I wonder if I will ever not believe that this aesthetic is the ultimate?

Photographed by Peccinotti.

Scanned from 19 Magazine, April 1973.

Green silk shorts with leaf print by Janet Reger (matching bra not shown). Blue metallic platform peep toe shoes with silver spot trim by Sacha. / Cream crepe de chine bra and pants, with pink and green cloud print pattern, by Janet Reger. Suede ‘Forties’ platform shoes with beaded sides by Terry de Havilland.
Green, yellow and pale orange striped bra and pants set by Abecita of Sweden. / Gold halter neck bra and shorts set by Abecita of Sweden. Blue felt hat from Universal Witness. Knee socks from Che Guevara.
Both sets by Abecita of Sweden.
Both sets from Fenwick.

The World’s Most Beautiful Lingerie

1970s, Bob Carlos Clarke, janet reger, lingerie, underwear, Vintage Adverts, Vogue

Photographed by Bob Carlos Clarke.

Scanned from Vogue, December 1978.

The night before

1970s, cosmopolitan, lingerie, loungewear, miss selfridge, Vintage Adverts
Looking great, feeling fine. In soft, silky nightdresses exclusive to Miss Selfridge.

Scanned from Cosmopolitan, November 1974.

In The Mood

1970s, charnos, cosmopolitan, james wedge, lingerie, Sarah Moon, Vintage Adverts

Stunningly photographed advert for one of my favourite lingerie brands Charnos, who collaborated with Ossie Clark and Sally Tuffin on ranges in the Seventies.

Photographer sadly uncredited but I’d say James Wedge or Sarah Moon are likely candidates.

Scanned from Cosmopolitan, November 1976.

Hello Sailor

1970s, guy bourdin, Inspirational Images, lingerie, Vogue
Sensuous silks and ultrafine hose for those feminised, vampish sailors. French knickers, crepe de chine bras are suspended on a length of lanyard to dry. Clothes credited to Annabelle, Christian Dior, Nuits d’Elodie, Claude Montana.

Photographed by Guy Bourdin.

Scanned from Lingerie in Vogue (1981) by Christina Probert.

Aquaphilia (Part 1)

1970s, biba, Dorothy Perkins, Gossard, hans feurer, Honey Magazine, Inspirational Images, Kayser, kensington market, lingerie, Lovable, Marks and Spencer, mary quant, Sunarama, Twilfit, underwear, Vintage Editorials
‘Next to nothing’ nylon bra by Twilfit. Black lycra pntie girdle by Dorothy Perkins. Sheer smoky stockings by Mary Quant. / Black and white nylon stretch boxer briefs from Marks and Spencer.

We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.

Stunning editorial shot by Hans Feurer in two parts, half waterproof outerwear and half delicious underwear. Waterproofs next timeā€¦

Photographed by Hans Feurer in the Canary Islands.

Scanned from Honey, February 1970.

Light white cut out nylon mini slip from Dorothy Perkins. / Coin spotted camisole bra with matching tricot and lycra porthole-design pantie girdle, both by Lovable. Stockings by Sunarama.
Soft Celon criss cross plunge line bra by Gossard. Pantie girdle by Kayser. Stockings by Sunarama.
Transparent nylon and lycra bra and pantie girdle both from Marks and Spencer. Copper stockings from Sunarama. Pearls from Kensington Market.
Chestnut and cream flared mini slip with see through midriff by Kayser. / Shiny wet look bra slip by Dorothy Perkins.
White cobweb nylon and cotton lace chemise slip by Biba. Pearls from Kensington Market.

They’re a knock-out

1970s, Abecita, bill klein, City Lights, Inspirational Images, janet reger, lingerie, petticoat magazine, platforms, Tommy Roberts, underwear, Vintage Editorials

How does a really cool lady knock spots off the opposition? Sneakily. She discards her vibrant purples and blacks, climbs sweetly into pure white undies and, as innocently as a schoolgirl, demolishes all resistance.

While this editorial can’t quite work out how regressive or feminist it wants to be, I cannot fault the pom-pom platform shoes which are all by City Lights Studio (aka post-Mr Freedom Tommy Roberts and far too short-lived). I would definitely karate chop for those babies.

Photographed by Bill Klein.

Photographed at Pickett’s Lock Recreation Centre.

Scanned from Petticoat, December 1973

Left: Lacy bra and pants by Abecita. Right: Boxer pants and nylon and lycra bra from Marks & Spencer.
Left: Vest and knickers from Marks & Spencer Right: Cami-knickers and bra by Janet Reger.
Left: Boxer pants and vest by Marks & Spencer Right: Bra and pants by Abecita.

Two Lovely Black Thighs

1970s, Charles Batten, charles jourdan, Charlotte Hilton, Charmerein, elizabeth arden, francois lamy, Gossard, harpers and queen, Inspirational Images, janet reger, jean louis davide, lingerie, mild sauce, Trisha Kerr Cross, tuttabankem, Vintage Editorials

two lovely black thighs 1

Camisole and french knickers by Trisha Kerr Cross. Suspender belt by Charmerein. Shoes by Charles Jourdan. Pillbox hat by Charles Batten.

The black arts of what to wear next to your skin. Silk and satin, nylon and lace. Wickedly witty but not as black as they’re painted.

Hair by Jean Louis David. Make-up by Jacques Clement for Elizabeth Arden.

Photographed by Francois Lamy.

Scanned from Harpers and Queen, January 1979.

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Black body stocking wired under the bra by Gossard. White silk stockings by Funn.

two lovely black thighs 3

Nightdress by Charlotte Hilton for Finewear. Miniscule Italian knickers by Magic.

two lovely black thighs 7

Strapless corselette in black satin by Charmerein. Knickers by Rousard. Shoes by Charles Jourdan.

two lovely black thighs 2

Camiknickers by Tuttabankem.

two lovely black thighs 4

Nightdress in black lace by Janet Reger. Shoes by Charles Jourdan.

two lovely black thighs 5

French knickers in black voile, matching camisole and matching jacket not shown all by Jada from Harrods.

Decent Exposure

19 magazine, 1970s, caroline smith, Emmanuelle Khanh, Fenwick, Illustrations, janet reger, lingerie, margit brandt, mary quant, mr freedom, Uncategorized, Vintage Editorials

caroline smith 3

Tiny cut away bra and pants both by Mary Quant.

See-through dresses and communal changing rooms call for something more flamboyant than chainstore underwear. What’s needed is a bit of…

Illustrated by Caroline Smith.

Scanned from 19 Magazine, April 1970.

 

caroline smith 1

White cotton jersey bra and boxer shorts printed with red stars by Mr Freedom

caroline smith 2

Black and white delicately patterned set by Emmanuelle Khanh.

caroline smith 4

Pink purple and black print bra and matching pants by Janet Reger. Metal armlet tied by coloured leather thongs from Mr Freedom.

caroline smith 5

White lacey bra and white nylon culottes both from Fenwicks.

caroline smith 6

Tiny white and grey nylon jersey bra and pants by Margit Brandt. Hand-engraved metal armbands from Mr Freedom.

Beautiful Things

1970s, charles jourdan, christian dior, harpers and queen, Harrods, janet reger, lingerie, mary quant, Paul Harris, underwear, Vintage Editorials

beautifulthings 1

Shorts in cream patterned satin with lace, by Funn.

At last, at last, British designers have realised that underwear is worn to be seen – and this season sees the prettiest, sexiest lingerie for some time. Nonsense undies are still with us – those barely-there bras, more supported than supportive, but shapelier ladies can now choose from a wide selection of really beautiful things.

Photographed by Paul Harris.

Scanned by Miss Peelpants from Harpers and Queen, November 1975.

beautifulthings 2

Bra and matching briefs in white lace from Harrods. Suspender belt by Courtenay.

beautifulthings 5

Lithe leotard and tights, both from Fenwick. Socks by Mary Quant. Hairnet from Medina.

beautifulthings 6

Film star petticoat and knickers by Janet Reger. Stockings by Funn. Flat dancing pumps by Charles Jourdan.

beautifulthings 4

Pale pink bra and French knickers by Dior at Fenwick. Stockings by Mary Quant. Powder puff from Harrods. Chair by Plia at Habitat.

beautifulthings 7

Slinky all-in-one set in lavender Lycra by Robin Alexis.

beautifulthings 3

Champagne petticoat by Mrs Hilton for Finewear.