Jean Claude Volpeliere

Welcome Summer

1970s, Adrian Mann, Angela at London Town, biba, Browns, clobber, Feathers, gillian richard, gladrags, Jean Claude Volpeliere, jeff banks, petticoat magazine, Sacha, Sacha, stop the shop
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Gladrags printed shirt with cotton satin knickerbockers. Plastic and raffia choker by Adrien Mann. Gladrags cotton satin shorts with bib.

Just a quick glance at any of these new mid-year fabrics can lead to all sorts of sunny ideas. Will you take to squashysoft quilting or fall in love with countryside madras printed denim and shiny new satinised cotton? For the romantic there’s beautiful embroidered lawns and more than enough nostalgia in the turn-of-the-century jacquard crepes, woven on precisely the same machines as those of sixty summers past. All ready for you to wear tomorrow — or to keep aside for that long hot summer . . .

Photographed by Jean Claude Volpeliere.

Scanned by Miss Peelpants from Petticoat, April 1971.

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Little bird print shirt and skirt from Biba. Suede wedge shoes from Sacha. Angora brim hat from Browns.

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Blue quilted shorts and shirt, both from Feathers. Blue suede shoes by Sacha.

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Clobber stars and stripes jacket at Stop the Shop. Bermona denim cap.

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Gillian Richard printed dungarees, smock and matching hat from ’27’. Gillian Richard calico smock with matching dungarees from Snob and Irvine Sellars shops. Herbert Johnson hat. .

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Angela smock dress at Stop the Shop.

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Angela calico farmers smock worn with denim jeans, wellington boots and hat.

Next time you take off your clothes

1970s, Abecita, Adrian Mann, Berlei, Etam, Inspirational Images, janet reger, Jean Claude Volpeliere, lingerie, Madeleine Foundations, Marks and Spencer, She Magazine, underwear, Vintage Editorials
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The Black Arts: To keep you cool, at least, ,the newest version of the trad sexy look and black is still a winner – with see-through ‘n’ stripes. The set, less than a handful when taken off, is by Madeleine Foundations.Cobweb shawl by Bellino. Golden chain by Adrien Mann

…will your undies do you proud? Here are some sweet nothings to take his fancy.

There is nothing quite like Seventies underwear, especially Janet Reger, and this shoot is one of the best I’ve ever seen. From the model to the hair to the make-up to the styling…

Photographed by Jean-Claude Volpeliere.

Scanned by Miss Peelpants from She magazine, November 1970.

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A little curve goes a long way: Purists’ purple silken set for a luxury touch. Push up bra is pre-formed and underwired. Hold you tightly waspie, laced and lightly boned, swing out rustling midi half-slip. All by Janet Reger. Tights by Quant. Plastic snake armband by Adrien Mann.

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Booby trap Flowers are the only sure cover in this hardly-there veil of white. Nestle in this uncrushable bra-slip that’s looped with elastic at the top by Madeleine Foundations. Bare necessity briefs of stretch lace from Etam.

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Build your love on a fine foundation: Soft and gentle set – new nude see-you-through shimmer bra and panties with stretchable lace cuffs by Abecita. Butterfly brooch by Adrien Mann.

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News in brief: Don’t take any chances… Win his heart in these tiniest of compliments: brightly flowered pants of slightly stretch fabric, Marks and Spencer. Push up bra to have and to hold, Berlei.

Cheap and Lovely

1970s, Angela at London Town, anji, biba, bus stop, Dorothy Perkins, edward mann, erica budd, harold ingram, Inspirational Images, Jean Claude Volpeliere, lee bender, mr freedom, petticoat magazine, Sacha, Sue Hone, van der fransen, Vintage Editorials
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Calico blouse from Bus Stop. Gingham skirt by Angela of London Town. Flower brooch from Gear. Edward Mann hat. Mr Freedom sox.

It’s not only the birds that are going cheap this spring – fashion is too. For so many great new ideas and at such an early stage in the proceedings, they seem to be asking us to pay very little. So we can show you wear-every-day clothes at your price to our heart’s content.

Photographed by Jean Claude Volpeliere. Fashion by Sue Hone.

Scanned by Miss Peelpants from Petticoat, February 1972.

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Left: Check pleated skirt from Bus Stop. Tee by Harold Ingram. Van der Fransen scarf. Right: Dorothy Perkins check mini skirt and tee-shirt.

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Left: Dorothy Perkins brushed denim jeans and smock. Van der Fransen beads. Ravel suede shoes. Right: Dorothy Perkins cord jeans. Angela at London town floral blouse. Chenille bolero by Erica Budd. Silver watch from Biba. Beret by Edward Mann. Shoes by Sacha.

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Cheesecloth skirt and blouse from Bus Stop. Bermona hat. Ravel shoes.

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Red and navy motor car sweater by Janine at Girl shops. Red smock coat from Bus Stop. Red pants by Angela at London town. Ravel shirt. Edward Mann hat.

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Yellow print dress by Anji. Edward Mann felt hat with cherries.