It’s what a man wears underneath that counts

1970s, interior design, interiors, Lyle and Scott, Mensday, menswear, telegraph magazine, The Sunday Telegraph Magazine, underwear, Vintage Adverts

One in my now very, very sporadic ‘Mensday’ series. This one doubles up as an interiors post as well, with Mr Freedom-influenced stars and stripes bedding (it might take you a while to focus properly).

Scanned from The Telegraph Magazine, March 17th 1972.

Designing Women

19 magazine, 1970s, Harri Peccinotti, Inspirational Images, kingston college of art, lingerie, loungewear, underwear, Vintage Editorials
From left to right: Biscuit nightie, with matching negligee, designed by Larraine Gibbons. Pyjamas, with elasticated waistband, short-sleeved top, and lounge jacket, with two pockets, designed by Doraine Armstrong. None of the items had been priced when we went to press.

Students at the Kingston College of Art had an interesting assignment set them recently by Miss Selfridge. The store wanted young designs for young people and asked the students to make up a complete wardrobe of clothes, from undies right through to coats, keeping Miss Selfridge and its many branches in mind. The garments had to be commercial in the widest sense, suitable for sale all over the country. From the many beautiful designs sent in, Miss Selfridge chose what it thought were the best for retail. The one to make the most money will win its designer a trip to Paris. We photographed a selection in the lingerie range, all made in Dicel, to show you what’s in store.

Photographed by Peccinotti.

Scanned from 19 Magazine, February 1974.

Cami-knickers, with button opening, by Elizabeth Gillis.
Shortie pyjamas. Designed by Doraine Armstrong.

Nightwear by Ossie Clark

1970s, charnos, cosmopolitan, lingerie, ossie clark, underwear, Vintage Adverts
So Chic So Charnos

Scanned from Cosmpolitan, October 1979.

The World’s Most Beautiful Lingerie

1970s, Bob Carlos Clarke, janet reger, lingerie, underwear, Vintage Adverts, Vogue

Photographed by Bob Carlos Clarke.

Scanned from Vogue, December 1978.

Aquaphilia (Part 1)

1970s, biba, Dorothy Perkins, Gossard, hans feurer, Honey Magazine, Inspirational Images, Kayser, kensington market, lingerie, Lovable, Marks and Spencer, mary quant, Sunarama, Twilfit, underwear, Vintage Editorials
‘Next to nothing’ nylon bra by Twilfit. Black lycra pntie girdle by Dorothy Perkins. Sheer smoky stockings by Mary Quant. / Black and white nylon stretch boxer briefs from Marks and Spencer.

We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.

Stunning editorial shot by Hans Feurer in two parts, half waterproof outerwear and half delicious underwear. Waterproofs next timeā€¦

Photographed by Hans Feurer in the Canary Islands.

Scanned from Honey, February 1970.

Light white cut out nylon mini slip from Dorothy Perkins. / Coin spotted camisole bra with matching tricot and lycra porthole-design pantie girdle, both by Lovable. Stockings by Sunarama.
Soft Celon criss cross plunge line bra by Gossard. Pantie girdle by Kayser. Stockings by Sunarama.
Transparent nylon and lycra bra and pantie girdle both from Marks and Spencer. Copper stockings from Sunarama. Pearls from Kensington Market.
Chestnut and cream flared mini slip with see through midriff by Kayser. / Shiny wet look bra slip by Dorothy Perkins.
White cobweb nylon and cotton lace chemise slip by Biba. Pearls from Kensington Market.

They’re a knock-out

1970s, Abecita, bill klein, City Lights, Inspirational Images, janet reger, lingerie, petticoat magazine, platforms, Tommy Roberts, underwear, Vintage Editorials

How does a really cool lady knock spots off the opposition? Sneakily. She discards her vibrant purples and blacks, climbs sweetly into pure white undies and, as innocently as a schoolgirl, demolishes all resistance.

While this editorial can’t quite work out how regressive or feminist it wants to be, I cannot fault the pom-pom platform shoes which are all by City Lights Studio (aka post-Mr Freedom Tommy Roberts and far too short-lived). I would definitely karate chop for those babies.

Photographed by Bill Klein.

Photographed at Pickett’s Lock Recreation Centre.

Scanned from Petticoat, December 1973

Left: Lacy bra and pants by Abecita. Right: Boxer pants and nylon and lycra bra from Marks & Spencer.
Left: Vest and knickers from Marks & Spencer Right: Cami-knickers and bra by Janet Reger.
Left: Boxer pants and vest by Marks & Spencer Right: Bra and pants by Abecita.

First Essentials

1970s, eric boman, Inspirational Images, janet reger, loungewear, Midas, mild sauce, Rayne, Richard Hamnett, The Savoy, tuttabankem, underwear, Vintage Editorials, Vogue

first essentials 2

Lace and satin nightdress, turquoise and white, by Janet Reger. Mules by Midas.

Photographed by Eric Boman at The Savoy.

Scanned by Miss Peelpants from Vogue, April 1977.

first essentials 1

Silk crepe de chine wrap by Richard Hamnett at Tuttabankem White bra and French knickers by Silhouette at Dickins and Jones. Plastic and marabou shoes by Rayne.

first essentials 4

White layered waist slip by Janet Reger. Clear plastic mules by Midas.

first essentials 3

Briefest white bra and white nyloon very briefs, both by Triumph. Clear plastic mules by Midas.

Beautiful Things

1970s, charles jourdan, christian dior, harpers and queen, Harrods, janet reger, lingerie, mary quant, Paul Harris, underwear, Vintage Editorials

beautifulthings 1

Shorts in cream patterned satin with lace, by Funn.

At last, at last, British designers have realised that underwear is worn to be seen – and this season sees the prettiest, sexiest lingerie for some time. Nonsense undies are still with us – those barely-there bras, more supported than supportive, but shapelier ladies can now choose from a wide selection of really beautiful things.

Photographed by Paul Harris.

Scanned by Miss Peelpants from Harpers and Queen, November 1975.

beautifulthings 2

Bra and matching briefs in white lace from Harrods. Suspender belt by Courtenay.

beautifulthings 5

Lithe leotard and tights, both from Fenwick. Socks by Mary Quant. Hairnet from Medina.

beautifulthings 6

Film star petticoat and knickers by Janet Reger. Stockings by Funn. Flat dancing pumps by Charles Jourdan.

beautifulthings 4

Pale pink bra and French knickers by Dior at Fenwick. Stockings by Mary Quant. Powder puff from Harrods. Chair by Plia at Habitat.

beautifulthings 7

Slinky all-in-one set in lavender Lycra by Robin Alexis.

beautifulthings 3

Champagne petticoat by Mrs Hilton for Finewear.

Sweethearts

19 magazine, 1970s, Abecita, bus stop, Fenwick, Illustrations, janet reger, michael roberts, Titfers, Uncategorized, underwear

IMG_20170613_200017

Never had any nice undies? Then we’ve picked out a few, Of the best that are new, To do you from Mondays to Sundays.

Illustrations by Michael Roberts.

Scanned by Miss Peelpants from 19 Magazine, April 1971.

Michael Roberts - 19 - April 71 - a

Peek-a-Boo

1970s, flair magazine, lingerie, underwear, Vintage Adverts, Walker Reid

Peek-a-boo - Flair May 1970

Scanned by Miss Peelpants from Flair Magazine, May 1970.