One in my now very, very sporadic ‘Mensday’ series. This one doubles up as an interiors post as well, with Mr Freedom-influenced stars and stripes bedding (it might take you a while to focus properly).
Scanned from The Telegraph Magazine, March 17th 1972.
Students at the Kingston College of Art had an interesting assignment set them recently by Miss Selfridge. The store wanted young designs for young people and asked the students to make up a complete wardrobe of clothes, from undies right through to coats, keeping Miss Selfridge and its many branches in mind. The garments had to be commercial in the widest sense, suitable for sale all over the country. From the many beautiful designs sent in, Miss Selfridge chose what it thought were the best for retail. The one to make the most money will win its designer a trip to Paris. We photographed a selection in the lingerie range, all made in Dicel, to show you what’s in store.
We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.
Stunning editorial shot by Hans Feurer in two parts, half waterproof outerwear and half delicious underwear. Waterproofs next time…
Photographed by Hans Feurer in the Canary Islands.
How does a really cool lady knock spots off the opposition? Sneakily. She discards her vibrant purples and blacks, climbs sweetly into pure white undies and, as innocently as a schoolgirl, demolishes all resistance.
While this editorial can’t quite work out how regressive or feminist it wants to be, I cannot fault the pom-pom platform shoes which are all by City Lights Studio (aka post-Mr Freedom Tommy Roberts and far too short-lived). I would definitely karate chop for those babies.
Shorts in cream patterned satin with lace, by Funn.
At last, at last, British designers have realised that underwear is worn to be seen – and this season sees the prettiest, sexiest lingerie for some time. Nonsense undies are still with us – those barely-there bras, more supported than supportive, but shapelier ladies can now choose from a wide selection of really beautiful things.
Photographed by Paul Harris.
Scanned by Miss Peelpants from Harpers and Queen, November 1975.
Bra and matching briefs in white lace from Harrods. Suspender belt by Courtenay.
Lithe leotard and tights, both from Fenwick. Socks by Mary Quant. Hairnet from Medina.
Film star petticoat and knickers by Janet Reger. Stockings by Funn. Flat dancing pumps by Charles Jourdan.
Pale pink bra and French knickers by Dior at Fenwick. Stockings by Mary Quant. Powder puff from Harrods. Chair by Plia at Habitat.
Slinky all-in-one set in lavender Lycra by Robin Alexis.