Make a name for yourself in 1974. Be an inspiration, a focal point, an innovator. Paint a positive future and make January a beautiful time. Experiment with colours. Branch out and try some totally different styles. Don’t go along with the rest of the girls—start up your own school, you’ll soon have plenty of followers. Begin by studying your best points, then set about accentuating them. If your skin gleams, show it off; if your waist is small, cinch it; if your legs are great, make certain that they are seen. The clothes here are not cheap, but like every good artist it’s vital to invest in good materials for long-lasting results. They will be appreciated for a long time to come ...
Styling by Penny Graham.
Photographs by Bill King.
Scanned from Cosmopolitan, January 1974.
I do love some equal opportunities Mild Sauce. These clothes are amongst some of my most coveted pieces, especially that outrageously plunging back John Bates dress. If you thought that McQueen invented the ‘bumsters’, remember that someone else has always got there first!
It is not often that they auction old knickers at Christies, but earlier this year the celebrated wardrobe of Heather Firbank went under the hammer, and an integral part of the collection was her exquisite underwear. Heather Firbank, sister of the novelist Ronald Firbank, was famous for her unique, occasionally eccentric clothes, and though most of them now belong to the Victoria and Albert Museum, the highest bid for the underclothes came from the lingerie manufacturer Janet Reger and her husband Peter. They made copies of the pieces they bought, and tomorrow they will be on sale from Bottom Drawer, 33 Southwick Street, London W.2, and by mail order. They are expensive, certainly, but unfortunately the luxury of Twenties underwear no longer comes at Twenties prices.All accessories are from Maria Cavallo‘s shop Dignetts, at Antiquarius, King’s Road, London S.W.3.
Model is Linda Dagenais.
Words and styling by Meriel McCooey.
Photographed by Sarah Moon.
Scanned from Sunday Times Magazine, November 17th 1974.
As promised, the follow up to yesterday’s post featuring a stunning image of all the prizes which were available in this competition. A satin Biba lounging outfit, Janet Reger underwear and a dozen bottles of Laurent Perrier champagne is probably still my idea of covetable luxury!
Your poor old great grandma used to wear corsets with lots of complicated lacing and back-piercing whale bones! Fortunately for you, such constricting garments are history, and the accent is now on complete and utter freedom. In fact, you could say underwear has become a second skin – and we prove our point with the following…
It’s nice to know that Harri Peccinotti still has the capacity to blow me away with a new-old photoshoot. Of course, insanely high and sparkly platform shoes and silky underwear plays a large part in that, but the mood he captures is second to none. I wonder if I will ever not believe that this aesthetic is the ultimate?
Japanese men are peculiarly affected by a glimpse of the naked nape of a Japanese neck. In Western cultures such excitement is generated by a panorama of bosom (as in this black chiffon dress by Thea Porter), or a smooth swathe of thigh. Here we show some revelations from the London autumn collections… hot numbers for the coolest of winter evenings.
All perfect for lockdowns, I’m sure you’ll agree! It’s also nice to be surprised by Ossie Clark every once in a while – with a corset being so vastly different in tone from what we would usually expect.
Photographed by Sam Haskins.
Fashion Editor: Cherry Twiss.
Hair by Paulene at Michaeljohn.
Scanned from The Telegraph Magazine, 8th November 1974.
First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.
The Belle Epoque styling in this advert is superb, from the hair and accessories through to the gloriously curvaceous model. Janet Reger adverts were always in a league of their own, and I think this may possibly be one of the Brian Duffy ones.
How does a really cool lady knock spots off the opposition? Sneakily. She discards her vibrant purples and blacks, climbs sweetly into pure white undies and, as innocently as a schoolgirl, demolishes all resistance.
While this editorial can’t quite work out how regressive or feminist it wants to be, I cannot fault the pom-pom platform shoes which are all by City Lights Studio (aka post-Mr Freedom Tommy Roberts and far too short-lived). I would definitely karate chop for those babies.