The Belle Epoque styling in this advert is superb, from the hair and accessories through to the gloriously curvaceous model. Janet Reger adverts were always in a league of their own, and I think this may possibly be one of the Brian Duffy ones.
Scanned from Vogue, December 1977.
How does a really cool lady knock spots off the opposition? Sneakily. She discards her vibrant purples and blacks, climbs sweetly into pure white undies and, as innocently as a schoolgirl, demolishes all resistance.
While this editorial can’t quite work out how regressive or feminist it wants to be, I cannot fault the pom-pom platform shoes which are all by City Lights Studio (aka post-Mr Freedom Tommy Roberts and far too short-lived). I would definitely karate chop for those babies.
Photographed by Bill Klein.
Photographed at Pickett’s Lock Recreation Centre.
Scanned from Petticoat, December 1973
Camisole and french knickers by Trisha Kerr Cross. Suspender belt by Charmerein. Shoes by Charles Jourdan. Pillbox hat by Charles Batten.
The black arts of what to wear next to your skin. Silk and satin, nylon and lace. Wickedly witty but not as black as they’re painted.
Hair by Jean Louis David. Make-up by Jacques Clement for Elizabeth Arden.
Photographed by Francois Lamy.
Scanned from Harpers and Queen, January 1979.
Black body stocking wired under the bra by Gossard. White silk stockings by Funn.
Nightdress by Charlotte Hilton for Finewear. Miniscule Italian knickers by Magic.
Strapless corselette in black satin by Charmerein. Knickers by Rousard. Shoes by Charles Jourdan.
Camiknickers by Tuttabankem.
Nightdress in black lace by Janet Reger. Shoes by Charles Jourdan.
French knickers in black voile, matching camisole and matching jacket not shown all by Jada from Harrods.
Tiny cut away bra and pants both by Mary Quant.
See-through dresses and communal changing rooms call for something more flamboyant than chainstore underwear. What’s needed is a bit of…
Illustrated by Caroline Smith.
Scanned from 19 Magazine, April 1970.
White cotton jersey bra and boxer shorts printed with red stars by Mr Freedom
Black and white delicately patterned set by Emmanuelle Khanh.
Pink purple and black print bra and matching pants by Janet Reger. Metal armlet tied by coloured leather thongs from Mr Freedom.
White lacey bra and white nylon culottes both from Fenwicks.
Tiny white and grey nylon jersey bra and pants by Margit Brandt. Hand-engraved metal armbands from Mr Freedom.
Lace and satin nightdress, turquoise and white, by Janet Reger. Mules by Midas.
Photographed by Eric Boman at The Savoy.
Scanned by Miss Peelpants from Vogue, April 1977.
Silk crepe de chine wrap by Richard Hamnett at Tuttabankem White bra and French knickers by Silhouette at Dickins and Jones. Plastic and marabou shoes by Rayne.
White layered waist slip by Janet Reger. Clear plastic mules by Midas.
Briefest white bra and white nyloon very briefs, both by Triumph. Clear plastic mules by Midas.
Shorts in cream patterned satin with lace, by Funn.
At last, at last, British designers have realised that underwear is worn to be seen – and this season sees the prettiest, sexiest lingerie for some time. Nonsense undies are still with us – those barely-there bras, more supported than supportive, but shapelier ladies can now choose from a wide selection of really beautiful things.
Photographed by Paul Harris.
Scanned by Miss Peelpants from Harpers and Queen, November 1975.
Bra and matching briefs in white lace from Harrods. Suspender belt by Courtenay.
Lithe leotard and tights, both from Fenwick. Socks by Mary Quant. Hairnet from Medina.
Film star petticoat and knickers by Janet Reger. Stockings by Funn. Flat dancing pumps by Charles Jourdan.
Pale pink bra and French knickers by Dior at Fenwick. Stockings by Mary Quant. Powder puff from Harrods. Chair by Plia at Habitat.
Slinky all-in-one set in lavender Lycra by Robin Alexis.
Champagne petticoat by Mrs Hilton for Finewear.
Never had any nice undies? Then we’ve picked out a few, Of the best that are new, To do you from Mondays to Sundays.
Illustrations by Michael Roberts.
Scanned by Miss Peelpants from 19 Magazine, April 1971.
The Black Arts: To keep you cool, at least, ,the newest version of the trad sexy look and black is still a winner – with see-through ‘n’ stripes. The set, less than a handful when taken off, is by Madeleine Foundations.Cobweb shawl by Bellino. Golden chain by Adrien Mann
…will your undies do you proud? Here are some sweet nothings to take his fancy.
There is nothing quite like Seventies underwear, especially Janet Reger, and this shoot is one of the best I’ve ever seen. From the model to the hair to the make-up to the styling…
Photographed by Jean-Claude Volpeliere.
Scanned by Miss Peelpants from She magazine, November 1970.
A little curve goes a long way: Purists’ purple silken set for a luxury touch. Push up bra is pre-formed and underwired. Hold you tightly waspie, laced and lightly boned, swing out rustling midi half-slip. All by Janet Reger. Tights by Quant. Plastic snake armband by Adrien Mann.
Booby trap Flowers are the only sure cover in this hardly-there veil of white. Nestle in this uncrushable bra-slip that’s looped with elastic at the top by Madeleine Foundations. Bare necessity briefs of stretch lace from Etam.
Build your love on a fine foundation: Soft and gentle set – new nude see-you-through shimmer bra and panties with stretchable lace cuffs by Abecita. Butterfly brooch by Adrien Mann.
News in brief: Don’t take any chances… Win his heart in these tiniest of compliments: brightly flowered pants of slightly stretch fabric, Marks and Spencer. Push up bra to have and to hold, Berlei.
The leopard cannot change his spots, And that’s the fix I’m in, So come an sit by me, my love, For some highly original skin. <<<<<<>>>>>> Fake-fur bikini and bangles from Biba. Boots by The Chelsea Cobbler.
Don’t give up – this could be the year when what goes on underneath could be your major investment.
Another extraordinary example of James Wedge’s wonderful work in the art of hand-tinting and further adventures in the world of Seventies-does-Fifties-pin up. Notable for including shoes and a petticoat from ‘Let It Rock’ which was Malcolm McLaren and Vivienne Westwood’s first shop in the Kings Road. The influence of rock and roll on and crossover between both glam rock and punk is perfectly encapsulated in this editorial, right slap bang in the middle of the Seventies.
Fashion by Liz Smith. Photographs by James Wedge.
Scanned by Miss Peelpants from Cosmopolitan, January 1975.
When I’m awakened from my slumber It does seem rather mean – It’s always the wrong number and never Steve McQueen. <<<<<<>>>>>> Satin bra and panties from Biba.
Watch out for life’s banana skins, And wear your prettiest slip, So you can say to passing men “I did enjoy my trip”. <<<<<<>>>>>> Bra by Gossard. Petticoat and stilettos from Let It Rock.
When I went in for Crufts with my doggy, I didn’t know how it would go, But it proves the importance of grooming – We’ve been voted the best in the show! <<<<<<>>>>>> Corselette by Janet Reger. Scarf from Femina Furs. Gloves and hat by Biba.
A girl can’t have too many furs, They give her an inner glow. But when it omes to trapping them How fur should a nice girl go? <<<<<<>>>>>> Bra, panties and suspender belt from Fenwick. Cape by Femina Furs. Mules from The Chelsea Cobbler.
If you watch the girls men watch, You’ll see, The girls they watch watch their weight like me. // Look me over closely, Tell me what you see. But if you kiss and tell, you rat, I’ll swear it wasn’t me. <<<<<<>>>>>> Essences camisole. Shoes by Terry de Havilland. Nightgown by Finewear. Shoes by Zapata.
A birthday gift for me, my dear? Come in and close the door. I do like them sending my presents, With a man from Securicor. <<<<<<>>>>>> Nightie and pantie set from Dorothy Perkins.
Men used to say I was forward, But I’ll tell you this, for a fact: Since I chose to look pure, and a little demure, I simply haven’t looked back. <<<<<<>>>>>> Abecita body stocking. Negligee by Martin Emprex. Glove and bag from Biba. Shoes by Let It Rock.
White satin nightdress by Janet Reger. White silk stockings from Wardrobe. Gold leather shoes from Russell and Bromley.
Christmas is the time for sheer, unashamed luxury – and this lingerie is the very ultimate. Set the mood yourself – they’re so beautiful to be caught in unawares; accidentally on purpose, of course!
Photographed by Vivienne Lynn and Mike Berkofsky.
Scanned by Miss Peelpants from 19 Magazine, December 1976
If anyone from Janet Reger ever reads my blog, please listen to my plea:
Your underwear in the Seventies was pure and utter perfection. Nothing you do now comes within a mile of it. I understand the need to conform to the current styles in underwear (and don’t even get me started on those…) but I can promise you that a range of archive pieces – in silk – would be a success. The cut and construction of your balcony bras leaves Gossard’s Wonderbra in the shade for cleavage, and the unpadded silk triangle bras are more than just triangles – they are unequalled in construction and support. But I’m sick of trying to find more vintage in my size. Other brands embrace their history with archive ranges, even those who don’t have such an impressive archive, so why not you?
Thank you.
Pink kimono with Crane print from Retro. Black net pants by Janet Reger. Black silk stockings from Wardrobe. Black stilettoes from Sacha.
Bra and pants from Fifth Avenue. Nightdress from Janet Reger. Stockings from Wardrobe.
Negligee from Retro. French knickers from Janet Reger. Stockings from Wardrobe. Shoes from Russell and Bromley.
