It isn’t just being in love that makes you misty eyed

19 magazine, 1970s, beauty, Boots, Boots Seventeen, Hair and make-up, Inspirational Images, Make-up, Vintage Adverts
Misty eyes. Seventeens whole new eye look. No hard lines. Just soft, misty smudgy colours. Start with Pearly Shadow. Any one of 4 colours: Pearly Slate, Clean Green, Hot Chocolate, or Pearly Azure. And smooth it from your eye lashes to the crease line. Now take a Smudge Liner/Shadow pencil. There are six shades for you to choose from. Put a soft, smudgy line of colour round your eyes, close to the lashes. Then use any one of Seventeens eight Liquid Mascaras on your lashes. You’ll be misty eyed.

The photographer is uncredited (possibly Sarah Moon or James Wedge).

Advert for Boots 17.

Scanned from 19 Magazine, September 1975

Refreshers!!

1970s, beauty, Boots, Boots Seventeen, Honey Magazine, Vintage Adverts

Advert for Boots 17 Refreshers range.

Scanned from Honey, August 1972.

Boots care for hair. Colourfully.

19 magazine, 1970s, Boots, Inspirational Images, platforms, Vintage Adverts
The Boots Electrical Beauty range is just about the prettiest you’ll find anywhere. Hairdryers, heated hair rollers and lady shavers in spring-time colours like Lilac, Soft Lavender, Peach, Cream and lots more. Another thing you’ll find is that all these lovely things cost a lot less than other popular makes. But that’s what you expect from Boots products isn’t it? The Boots Beauty Care range. The prettiest things , to make you look your prettiest.

I’m not sure it gets much more 1973 than the styling here. Almost worthy of a Roxy Music cover. In fact, it wouldn’t surprise me if it was consciously or subconsciously influenced by that.

Scanned from 19 Magazine, July 1973.