Boots Seventeen

It isn’t just being in love that makes you misty eyed

19 magazine, 1970s, beauty, Boots, Boots Seventeen, Hair and make-up, Inspirational Images, Make-up, Vintage Adverts
Misty eyes. Seventeens whole new eye look. No hard lines. Just soft, misty smudgy colours. Start with Pearly Shadow. Any one of 4 colours: Pearly Slate, Clean Green, Hot Chocolate, or Pearly Azure. And smooth it from your eye lashes to the crease line. Now take a Smudge Liner/Shadow pencil. There are six shades for you to choose from. Put a soft, smudgy line of colour round your eyes, close to the lashes. Then use any one of Seventeens eight Liquid Mascaras on your lashes. You’ll be misty eyed.

The photographer is uncredited (possibly Sarah Moon or James Wedge).

Advert for Boots 17.

Scanned from 19 Magazine, September 1975

Refreshers!!

1970s, beauty, Boots, Boots Seventeen, Honey Magazine, Vintage Adverts

Advert for Boots 17 Refreshers range.

Scanned from Honey, August 1972.

Lid Lustre

1970s, Boots Seventeen, Hair and make-up, Make-up, petticoat magazine, Vintage Adverts

Scanned from Petticoat, 4th August 1973.

Candy Floss Colours

19 magazine, 1970s, Boots Seventeen, Hair and make-up, Make-up, Vintage Adverts

I can only hope that the newly relaunched Boots Seventeen range will be as much fun as it looks like it was back in the Seventies!

Scanned from 19 Magazine, April 1973.