Inspirational Editorials: Splitting the Difference

1960s, 1970s, british boutique movement, bus stop, celia birtwell, Chelsea Antiques Market, Chelsea Drug Store, cherry twiss, christopher mcdonnell, hans feurer, Inspirational Images, king's road, lee bender, marrian mcdonnell, mary quant, ossie clark, quorum, radley, The Purple Shop, Vintage Editorials
Crepe skirt and printed chiffon blouse both at Quorum. Pink patent shoes at Elliott. Tights from Bus Stop.

Crepe skirt and printed chiffon blouse both at Quorum. Pink patent shoes at Elliott. Tights from Bus Stop.

If you are prepared to forsake the mini this summer for the midi or maxi, you will find that designers have compensated for covering the legs by boldly slashing the skirts at the front, the back and the sides. Photographed at The Chelsea Drug Store.

This is a fascinating editorial for a few reasons. Firstly it is photographed at the legendary Chelsea Drug Store, showing off the incredible interior to perfection. It singularly fails to credit Ossie Clark and Celia Birtwell with their garments for Quorum (an odd oversight given their fame at the time…). It is also a glorious insight into the mini/midi/maxi debate of 1970 and shows us the transition between late Sixties style and the early Seventies. The clothes are familiar as early Seventies, but the shoes are not yet platform and still stuck in a low block heel.

Photographed by Hans Feurer. Styled by Cherry Twiss.

Scanned by Miss Peelpants from The Telegraph Magazine (exact date unknown, Spring 1970)

Cream jersey dress at Marrian McDonnell. Gold sandals at Elliott. Onyx and silver ring from The Purple Shop.

Cream jersey dress at Marrian McDonnell. Gold sandals at Elliott. Onyx and silver ring from The Purple Shop.

Printed voile dress by Mary Quant. Suede granny shoes by Elliott. Victorian pendant at The Purple Shop, Chelsea Antiques Market.

Printed voile dress by Mary Quant. Suede granny shoes by Elliott. Victorian pendant at The Purple Shop, Chelsea Antiques Market.

Orange crepe dress at Bus Stop. Orange suede sandals at Elliott.

Orange crepe dress at Bus Stop. Orange suede sandals at Elliott.

Dress by Radley Gowns from Quorum. Shoes from Kurt Geiger. Victorian pendant from The Purple Shop.

Dress by Radley Gowns from Quorum. Shoes from Kurt Geiger. Victorian pendant from The Purple Shop.