In this age of mass-production, finding clothes that have an individual look is becoming more and more difficult. But a few enterprising minds in London have got round the problem by buying old clothes, in beautiful prints that one doesn’t see these days, and remaking them in today’s styles. Though the styles are repeated, the materials are different and each garment is quite unique. If you don’t live in London, don’t despair. Look around for a clever seamstress who can copy the styles for you. Then, it’s a matter of combing jumble sales, or looking among granny’s cast-offs, for unusual prints. Don’t, however, cut up clothes in good condition. You’ll get a good price for these in London markets. And if you do come to London, go round the markets instead of the stores and boutiques – there’s a lot to be picked up!
An extraordinarily styled and photographed editorial featuring Van der Fransen, Emmerton and Lambert and Essences, all of whom were trailblazers in the world of vintage and recycled fashion.
This shoot also manages to answer two of my most frequently asked questions: what is your favourite editorial and what do you think the future of fashion will be. The former is probably a moveable feast, although this one is definitely up there with my other favourite, but the latter is still something I believe strongly. Especially in a post-pandemic landscape, I am not sure (and definitely hopeful) that we will ever see the same levels of mass production post-2020. Not for want of desire by the high street shops, but because people have maybe recognised that, actually, they don’t need armfuls of cheap synthetic, single-use garments. Perhaps the aesthetics and principles of these recyclers of the Sixties and Seventies will finally be adopted as our default? We could stop producing new clothes and fabrics right now and probably never reach the end of the piles of recyclable materials. And that’s not even taking wearable vintage garments into account. Do you feel your shopping habits have changed permanently?
Red wig by Robert at Ricci Burns.
Photographed by Christian Larroque.
Scanned from 19 Magazine, July 1972.