Toeing the Line

1970s, Dolcis, Elliott, Illustrations, leslie chapman, lilley and skinner, mr freedom, petticoat magazine, Russell & Bromley, Sacha, shoes

Painted peep-toe court shoes, Mr Freedom, W8., £10.75, Quant spotty tights, £1; Russell & Bromley suede bar shoes with peep toe, £12.95. Quant dotty tights, £1. Lilley and Skinner leather and suede lace-ups, £4.99, Quant foot-patterned tights, 95p.; Sacha suede shoes to strap calf-high, £4.99. Mr Freedom tights, 52½p.; Russell & Bromley suede wedge shoes with buckle, £5.25. Mr Freedom tights, 52½p.; Suede sandal all the way up to the knee. Russell & Bromley, £10.45.

Sinuous straps, wedgy heels and an all-time comeback for soft summer suede in any number of wide-eye summer shades. Shoes that daren’t be just practical — not now there’s so much happening in the clothes line above! With the sort of prices shown here, any girl can take out enough insurance to make sure her footwear not only keeps pace with the rest of her wardrobe, but even makes it that much more special as well!

Illustrations by Leslie Chapman.

Scanned from Petticoat, 20th March 1971.

Saxone suede four-bar shoes with clumpie heels, £5.50. Mr Freedom tights, 52½p.; Dolcis suede lace-up-leg shoes, £2.99. Mr Freedom tights, 52½p.; Suede wedge-heeled bar shoes, Lilley and Skinner, £5.50 plus Quant sheer stockings with butterfly emblem, 99p.; Russell & Bromley suede wedge-heeled shoes, lacing above the knee, £11.95. Mr Freedom tights, 52½p.; Suede and leather laced shoes Dolcis, £4.99 with Quant ankle-patterned tights, 95p.; Elliotts suede wedge-heeled ankle-laced shoes, £12.95. Mr Freedom tights, 52p.

The Vamp’s Back

1970s, Anne Tyrrell, barbara hulanicki, biba, chelsea cobbler, Derber, Fortuna, gillian richard, just looking, Marcia Brackett, mary quant, mr freedom, nostalgia, petticoat magazine, Sacha, Spectrum, terry de havilland

There’s a party in the air—just getting in the mood? Green satin, long dress, Biba, Kensington High. Street, W8, £9.40. Lace gloves from a selection at Nostalgia, 29 Bedfordbury, New Row WC2, Bracelets from Emeline, SW3. Sparkle beads by Adrien Mann. Perspex shoes by Terry de Havilland, £15 from Derber Shops.

For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.

Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.

Hair by Christine at Mane Line.

Fashion by Marcia Brackett.

Photographed by Fortuna.

Scanned from Petticoat Magazine, 1st December 1973.

A girl knows how to get things going…Long-sleeved, V-neck dress with ruched bodice, by Anne Tyrell for John Marks, £20.95, Wallis Shops. Feather boa, £8.95, at Just Looking, SW3. Bangles from Emeline, SW3. Sparkle beads at Way In, S W1, £1-85. Black sparkly shoes, Terry de Havilland, £15.

And how to cool it down . . Sleeveless dress with ruched front and diamante trim at Spectrum, 70 Gloucester Road,SW7, £29.50. Silver stud earrings, Paul Stephens. Silver poppet beads, Way In, SWI. Silver shoes, Chelsea Cobbler.

Even going home in the small hours can be romantic …Swirl skirt dress with gold lurex relief by Mary Quant, £28, at Bourne and Hollingsworth, W1. Feather boa from Mr. Freedom, SW3, £8-85. Chiffon scarf, “208”, SW10. Beaded purse from Nostalgia, 29 Bedfordbury, WC2. Gold snakeskin shoes by Terry de Havilland for Sacha, £9.99.

Two of the nicest escorts any girl could find . . Black and silver striped lurex vest dress with matching jacket, £12.90, by Gillian Richard at all branches of Miss Selfridge.

Soft and Pretty

1970s, biba, clobber, David Finch, Dolcis, Feathers, gillian richard, Inspirational Images, petticoat magazine, Pourelle, ravel, Rosie Nice, Sacha, Sue Hone, Vintage Editorials

Gillian Richard dress, £17.10s., Miss Selfridge, W.1. Biba tights, 10s.6d. Biba choker, £1.2s. Ravel shoes, £6.19s. 11d.

Softly, softly, ever so gently, it’s velvet— printed! It’s as pretty as a picture—so cling to it

Styling by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat Magazine, 3rd October 1970.

Pourelle midi with laced-front jacket, 131.10s., Fifth Avenue shops, Quant tights, 15s.11d. Biba butterfly, Dolcis shoes, £4.19s.11d. Pourelle short-sleeved top and skirt, £21., Fifth Avenue, W.1. Biba tights, 10s.6d., suede belt, £2.10s. Sacha shoes, £7.19s.6d. 36 Panne velvet is expensive we know — but worth it!

Knickerbockers with short-sleeved top, Pourelle, £18.18s., from Tracy, W.1., Biba canvas boots, £7.10s. Feathers cotton hat and scarf, £2.7s.6d. Clobber midi, £13.13s., Girl, W.1. Quant patterned tights, 16s.11d. Rosie Nice scarf, £1.15s. Browns ring, £3. 3s. Ravel spats, £5.5s.

Kissin’ Cousins

1970s, alice springs, Anne Tyrrell, aquascutum, barbara hulanicki, Barbara Hulanicki, biba, Borg, Butler & Wilson, C&A, Chi Chi, cosmopolitan, crowthers, Deirdre McSharry, Diane Logan, Elle, Henry Lehr, Inspirational Images, jean varon, john bates, just men, marie france, medusa, miss mouse, ossie clark, quorum, Reldan, ritva, Sacha, Sujon, Vintage Editorials, Weathergay

Pink and wild coat is hooded and all set to trap the unwary male. Borg coat by Henry Lehr, £17.50, trousers by Sujon, £9.50. His coat by C & A in suedette, £13.95. Hat by Locke, £5.25.

. . . or how to wear furs this winter without hurting your pet’s feelings.

There is nothing, absolute nothing quite like wrapping yourself in fur. As a sensuous experience, it is in the same class as a new love, old champagne or fresh truffles. But even the most hedonistic of women are relieved that the threatened species are no longer imported. Snow leopards, tigers and other cats can go their own way and sensibly sybaritic female will look for furs that are farmed, such as fox and mink. This winter, too, the fakes are so wayout and wildly coloured that only a girl without a heart could resist their charms, albeit synthetic. Perhaps that’s why the fur trade have taken the hint and dipped their favourite fox pelts in the dye pot, Furrier Maxwell Croft offers his explanation of the female urge to wear and the male urge to bestow furs: “For many men it is a primitive desire to see his woman in furs.”. Very nice, too.

Plenty to scoff at the end of the copy there, but oh goodness the clothes – the clothes! And the glorious photography of Alice Springs, whose work doesn’t turn up nearly enough for my liking.

Fashion by Deirdre McSharry.

Photographed by Alice Springs.

Scanned from Cosmopolitan, November 1972.

Kissin’ cousin to a polar bear, but lots slimmer, is this smashing white shaggy coat. Wear it with white flannel bags, an angora sweater and an even shaggier hat. Well-cut coat in Borg with stitched suede edges. By Marie France for Quorum, £36, Ossie Clark trousers £14, sweater £4. Hat by Diane Logan, £5, shoes from Sacha £7.99. Beads by Butler and Wilson. Mike’s coat from Just Men, £70. Trousers from Aquascutum, £14.50.

The shaggiest coat story of the season-outrageous powder pink number, worn over pink striped sweater and pleated skirt. The dog is also fake, Chi Chi’s own and christened Fifi by Mike. Borg coat by Biba, £15, sweater by Reldan £3.33, skirt by Crowthers £5.75. Beads by Loewe.

Chi Chi turns her back on the world in scooped dress by John Bates for Jean Varon, £22. White shaggy jacket in Lister’s synthetic, £13.75 by Weathergay. Photographed at Julie’s Restaurant, 135 Portland Rd, London W11 (01-22) 8331).

How to have that movie-star feeling. If you want the big star treatment – breakfast at Tiffany’s, diamonds as big as the Ritz – dress like a star in electric blue fox. Dress by Elle, £15. Fox coat by Dinni for Femina Furs, £295. Moonstone necklace at Butler and Wilson. His outfit by Aquascutum. Velvet jacket £38.50, shirt £10.50, cuff links from £3 50, trousers £12.50

Tea for two. Mike makes up to Chi Chi (that’s the model girl, not the coat) in her shaggy yellow number, worn with shiny striped shirt and mustard bags. Borg coat by Marie France for Quorum £23.50, shirt by Medusa £5.50, trousers by Sujon £9.50. Beads by Butler and Wilson. Photographed at The Royal Garden Hotel, London.

Enough to drive a man wild-a nutty fake fur, above right, with Fifties shoulders and swing back. Wear it nicely over mustard crêpe de chine shirt and peg-top trousers. Both by Sujon, shirt £13, trousers £9.50. Borg coat by Biba £25, beret, Diane Logan, £4.50, shoes, Sacha, £7.99. His coat, Aquascutum, £70, trousers C & A £3 95.

Enough to make Morgan the gorilla, jealous. (Remember A Suitable Case For Treatment?) Emerald green gorilla jacket in real-life Borg by Weathergay, £9.50 (right). Worn over slinky knit sweater and skirt from Ritva, £27 for the outfit. Blue shaggy beret by Diane Logan, £4.50. Mike’s sweater in blue and silver by Ritva, £18.50. Trousers from C & A £5.50.

Jealous cats show their ruffled furs. Chi Chi and Belinda act out the classic movie-star confrontation in their sequins and furs, Chi Chi in pleated taffeta with sequin bodice by Anne Tyrell for John Marks, £23.95; her boa is silver fox, ranch bred, price £70. Belinda’s fox is red, also from the ranch, price £45, both by Barbara Warner for Fab Furs. Strapless top and trousers by Miss Mouse, £20. Beads by Loewe.

Let Yourself Go

1970s, 2007, alistair cowin, corocraft, David Finch, gillian richard, Inspirational Images, just looking, Lena Stengard, petticoat magazine, Pinet, Pourelle, Sacha, Shelana, Sue Hone, Vintage Editorials, way in, Xanthe leathers

Voile skirt, Pourelle, (with matching blouse), £18.18s., from Sidney Smith, S.W.3., Spotlight, W.1. Peasant blouse, by Alistair Cowin, £5.15s., Peter Robinson, W.I., Fifth Avenue, S.W.3. Thonged sandals, £2.2s., Xanthe Leather, N.W.3.

If there’s one time in the year when a girl can really let herself go—it’s on a hot summer holiday evening, And what better clothes to let yourself go in than these? Be a bit flamboyant with your fabrics, now’s the time for chiffon and clinging velvet and the styles that only need a suntan for company!

Model is Lena Stengard.

Styled by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat, 18th July 1970.

Printed midi dress with long fringing, Gillian Richard, £10 10s., from all branches of Irvine Sellars, Just In, and Marshall and Snelgrove, W.I. Roman sandals. £2.2s., from Xanthe Leather, and Pussy Cat, Cambridge. Beaded belt, Way In, S.W.1.

Cotton voile dress. Shelana, £4.19s.6d., from 2007, W1., and Manchester. Biba brooch, £4.5s., worn on a chain.

Pourelle voile jacket and pants, £16.16s.. from Just Looking, S.W.3. Miss Pinet sandals, £4.19s.11d. Corocraft watch, £14.10s.

Midi velvet halter-neck dress, Shelana, £10.19s.6d., from 2007, W.1. Corocraft silver and amethyst necklace, £1.5s., and ring, 7s.9d. Sacha sandals, £9.9s.

Midi cotton jersey dress with printed hem, with scarf, by Gillian Richard, £5.10s., from all branches of Irvine Sellars. Consortium belt, £2.10s. Booty silver bangle; £12.10s.

Miranda Holland’s Designer Originals

1970s, Ace, anello and davide, John Carter, knitwear, Miranda Holland, Sacha, terry de havilland, topshop, Vintage Editorials

Deadly Nightshade, Musk Chartreuse, Coraline Jet

Another supreme example of amazingly styled and photographed late Seventies knitting patterns, further to my earlier Patricia Roberts appreciation post. I also immediately recognised those iconic Terry de Havilland zip-edged satin boots, which I’ve previously had in black and electric blue, seen photographed in pink and am now desperate to find the ice blue version!

Hair by Jane at Schumi.

Evening clothes from a selection at Ace.

Day clothes from a selection at Top Shop.

Shoes by Terry de Havilland and Sacha.

Ballet pumps and legwarmers from Anello & Davide.

Photographed by John Carter.

Not dated but I think c.1978/79.

Go on – we dare you!

1970s, alkasura, biba, Brave New World, Britannia Land of Plenty, bus stop, che guevara, Conspiracy, Derber, Electric Fittings, Frocks, gillian richard, gordon king, Great Gear Trading Co, Inspirational Images, Leicester Shoes, let it rock, Marcia Brackett, miss mouse, mr freedom, petticoat magazine, Pinocchio, rae spencer cullen, ravel, Richard Green, Roger Charity, Sacha, Sheilagh Browne, stirling cooper, Vintage Editorials, wallis

He wears: Velvet coat, £19.95, pants, £7.95 and satin bow tie, £1 all at Mr. Freedom. Stirling Cooper shirt, £5.75 at Peter Robinson. Biba shoes. She wears: left: Lurex jacket, Bus Stop, £8.95. Wallis pants, £6.95. Stirling Cooper top, £3.95 at Peter Robinson, W1 Biba shoes. She wears: right: Black net skirt, £10.50 and top, £7.50, Miss Mouse at Peter Robinson.

Extra special for a special season — some of the most outrageous party clothes to be seen since the golden days of Hollywood and the silver screen left us open-mouthed in amazement. The Sundown, Charing Cross Road, WC2, is where to find glamour 1972 style — that’s where we took clothes, models and hairdresser Michael Strum from Crimpers. It was amazing too, why not try it some time?

Fashion Marcia Brackett.

Sounds from The Sands of Time.

Photographer is, unusually for Petticoat, uncredited but I think it is probably Roger Charity.

Scanned from Petticoat, 16th December 1972.

He wears: Tee shirt from Let It Rock, Velvet Oxford Bags, Mr. Freedom, £7.95. Biba shoes, £7.25. She wears: left: Crepe dress, Brave New World, £14.50. Biba earrings, £1. Bus Stop brooch, £1.25. Mary Quant diamante shoes, £7.50. She wears: right: Lurex shirt and dungarees, Frocks, £18, at Mr. Freedom, Sacha shoes, £8.99.

He wears: Satin Bags, £6.95 and bow tie, £1, both Mr. Freedom. Shirt, Alkasura, SW3, £8. Shoes by Topper, SW3. She wears: left: Black dress with grey bodice, Shelagh Brown for Coopers. Britannia Land of Plenty Cape, £1.00. Leicester ankle shoes, £10.99. She wears: right: Satin top and pants, Miss Mouse, £20 at Peter Robinson, W1. Sacha shoes, £8.99.

He wears: Biba shirt, £6.95. Brave New World suit, £27, 5 Monmouth Place, Monmouth Road, W2. She wears skirt and top. Richard Green, £13.50 at Pinnochio, Fulham Rd., SW5. Ravel shoes. £10.99. She wears: right: Lurex suit, Electric Fittings, £16 at Conspiracy. Biba earrings, 20p. Stars, Britannia Land of Plenty.

He wears: shirt £7 and satin jacket, £24, both Alkasura, Kings Rd., SW3. Mr. Freedom pants, £7.95. She wears left: Satin dress, Britannia Land of Plenty. SW3. Brave New World bolero, £17, at Che Guevara, W8. Anschell bracelet, £250. Ravel shoes, £10.99. She wears: right: Gordon King trouser suit, £17.95 at Conspiracy, W8.

He wears: Velvet Oxford bags, £7.50 and lurex shirt, £7 both Alkasura, Kings Rd., SW3. Mr. Freedom bow tie, £1. Canvas boots, Great Gear Trading Co., £13.25. She wears: left: Miss Mouse shirt, £9.95 at Peter Robinson, Pants, Wallis shops, £5.50. Ravel shoes £6.99. She wears: right: Gillian Richard dress, £8.80 at Pinnochio, Fulham Rd., Britannia Land of Plenty, comb, shoes by Derber.

Look Back in Anger

1970s, Adrian Mann, Angela at London Town, Bermona, Bilbo, bus stop, fifties fashion, flair magazine, john kelly, lee bender, Mr Feed'Em, mr freedom, ravel, Sacha, sheridan barnett, simon massey, stirling cooper, Vintage Editorials

Call it nostalgia, admission of defeat, lack of inventiveness or what you will: the ugly fact is that there is a strong trend among designers to dig up the Fifties for a fashion revival. Those were the days of the A-line, the tulip dress, Lurex and pleated skirts. If you are disturbed at a Fifties revival, so are we. We think it a period in fashion terms best forgotten, with one or two exceptions. If you don’t favour the fashion but fancy the authentic ambiance you’ll get the right idea at Mr Freedom’s restaurant, Feed’em, where we photographed. Here, written about in the Fiftie’s style, are some of the up-dated Fifties fashions on sale now.

At the same time as the Thirties and Forties were being raided by British Boutique designers, so were the Fifties (or Fiftie’s as so spectacularly put here) and it’s pretty hilarious to see the cynicism by the writer here (possibly fashion editor Sarah Drummond) – who had presumably been a young woman then. The cyclical nature of fashion is nothing new and nor is the disbelief when it’s happening in your own timeline!

On another note, it’s always lovely to see some new-to-me shots inside the legendary Mr Feed’em restaurant!

Photographed by John Kelly.

Scanned from Flair, November 1971.

Crepe pencil skirt and pure wool knitted top that you can dress up or down as you please with a clever change of accessories. Button through fastening gives the skirt special new back interest. Skirt £6. Sweater, £4.50 both by Stirling Cooper. Seamed stockings 30p by Aristoc. Black suede and red patent peep toe shoes, Ravel, £5.50.

A flamboyant crepe de chine evening number, in an adventurous chintzy print with snazzy flounced skirt, £10.50 by Sheridan Barnett at Simon Massey. Black suede sandals with ankle straps, Bilbo, £7. Red beaded necklace, Corocraft, 49p. Purple and pink Perspex bangles, Adrien Mann, 30p each.

Smart-as-paint coat that captures all the intriguing fashion points of the season; with a generous fullness at the back. Created in a delightful brown and beige wool blanket fabric. Bus Stop £19.95. Brown leather boots. Sacha £8.99.

Neat ladylike costume in carefree Tricel jersey. The swirling skirt is a-flutter with knife pleats and the short fitted jacket has an optional tie. In an opulent new shade of plum and white, by Angela at London Town £20. Burgundy brimmed felt hat, Bermona, £1.70. Mulberry tights, Mary Quant, 75p. Multi strapped shoes, Mondaine, £11.99.

Mirror, Mirror

19 magazine, 1970s, Angela at London Town, Antiquarius, barbara trentham, Barbara Trentham, biba, bus stop, Chelsea Antiques Market, David Tack, hand tinting, Inspirational Images, lee bender, Margrit Ramme, mr freedom, Norma Moriceau, ossie clark, radley, ravel, Ricci Burns, Rose Bradford, Sacha, sheridan barnett, simon massey, Titfers, Vintage Editorials

Black satin beret, by Titfers, £8.50. Black satin blouse with shooting stars embroidered in beads, £6.95; half-mast trousers, £4.95, both by Lee Bender at Bus Stop. Diamante star brooch on beret, by Paul Stephens, 75p. Dangly fake diamond earring from a selection at Marie Middleton, Chelsea Antique Market. Fake diamond necklace from a selection at the Purple Shop, Antiquarius. Black satin beret with rhinestone stars, by Titfers, £8-50. Black satin ‘Superstar’ zipper jacket and trousers, by Angela At London Town, £17. Dangly fake diamond earring, from a selection at Marie Middleton, Chelsea Antique Market. Art Deco wall mirror, £6 and black and silver hand mirror, from a selection at Antiquarius. Lipstick and make-up by Biba.

Christmas is coming, so take a good long look at the new you and your clothes. Look for something sexy in black with lots of spangles, for diamonds are a girl’s best friend again.

Just one word from me: Perfection.

Hair by Ricci Burns. Fashion by Norma Moriceau.

Photographed by David Tack.

Scanned from 19 Magazine, December 1971