Knitwear’s Never Had it So Good

1970s, alice pollock, Annie Cossins, Crochetta, erica budd, Honey Magazine, Inspirational Images, John Craig, Kensington Super Store, knitwear, mary quant, Mike Magic, mr freedom, Syndica, Tony Moussoulides, Vintage Editorials
Emerald green pullover in pure wool, with multicoloured flying parrot, John and Molly Dove for Jasper, £8.40.

The knitwear industry has at long last pulled its needles out and has amazed us all with the most brilliant, zappy knits ever. One-colour sweaters have gone back where they came from—now you need at least three colours, and the brightest, most startling design you can find. Take your pick from oozing cream buns, bold geometric stripes and pyramids and all kinds of technicolour patterns—why leave parrots to the pet shops?

Photographed by Tony Moussoulides.

Scanned from Honey, August 1971.

Stripey rainbow knitted pure wool pullover, Annie Cossins, £5.95. Mr Freedom, Kensington Church Street, W8.
Mulberry and cinnamon Acrylic sweetheart sweater Janine at Harold Ingram, £2.25
Clockwise from top left: Brilliant block printed Acrylic mini sweater, Erica Budd, £3.90. / Hot orange wool boucle sweater with a cream cake motif, Crochetta, £8. / Scarlet heart patterned wool sweater, Annie Cossins, £5.95. Mike Magic, Kensington Super Store, W8 / Quartered Orlon jockey sweater, Erica Budd, £3.50. / Pyramid printed Acrylic sweater, John Craig, £4. / Zig-zag patterned Acrylic pullover, McCaul, £5. / Clingy bright blue wool boucle sweater with road sign motif, Crochetta, £8. / Lightning Superman printed Acrilan sweater, Syndica, £4.
Lazy daisy embroidered wool sweater in pink, navy and yellow. Mary Quant. £6.
Pure white wool sweater with scar:et and navy flower embroidered sleeves Alice Pollock, £7.
Pooh Bear mini Acrilan sweater in bottle green and canary yellow, Mary Quant, £3.

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