Bring back the knitted advert!
Scanned from Over 21 Magazine, April 1979.
Fashion Yarns
1970s, Jaeger, knitwear, Over 21, Vintage Advertsknitwear
Knitwear’s Never Had it So Good
1970s, alice pollock, Annie Cossins, Crochetta, erica budd, Honey Magazine, Inspirational Images, John Craig, Kensington Super Store, knitwear, mary quant, Mike Magic, mr freedom, Syndica, Tony Moussoulides, Vintage Editorials
The knitwear industry has at long last pulled its needles out and has amazed us all with the most brilliant, zappy knits ever. One-colour sweaters have gone back where they came from—now you need at least three colours, and the brightest, most startling design you can find. Take your pick from oozing cream buns, bold geometric stripes and pyramids and all kinds of technicolour patterns—why leave parrots to the pet shops?
Photographed by Tony Moussoulides.
Scanned from Honey, August 1971.
Miranda Holland’s Designer Originals
1970s, Ace, anello and davide, John Carter, knitwear, Miranda Holland, Sacha, terry de havilland, topshop, Vintage Editorials
Another supreme example of amazingly styled and photographed late Seventies knitting patterns, further to my earlier Patricia Roberts appreciation post. I also immediately recognised those iconic Terry de Havilland zip-edged satin boots, which I’ve previously had in black and electric blue, seen photographed in pink and am now desperate to find the ice blue version!
Hair by Jane at Schumi.
Evening clothes from a selection at Ace.
Day clothes from a selection at Top Shop.
Shoes by Terry de Havilland and Sacha.
Ballet pumps and legwarmers from Anello & Davide.
Photographed by John Carter.
Not dated but I think c.1978/79.
Sweater Girl!
1970s, Adrian Mann, Annie Cossins, bill klein, Bourne & Hollingsworth, Browns, City Lights, Inspirational Images, John Ashpool, kangol, Knitting Inc, knitwear, Laurie and McConnell, lord john, Marcia Brackett, McCaul, petticoat magazine, Sharcleod, Swan & Edgar, van der fransen, Vintage Editorials
We cheered the twinset revolution earlier this year, now amazing things are happening to sweaters. They look good and they’re warm as well. It’s no wonder that they’re the fastest selling items in the shops!
Pictures taken at Picketts Lock Centre, Picketts Lane, N9. Hair by Christine at Mane Line.
Fashion by Marcia Brackett.
Photographed by Bill Klein.
Scanned from Petticoat, December 8th 1973.
Patricia Roberts Knitting Patterns
1970s, jap, Joanna Jacobs, knitwear, manolo blahnik, Margaret Howell, Patricia Roberts, rolph gobits, Sheilagh Browne, sheridan barnett, Wendy Dagworthy, zapata
Patricia Roberts designs exclusive hand knits worn by the famous and sold in the most prestigious fashion boutiques in Europe and America.
In 1976 she opened a knitting shop at 60 Kinnerton Street, London S.W.1., selling her own brand of hand knitting wools called “Woollybear Yarns”.
Such was the success of these pure natural yarns dyed in beautiful flattering colours, that buyers from prestige storesthroughout the country were quick to include them in their ranges.
1978 sees the first of Patricia’s magazines to be published independently. All the designs are knitted in Patricia’s “Woollybear Yarns”.
For the first time knitters will have the opportunity to knit these patterns in the luxurious and inexpensive yarns, for which Patricia’s designs are intended.
Happy Knitting!
Possibly some of the loveliest photographs I have ever seen in a knitting pattern booklet, but perhaps unsurprising given the designer is Patricia Roberts and the photographer Rolph Gobits.
Art Direction by Desmond Serjeant.
Hair by Smile.
Make-up by Mary Vango.
Models: Joanna Jacobs, Kelly, Jane Rochelle, Kevin Hand, Helmut.
Photographed by Rolph Gobits.
Scanned from Patricia Roberts Knitting Patterns, 1978.
“So many things are now mass produced, that there is a growing belief in individuality. Hand knitting is an expression of this freedom, which anyone can enjoy.”
Shock proof knitwear?
19 magazine, 1970s, Inspirational Images, John Craig, knitwear, marshall lester, Vintage Adverts
Some synthetic fibres become highly charged with static electricity. In a crowd you’ll find they stick to your body something shocking. Not so with man-made Tricel. It’s less static than most synthetics. It absorbs moisture. And because it breathes, it’s much more comfortable. Stick to Tricel. It won’t stick to you.
There’s little I love more than novelty acrylic knitwear, but novelty acrylic knitwear in a groovy scenario such as these, well I just feel spoilt quite frankly.
Scanned from 19 Magazine, 1972.
Easy Does It
19 magazine, 1970s, Anne Cossins, Donald Davies, erica budd, Inspirational Images, John Bishop, John Dove and Molly White, knitwear, Laura Jamieson, mr freedom, The Sweet Shop, Vintage Editorials
Sweater and matching knickerbockers hand-knitted by Molly Dove.
Knitted tops for all occasions. Warm, comfortable sweaters with amusing motifs from The Sweet Shop, and samples from an imaginative collection by a new designer, Molly Dove. Her clothes are obtainable by mail order only; which, as well as keeping the prices down, makes them available to more of you! We also show a pretty little halter-necked top that’s barely there, just in case the sun comes out!
Photographed by John Bishop.
Scanned by Miss Peelpants from 19 Magazine, January 1971.
Canary yellow jumper by Eric Budd.
Animal motif sweaters from The Sweet Shop.
Knitted halter neck by Erica Budd.
Piano key sweater by Anne Cossins for Mr Freedom.
Random knit playsuit by Zeekit by Crochetta. Hand-knitted striped stockings from Women’s Home Industries.
Bahamas and Birds sweaters both by Molly Dove.
Sweater by Erica Budd. Bermudas by Donald Davies. Striped stockings by Women’s Home Industies.
Sonia Rykiel, 1975
1970s, Inspirational Images, Jo Francki, knitwear, Over 21, sonia rykiel, Uncategorized, Vintage Editorials
Always the same definite hand-writing, developed season after season, but such sure grasp of colour and how to make women look sexy that’s she’s become one of the most copied designers for knits and dresses. This spring, she continues her layered look, has a longer bodyline and belts to leave flying or tie under a gently bloused top. Milky pink sweater with long sleeves and small ties edged in raspberry, under pink mohair sweater with pink fine jersey culottes. The small-head look comes from tiny tight-fitting cap with strings. Palest aquamarine sweater with a frilled neckline and ties with matching flowers, worn with a fitting jersey skirt and the tight skull cap. Mulberry printed voile dress (opposite) with deep plain flounce at the hem, with a matching head-dress, held in place with a plaited woollen band like a sheik.
Photographed by Jo Francki.
Scanned by Miss Peelpants from Over 21 magazine, February 1975.
Seventies Knitwear Heaven
1970s, Inspirational Images, knitwear, Masa Yamauchi
This knitting pattern book is a bit of a mystery – undated and with little publishing information – but it appears to have been produced in Japan as a companion to a Brother knitting machine which uses ‘Cassettes’ to create the patterns (all of which are designed by Masa Yamauchi). It doesn’t get more perfectly early Seventies than this…
Wild and Woolly
Debbie Hudson, Inspirational Images, Jane England, knitwear, Rae Laurikietis, seventies fashion, sunday times magazine, Val Moon
Val Moon and Debbie Hudson, known for classic knitted tube dresses and leotards, decided to liven things up by adding some mad accessories to their range: a snake boa made from wool, chenille and metallic threads, which can be wired on to any plain outfit, coiled any way the wearer chooses; outsized dragonflies: sinister vampire bats complete with with red beads scattered like drops of blood (popular with Dracula fans) and exotic orchid lilies. The accessories are not cheap, costing from £10 to £25, and the strapless tube dresses cost £45: all to order from Chantal, 73 St John’s Wood High Street, London, NW8. Words: RAE LAURIKIETIS Pictures: JANE ENGLAND.
Scanned by Miss Peelpants from The Sunday Times Magazine, October 22nd 1978.
Another pair of ‘lost’ knitwear designers. Why do knitwear people seem to get lost much more easily? If anyone knows anything about Val or Debbie, please do let me know! These accessories are so perfect.
Liz Eggleston 