Annie Cossins

Knitwear’s Never Had it So Good

1970s, alice pollock, Annie Cossins, Crochetta, erica budd, Honey Magazine, Inspirational Images, John Craig, Kensington Super Store, knitwear, mary quant, Mike Magic, mr freedom, Syndica, Tony Moussoulides, Vintage Editorials
Emerald green pullover in pure wool, with multicoloured flying parrot, John and Molly Dove for Jasper, £8.40.

The knitwear industry has at long last pulled its needles out and has amazed us all with the most brilliant, zappy knits ever. One-colour sweaters have gone back where they came from—now you need at least three colours, and the brightest, most startling design you can find. Take your pick from oozing cream buns, bold geometric stripes and pyramids and all kinds of technicolour patterns—why leave parrots to the pet shops?

Photographed by Tony Moussoulides.

Scanned from Honey, August 1971.

Stripey rainbow knitted pure wool pullover, Annie Cossins, £5.95. Mr Freedom, Kensington Church Street, W8.
Mulberry and cinnamon Acrylic sweetheart sweater Janine at Harold Ingram, £2.25
Clockwise from top left: Brilliant block printed Acrylic mini sweater, Erica Budd, £3.90. / Hot orange wool boucle sweater with a cream cake motif, Crochetta, £8. / Scarlet heart patterned wool sweater, Annie Cossins, £5.95. Mike Magic, Kensington Super Store, W8 / Quartered Orlon jockey sweater, Erica Budd, £3.50. / Pyramid printed Acrylic sweater, John Craig, £4. / Zig-zag patterned Acrylic pullover, McCaul, £5. / Clingy bright blue wool boucle sweater with road sign motif, Crochetta, £8. / Lightning Superman printed Acrilan sweater, Syndica, £4.
Lazy daisy embroidered wool sweater in pink, navy and yellow. Mary Quant. £6.
Pure white wool sweater with scar:et and navy flower embroidered sleeves Alice Pollock, £7.
Pooh Bear mini Acrilan sweater in bottle green and canary yellow, Mary Quant, £3.

Simply Sweet

19 magazine, 1970s, Anne Cossins, Annie Cossins, Inspirational Images, jeff banks, John Carter, John Craig, louis caring, Ricci Burns, Sharcleod, susan marsh, Vintage Editorials
Blue angora and lambswool long-sleeved sweater with pink, white and mauve flowers embroidered on yoke, by Sharcleod, £4. Plastic bracelets from a selection at Biba, 15p. each.

If you haven’t got that special natural sweetness that makes people put a protective arm around you, don’t worry; it’s available this spring for under a fiver. Slip into these pastel pretties and discover the joys of being a choc-box dolly.

Photographed by John Carter.

Scanned from 19 Magazine, February 1973.

TOP: Short-sleeved wool sweater with shawl collar and yoke in pink, yellow and cream stripes, pink and yellow diagonally striped sleeves and spotted body, by Annie Cossins, £4.95. Blue plastic stretch bracelet, by Paul Stephens, 40p. Pink flower earrings, by Corocraft, 59p. BELOW: Short-sleeved wool sweater, with pink and yellow striped yoke, cream and pink spotted sleeves and pink, yellow and cream body, by Annie Cossins, £4.95. Pink plastic beads, 70p. Blue plastic bangles, 18p. each. Both by Paul Stephens.
White angora and lambswool halter-neck sweater, with pink, blue and yellow flowers embroidered on yoke, £3.75. Matching cardigan with two pockets embroidered with pastel flowers, £5. Both by Sharcleod. Pink fwer necklace from a selection at Susan Marsh at Chelsea Antique Market. Enamel bangles, 20p. each. Enamel ring, 15p. All by Paul Stephens.
TOP: Pink acrylic sweater with crocheted shawl collar and three-buttoned front, by John Craig, £4. Pink flower earrings, by Corocraft, 69p. Pink plastic pearl necklace, by Paul Stephens, 90p. White angora and lambswool long-sleeved sweater, with pink embroidered flower motif in centre and two pink stripes on sleeves, by Louis Caring, £4-25. Pink plastic pearl necklace, by Paul Stephens, 90p. BOTTOM: Green acetate long-sleeved shirt, by Jeff Banks, £6. Lilac angora and lambswool bolero, with blue, pink and green flowers on either side of opening, by Sharcleod, Green cotton shirt with red and green floral pattern, by Jeff Banks, .£6.40. Green angora and lambswool short-sleeved sweater with yellow, pink and blue embroidered flowers on yoke, by Sharcleod, £4. Green and pink plastic bangles, by Paul Stephens, 18p. each.

Sweater Girl!

1970s, Adrian Mann, Annie Cossins, bill klein, Bourne & Hollingsworth, Browns, City Lights, Inspirational Images, John Ashpool, kangol, Knitting Inc, knitwear, Laurie and McConnell, lord john, Marcia Brackett, McCaul, petticoat magazine, Sharcleod, Swan & Edgar, van der fransen, Vintage Editorials
Left: Lord John sweater £18.95, Upstairs SW3, W1. Snake belt, £2, Way In. Right: Annie Cossins sweater, £4.95, mail order plus 25p p. & p. 248 Sarleigh Rd, Warlingham, Surrey. Beret by Kangol, £1.60. Scarf from Van der Fransen, £1.

We cheered the twinset revolution earlier this year, now amazing things are happening to sweaters. They look good and they’re warm as well. It’s no wonder that they’re the fastest selling items in the shops!

Pictures taken at Picketts Lock Centre, Picketts Lane, N9. Hair by Christine at Mane Line.

Fashion by Marcia Brackett.

Photographed by Bill Klein.

Scanned from Petticoat, December 8th 1973.

Left: Shar Cleod sweater, £5.10, Swan & Edgar, Wl. Necklace, City Lights Studio, WC2. Bangles by Adrien Mann. Right: Annie Cossins sweater, £4.95, mail order, plus 25p p. & p. from 248 Sarleigh Road, Warlingham, Surrey. Belt, Way In, SW1.
Left: Sweater by John Ashpool for Knitting Inc., £25, Browns, Wl, Chic, Hampstead. Hat, Rosie Nice, W9. Right: Sweater by Knitting Inc., £32, Browns, Wl. Scarf Van der Fransen, £1.
Left: Green sky-scraper sweater with elbow sleeves, by Annie Cossins, £4.95 from 248 Sarleigh Road, Warlingham, Surrey (plus 25p p. & p). Right: McCauls sweater, £4, from Laurie and McConnell, Cambridge. Kangol berets, £1.60. Bourne & Hollingsworth belts, £1.20.