Clothes that help you hang on to your money

1970s, Alex Chatelain, Ambalu, Browns, Burtons, bus stop, Butler & Wilson, chelsea cobbler, cornucopia, cosmopolitan, Elle, Flight Studios, janet reger, jap, John Craig, Joseph, kangol, Kickers, Knitcraft, lee bender, mr freedom, mushroom, Pattie Barron, Shelana, Spectrum, stirling cooper, Vintage Editorials
Chinese satin top and pants by Ambalu. / Thirties lingerie set by John Craig. Satin panties by Janet Reger. Necklace from Butler and Wilson.

First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.

Fashion by Pattie Barron.

Photographed by Alex Chatelain.

Scanned from Cosmopolitan, July 1974.

Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Skirt and top by Stirling Cooper. Aran cardigan from John Craig. Raffia wedgies from The Chelsea Cobbler. Kangol beret.
Knitcraft top. Shorts by Stirling Cooper. Shoes by Kickers. His outfit from Burton’s.
Vest by John Craig. Shelana skirt. Shoes by The Chelsea Cobbler. Hat from Spectrum.
Crepe dress by Mr Freedom. Ostrich feather boa from Cornucopia. Man’s suit from Jap and Joseph.
Candy stripe cotton halter dress by Mushroom.
Stripey top and plain trousers from Bus Stop. Beret from Kangol. White leather bag from Flight Studios.

Shock proof knitwear?

19 magazine, 1970s, Inspirational Images, John Craig, knitwear, marshall lester, Vintage Adverts
Our Tricel disco test: Dressed in Tricel, a couple spent an energetic evening at a discotheque. Come going home time they both felt cool and comfortable despite the crowd. Marshall Lester tops to top the pops in. In a variety of super colours.

Some synthetic fibres become highly charged with static electricity. In a crowd you’ll find they stick to your body something shocking. Not so with man-made Tricel. It’s less static than most synthetics. It absorbs moisture. And because it breathes, it’s much more comfortable. Stick to Tricel. It won’t stick to you.

There’s little I love more than novelty acrylic knitwear, but novelty acrylic knitwear in a groovy scenario such as these, well I just feel spoilt quite frankly.

Scanned from 19 Magazine, 1972.

Knitwear by Peter London
Knitwear by John Craig

Red, white and you

19 magazine, 1970s, biba, bus stop, chelsea cobbler, Crochetta, harold ingram, Herbert Johnson, Inspirational Images, John Craig, Karl Stoecker, Lizzie Carr, mr freedom, sheridan barnett, simon massey, stirling cooper, Sujon, Titfers, Vintage Editorials

red white and you 2

Red and white striped halter neck sweater by Crochetta. Black cotton pants by Sujon. Shoes by Chelsea Cobbler. Red leather belt from Bus Stop.

Relax in these beautiful cruise clothes. Wear your white baggy pants with red and white striped tops, cotton berets or little ‘Forties’ pull on hats. Wear white leather shoes with bows or ruched fronts and high heels. White pearls and bangles look just right this summer. This is the year of the female female, so start purring…

Photographed by Karl Stoecker

Scanned from 19 Magazine, April 1971.

red white and you 1

Red and white striped beret by Titfers. Halter neck wool sweater by Stirling Cooper. White cotton suit by Sheridan Barnett for Simon Massey. White leather shoes from Biba. / White cotton beret by Titfers. Cotton windcheater by Lizzie Carr for Plain Clothes. White trousers by Sheridan Barnett for Simon Massey. Striped socks by Mr Freedom. White leather shoes from Biba.

red white and you 3

White sailor hat by Titfers. Red and white striped halter neck and Oxford bags all in one by Sheridan Barnett for Simon Massey. White leather shoes by Biba.

red white and you 7

White cotton hat by Herbert Johnson. White acrylic sweater by Harold Ingram. Blue palm tree with white lady and black tree print jacket by Stirling Cooper. White cotton bags by Sheridan Barnett for Simon Massey. White leather sandals by Biba.

red white and you 5

White cotton beret by Titfers. Red cotton shirt, red and white cotton blazer and white cotton bags all by Sheridan Barnett for Simon Massey. Red leather sandals by Chelsea Cobbler.

red white and you 6

White straw hat by Herbert Johnson. Navy acrylic singlet by John Craig. White cotton bags by Sheridan Barnett for Simon Massey. White leather shoes from Biba.

red white and you 8

White hat by Herbert Johnson. White cotton suit, top trimmed in tartan, huge wide clown pants by Sujon. White leather shoes by Biba. Red and white scarf from Herbert Johnson.

red white and you 4

White angora sweater by Crochetta. White cotton bags by Sheridan Barnett for Simon Massey. Red leather shoes by Chelsea Cobbler. Headscarf by Herbert Johnson.

Carry Your Bag?

1970s, Avril Gordon, bags, Bags, biba, erica budd, Inspirational Images, John Carter, John Craig, mr freedom, petticoat magazine, stop the shop, Sue Hone, Tillers, Tommy Roberts, Tony Alston, Wild Mustang Co., Xanthe leathers

carry your bag

From left to right: John Craig polo, £4.50., Just Looking, SW3. Felt clutch bag, Tillers, £4., Miss Selfridge and Way In, SW1. Satchel tote bag, Avril Gordon, £3.99., from Miss Selfridge shops. Striped polo, John Craig, £4., at “27”, SW3. Rainbow suede clutch bag, Biba, W8., £7.75., and knit hat, 75p. Fringed duffle bag, Xanthe Leather, £3.99., Girl, Wl. John Craig polo, £3., Girl. Leather and snake clutch bag, Bus Stop, W8., £4. Canvas bag with daisy trim, Xanthe Leather, £3.50 at Girl, Wl. Polo sweater with badges, Erica Budd, £2.90., Neatawear, Girl and Peter Robinson Top Shop, Wl. Bus Stop hat, £2.60. Bag in leather cowboy style, Wild Mustang, £9., to order, 30 Gt. Portland St, Wl., p&p inc. Custard Tart metal workman’s lunchbox, Mr Freedom, Kensington Church St., W8., £2.65. Ribby polo with stripes, John Craig, £4., at Stop The Shop, SW3. Knitting bag, Baggage and General, £2.90., Peter Robinson, Great Gear Trading Co., SW3. Leather shoulder bag with criss cross stitching, Girl, £6.99. Vest sweater, John Craig, £4.50., at Just Looking, SW3. Suede shoulder bag with badge and wings, £5.75., with matching hat, £4.75., by Tony Alston to order from 52, Sutherland Pl., W2, p&p inc. Canvas bag, Xanthe Leather, £3.25., Chelsea Girl, Mail order: 15, Perrins Lane, NW3 and 20p p&p.

Carry-alls in all shapes and sizes… patterned pouches to go pretty places, tough canvas (and tin!) toters for trains and towns and big squashy suede and leather shoulder bags for catching buses and boats and being busy.

I am particularly enamoured of the ‘Custard Tart’ workman’s lunchbox from Mr Freedom.

Fashion by Sue Hone.

Photographed by John Carter

Scanned by Miss Peelpants from Petticoat, October 1971

Where It’s At

1970s, anji, autumn, Bermona, biba, Browns, Etam, harold ingram, hats, Honey Magazine, Hope and Eleanor, Inspirational Images, John Craig, kadix, Make-up, mr freedom, ravel, roger stowell, Russell & Bromley, Saxone, shoes, stirling cooper, Sujon, Tommy Roberts, Vintage Editorials, Wild Mustang Co.

Where it's at - Roger Stowell - Honey Oct 70 h

Plum spotted baker boy hat by Mr Freedom.

Looks: Eyes, hair, lips, the way they are now.

Clothes: Pink and purple and plum – the length is midi of course

Props: The right accessories make the look come right

Mood: How to wear your feelings on your face

Basically, this editorial is everything I wish for from my autumn wardrobe, colours and textures and shapes, complete with a mouthful of chocolate…

Photographed by Roger Stowell.

Scanned by Miss Peelpants from Honey, October 1970.

Where it's at - Roger Stowell - Honey Oct 70 j

Choker from Browns.

Where it's at - Roger Stowell - Honey Oct 70 f

Left: Lavender shirt with matching midi skirt by Sujon. Canvas boots by Biba. Centre: Parma violet dress by Stirling Cooper. Leather butterfly choker from Browns. Shoes by Saxone. Right: Rose and lilac sweater by Harold Ingram. Jersey midi skirt by Etam. Crochet cloche by Browns. Shoes by Saxone.

Where it's at - Roger Stowell - Honey Oct 70 g

1. Crochet flower cloche by Browns. 2. Plum leather satchel by Wild Mustang. Brooches from Mr Freedom. 3. Conker brown bag by Fenwicks. Leather belt by Wild Mustang. 4. Purple suede shoes by Ravel. 5. Belts from Browns, Wild Mustang and Adrien Mann. 6. Maroon suede boots by Russell and Bromley.

Where it's at - Roger Stowell - Honey Oct 70 a

Crushed velvet cloche by Bermona

Where it's at - Roger Stowell - Honey Oct 70 b

Cloche and dress by Anji. Badge by Mr Freedom.

Where it's at - Roger Stowell - Honey Oct 70 c

Floor sweeping crepe dress by Kadix. Choker from Hope and Eleanor.

Where it's at - Roger Stowell - Honey Oct 70 d

Sweater by John Craig.

Where it's at - Roger Stowell - Honey Oct 70 e

Peasant shirt and midi skirt by Sujon.

Take a long look

1960s, bus stop, david hurn, Elgee, Inspirational Images, John Craig, kleptomania, lee bender, ossie clark, petticoat magazine, quorum, ravel, Sacha, Sacha, stop the shop, Sujon, Vintage Editorials, wallis

take a long look 3

Long blue coat, £25 4s. by Ossie Clark at Quorum, S.W.3. Scarf by Liberty, £3 19s. 6d. White boots by Sacha, £7 7s. Flowery print dress, £10 10s,, by Kleptomania, S.W.3. Blue boots by Sacha, £7 7s. Corocraft beads, £1 12s. 6d.

How far are you dropping your hem this season? Variations on the theme fall from just below the knee to maxi. Coolest long-liners come soft on jersey, hot on tweed, close and clingy in crepe and warm in wool and fur…

Photographed by David Hurn.

Scanned by Miss Peelpants from Petticoat, October 1969.

take a long look 1

Blue button-front long dress, £8 Ss. from main Wallis Shops. Beige long-sleeved shirt, £3 13s. 6d., turquoise coat, £13 13s., long black skirt, £5 Ss. all from Bus Stop, W.8. Worry beads, £15s. from The Greek Shop.

take a long look 2

Maroon herring-bone coat, £18 10s., with matching trousers, £5 by Elgee from Miss Selfridge. Ravel red patent brogues, £6 6s, Lilac velveteen shirt by John Craig, £3 12s. from Stop the Shop, S.W.3. Brown and white tweed coat, £16 10s. C & A. Paisley scarf by Richard Allan, £3 3s. Grey herringbone coat, £13 2s. 6d., matching trousers, £414s. 6d., from Bus Stop, W.B. and the new shop in Birmingham. Boots by Sacha, £7 7s. Fringed scarf by Sujon, £3 13s. 6d.

Honey, you’ve gone too far!

1960s, celia birtwell, Francis Ford, Honey Magazine, Inspirational Images, James Moncur, John Craig, Michael Berkofsky, ossie clark, quorum, Steve Hiett, steven hiett, Susan Barry, Vintage Editorials

honey you've gone too far 1

The gist of this editorial seems to be that only the tinest breasted ladies can wear the Ossies, but I have to respectfully and fundamentally disagree. The Ossie tunic on the cover was, along with some matching trousers, later chosen as The Fashion Museum‘s Dress of the Year 1969.

Blonde model photographed by Mike Berkofsky.

Brunette model photographed by Steve Hiett.

Scanned by Miss Peelpants from Honey Magazine, November 1968.

honey you've gone too far 2

Fluffy frilly blouse by Quorum.

honey you've gone too far 3

Tunic by Ossie Clark.

honey you've gone too far 4

Red chiffon blouse by John Craig.

honey you've gone too far 5

Ruffled black dress by Francis Ford.

honey you've gone too far 6

Low, plungey-neck dress in red satin by James Moncur.

honey you've gone too far 7

Black crepe sleeveless dress by Susan Barry.

The Winter Folk Look

1970s, Alain Walsh, Buckle Under, clobber, Crochetta, Herbert Johnson, Inca, Inspirational Images, John Craig, laura ashley, petticoat magazine, stop the shop, Sue Hone, Uncategorized, Vintage Editorials

folk 1

Left: Embroidered long skirt and embroidered Mexican shirt, both by Souk. John Craig shaggy wool waistcoat. Buckle Under Enterprises balaclava. Right: Long skirt by Souk. Biba gloves. Clobber blouse at Stop the Shop. Jasper kimono from Miss Selfridge.

Warm folkclothes for the part of you that needs freedom and a soft, beautiful way of dressing even through the cold months of winter. These are the long skirt, blouses and shawls to pick up in the markets, the pinnies and shaggy wool coats to take off the peg and lounge around in.

Fashion by Sue Hone. Photographed by Alain Walsh.

Scanned from Petticoat, 11th December 1971.

folk 2

Left: Clobber gingham skirt with frill. Calico pinny from Laura Ashley. Knit jacket by Crochetta for Knits and Leathers. Feathers hat. Play balls from Inca. Right: Clobber seersucker skirt with print. John Craig rib polo sweater. Calico pinny at Laura Ashley. Embroidered jacket and Hessian belts at Inca. Herbert Johnson mittens.

Inspirational Editorials: Short and Shaggy

1970s, Adrian Mann, Brian Downes, british boutique movement, bus stop, che guevara, corocraft, gordon king, Honey Magazine, Inspirational Images, John Craig, Martha Hill, Maudie Moon, Ronnie Stirling, sheridan barnett, simon massey, stirling cooper, Sujon, Vintage Editorials, wallis

Chunky fake fox Borg jacket with orange satin lining and shiny satin trousers both from Wallis Shops. Feather embossed crepe de chine shirt by Ronnie Stirling at Stirling Cooper. Dog brooch by Corocraft. Rings by Adrien Mann. Flocked peaches and cherries both by Adrien Mann.

Chunky fake fox Borg jacket with orange satin lining and shiny satin trousers both from Wallis Shops. Feather embossed crepe de chine shirt by Ronnie Stirling at Stirling Cooper. Dog brooch by Corocraft. Rings by Adrien Mann. Flocked peaches and cherries both by Adrien Mann.

Add a bit of extravagance to your life with freaky shaggy jackets in flamboyant fur fabrics — everything from bold plaids and curly poodle wools to mock animal prints. Dress up everyday skirts and trousers with short boxy boleros and bottom-skimming jackets with wide 40s shoulders. Best of all, go vampy with shiny satin trousers or shorts and add a final sparkling touch of diamante.

Photographed by Brian Downes.

Scanned by Miss Peelpants from Honey, November 1971

Long haired brown Acrylic jacket with plain straight from by Gordon King. Scarlet satin trousers from Wallis Shops. Black and white orchid print blouse by John Craig. Diamante comb by Adrien Mann. Musical note brooch and doggy brooch by Corocraft. Other jewellery by Bus Stop.

Long haired brown Acrylic jacket with plain straight from by Gordon King. Scarlet satin trousers from Wallis Shops. Black and white orchid print blouse by John Craig. Diamante comb by Adrien Mann. Musical note brooch and doggy brooch by Corocraft. Other jewellery by Bus Stop.

Scarlet and navy Courtelle plaid bolero jacket and black satin shorts both from Martha Hill. Cherry red and multi coloured cotton voile shirt by Jasper from Stop the Shop. Sheer tights by Sunarama. All jewellery by Bus Stop.

Scarlet and navy Courtelle plaid bolero jacket and black satin shorts both from Martha Hill. Cherry red and multi coloured cotton voile shirt by Jasper from Stop the Shop. Sheer tights by Sunarama. All jewellery by Bus Stop.

Furry tiger printed Courtelle bolero jacket and pale lemon, coffee and white coin spotted cotton satin Oxford bags, both from Martha Hill. Rust and black confetti spotted blouse by John Craig. Cherries and bangles by Adrien Mann.

Furry tiger printed Courtelle bolero jacket and pale lemon, coffee and white coin spotted cotton satin Oxford bags, both from Martha Hill. Rust and black confetti spotted blouse by John Craig. Cherries and bangles by Adrien Mann.

Boxy Borg jacket with scarlet satin lining and satin trousers both by Sujon. Bubble printed silk shirt by Jasper. Cherries and other jewellery by Adrien Mann.

Boxy Borg jacket with scarlet satin lining and satin trousers both by Sujon. Bubble printed silk shirt by Jasper. Cherries and other jewellery by Adrien Mann.

Shaggy Courtelle jacket by Maudie Moon from Che Guevara. Slinky satin trousers from Wallis Shops. Crepe de chine blouse by John Craig. Star brooches by Adrien Mann. Diamante musical note brooch by Corocraft.

Shaggy Courtelle jacket by Maudie Moon from Che Guevara. Slinky satin trousers from Wallis Shops. Crepe de chine blouse by John Craig. Star brooches by Adrien Mann. Diamante musical note brooch by Corocraft.

Square shouldered shaggy jacket by Sheridan Barnett for Simon Massey. Slippery sati shorts from Martha Hill. Floppy crepe de chine by John Craig. Butterfly brooch by Adrien Mann. Other jewellery by Bus Stop.

Square shouldered shaggy jacket by Sheridan Barnett for Simon Massey. Slippery sati shorts from Martha Hill. Floppy crepe de chine by John Craig. Butterfly brooch by Adrien Mann. Other jewellery by Bus Stop.

Inspirational Editorials: Fashion Spectacular

1970s, british boutique movement, bus stop, crowthers, Inspirational Images, John Craig, lee bender, Mirabelle, radley, Tim Marlborough

Left: Satin wrap top. Voile shirt worn underneath. Crepe trousers. Right: Cotton top. Satin trousers. All from Crowthers.

Left: Satin wrap top. Voile shirt worn underneath. Crepe trousers. Right: Cotton top. Satin trousers. All from Crowthers.

Haircuts aside, this editorial is all the things I love. Plus it’s kind of goofy, in a Mirabelle Magazine kind of way, which I find charmingly refreshing in amongst high serious Vogue and Nova photoshoots…

Photographed by Tim Marlborough.

Scanned by Miss Peelpants from Mirabelle, November 1970

Left: Velvet gaucho pinafore from Bus Stop. Jumper by John Craig. Right: Velvet pinafore. White cotton blouse. Both by Bus Stop.

Left: Velvet gaucho pinafore from Bus Stop. Jumper by John Craig. Right: Velvet pinafore. White cotton blouse. Both by Bus Stop.

Left: Crepe dress by Radley. Suede choker with snakeskin applique from Bus Stop. Right: Crepe dress from Crowthers.

Left: Crepe dress by Radley. Suede choker with snakeskin applique from Bus Stop. Right: Crepe dress from Crowthers.