Guy Day: Bring your man up to date

1970s, british boutique movement, hard rock cafe, leonard, Marc Leonard, Mensday, menswear, missoni, mr freedom, sonia rykiel, stirling cooper, Tommy Roberts, vanity fair
Look at him. God's gift to women.

“Look at him. God’s gift to women.

But before you start chucking him back, remember the average British male is all you’ve got to work on. So get working on him. Tell him you think his barber stinks. Say you’ll scream if he turns up in that seedy safari jacket, with those baggy drainpipes, and bunion-hugging shoes again. Meantime, wear this pale blue hooded coat £45, matching poloneck with red chevron front £21, and matching trousers £28. All by Sonia Rykiel at Browns.”

This is a quite-frankly-amazing little photo story from Vanity Fair, which sees our Cinderfella hero being taken from baggy drainpipes to novelty-print-shirted Hard Rock Cafe God, via the Kensington Church Street branch of Mr Freedom and Leonard of Mayfair.

Photographed by Marc Leonard. Scanned by Miss Peelpants from Vanity Fair, January 1972

Once he's started growing his hair,

“Once he’s started growing his hair,

…swap the chat for action. Shove him into Mr. Freedom, 2- Kensington Church Street, W8. Strip off his drainpipes and fit him into a pair of red velvet jeans, £7.75. Rip off his jacket and zip him into a red-and-white satin top, £7.95. (It’s got FAR OUT splashed over the shoulders to make sure he gets the message). And while you’re there, buy yourself some pale blue satin trousers, £5.25, a furry acrylic leopard-skin blouse, £9.95, and a black pom-pom beret, £4.”

This is when the sow's ear really turns into a silk purse.

“This is when the sow’s ear really turns into a silk purse.

He’s at Leonard, 6 Upper Grosvenor Street, W1 (even if you had to frog march him there), being tactfully handled by Peter. Wash, cut and blow-dry costs £3.75, beard 5-p. extra – not much when you consider it’s made a mean-moody-magnificent out of that surly yobo of yours.”

Doesn't he look lovely?

“Doesn’t he look lovely?

Sitting in the Hard Rock Cafe in his grey wool barathea Stirling Cooper suit, £28.00 with a waistcoat, and his tiny-man-patterned shirt, £4.90. Both from Way-In, Hans Crescent, SW1. You’re in your Missoni four-piece (orangey battledress top, matching trousers, orange silky blouse and toning striped tank top). £75 from Browns. Thinking what a perfect couple you make. Except that now he’s thinking: ‘Blimey mate, you could do a lot better than her if you tried.'”

Mr Freedom

1970s, album covers, british boutique movement, interesting record sleeves, mr freedom, Tommy Roberts

chartbusters

A trip to the dentist yesterday meant a little bit of time for browsing some different charity shops. Pain/pleasure. The pleasure was definitely finding this glorious Chartbusters lp, complete with blatant Mr Freedom outfitting in brown corduroy. The pain was largely the dentist, but also the reminder that we lost the wonderful Tommy Roberts towards the end of 2012. The intention to blog my respect and condolences at the time was strong, but I really wanted to pay tribute with something we hadn’t seen before. And it has taken almost a month, but it came eventually. Rest in peace Sir! Your vivid, inspirational contribution to the world will not be forgotten in a hurry.

British Design Hero: Tommy Roberts

1960s, 1970s, british boutique movement, carnaby street, City Lights, glam rock, Inspirational Images, king's road, kleptomania, mr freedom, pop art, Tommy Roberts

Mr Freedom interior. Photograph: JON WEALLEANS

The lovely Paul Gorman very kindly sent me some sneaky peeky previews of his much-awaited new book about Tommy Roberts (Kleptomania, Mr Freedom, City Lights etc). From what I’ve seen and read so far, this is going to be quite a ‘must have’ book for anyone interested in Sixties and Seventies fashion – and specifically, the British Boutique scene in London at the time.

Cheeky and freaky, Mr Freedom clothes are amongst my very favourites of their kind. The bright, brash shapes, colours and logos have long since moved beyond pop-art irony and into the realms of the iconic themselves. This is the first, and I’m sure will remain the only, definitive look at the life of Roberts and his various other boutiques and projects … and I actually cannot wait to have a hard copy in my hands! I will give it a full review eventually, but until then…

Rock on Tommy, rock on…

You can pre-order Mr Freedom direct from Adelita for a mere £20.

Mr Freedom hotpants, 1970. Photo: Stephen Markeson (The Sun/NI Syndication)

Derek Morton suit for City Lights, 1973. Photographed by David Parkinson

Mr Freedom and others tell "The most outrageous thing I’ve ever done…"

1970s, anne nightingale, elton john, man about the house, mr freedom, petticoat magazine, terry de havilland, Tommy Roberts

Sheer brilliance! Scanned from Petticoat, November 1974.