Look ravishing, Italian style

1970s, barry lategan, charles jourdan, Inspirational Images, missoni, moyra swan, Pedro Garcia, Russell & Bromley, The Purple Shop, Vintage Editorials, Vogue
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Clothes by Missoni. Butterflies and beads from The Purple Shop.

Ottavio and Rosita Missoni are to Italian knit as Gucci is to leather. Using inspiration from original an unexpected quarters – a piece of antique porcelain, a fragment of embroidery, a picture painted by someone they then employ in their factory and train to use their knitting machines – together they produce the most beautiful knits in ravishing colours, extraordinary patterns and perfect shapes.

Photographed by Barry Lategan.

Scanned by Miss Peelpants from Vogue, April 1971.

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Clothes by Missoni. Pendant from The Purple Shop. Shoes from K Shoes.

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Clothes by Missoni. Claret platforms by Charles Jourdan.

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Clothes by Missoni. Feather choker from The Purple Shop. Suede sandals by Pedro Garcia for Russell & Bromley.

Guy Day: Bring your man up to date

1970s, british boutique movement, hard rock cafe, leonard, Marc Leonard, Mensday, menswear, missoni, mr freedom, sonia rykiel, stirling cooper, Tommy Roberts, vanity fair
Look at him. God's gift to women.

“Look at him. God’s gift to women.

But before you start chucking him back, remember the average British male is all you’ve got to work on. So get working on him. Tell him you think his barber stinks. Say you’ll scream if he turns up in that seedy safari jacket, with those baggy drainpipes, and bunion-hugging shoes again. Meantime, wear this pale blue hooded coat £45, matching poloneck with red chevron front £21, and matching trousers £28. All by Sonia Rykiel at Browns.”

This is a quite-frankly-amazing little photo story from Vanity Fair, which sees our Cinderfella hero being taken from baggy drainpipes to novelty-print-shirted Hard Rock Cafe God, via the Kensington Church Street branch of Mr Freedom and Leonard of Mayfair.

Photographed by Marc Leonard. Scanned by Miss Peelpants from Vanity Fair, January 1972

Once he's started growing his hair,

“Once he’s started growing his hair,

…swap the chat for action. Shove him into Mr. Freedom, 2- Kensington Church Street, W8. Strip off his drainpipes and fit him into a pair of red velvet jeans, £7.75. Rip off his jacket and zip him into a red-and-white satin top, £7.95. (It’s got FAR OUT splashed over the shoulders to make sure he gets the message). And while you’re there, buy yourself some pale blue satin trousers, £5.25, a furry acrylic leopard-skin blouse, £9.95, and a black pom-pom beret, £4.”

This is when the sow's ear really turns into a silk purse.

“This is when the sow’s ear really turns into a silk purse.

He’s at Leonard, 6 Upper Grosvenor Street, W1 (even if you had to frog march him there), being tactfully handled by Peter. Wash, cut and blow-dry costs £3.75, beard 5-p. extra – not much when you consider it’s made a mean-moody-magnificent out of that surly yobo of yours.”

Doesn't he look lovely?

“Doesn’t he look lovely?

Sitting in the Hard Rock Cafe in his grey wool barathea Stirling Cooper suit, £28.00 with a waistcoat, and his tiny-man-patterned shirt, £4.90. Both from Way-In, Hans Crescent, SW1. You’re in your Missoni four-piece (orangey battledress top, matching trousers, orange silky blouse and toning striped tank top). £75 from Browns. Thinking what a perfect couple you make. Except that now he’s thinking: ‘Blimey mate, you could do a lot better than her if you tried.'”

Stamp of Chic

cherry twiss, janet reger, missoni, mr freedom, norman eales, ossie clark, seventies fashion, sonia rykiel, telegraph magazine
Stamp of Chic
Daily Telegraph Magazine, May 5th 1972

You no longer need time on your hands and London on your doorstep to keep slightly ahead of fashion. Now many of the brighter boutiques sell their clothes by post, and it is as easy to dress well in the Hebrides as in Kensington. For example, Ossie Clark’s screen-printed silk skirt and flowing smock (above) can be ordered separately from Just Looking, 88 King’s Road, London SW3 and 5-7 Brompton Road, SW3. The smock costs £34.10, the skirt £56.65 (plus 25p post and packing).

Fashion Editor: Cherry Twiss. Photographer: Norman Eales.

Browns, 27 South Molton Street, London W1, will send the red and white Indian cotton slip dress (left) for £25, plus 55p post and packing.

The Sonia Rykiel collection at Browns includes the maribou jacket, £28, sweater, £16, and waistcoat, £15. The pleated skirt, £21, is also from Browns.

The yellow trouser suit of Missoni's knits (right) costs £65 from Browns. Shoes by Pierre Cardin, £17.50, from Charles Jourdan.

French knickers, £3.70, and bra, £3.70, in pink silk are by Janet Reger. By post only from Bottom Drawer, 4 bouverie Place, London W2.

Mr Freedom, 20 Kensington Church Street, London W8, post this gaberdine trouser suit designed by Kim Lew. The price is £28, plus 25p post and packing. Walter Albini halter neck top, £18 from Browns.