Softly Softly

1970s, Alain Walsh, Angela at London Town, Bata, biba, bus stop, Butler & Wilson, Chelsea Antiques Market, gillian richard, Honey Magazine, Inspirational Images, Jayne Swayne, lee bender, liberty, liberty's, Martha Hill, miss selfridge, Russell & Bromley, Sujon, Vintage Editorials
Dove-patterned dress with cap-sleeved bolero, £10.75 from Biba, Kensington High Street, W8. Suede patchwork shoes, Russell & Bromley, £6.95; sheer tights, Wolford, 40p ; carved bangle, Butler & Wilson, £1.50 ; plastic bangles, Biba, 55p each. Right : Wool-jersey gymslip dress, Sujon, £9.99, from Liberty, Regent Street, W1 , mail order 25p extra ; Image, Bath. Grey suede shoes, Russell & Bromley, £9.95 ; tights, Mary Quant, 75p ; bangle, Butler & Wilson, £1.50 ; bluebird brooch, Biba, 60p.

Daytime dresses in pretty prints and purely simple plains – warm and practical for everyday but special enough for best.

Photographed by Allan Walsh*.

Scanned from Honey, January 1972.

*Usually credited as Alain Walsh, I think it must be the same photographer.

Royal blue and bright pink spider-. knit Acrylic tiered smock, £4.50, from Martha Hill, 39 Marylebone High Street, W1 , mail order 20p extra. Multi-coloured beaded necklace wound round wrist, Paul Stephens, 80p ; antique green compact, Butler & Wilson, £4.15. Right : Flowered black, lemon and cream short Acrylic smock with pleated front, Gillian Richard, £9.95, from Peter Robinson, Oxford Circus, W1 , mail order 20p extra. Lime green bow brooch, Biba, £3.

Biscuit and plum flower-printed wool dress with fluted cap sleeves, Gillian Richard, £8.25, from Way In, Harrods, Knights-bridge, SW1 ; I Spy, Oxford Street, W1 ; ’27’, King’s Road, SW3. Mulberry flower-carved elasticated bangle, Butler & Wilson, £1.50 ; plain round plastic bangles, Biba, 55p each. Right: Bright yellow and pink sunflower dress in Liberty wool with scalloped neck, Gillian Richard, £11.25, from Liberty, Regent Street, Wl, mail order 25p extra ; I Spy, Oxford Street, W1 ; ’27’, King’s Road, SW3. Ivory brooch, Biba, £3; bangle, Butler & Wilson, £2.

Dusty-blue jersey dress with flared skirt and flouncy cap sleeves, Angela at London Town, £9, from all London branches of Neata-wear ; Sacha, Bridgend. Multi-coloured butterfly brooch from a selection at the Chelsea Antique Market, cream elasticated bracelet, Butler & Wilson, £3. Right: Scarlet wool jersey dress with yellow batwing sleeves and rainbow inset neckline, Jayne Swayne, £8.40, from Bata International, 151 Oxford Street, W1, and main branches including Newcastle, Sheffield, Swansea and Ipswich. Metal pretty-polly brooch, Butler & Wilson, £3.50.

Spider-knit Acrylic puff-sleeved smock, £4.50, from Martha Hill, 39 Marylebone High Street, Wl, mail order 20p extra. Blue bead choker, Paul Stephens, 75p ; antique poppy brooch, £2.50, ivory elasticated bracelet, £3, beaded bag, £4.50, all from Butler & Wilson. Right: Electric-blue jersey dress, Sujon, £9.99, from Liberty, Regent Street, W1 , mail order 25p extra ; Just Looking, King’s Road, SW3. Spotted cotton kerchief, Herbert Johnson, 25p ; sheer blue tights, Mary Quant, 40p.

Scarlet and white confetti-spotted zipped jersey dress, £9.95, from Bus Stop, 3 Kensington Church Street, W8, and all other branches, mail order 15p extra. Plain plum and rust plastic bangles, Biba, 55p each. Wooden bead bangle, from a selection at Miss Selfridge. Right: Spotty silver-grey and white button-through jersey shirt dress, £9.95, from Bus Stop, 3 Kensington Church Street, W8, and all other branches, mail order 15p extra. Rose-carved bangle, Butler & Wilson, £2.

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