Bottoms Up

1970s, alistair cowin, barbara hulanicki, Barbara Hulanicki, Big Scene, Dorothy Perkins, gillian richard, gladrags, Guy Cross, Honey Magazine, Inspirational Images, Jacqmar, Miss Impact, ossie clark, radley, ravel, Rodger Bass, Russell & Bromley, Shelana, Titfers, Toto, Vintage Editorials

Deep purple Polyester button-through romper suit, Dorothy Perkins, £3.95 (79s.); rust and blue rose patterned cotton mixture vest, Toto, £6.25 (£6 5s.); purple panne velvet plumed cloche, Titfers, £8. / Pillar-box red cotton jersey and Vincel dungarees, trimmed with yellow, £7, and bright sun-shine high-necked shirt, £5, both by Alistair Cowin. / Brick and rust moon-in-orbit sweater, Toto, £4.50 (£4 10s.); calico midi skirt with coloured nursery print border, Alistair Cowin, £8; beige suede ankle strap shoes, Ravel, £3.99 (£,3 19s. 9d.); dolls’ house patterned cloche, Titfers, £1.75 (35s.). / Scarlet jersey pinafore dress with yellow appliqued apples, Rodger Bass, £9.50 (£9 10s.); tangerine, blue and purple striped sweater, Miss Impact, £4.20 (4 gns.). / Dusty pink Acrylic jacquard jacket, £5.25 (5 gns.), and matching gauchos, £3.50 (£3 10s.), both by Gillian Richard; red panne velvet Wee Willie Winkle hat, trimmed with an apple, Titfers, £4.20 (4 gns.).

At last we’ve reached the bottom – the latest erogenous zone to be limelighted by shiny shorts, skin-tight jumpsuits and all kinds of sexy bum-huggers.

Interesting to note the dual pricing as the UK adjusted to decimalisation, and also that the Radley outfit in the photo below is actually an Ossie Clark design (I’ve seen it pop up with the Ossie for Radley label) but wasn’t properly credited as such.

Photographed by Guy Cross.

Scanned from Honey, March 1971.

Navy and scarlet polka dot cotton boiler suit, Alistair Cowin, about £4; plain pink suede boots, Biba, £8.97½ (£8 19s. 6d.). / Shiny pink cotton satin dungaree shorts, £6.50 (£6 10s.), and multi-coloured cotton nightsky printed shirt with drawstring neck, £9, both by Gladrags; sheer pink tights, Twiggy, £1; wine wedge-heeled shoes, Russell & Bromley; purple silk headscarf, Jacqmar, £2.37½ (47s. 6d.). / Slippery royal blue satin acetate shorts with bib top and scarlet satin patch pockets, Shelana, `£5.25 (5 gns.); red and blue running vest, Syndica, £3.15 (3 gns.); shiny pink tights, Twiggy, £1; wine suede wedge-heeled shoes, Russell & Bromley; burgundy silk scarf, Jacqmar, £2.37½ (47s. 6d.). / Ritzy yellow moss crêpe fitted jacket and black skirt with red, yellow and black inverted pleats, Radley, £14; black peep toe shoes, £4.99 (99s. 9d.). / Lilac and grape shady lady printed jersey pinafore with lilac shirt top, Big Scene, £8; maroon leather criss-cross sandals, Ravel, £5.97½ (£5 19s. 6d.).

Christmas party pieces for dazzlers

19 magazine, 1970s, alkasura, Bellini, Cathee Dahmen, Crochetta, David Anthony, Essences, Essenses, gillian richard, missoni, Tsaritsa, Vintage Editorials

Multi-coloured lurex hat, by Missoni from Browns, £10. Exclusive black silk chiffon top, made to order at Tsaritsar. Knife pleated purple satin skirt from Alkasura, £10. Circular peacock fan from a selection at Essences.

Bright skirts and tops make it easy to dazzle this Christmas. Wear shiny accessories, flourish a peacock fan, add a lurex scarf. Outshine the twinkling fairy lights and sparkling decorations! Bright skirts and tops make it easy to dazzle this Christmas. Wear shiny accessories, flourish a peacock fan, add a lurex scarf. Outshine the twinkling fairy lights and sparkling decorations!

One of the most incomparably beautiful editorials I have had the pleasure of scanning, with a little insight into the ‘vintage’ market of the early Seventies (most of the sequined pieces appear to be original Twenties and Thirties from Essences, one of those places I would make a beeline for if I ever found that time machine). Also, glitter eyebrows. Swoon.

Model is Cathee Dahmen.

Photographed by David Anthony.

Scanned from 19 Magazine, December 1973.

Net cap, with seed pearl trim, from a selection at Essences, £8.50. Green lurex halter neck by Crochetta, £6. Gold sequin bolero, from a selection at Essences, £15. Knife pleated gold taffeta skirt from Alkasura, £10. Green glitter evening bag from a selection at Essences, £12.50. Yellow shot lurex scarf by Bellino, 25p.

Sequin hat, with trim on side, from a selection at Essences, £8.50. Black and green lurex, heart shaped halter neck knee length ress and matching black and green lurex cardigan, by Gillian Richard, £12.95. Black lace gloves from a selection at Essences, £5.

White sequin hat, £8.50. Black sequin sleeveless top, £15. Both from a selection at Essences. Black velvet jacket, with silver stars embossed all over, made to order by Tsaritsar. Knife pleated silver skirt from Alkasura, £10.

Sequined skull cap and sequin bolero. Both from a selection at Essences.

The Vamp’s Back

1970s, Anne Tyrrell, barbara hulanicki, biba, chelsea cobbler, Derber, Fortuna, gillian richard, just looking, Marcia Brackett, mary quant, mr freedom, nostalgia, petticoat magazine, Sacha, Spectrum, terry de havilland

There’s a party in the air—just getting in the mood? Green satin, long dress, Biba, Kensington High. Street, W8, £9.40. Lace gloves from a selection at Nostalgia, 29 Bedfordbury, New Row WC2, Bracelets from Emeline, SW3. Sparkle beads by Adrien Mann. Perspex shoes by Terry de Havilland, £15 from Derber Shops.

For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.

Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.

Hair by Christine at Mane Line.

Fashion by Marcia Brackett.

Photographed by Fortuna.

Scanned from Petticoat Magazine, 1st December 1973.

A girl knows how to get things going…Long-sleeved, V-neck dress with ruched bodice, by Anne Tyrell for John Marks, £20.95, Wallis Shops. Feather boa, £8.95, at Just Looking, SW3. Bangles from Emeline, SW3. Sparkle beads at Way In, S W1, £1-85. Black sparkly shoes, Terry de Havilland, £15.

And how to cool it down . . Sleeveless dress with ruched front and diamante trim at Spectrum, 70 Gloucester Road,SW7, £29.50. Silver stud earrings, Paul Stephens. Silver poppet beads, Way In, SWI. Silver shoes, Chelsea Cobbler.

Even going home in the small hours can be romantic …Swirl skirt dress with gold lurex relief by Mary Quant, £28, at Bourne and Hollingsworth, W1. Feather boa from Mr. Freedom, SW3, £8-85. Chiffon scarf, “208”, SW10. Beaded purse from Nostalgia, 29 Bedfordbury, WC2. Gold snakeskin shoes by Terry de Havilland for Sacha, £9.99.

Two of the nicest escorts any girl could find . . Black and silver striped lurex vest dress with matching jacket, £12.90, by Gillian Richard at all branches of Miss Selfridge.

Soft and Pretty

1970s, biba, clobber, David Finch, Dolcis, Feathers, gillian richard, Inspirational Images, petticoat magazine, Pourelle, ravel, Rosie Nice, Sacha, Sue Hone, Vintage Editorials

Gillian Richard dress, £17.10s., Miss Selfridge, W.1. Biba tights, 10s.6d. Biba choker, £1.2s. Ravel shoes, £6.19s. 11d.

Softly, softly, ever so gently, it’s velvet— printed! It’s as pretty as a picture—so cling to it

Styling by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat Magazine, 3rd October 1970.

Pourelle midi with laced-front jacket, 131.10s., Fifth Avenue shops, Quant tights, 15s.11d. Biba butterfly, Dolcis shoes, £4.19s.11d. Pourelle short-sleeved top and skirt, £21., Fifth Avenue, W.1. Biba tights, 10s.6d., suede belt, £2.10s. Sacha shoes, £7.19s.6d. 36 Panne velvet is expensive we know — but worth it!

Knickerbockers with short-sleeved top, Pourelle, £18.18s., from Tracy, W.1., Biba canvas boots, £7.10s. Feathers cotton hat and scarf, £2.7s.6d. Clobber midi, £13.13s., Girl, W.1. Quant patterned tights, 16s.11d. Rosie Nice scarf, £1.15s. Browns ring, £3. 3s. Ravel spats, £5.5s.

It’s Cool

1970s, biba, Browns, Buckle Under, bus stop, crowthers, duc, florrie carr, Foale and Tuffin, Get, gillian richard, Herbert Johnson, Inspirational Images, Jasper, lee bender, liberty, liberty's, ravel, Sujon, Vintage Editorials, yves saint laurent

Pale blue sisal hat with peacock feathers, by Buckle Under Enterprises, £10. Rayon crepe de Chine long-sleeved dress with multi-coloured wild flowers on a navy blue background with ribbons on its tie belt, by Sujon, £14.50. Red tights, by Mary Quant, 75p. White wet-look ankle-strap wedge sandals. from Ravel. £5.99.

Fresh and pretty is the look you should aim for this summer, with maybe an inch or two of knee bravely peeping out from under floral prints on crepe de Chine or crisp cotton. Match your dress with brightly coloured tights and wear straw hats adorned with bunches of fruit and flowers, or a silk scarf and wedge shoes to complete your summer ensemble.

Photographed by Duc.

Scanned from 19 Magazine, June 1971.

Cream sisal hat with flowers. by Buckle Under Enterprises, £10. Dress with bodice gathered into half yoke at front and a long sash tie, in crepe de Chine with pale pink and lemon flowers on a black background, by Crowthers, £11.50. Blue tights, by Mary Quant, 75p. White leather wedge shoes, from Ravel, £7.50. Red sisal hat, from Crowthers, £3.50. Floral printed short-sleeved crêpe de Chine dress in pastel colours, with artificial flowers on a décolleté neckline, by Crowthers, £11.25. Yellow tights, by Mary Quant, 75p. Wedge shoes, from Ravel, £7.50.

Straw hat from Crowthers, £3.50. Floral printed cotton dress with green, white and yellow flowers on puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Blue tights by Ballito, 40p. Yellow espadrilles, by Yves St. Laurent, £8.90. Navy cotton hankie tied over eyes by Herbert Johnson, 40p. Straw hat from Biba, £1.25. Cotton dress with red and yellow lowered print of puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Yellow tights by Ballito, 40p. Red espadrilles with rope wedge heels, by Yves St. Laurent, £8.90. Artificial flowers on hat, from Biba, £1.05 each.

Red cotton Liberty print smock with drawstring neck and patch pockets, by Foale and Tuffin, £15.50. White leather shoes, from Ravel, £7.50. Cotton dress in panels of three different Liberty prints, by Foale and Tuffin, £14. White leather shoes, from Ravel, £7.50. Rayon crepe de Chine dress with floral print, by Sujon, £14.50. White wet-look patent shoes, from Ravel, £5.99. Sisal hats, from Browns, £7. Silk scarves, by Jasper, £3.50. Tights, by Mary Quant, 75p. Hoola Hoops from Hamleys, London, W.1.

Beige sisal hat by Buckle Under Enterprises, £10. Sunshine yellow moss crepe dress with embroidered flowers at each side of the shirred, smocked-look front panel, by Florrie Carr, £9. Yellow tights by Mary Quant, 75p. Ankle-strap wedge sandals, from Ravel, £5.99.

Red sisal hat from Crowthers, £3.50. Floral crepe de Chine dress with a double collar, pin-tucked pleats, and thin tie belt, by Gillian Richard, £6.87. Grey tights by Mary Quant, 75p. White wedge shoes from Ravel, £7.50. Cream sisal hat from Browns, £7. Rayon dress with red poppies on a blue background, gathered into a square yoke, by Lee Bender for Bus Stop, £6.95. Red tights by Mary Quant, 75p. Wedge shoes from Ravel, £7.50. Red hankie around hat, from Herbert Johnson, 40p.

Magic Moments

1970s, anello and davide, biba, Bilbo, Britannia Land of Plenty, Diane Logan, Dranella, edward mann, Feathers, gillian richard, gordon king, Inspirational Images, jeff banks, John Carter, kangol, Leicester Shoes, Maggi of London, Marcia Brackett, mary quant, miss selfridge, petticoat magazine, Pollock's Toy Museum, Richard Green, Travers Tempos, van der fransen, Vintage Editorials

Left: Winceyette dress, Mary Quant, £14,15. Miss Selfridge. Hat, Britannia Land of Plenty. Quant tights, 75p. Ankle boots, Anello & Davide, £7.75. Far left: Top, Richard Green, £4.75. Way In. Wool pants, Mary Quant £6.60, Simpsons, W1. Hat, Diane Logan, £4.50. Quant tights, £1.50. Clogs, £5.99 Leicester Shoes at Up West, W1. (Inset: Winceyette dungarees, Gordon King, £7.54, Irvine Sellers. Cardigan Marshall London £4.50, Guys and Dolls. Beret, Kangol £1.40. Biba bracelet. Quant angora sox, 50p. Clogs £5.99, Leicester Shoes. Tom & Jerry dress, Travers Tempos, £5.90. Dickins and Jones, WI. Hat, Feathers, £6.50. Quant sox 50p. Slingback flatties, Bata, £7.99).

Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.

Photographs taken at Pollock’s Toy Museum, Scala St., W1

Fashion by Marcia Brackett.

Photographed by John Carter.

Scanned from Petticoat, 12th August 1972.

House print smock top, Jeff Banks, £10, Fenwicks, W1. Wool pants, Mary Quant, £6.60. Simpsons W1. Hair comb, tailpieces 25p. Bilbo calf boots £9. Long winceyette skirt with kitten hem, Gordon King, £5.45 at Miss Selfridge. Airplane top, Maggi of London £4.30, at all branches of Snob. Pull-on hat Feathers. Angora sox Quant, 50p. Leather slip-ons, Samm, £8.95.

Striped top in winceyette with batwing sleeves, Dranella, £6.85 and pants, £7.10 at Miss Selfridge, W1. Scarf, £1 at Van der Fransen. Suede clogs, £4.99, Leicester shoes, Up West, Wl. Winceyette floral top, Traver Tempos 15.90, Sidney Smith, SW3. Wool Oxford bags Richard Green, £5.90, Way In. Necklace, Paul Stephens. Biba Bracelet, Edward Mann angora pull-on hat £2.60. Biba shoes £6.20.

Winceyette teddy print smock and matching skirt, Travers Tempos, £4.50 each at Sidney Smith SW3. Necklace from Britannia Land of Plenty SW3. Hair combs, Tailpieces 25p. Mary Quant shoes. Teddy pants and panelled top, Travers Tempos £8.50 at Sidney Smith SW3. Felt bowler Edward Mann £2.80. Swan brooch Britannia Land of Plenty.

Winceyette pyjama top, £6.60 and pants, £6.60 with kitten trim, Gordon King, Miss Selfridge, Quant sox, 50p. Hair slides, Tailpieces, 10p. Jersey dress with floral panels in winceyette, Gillian Richard, £8 at Way In. Quant wool tights £1.50. Bilbo midi boots, £9.

Let Yourself Go

1970s, 2007, alistair cowin, corocraft, David Finch, gillian richard, Inspirational Images, just looking, Lena Stengard, petticoat magazine, Pinet, Pourelle, Sacha, Shelana, Sue Hone, Vintage Editorials, way in, Xanthe leathers

Voile skirt, Pourelle, (with matching blouse), £18.18s., from Sidney Smith, S.W.3., Spotlight, W.1. Peasant blouse, by Alistair Cowin, £5.15s., Peter Robinson, W.I., Fifth Avenue, S.W.3. Thonged sandals, £2.2s., Xanthe Leather, N.W.3.

If there’s one time in the year when a girl can really let herself go—it’s on a hot summer holiday evening, And what better clothes to let yourself go in than these? Be a bit flamboyant with your fabrics, now’s the time for chiffon and clinging velvet and the styles that only need a suntan for company!

Model is Lena Stengard.

Styled by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat, 18th July 1970.

Printed midi dress with long fringing, Gillian Richard, £10 10s., from all branches of Irvine Sellars, Just In, and Marshall and Snelgrove, W.I. Roman sandals. £2.2s., from Xanthe Leather, and Pussy Cat, Cambridge. Beaded belt, Way In, S.W.1.

Cotton voile dress. Shelana, £4.19s.6d., from 2007, W1., and Manchester. Biba brooch, £4.5s., worn on a chain.

Pourelle voile jacket and pants, £16.16s.. from Just Looking, S.W.3. Miss Pinet sandals, £4.19s.11d. Corocraft watch, £14.10s.

Midi velvet halter-neck dress, Shelana, £10.19s.6d., from 2007, W.1. Corocraft silver and amethyst necklace, £1.5s., and ring, 7s.9d. Sacha sandals, £9.9s.

Midi cotton jersey dress with printed hem, with scarf, by Gillian Richard, £5.10s., from all branches of Irvine Sellars. Consortium belt, £2.10s. Booty silver bangle; £12.10s.

With Reference To The Past

19 magazine, 1970s, Browns, cacharel, coopers, Crochetta, Deco Inspired, edward mann, erica budd, gillian richard, Herbert Johnson, Inspirational Images, jeff banks, Ku Khanh, lord john, Norma Moriceau, Riva, Sheilagh Browne, sheridan barnett, terry de havilland, tuttabankem, Twomax, universal witness, van der fransen, Vintage Editorials, Virginia, Vivienne Lynn

Rust-coloured felt hat with rose trimming from a selection at Van Der Fransen. French Dresden blue shirt with pink and lilac floral print, by Jeff Banks, £6.50. Grey boucle cardigan with short puff sleeves and front fastening, by Crochetta, £6.50. Pale blue circular barathea skirt, by Sheilagh Brown at Coopers, £12. Scarf by Herbert Johnson, £3-15. Green straw hat with rose trimming, from Universal Witness, £5. Blue sweater with long sleeves and round neck, £2.45. Matching short-sleeved cardigan with wrap-over front, £3.45. Both by Erica Budd. Grey crepe Oxford bags with pleated front, by Tuttabankem, £17-50.

Ten years ago, the British woman was bound to her cardigan. Then, in a feverish review of fashion, the cardigan was shelved for the jacket. Now, it’s back in circulation, not as the rather insipid number of yesteryear, but renewed in a long wrap-around version — the sort you cuddle into when it’s cold outside, the sort you wear over dresses, jeans or even suits. Cardigans like this are the most practical knitwear created for ages and the Paris Collections, if they spell excitement to you, were full of them.

All jewellery in feature from a selection at Marie Middleton and Susan Marsh at Chelsea Antique Market. Gold-rimmed glasses from any good optician.

Modelled by Vivienne Lynn and unknown model.

Styling by Norma Moriceau.

Photographed by Ku Khanh.

Scanned from 19 Magazine, January 1973.

Dark green straw hat with pink velvet trim, from Universal Witness, £5. Pale green fine cotton shirt with floral printed pattern, by Cacharel at Browns, £7. Cream bouclé short-sleeved cardigan with very thin stripes, by Crochetta, £8. Pale green straw hat with green velvet trim, from Universal Witness, £5. Pale yellow fine cotton shirt with floral printed pattern, by Cacharel at Browns, £7. Yellow cardigan with two pockets on hips, by Twomax, £4.50.

Sweater and matching cardigan in blue tweed mixture with beige and brown trims, from Upstairs at Lord John, £25 the set. Camel barathea skirt with full front flap, by Sheridan Barnett at Coopers, £11.95. White shirt with black and yellow floral print, by Riva, £4-95. Grey cardigan with yellow stripe, by Virginia, £14. Grey wrap-over barathea skirt with pockets on hips, by Sheridan Barnett at Coopers, £11-95. Navy blue bag, from Biba, £5.85.

Green straw hat with pink velvet trim, from Universal Witness, £5. Pale blue flower-printed sleeveless blouse with cowl neck, £4. Brown flowered crepe skirt, £6. Both from Van Der Fransen. Pink wool and angora cardigan, by Crochetta, £10. Pale green straw hat with green velvet trim, £5. Cream and brown printed short-sleeved blouse with two breast pockets, matching skirt with elasticated waistband, £11.60 the set. All by Universal Witness. Green wool and angora cardigan with ribbed waistband, by Crochetta, £10.

Brown felt pull-on hat with large brim, by Edward Mann, £2.90. Pink and violet print blouse with cape collar, by Van Der Fransen, £4. Long cream boucle cardigan with hip pockets and tie belt, by Crochetta, £13. Black jersey skirt, by Spectrum, £6.50. Black and white lace-up ankle boots, by Terry de Haviland, £15.99. Wool gloves, by Morley, 72p. Grey felt pull-on hat with large brim, by Edward Mann, £2.90. Blue and white spotted sleeveless blouse, with cowl collar, by Van Der Fransen, £4. Long white ribbed cardigan with hip pockets, by Twomax, £7.50. Long grey gored skirt, by Spectrum, £6.50. Black wool gloves from a selection at Browns.

Black cotton shirt with floral print, by Cacharel at Browns, £7. Camel cardigan with V-neck and thin white stripes, by Virginia, £15. Black jersey gored skirt, by Spectrum, £6.50. Cream jersey dress with scalloped Peter Pan collar, by Gillian Richard, £9.80. Long navy blue cardigan with round neck, by McCaul, £4. Navy blue bag, from Biba, £5.85.

Go on – we dare you!

1970s, alkasura, biba, Brave New World, Britannia Land of Plenty, bus stop, che guevara, Conspiracy, Derber, Electric Fittings, Frocks, gillian richard, gordon king, Great Gear Trading Co, Inspirational Images, Leicester Shoes, let it rock, Marcia Brackett, miss mouse, mr freedom, petticoat magazine, Pinocchio, rae spencer cullen, ravel, Richard Green, Roger Charity, Sacha, Sheilagh Browne, stirling cooper, Vintage Editorials, wallis

He wears: Velvet coat, £19.95, pants, £7.95 and satin bow tie, £1 all at Mr. Freedom. Stirling Cooper shirt, £5.75 at Peter Robinson. Biba shoes. She wears: left: Lurex jacket, Bus Stop, £8.95. Wallis pants, £6.95. Stirling Cooper top, £3.95 at Peter Robinson, W1 Biba shoes. She wears: right: Black net skirt, £10.50 and top, £7.50, Miss Mouse at Peter Robinson.

Extra special for a special season — some of the most outrageous party clothes to be seen since the golden days of Hollywood and the silver screen left us open-mouthed in amazement. The Sundown, Charing Cross Road, WC2, is where to find glamour 1972 style — that’s where we took clothes, models and hairdresser Michael Strum from Crimpers. It was amazing too, why not try it some time?

Fashion Marcia Brackett.

Sounds from The Sands of Time.

Photographer is, unusually for Petticoat, uncredited but I think it is probably Roger Charity.

Scanned from Petticoat, 16th December 1972.